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Vol. 5 | published November 2014
SUMMARY PRESENTATION @PSFK | #FutureOfRetail
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Download PSFK’s fifth annual
Future of Retail report:
— The leading report series on the global
trends changing retail
— 10 actions to redefine your retail
experience supported by trends
— Perspectives from leading shopper
experts across the globe
— Retail concepts for Ikea, Sephora, Whole
Foods, Selfridges, Starbucks, and more.
Get your copy of the full report at:
psfk.com/future-of-retail
Reports
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
PSFK Labs is an innovation agent. We leverage
the research skills and editorial reach of
PSFK.com to offer innovation and thought
leadership services to the world’s most future
forward companies, helping them to develop new
products, services and ways to interact with their
consumers. PSFK Labs has worked with Apple,
BMW, Google, Nike, Red Bull, Samsung, Target
and many other leading brands.
The team also brings to life the themes of our
Future of Retail reports with ideation workshops
and immersive trend tours.
If you are interested in seeing a presentation of
this report or would like to understand how PSFK
can help your team ideate new possibilities for
your brand, contact us at sales@psfk.com
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
FOREWORD
After five years of publishing our
survey on retail trends, we had
hoped to play a part in inspiring
the radical evolution of retail but
during that time all we have
seemed to witness is iteration
upon iteration. There seems to
less and less stores and more
and more owners and operators
who search for ideas to fix retail.



We don’t need to fix retail. We
need to change it. Our report
demands that the stores in our
towns, in our malls, in our
transport hubs and everywhere
we access them embrace the
hyper-connected consumer and
her readiness for a personalized,
synchronized, multi-device,
communal, omnichannel retail
experience before, during and
after the store visit.
The physical store remains a
critical component of the
shopping experience for
retailers, brands and consumers.
But if retailers continue to fail to
connect with the modern
consumer, many more stores will
close and the shopper will
simply give up waiting for the
revolution and buy everything
and anything through the
personalized, synchronized,
multi-device, communal retail
experience that many online
retailers already offer.
In PSFK’s Future of Retail 2015
report we present our manifesto
for change. We list our 10
demands for action. We ask you
to help us make this change,
save the store and evolve the
very notion of shopping.
Piers Fawkes
Founder & Editor-In-Chief
PSFK.com & PSFK Labs
Throughout most of history the
basic idea of retail has remained
the same: bring people into a
space with products and give
them some way to transact. Take
the physical element away and
the model fails to work. 



For thousands of years that
thinking held true, until the
creation of the modern mail
order service in 1861. For the first
time, people no longer had to be
in the same location to shop. But
despite its novelty, the service
simply couldn’t compete with the
ease and convenience of buying
from a local shop.

Less than 20 years ago that
notion completely changed. The
introduction of online shopping
combined with reliable shipping
finally hinted at a disembodied
buying experience that could be
both compelling and cost-
effective. And while the rise of e-
commerce still hasn’t unseated
the supremacy of the store, it’s
beginning to pose a serious
threat. Add in mobile to the
equation and the situation only
gets more tenuous.

With this year’s report, we
challenge retailers and brands to
reinvent bricks and mortar
shopping. We’re excited to share
our manifesto for the store with
you and look forward to realizing
that future vision together.
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
INTRODUCTION
Scott Lachut
President of Research &
Strategy, PSFK Labs
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
KEY TAKEAWAYS
FROM OUR 

RETAIL MANIFESTO
MERGING THE BEST OF
ONLINE, IN-STORE
As the aftermath of a global
recession coincided with the rise
of e-commerce many pundits lay
claim to the fate of the physical
store. Today a recent study from
A.T. Kearney reports that 95% of
all retail sales are captured by
retailers with a brick-and-mortar
presence, suggesting that the
social, physical and interactive
dynamics of the showroom still
instill shoppers with the most
confidence to buy.
Look no further than the flood of
online retailers moving offline to
see that not only is having an
offline presence a trendy reversal
of brand positioning, it may be
necessary component of all
retailers going forward.
With new technologies to
consider and an evolved set of
shopper expectations in mind,
PSFK Labs takes a look at four
key areas where retailers could
begin redefining their best-in-
class retail experience.
Let customers shop
on their terms
anywhere
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
World As 

