Apresentação em inglês feita pelo CEO da PSFK, Piers Fawkes, sobre o futuro do varejo, durante o Congresso da Abrasce. Leia mais em http://jconline.ne10.uol.com.br/canal/economia/nacional/noticia/2014/09/21/o-futuro-do-varejo-e-movel-e-conectado-146857.php
Consumer confidence is skyrocketing thanks to new retail platforms that offer the ideal experience for spending hard-earned money. Shoppers can now act on their “need-it-now” mindset to purchase almost any item, any time, from anywhere. This new retail landscape is becoming more and more intangible as consumers flow through the path of least transactional resistance, and brands that embrace emerging mediums and technologies are seeing the greatest success.
This Retail Revolution keynote experience looks at actionable items to transform any organization into problem-solvers developing brand strategies and go-to-market plans that push the limits of creativity and innovation within this space. With this mission in mind, revitalized brands can not only create a plan to reach customers in the moment, but also provide a new level of personalized service and innovative experiences to help drive loyalty and success in the midst of the retail revolution.
The Proof Points —
• The ways retailers can connect with customers continue to evolve. By taking advantage of new mediums, brand conversations and value can continue to grow even deeper using these trends.
• Because of the always-on nature of these brand connections, technology platforms can and should be used to expand and augment the shopping experience.
• Brick-and-mortar continues to deliver on the experience customers demand. To win, retailers must focus on the experiences only they can offer, while extending and improving through the introduction of new tools and platforms.
• In this fight for attention, each visit must be personalized in order to add greater value.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Combining offline and online data to drive performance - ArabNet Riyadh 2015ArabNet ME
Speaker: Subra Krishnan, SVP Products and Marketing, Vizury, @subrakrishnan
Talk by Vizury; Combining offline and online data to drive performance
كلمة: تتبع المستخدمين والتحويلات في عالم غير متصل، فيزوري
المتحدث: صوبرا كريشنان، نائب رئيس المنتجات والتسويق، فيزوري @subrakrishnan
How are marketers combining their offline data with online data? How are they using it to drive performance and a stronger customer experience? What results are they seeing?
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
The pace of commerce is ever accelerating. How can companies anticipate trends, stay ahead of the competition, and exceed customer expectations? Watch the demo at http://ibm.co/1VLM75j
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.
This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?
In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.
You will learn:
How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.
Speakers
Julie Ask VP, Principal Analyst at Forrester, serving Ebusiness & Channel Strategy Professionals
Gail Ennis CMO, FollowAnalytics
Consumer confidence is skyrocketing thanks to new retail platforms that offer the ideal experience for spending hard-earned money. Shoppers can now act on their “need-it-now” mindset to purchase almost any item, any time, from anywhere. This new retail landscape is becoming more and more intangible as consumers flow through the path of least transactional resistance, and brands that embrace emerging mediums and technologies are seeing the greatest success.
This Retail Revolution keynote experience looks at actionable items to transform any organization into problem-solvers developing brand strategies and go-to-market plans that push the limits of creativity and innovation within this space. With this mission in mind, revitalized brands can not only create a plan to reach customers in the moment, but also provide a new level of personalized service and innovative experiences to help drive loyalty and success in the midst of the retail revolution.
The Proof Points —
• The ways retailers can connect with customers continue to evolve. By taking advantage of new mediums, brand conversations and value can continue to grow even deeper using these trends.
• Because of the always-on nature of these brand connections, technology platforms can and should be used to expand and augment the shopping experience.
• Brick-and-mortar continues to deliver on the experience customers demand. To win, retailers must focus on the experiences only they can offer, while extending and improving through the introduction of new tools and platforms.
