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Eac presentation brand
The document outlines the 6 principles of marketing - investigate, solve, develop, plan, create, and apply. It provides details on steps to take for each principle such as investigating competitors and costs, solving differentiation and messaging, developing budgets and branding, planning budgets and tracking, emphasizing repetition and color psychology in creative efforts, and following through on plans and reassessing. Finally, it discusses cheap marketing tactics like public relations, social media, networking, and reciprocity.
Eac presentation brand
- 2. Vision Mission CV Vision Core Values/Principles Mission Goals
- 3. 6 Principles ofMarketing Investigate Solve Develop Plan Create Apply
- 4. Investigate •Who is yourcompetition? •What are they doing? •What do you do different/better? •What is your business focus? •SWOTT •How much does your product cost compared to your competition?
- 5. Solve •How will youdifferentiate your product to your customer? •What will your message be to your customer? •Might there be several different customer types with differing messages? •What is the best way to get in front of your customer? •How do you move things to the left in your SWOTT? •What is the best type of marketing for your business? •Are your ideas attainable goals?
- 6. Develop •Create a budgetwith a good marketing mix •Write copy that gets attention (a call to action) •Create brand standards for your logo and ALL collateral •Create internal communications plan •Research and write a tag line •Decide on offers/specials •Write reasonings& methodologies •Decide how many different campaigns you will use •Dependent on market segment and consumer differentiation
- 7. Plan •Research and finalizeany Trademarks •Create 6 or 12 month budget and plan of action •Create a customer organization/procedure chart •Create ROI tracking protocol •Organize, organize, organize •Create a literature matrix for complex sales tools •Communicate with all sales staff
- 8. Create •Decide on colorpallet and STICK TO IT! •Less is more •Think outside the everyday •Get inside the consumer’s brain •Use compelling imagery •Repeat, repeat, repeat •Be witty, creative, funny, interactive, helpful, friendly
- 9. Color psychology Black Blue Authority and power, stylish and timeless, implies submission, can Sky and the ocean, justice, vigilance, loyalty, and productivity. also be overpowering, or seem aloof or evil. Blue is a popular color, opposite reaction of red. Peaceful, tranquil, produce calming chemicals, can be cold and depressing, White unappetizing. Innocence and purity, reflects light, clean, neutral, and goes with everything, shows dirt, implies sterility. Green Nature. It is the easiest color on the eye and can improve vision, Red calming, refreshing, relaxing, represents fertility. Dark green is Emotionally intense color, stimulates a faster heartbeat and masculine, conservative, and implies wealth. breathing, the color of love, gets noticed, valor, appetite stimulant, heartiness, will attract attention. Red is an extreme Yellow color, not good for negotiations or confrontations. Cheerful sunny, attention getter, optimistic color, enhances concentration, speeds metabolism. Tends to aggravate temper. It Pink is the most difficult color for the eye to take in, can be Romantic color, tranquilizing, feminine, soft, delicate or overpowering,. sometimes weak. Purple Royalty, luxury, wealth, sophistication, feminine and romantic. Can be considered artificial. Brown Solid, reliable earthy, nature, masculine, can also be sad and wistful. Light brown implies genuineness.
- 10. Apply •Make it happen •Workin the power of 3’s •Follow budget and plan of action calendar •Follow through •Follow up on all leads •Reassess Marketing Plan every 30 days •Change, update, add, subtract and take copious notes
- 11.
- 12. Cheap Marketing Public Relations •PressReleases •Interviews •Local buzz • Events & sweepstakes
- 13. Cheap Marketing •Web •Organic search engine optimization •Blogs •Yelp •Search engine Business search/maps •Online reviews •Message boards •City Search •Trade/niche sites
- 14. Cheap Marketing •SocialMedia •Twitter •Facebook •Linkedin •Flickr •YouTube •Digg •Yelp •Ectectect
- 15. Cheap Marketing •Networking •Local Chamber •Leads or Earn Groups •LeTip •Women’s Groups •Trade associations •Charity organizations •Sports teams •Blogs
- 16. Cheap Marketing •Reciprocity •Referrals •Trade •Charitable donations •Volunteerism •Free seminars •Samples
- 17. © 2010 GilmoreMarketing Concepts