Purchase Platform
Leveraging mobile and social
platforms to close the gap
between product discovery and
purchase intent on a wider
variety of channels, allowing
customers to instantly add items
to their shopping carts and buy.
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Target
Big Box Retailer’s App Uses
Image Recognition To
Streamline Mobile Purchases
@target
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Be There And Everywhere
World As Purchase Platform
Twitter
Social Media Giant Ventures
Into E-Commerce by
Implementing 'Buy Now'
Button
@twitter
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Be There And Everywhere
World As Purchase Platform
Facebook
Social Network Features
Instant Purchase Option
Without Leaving Platform
@facebook
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Be There And Everywhere
World As Purchase Platform
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Enable customers
to plan the perfect
store experience
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Shop Ahead
Providing customers with a near
real-time view of what’s in stock
at every store so they can order
products ahead of their visit.
Banana Republic 

And Gap
Fashion Brands Let
Shoppers Reserve Clothes
Online For In-Store Pick-Up
@BananaRepublic |@Gap
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
One-Click Everything
Shop Ahead
Zoomin
Grocery Pickup Service
Keeps Foodstuffs At Proper
Temperatures Until
Customers Arrive
@ZoominMarket
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
One-Click Everything
Shop Ahead
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Design Your Visit
Delivering convenience,
efficiency and ease through
digital services that allow
customers to optimize every 

store visit.
Supercuts
Salon Chain Uses Real-Time
Data To Streamline Booking
Appointments In Advance
@supercuts
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
One-Click Everything
Design Your Visit
Galeries Lafayette
Department Store Develops
In-Store Trip Planner To
Ease Customer Visits
@galeries_laf
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
One-Click Everything
Design Your Visit
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Give associates the
tools to connect
with customers in 

more ways
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Tech-Enabled
Service
Instantly connecting customers
with members of store staff on a
wider variety of platforms both in
an outside the store.
Fiat
Automobile Brand Creates
Virtual Test Drive
Experience Guided By
Remote Staff
@houseoffraser
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Power To The People
Tech-Enabled Service
Nordstrom
Personal Shoppers Text
Customers The Latest
Fashions
@houseoffraser
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Power To The People
Tech-Enabled Service
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Connect customers
with the right
information, 

right now
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Dynamic 

Discovery
Relaying key information to
shoppers’ mobile devices
around product details, reviews
and promotions as they shop in-
store, personalizing the path to
purchase.
House of Fraser
Mannequins Send Shoppers
Alerts About Products They
Are Wearing
@houseoffraser
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Digital Real World
Dynamic Discovery
Bloomingdale’s
Intelligent Fitting Rooms
Allow Customers To Scan
Items To Discover What’s 

In Stock
@bloomingdales
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Digital Real World
Dynamic Discovery
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Create a personal-
ized shopping
experience for
every customer
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Recognized
Recommendations
Creating opt-in experiences that
let customers share information
and preference in exchange for
help with selecting the perfect
product.
ModiFace
Photo Analysis Generates
Personalized Skincare
Recommendations
@ModiFace
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Everyone Of A Kind
Recognized Recommendations
Selfridges
In Store ‘Lab’ Offers
Assessment Based
Fragrance
Recommendations
@Selfridges
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Everyone Of A Kind
Recognized Recommendations
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Transact in culture,
experiences and
relationships
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Community
Cornerstone
Offering complementary
services and experiences that go
well beyond products,
reimagining stores as
marketplaces for relationships.
Club Monaco
Luxury Brand Opens
Bookstore and Coffee Shop
In Flagship Store
@ClubMonaco
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Be The Hub
Community Cornerstone
Urban Outfitters
Lifestyle Brand Features
High-End Coffee And
Product Repair Stations 

In-Store
@UrbanOutfitters
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Be The Hub
Community Cornerstone
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Sell customers on
an aspirational
lifestyle
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Lifestyle Curation
Offering an expertly curated
selection of products and
services that connect with and
complement a broader lifestyle.
PCH x Radioshack
Big Box Retailer Helps Up-
And-Coming Makers Vie
Alongside Big Brands
@RadioShack
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Imagine The Ideal
Lifestyle Curation
Sears
Experiential Shop Curates
Tightly Edited Selection Of
Connected Products
@Sears
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Imagine The Ideal
Lifestyle Curation
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Design new ways
for customers to
get hands on with
products
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Product Immersion
Looking beyond traditional
merchandising to develop
customer-centered experiences
that let shoppers get hands on
with products in new ways.
GU
Store Lets Customers Wear
Clothes For A Day Before
Paying
gu-japan.com
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Experiences, Not Products
Product Immersion
T-Mobile
Cell Phone Carrier Invites
Customers To Test Products
Out For Seven Days
@TMobile
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Experiences, Not Products
Product Immersion
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Living Showrooms
Designing experiential
showrooms and unique events
that allow customers to get fully
immersed in the lifestyle
surrounding product offerings.
Airbnb + IKEA
Partnership Lets People
Spend The Night In
Furniture Retailer’s
Showrooms
@airbnb
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Experiences, Not Products
Living Showrooms
eBay
Live Play Allows The
Audience To Shop From
Their Seats
@eBay
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Experiences, Not Products
Living Showrooms
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Transform your
store into a digital
showroom and 