• In this fight for attention, each visit must be personalized in order to add greater value.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Combining offline and online data to drive performance - ArabNet Riyadh 2015ArabNet ME
Speaker: Subra Krishnan, SVP Products and Marketing, Vizury, @subrakrishnan
Talk by Vizury; Combining offline and online data to drive performance
كلمة: تتبع المستخدمين والتحويلات في عالم غير متصل، فيزوري
المتحدث: صوبرا كريشنان، نائب رئيس المنتجات والتسويق، فيزوري @subrakrishnan
How are marketers combining their offline data with online data? How are they using it to drive performance and a stronger customer experience? What results are they seeing?
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
The pace of commerce is ever accelerating. How can companies anticipate trends, stay ahead of the competition, and exceed customer expectations? Watch the demo at http://ibm.co/1VLM75j
Mapping the Omnichannel Customer Journey: How to Engage People in a Mobile Fi...FollowAnalytics
Customers don’t think about channels, they think about their needs. Customers simply want to engage with your brand in the way that is the easiest for them, whether that’s email, in-app, social or in person. As a marketer it’s your job to connect the dots to understand your customers’ needs and serve them the experiences they expect.
This requires making sure intelligence from multiple sources are centralized so you can determine things like: What message is best to send? What platform is it best to send it on? What channel should you use?
In this webinar, guest speaker Julie Ask from Forrester, an expert in mobile marketing and channel strategy, will share valuable industry insights and best practices to help you put together an impactful omnichannel strategy that delivers ROI.
You will learn:
How to go beyond viewing users as data points and approach them on a personal level to increase the impact of your marketing campaigns.
How successful omnichannel strategies balance multiple platforms and communication channels with their customers.
How to break the mobile silo and fold mobile into your broader marketing strategy to leverage its full potential for engaging your customers in contextual and personal ways.
Speakers
Julie Ask VP, Principal Analyst at Forrester, serving Ebusiness & Channel Strategy Professionals
Gail Ennis CMO, FollowAnalytics
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
5 Best Practices for Mobile Retail AppsJim Nichols
These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer results vary. The mobile measurement company where I work has visibility into mobile sales for hundreds of retailers. Across that sample, mobile’s share of e-commerce sales ranges from 15% to 90%. So, why do some succeed while others don’t? Here are five best practices to adopt for your retail app:
Many B2B companies pride themselves on building personal relationships
with their customers. But as one global leader in specialized environmental
services has discovered, relationship building in the B2B space is shifting rapidly.
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...WebEngage
Looking for ways to retain your users?
Here's a quick and concise teardown of what user retention looks like and what are the things you must look at in order to move the needle through user engagement and retention.
If you find this presentation helpful and would like to talk to us, you can get in touch with us here: https://webengage.com/register-for-demo/?utm_source=slideshare
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Embrace The Power Of Cognitive Commerce In RetaileTailing India
For marketers, the ability to create personalized, meaningful customer experiences, infused by analytics plays a critical role in building brand value. Hence, our 3rd part of Retail 2020 series sheds light on Cognitive Commerce in Retail.
Retailers are increasingly creating tailored offers to capture shoppers’ attention and market share. One of the major enablers of this change has been the explosion of structured and unstructured data. 80% of data in the world—like videos, photos, audio files, or customer reviews—cannot be analyzed by traditional computing systems. Advances in social media and other platforms mean consumers are generating new unstructured data every second that indicates their likes, dislikes, and preferences, insights that retailers could not previously leverage until now.
What's next after omnichannel? A customer centric approach to retail. Mark Th...StrongPoint
Retailers around the world have faced more change in the last 5 years than in the previous 25, mainly due to a shift in power from the retailer to the consumer. Most of this is as a result of consumer technology allowing shoppers to access information about products and to buy on line from a far wider choice of retailers. In itself, this technology has also undergone change, from desktop PCs to mobiles. So, is it all about managing channels to create an Omnichannel offering, or are retailers now facing a new reality where retail needs a re-design. In this session, we explore what some retailers are doing to create a single approach to the customer across all channels and platforms.
What are the Basics of Mobile-First Marketing Strategy?Jim Nichols
Here's a short introduction on some simple ways to change your strategic orientation from PC-centric to Mobile-centric. Provides 7 principles for mobile-first thinking and strategy.
