Trial-and-error learning involves an organism trying different responses until finding one that achieves a desired outcome or reward. Through this process, unsuccessful responses are eliminated while the response leading to reward is continued and strengthened. Edward Thorndike's puzzle-box experiments with cats demonstrated this process.
Operant conditioning, as proposed by B.F. Skinner, occurs when a behavior is reinforced or punished, making it more or less likely to be repeated. Reinforcers that increase a behavior include positive reinforcement by adding a pleasant stimulus or negative reinforcement by removing an unpleasant one. Punishers that decrease a behavior include positive punishment by adding an unpleasant stimulus or negative punishment by removing a pleasant one.
Observational learning