on-demand
delivery hub
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Click To Stylize
Offering immersive visualization
experiences that enable
customers to instantly ‘see’ an
entire catalog of products in a
variety of settings, models 

and styles.
Vizera Labs
Augmented Reality Layers
Digitized Product Features
Onto Physical Product
@VizeraLabs
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
No Inventory
Click To Stylize
Lowe’s
Interactive Room Allows
DIYers To Virtually Visualize
Home Remodeling Projects
@Lowes
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
No Inventory
Click To Stylize
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Frictionless
Fulfillment
Offering on-demand delivery
options that bring products
straight to the customer within a
designated time.
Volvo
Automaker Lets Drivers To
Arrange Package Deliveries
To Their Parked Cars
@volvocarsglobal
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
No Inventory
Frictionless Fulfillment
Whole Foods +
Instacart
Grocery Chain And Delivery
Service Bring Groceries to
Consumers’ Homes
@Instacart
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
No Inventory
Frictionless Fulfillment
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Treat the entire
store as a place
where customers
can tap to pay
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Digital 

Payments
Leveraging mobile payment
solutions to allow purchases to
seamlessly take place anywhere
in the store.
Apple
Mobile Payment Service
Allows For Contactless
Purchases Via NFC
apple.com/apple-pay
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Kill The Checkout
Digital Payments
Square
Digital Payment Platform
Enhances Existing Offering
With New Order-Ahead App
@square
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Kill The Checkout
Digital Payments
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Download PSFK’s fifth annual
Future of Retail report:
— The leading report series on the global
trends changing retail
— 10 actions to redefine your retail
experience supported by trends
— Perspectives from leading shopper
experts across the globe
— Retail concepts for Ikea, Sephora, Whole
Foods, Selfridges, Starbucks, and more.
Get your copy of the full report at:
psfk.com/future-of-retail
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
Download PSFK’s fifth annual
Future of Retail report:
— The leading report series on the global
trends changing retail
— 10 actions to redefine your retail
experience supported by trends
— Perspectives from leading shopper
experts across the globe
— Retail concepts for Ikea, Sephora, Whole
Foods, Selfridges, Starbucks, and more.
Get your copy of the full report at:
psfk.com/future-of-retail
Vol. 5 | published November 2014
SUMMARY PRESENTATION @PSFK | #FutureOfRetail

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PSFK Future of Retail 2015 Report - Summary Presentation

  • 1. Vol. 5 | published November 2014 SUMMARY PRESENTATION @PSFK | #FutureOfRetail
  • 2. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Download PSFK’s fifth annual Future of Retail report: — The leading report series on the global trends changing retail — 10 actions to redefine your retail experience supported by trends — Perspectives from leading shopper experts across the globe — Retail concepts for Ikea, Sephora, Whole Foods, Selfridges, Starbucks, and more. Get your copy of the full report at: psfk.com/future-of-retail
  • 3. Reports THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail PSFK Labs is an innovation agent. We leverage the research skills and editorial reach of PSFK.com to offer innovation and thought leadership services to the world’s most future forward companies, helping them to develop new products, services and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands. The team also brings to life the themes of our Future of Retail reports with ideation workshops and immersive trend tours. If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
  • 4. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail FOREWORD After five years of publishing our survey on retail trends, we had hoped to play a part in inspiring the radical evolution of retail but during that time all we have seemed to witness is iteration upon iteration. There seems to less and less stores and more and more owners and operators who search for ideas to fix retail.
 