Transforming the Omni-channel Customer ExperienceCafeX
Today’s customers demand a flawless, seamless experience and rapid problem resolution. Now with CaféX Live Assist for Microsoft Dynamics 365 you can deliver best-in-class customer service that can increase customer loyalty, improve agent productivity, and grow your business. Learn how Live Assist is uniquely integrated with Dynamics 365 and enables:
- Highly personalized, Omni-channel customer experiences Proactive live engagement between agents, supervisors and customers
- Faster problem solving with co-browse, text chat and in-app assistance
- Effective campaigns with a 360-degree view throughout the customer’s journey
Keynote for Colruyt Group for an innovation / R&D inspiration meeting about the coming changes in consumer technology and the impact they have on retail and point-of-sales interaction.
The story of how social crm and technology can leverage social network activity, customer advocacy and mobile connectivity to deliver a better contextual e-commerce experience.
The movie on slide 67 is about Adidas Adiverse Virtual Footwear Wall (http://bit.ly/1guUQ4p) and on slide 72 is Control Group/Titan: Reinventing Payphones With NYC I/O (http://bit.ly/19bqDmY)
Keynote for the Social Media Day Academy's Social Retailing congress on Sept.17, 2013 at LeadFabric.
Download a full version of the report at:
www.psfk.com/report/future-of-retail-2016
Built on a robust study of trends and patterns in the market, the 6th edition of PSFK Labs’ Future of Retail report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.
Featured within the 80+ page report, readers can find:
- 10 actions every retailer can adapt to redefine the shopper experience
- 20 key trends driving change in the marketplace
- Future service concepts for top brands
- Perspectives from leading retail experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 6 | Published November 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful?
The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples.
The presentation this year covers the following areas:
* Customer Experience including innovation, methodologies, multi-channel and IoT
* Big and small data including solving real problems and faster analytics
* Devices including the latest on smartphones, AR/VR and wearables
* Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps
* The next big things…
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
5 Best Practices for Mobile Retail AppsJim Nichols
These days, you can’t talk about e-commerce without considering mobile. According to IBM, over 50% of 2016 holiday web traffic and 35% of sales came through mobile. Yet individual retailer results vary. The mobile measurement company where I work has visibility into mobile sales for hundreds of retailers. Across that sample, mobile’s share of e-commerce sales ranges from 15% to 90%. So, why do some succeed while others don’t? Here are five best practices to adopt for your retail app:
Many B2B companies pride themselves on building personal relationships
with their customers. But as one global leader in specialized environmental
services has discovered, relationship building in the B2B space is shifting rapidly.
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...WebEngage
Looking for ways to retain your users?
Here's a quick and concise teardown of what user retention looks like and what are the things you must look at in order to move the needle through user engagement and retention.
If you find this presentation helpful and would like to talk to us, you can get in touch with us here: https://webengage.com/register-for-demo/?utm_source=slideshare
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
Embrace The Power Of Cognitive Commerce In RetaileTailing India
For marketers, the ability to create personalized, meaningful customer experiences, infused by analytics plays a critical role in building brand value. Hence, our 3rd part of Retail 2020 series sheds light on Cognitive Commerce in Retail.
Retailers are increasingly creating tailored offers to capture shoppers’ attention and market share. One of the major enablers of this change has been the explosion of structured and unstructured data. 80% of data in the world—like videos, photos, audio files, or customer reviews—cannot be analyzed by traditional computing systems. Advances in social media and other platforms mean consumers are generating new unstructured data every second that indicates their likes, dislikes, and preferences, insights that retailers could not previously leverage until now.
What's next after omnichannel? A customer centric approach to retail. Mark Th...StrongPoint
Retailers around the world have faced more change in the last 5 years than in the previous 25, mainly due to a shift in power from the retailer to the consumer. Most of this is as a result of consumer technology allowing shoppers to access information about products and to buy on line from a far wider choice of retailers. In itself, this technology has also undergone change, from desktop PCs to mobiles. So, is it all about managing channels to create an Omnichannel offering, or are retailers now facing a new reality where retail needs a re-design. In this session, we explore what some retailers are doing to create a single approach to the customer across all channels and platforms.
