Conference presentation the importance of colors in marketing
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Colors play an important role in marketing. According to the document, 93% of visual elements are important for marketing and 85% of people first notice colors when shopping. Different colors have different meanings and associations with emotions, religions, cultures. The document provides examples of how colors can represent confidence, passion, royalty, or sadness. It also discusses how colors are important in logos, with 95% of companies using one or two colors and recommends certain colors are not used in certain industries like finance, food, and automotive. Proper market research of color trends and meanings is important for effective usage of colors in marketing.
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Conference presentation the importance of colors in marketing
- 1. THE IMPORTANCE OF COLORS IN MARKETING Prof. Savica Dimitrieska
- 2. A picture (colors) is worth a thousand words
- 3. A picture (colors) is worth a thousand words
- 4. A picture (colors) is worth a thousand words
- 5. Colors and Health (Egyptian doctors)
- 6. Colors and Health (Chromotherapy)
- 7. General meaning of colors Confidence Stability Calmness Sincerity Love Energy Passion Danger Elegance Formality Mystery Sophistication Growth Freshness Environment Money Warmth Joy Energy Cheerfulness Health Wealth Happiness Friendliness Romance Compassion Beauty Love Luxury Royalty Power Sophistication
- 8. Colors and Religion (Islam – green)
- 9. Colors and Religion (Buddhism - saffron)
- 10. Colors and Religion (Hinduism - red)
- 11. Colors and Religion (Judaism - blue)
- 12. Colors and Religion (Christianity –red & white)
- 13. Colors and Religion (Christianity –prohibition of blue)
- 14. Colors and Religion (Elizabeth I –prohibition of purple)
- 15. Colors and Cultures Energy Passion Excitement Long live-China South Africa Sadness Pain Loss Royalty Harvest Autumn Warmth Middle East Sadness Pain Loss Calmness Confidence Power Responsibility Asia Immortality Nature Freshness Progress Money Envy Middle East Sacred Fertility Happiness Health
- 16. Colors and Marketing 1% sound/smell 6% texture 93% visual elements 85% of people are noticing colors at first sight when shopping 15% other 80% increased visibility of brands due colors
- 17. “Color” trademark infringement lawsuits!
- 18. Colors and Logo! (What colors are used the most?) 33% 29% 28% 13% 95% - of companies use one or two colors in their logo 5% - of companies use more than two colors 41% - of companies use text only in their logo 9% - of companies do not use logo at all
- 19. What are colors recommended for? Not for: Financial sector & Energy
- 20. What are colors recommended for? Not for: Food industry & Agriculture products
- 21. What are colors recommended for? Not for: Airline & Automotive Industries
- 22. What are colors recommended for? Not for: Finance & Automotive industry
- 23. What are colors recommended for? Not for: Airline & Automotive Industries
- 24. Changes in logo due to colors!
- 25. Changes in logo due to colors!
- 26. Changes in logo due to colors!
- 27. What are the rules for usage of colors? MARKET RESEARCH!
- 28. TRENDS in colors: Usage of Happy and pastel colors!
Editor's Notes
- http://www.colormatters.com/color-and-marketing/color-and-trademarks