What are the Basics of Mobile-First Marketing Strategy?Jim Nichols
Here's a short introduction on some simple ways to change your strategic orientation from PC-centric to Mobile-centric. Provides 7 principles for mobile-first thinking and strategy.
Transforming the Omni-channel Customer ExperienceCafeX
Today’s customers demand a flawless, seamless experience and rapid problem resolution. Now with CaféX Live Assist for Microsoft Dynamics 365 you can deliver best-in-class customer service that can increase customer loyalty, improve agent productivity, and grow your business. Learn how Live Assist is uniquely integrated with Dynamics 365 and enables:
- Highly personalized, Omni-channel customer experiences Proactive live engagement between agents, supervisors and customers
- Faster problem solving with co-browse, text chat and in-app assistance
- Effective campaigns with a 360-degree view throughout the customer’s journey
Keynote for Colruyt Group for an innovation / R&D inspiration meeting about the coming changes in consumer technology and the impact they have on retail and point-of-sales interaction.
The story of how social crm and technology can leverage social network activity, customer advocacy and mobile connectivity to deliver a better contextual e-commerce experience.
The movie on slide 67 is about Adidas Adiverse Virtual Footwear Wall (http://bit.ly/1guUQ4p) and on slide 72 is Control Group/Titan: Reinventing Payphones With NYC I/O (http://bit.ly/19bqDmY)
Keynote for the Social Media Day Academy's Social Retailing congress on Sept.17, 2013 at LeadFabric.
Download a full version of the report at:
www.psfk.com/report/future-of-retail-2016
Built on a robust study of trends and patterns in the market, the 6th edition of PSFK Labs’ Future of Retail report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.
Featured within the 80+ page report, readers can find:
- 10 actions every retailer can adapt to redefine the shopper experience
- 20 key trends driving change in the marketplace
- Future service concepts for top brands
- Perspectives from leading retail experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 6 | Published November 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
What are the big trends in mobility that will impact you and your business in 2017? What are the things you need to know and the actions you need to take to be successful?
The 2017 mobility trends report by DMI provides insights, research and recommendations on the trends that will impact consumers and organizations and reinvent business. Each trend includes real-life examples.
The presentation this year covers the following areas:
* Customer Experience including innovation, methodologies, multi-channel and IoT
* Big and small data including solving real problems and faster analytics
* Devices including the latest on smartphones, AR/VR and wearables
* Other technologies including winners in the cloud, native-hybrid and progressive web apps and DevOps
* The next big things…
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
Frank West will give his thoughts on the `when and who` of user testing, how do we go about finding the right people and when do we actually need them? Getting the right user feedback can be the difference between a successful project and a failure but with a limited budget can we afford to be picky? The answer is yes!
입사 예정인 회사의 과제 테스트에서 제출한 자바스크립트 라이브러리입니다.
그냥 두기에는 아까워서 이렇게 공유드립니다.
본 라이브러리는 DOM Selector, Manipulation, Event 등의 기능을 제공합니다.
사용 방법은 jQuery와 동일하며, 관련 설명은 아래 프레젠테이션을 참고하시면 됩니다.
[본문] - http://youngman.kr/?p=1432
[데모] - http://test.youngman.kr/script/exam/core/
[비즈스프링]BizSpring Attribution™ (비즈스프링 어트리뷰션) 소개서BizSpring Inc.
비즈스프링 어트리뷰션 소개서입니다.
마케팅 성과기여 모델에 의한 온라인 마케팅/광고의 퍼포먼스 분석과 시뮬레이션을 이용한 마케팅 계획, 미디어믹스/플래닝을 위해 준비된 솔루션입니다.
대행사(marketing agency) 및 클라이언트(in-house)의 마케팅 집행 및 보고책임자와 광고집행 실무자에게 적합합니다.
더욱 자세한 내용은 bizspring.co.kr 에서 확인하세요.
It's time for Online agency move from awareness base to Transactional base or ROI marketing. Including M-Commerce growing. You can see Thailand E-Commerce data and landscape. Data and slide by Pawoot Pongvitayapanu MD and Founder Rakuten TARAD.com Thailand.
패션, 뷰티, 라이프스타일 부문 글로벌 디지털 콘텐츠 허브 : 패션인코리아 소개Evan Ryu
패션, 뷰티, 라이프스타일 부문의 국내, 해외 디지털 미디어 콘텐츠 프로젝트 패션인코리아 입니다. 국내 문화산업의 디지털, 온라인, SNS를 통한 글로벌 홍보 및 오프라인 비즈니스와 연계된 융합 마케팅 실무 수행, 컨설팅 등을 추진하고 있습니다. 패션, 문화, 라이프스타일 산업 부문의 디지털 마케터 양성 전문교육도 추진하고 있습니다.
Unlock the power of google analytics (1)David Urmann
Google Analytics made easy! With all its features chances are you are probably not making use of the full power of Analytics to grow your business. Find out how to set up Enhanced e-commerce features, meaningful funnels, goals and track events on your website.
Explore the cutting-edge eCommerce trends that will define 2024 and revolutionize the way you do online business. Don't miss out on the insights that will keep you ahead of the curve. Download now and stay at the forefront of eCommerce innovation! 🌐💡
Dive into the future of digital commerce with our latest eBook: https://bit.ly/3Ha5bbv
Today's consumer has a short attention span and the retailer must be ready at all times to respond to an indication of interest with the right information within 3 seconds.
As a brand seller, you have 3 seconds to inspire a consumer. Do you have the tools to engage with your demanding audience? Symphony Analytics (www.symphony-analytics.com) has solutions.
Five Technologies You Should Include in Your Organization’s Business Growth S...PaymentAsia
By including the best technology and choosing the best ecommerce payment gateway, you can progressively grow your business to great heights. Combine the best technology, such as a mobile payment gateway, with the most effective sales team to sit back and watch your business grow exponentially. Visit @ https://www.paymentasia.com/en/pa-pay
Technology will transform retail resulting in the growth of brick and mortar retail. Check Retail Technologies trends that will help retailers survive.
Today’s retail customers expect flexible interaction channels that allow them to shop wherever they are, whenever they want – supported by personalised offers, a sufficiently high availability and assortment of product, and rich product information that enhances their shopping experience.
E-commerce (also written as e-Commerce, eCommerce or similar variants), short for
electronic commerce, is trading in products or services using computer networks, such
as the Internet. Electronic commerce draws on technologies such as mobile commerce,
electronic funds transfer, supply chain management, Internet marketing, online
transaction processing, electronic data interchange (EDI), inventory management
systems, and automated data collection systems. Modern electronic commerce
typically uses the World Wide Web for at least one part of the transaction's life cycle,
although it may also use other technologies such as e-mail.
Top 10 Trends in CX-Customer Experience Transformation [Updated 2020]Mobinius Technologies
Technologies are developing at a very rapid rate, and their advancements depend largely upon the customer experience transformation. When the customers start giving their reviews on various products, brands know how to improve their performance so that the customers remain intact with their company. According to a source, around 40% of digital analytics will comprise of the user or customer experience.
https://www.mobinius.com/blogs/cx-customer-experience-transformation-trends
3 Ways to Drive Growth Using Your Big DataJim Nichols
Most marketers believe that programs powered by big data have the potential to radically improve business and drive
growth. But understanding the potential value of big data – and actually realizing it – are two very different things.
While many brands have invested millions to collect this
valuable marketing intelligence, few CMOs claim to be
maximizing their results with it. While leveraging your
big data to drive sales isn’t necessarily an easy thing, it is
possible – and it doesn’t require years to develop big data
strategies and tactics you can count on to deliver higher
return. In fact, many can reap the benefits in weeks.
What’s Inside
Today’s biggest business trends revolve around helping
companies provide exceptional customer experiences.
These include big data insights that reveal and predict
customer needs, integrated platforms that enable end-
to-end personalization, and artificial intelligence (AI)
solutions that automate and scale tasks that used to be
painfully manual and time-consuming.
How to Make Your eCommerce Store Social Ready?archana cks
Social shopping, this is one of the latest trends in this digitally driven society and has become the hanging out at the mall, of the past.
Source <> http://www.ecbilla.com/ecommerce-articles/e-commerce-trends/how-to-make-your-ecommerce-store-social-ready.html
Similar to The future of retail - 2014 - Congresso Abrasce (20)
2. PSFK’s fourth annual report in a series on
trends in retail will look at the new strategies to
deliver contextual experiences that drive sales.
_ 11 Trends with over 60 best-in-class examples
_ Implications, expert opinions, supporting stats,
For your
Full Copy of the
Report, visit:
psfk.com/future-of-retail
PSFK presents the Future of Retail 2014
www.psfk.com/future-of-retail
and retail concept
5. Data-Driven
Commerce Platforms
Sophisticated information systems can enable any
organization to dynamically respond to changes in the
marketplace, develop better tools for customers and
staff and add efficiencies into the shopping experience.
Key Trends:
Data Trading Systems
Real-Time Analytics
Brand API
6. LABS
Trading better shopping experiences
for better customer data.
In today’s marketplace, personal information is a new asset
class. In the same way that your shoppers will pay for quality
so should you. Create an open exchange that demonstrates
that they have value beyond a string of 0s and 1s.
7. LABS
CVS
Pharmacy Chain Updates Weekly
Circulars Based On Shoppers’ Past
Purchases and Preferences
www.cvs.com/extracare
8. LABS
Analyzing the right data in real-time
to generate solutions that can be
implemented across any organization.
Do more with less. Understand what data matters most to
your business, experiment with what works and build your
strategy from there.
9. LABS
Brooks Brothers
Mens Fashion Retailer Uses Rapid
Analytics To Adjust What Customers
See On Their E-Commerce Site
www.brooksbrothers.com
10. LABS
Enabling the wider community to
tap into your data systems to create
an enhanced set of tools.
No one will pay attention to who created it, as long as the
experience is great. Tap into the intelligence of the wider
community by providing the assets and guidance that enable
them to innovate on top of your core offerings.
11. LABS
Nike Fuel Lab
Brand Incubator Challenges
Startups To Use Fitness Tracking
Data In Unique Ways
www.nikefuellab.com
12. Networked
Purchase Path
Key points where a forward thinking retailer or brand
can effectively employ data, connected technologies
and human service to meet the shopper where they are
and anticipate where they will go next, enabling better
interactions at every stage of the sale.
Key Trends:
Omni Point-Of-Purchase Multichannel Customer Service
Adaptive Personalization Instantly Verified
Contextual Support On-Demand Delivery
Connected Relationship Management Community Loyalty
13. LABS
Tapping into shopper impulses by
converting every product interaction
into a purchase opportunity.
Taking a shopper from discovery to checkout is only the
first step. Decide how checkout and fulfillment will work to
ensure the best end-to-end experience.
15. LABS
Diane Von
Furstenberg &
Google Hangouts
Fashion Video Interview
Lets Viewers Buy Outfits As
They Appear On Screen
www.dvf.com
www.google.com/hangouts
16. LABS
Developing contextual services to learn
shopper preferences over time, generating
tailored results and anticipating future needs.
Your shoppers want to be treated like individuals. Develop
personalized tools and services that build on your shoppers’
previous interactions with your brand or store to add value
to the overall experience.
17. Foursquare
Location-Based Social Network App
Sends Alerts To Nearby Dives And
Diners Based On Past Check-Ins And
Social Recommendations
www.foursquare.com
LABS
18. LABS
Serving up relevant information
to shoppers when and where it’s
needed most.
There is a fine line between welcome information and spam.
Respect your shoppers’ willingness to engage by not
interrupting their shopping trip with messaging that distracts
from their experience.
19. LABS
Estimote Beacon
Hardware Solution Lets
Retailers ‘Program’ Their Stores
To Deliver Specific Information
To Shoppers’ Phones
www.estimote.com
20. LABS
McDonald’s
Restaurant Installs NFC-Enabled
‘Happy Tables’ That Trigger An
Exclusive Mobile Video Game
www.mcdonalds.com.sg
21. LABS
Using shared access to customer
information to bridge the gap between
sales staff and shoppers, helping build
more meaningful relationships.
Just because you have information about your shoppers
doesn’t mean you should use it. Go the final step by helping
them understand how sharing their purchase history and
preferences will lead to a better service experience.
22. LABS
Boston Proper
Online Retailer’s Bricks & Mortar
Stores Allow Customers To Log-In
And Retrieve Preferences To Enable
Better Shopping Experiences
www.bostonproper.com
23. LABS
Providing customer assistance on more
platforms to create more staff
touchpoints and enable interactions
to happen on shopper’s terms.
Communication has evolved beyond face-to-face
conversations and phone calls. Take advantage of the new
channels your shoppers are already using to connect them
with a real person who can offer the service they need.
24. Google Helpouts
Video Service Taps Community
Experts To Provide Users With
Knowledge
www.helpouts.google.com
LABS
25. Amazon Kindle
Tablet Gives On-Demand Support
With The Push Of A Button
www.amazon.com/kindle_fire
LABS
26. LABS
Linking payment systems to verified
shoppers to make transactions more
efficient and secure.
Regardless of the final price, no one really wants to part
with their money. Design platforms or services that help make
the actual transaction feel more personal and enjoyable,
allowing customers to keep their focus on the excitement of
their new purchase.
29. LABS
Delivering on the need for convenience
and immediacy by rolling out ‘buy it
now, get it soon after’ services to get
shoppers their purchases more quickly.
In a culture of immediate gratification, waiting is the
hardest part. Meet your shopper’s expectations with multiple
options that allow them to decide the most convenient
method for receiving their purchase. Ensure that you sync
all available inventory across your channels to optimize cost
and availability.
30. LABS
Kate Spade
Saturday
Women’s Fashion Retailer Opens
24hr Shoppable Store Windows,
Promises One-Hour Delivery
www.saturday.com
31. LABS
Tying rewards to participation in a
wider community to provide lasting
benefits to both brands, retailers and
their customers.
Status and recognition are worth more than points and
discounts. Reward your community of shoppers for sharing
and participating in the activities that are meaningful to them
and make sense within the broader context of your store or
brand. Where possible leverage existing networks rather than
starting from scratch.
32. The Hunt
Social Game Turns Strangers Into
Altruistic Personal Shopping
Community
www.thehunt.com
LABS
33. Volkswagen
Driving App Challenges Drivers To
Have More Fun On Road Trips
www.smiledrive.vw.com
LABS
34. LABS
KEY TAKEAWAYS
Find Time To Set The Pace
Be Accommodating At Every Step
Use Customer Data To Create Digital Services
Create Channel Agnostic Experiences
Deliver Frictionless Transactions
Use Technology To Deliver The Human Touch
Build A System Of Love
Access Data Anywhere
35. Interconnected
Themes From
The Future Of Retail
Data-Driven
Commerce Platforms
LABS
Networked
Purchase Path
36. PSFK’s fourth annual report in a series on
trends in retail will look at the new strategies to
deliver contextual experiences that drive sales.
_ 11 Trends with over 60 best-in-class examples
_ Implications, expert opinions, supporting stats,
For your
Full Copy of the
Report, visit:
psfk.com/future-of-retail
PSFK presents the Future of Retail 2014
www.psfk.com/future-of-retail
and retail concept