 We don’t need to fix retail. We need to change it. Our report demands that the stores in our towns, in our malls, in our transport hubs and everywhere we access them embrace the hyper-connected consumer and her readiness for a personalized, synchronized, multi-device, communal, omnichannel retail experience before, during and after the store visit. The physical store remains a critical component of the shopping experience for retailers, brands and consumers. But if retailers continue to fail to connect with the modern consumer, many more stores will close and the shopper will simply give up waiting for the revolution and buy everything and anything through the personalized, synchronized, multi-device, communal retail experience that many online retailers already offer. In PSFK’s Future of Retail 2015 report we present our manifesto for change. We list our 10 demands for action. We ask you to help us make this change, save the store and evolve the very notion of shopping. Piers Fawkes Founder & Editor-In-Chief PSFK.com & PSFK Labs
  • 5. Throughout most of history the basic idea of retail has remained the same: bring people into a space with products and give them some way to transact. Take the physical element away and the model fails to work. 
 
 For thousands of years that thinking held true, until the creation of the modern mail order service in 1861. For the first time, people no longer had to be in the same location to shop. But despite its novelty, the service simply couldn’t compete with the ease and convenience of buying from a local shop.
 Less than 20 years ago that notion completely changed. The introduction of online shopping combined with reliable shipping finally hinted at a disembodied buying experience that could be both compelling and cost- effective. And while the rise of e- commerce still hasn’t unseated the supremacy of the store, it’s beginning to pose a serious threat. Add in mobile to the equation and the situation only gets more tenuous.
 With this year’s report, we challenge retailers and brands to reinvent bricks and mortar shopping. We’re excited to share our manifesto for the store with you and look forward to realizing that future vision together. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail INTRODUCTION Scott Lachut President of Research & Strategy, PSFK Labs
  • 6. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
  • 7. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail KEY TAKEAWAYS FROM OUR 
 RETAIL MANIFESTO MERGING THE BEST OF ONLINE, IN-STORE As the aftermath of a global recession coincided with the rise of e-commerce many pundits lay claim to the fate of the physical store. Today a recent study from A.T. Kearney reports that 95% of all retail sales are captured by retailers with a brick-and-mortar presence, suggesting that the social, physical and interactive dynamics of the showroom still instill shoppers with the most confidence to buy. Look no further than the flood of online retailers moving offline to see that not only is having an offline presence a trendy reversal of brand positioning, it may be necessary component of all retailers going forward. With new technologies to consider and an evolved set of shopper expectations in mind, PSFK Labs takes a look at four key areas where retailers could begin redefining their best-in- class retail experience.
  • 8. Let customers shop on their terms anywhere THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
  • 9. World As 
 Purchase Platform Leveraging mobile and social platforms to close the gap between product discovery and purchase intent on a wider variety of channels, allowing customers to instantly add items to their shopping carts and buy. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
  • 10. Target Big Box Retailer’s App Uses Image Recognition To Streamline Mobile Purchases @target THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Be There And Everywhere World As Purchase Platform
  • 11. Twitter Social Media Giant Ventures Into E-Commerce by Implementing 'Buy Now' Button @twitter THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Be There And Everywhere World As Purchase Platform
  • 12. Facebook Social Network Features Instant Purchase Option Without Leaving Platform @facebook THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Be There And Everywhere World As Purchase Platform
  • 13. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Enable customers to plan the perfect store experience
  • 14. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Shop Ahead Providing customers with a near real-time view of what’s in stock at every store so they can order products ahead of their visit.
  • 15. Banana Republic 
 And Gap Fashion Brands Let Shoppers Reserve Clothes Online For In-Store Pick-Up @BananaRepublic |@Gap THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail One-Click Everything Shop Ahead
  • 16. Zoomin Grocery Pickup Service Keeps Foodstuffs At Proper Temperatures Until Customers Arrive @ZoominMarket THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail One-Click Everything Shop Ahead
  • 17. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Design Your Visit Delivering convenience, efficiency and ease through digital services that allow customers to optimize every 
 store visit.
  • 18. Supercuts Salon Chain Uses Real-Time Data To Streamline Booking Appointments In Advance @supercuts THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail One-Click Everything Design Your Visit
  • 19. Galeries Lafayette Department Store Develops In-Store Trip Planner To Ease Customer Visits @galeries_laf THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail One-Click Everything Design Your Visit
  • 20. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Give associates the tools to connect with customers in 
 more ways
  • 21. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Tech-Enabled Service Instantly connecting customers with members of store staff on a wider variety of platforms both in an outside the store.
  • 22. Fiat Automobile Brand Creates Virtual Test Drive Experience Guided By Remote Staff @houseoffraser THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Power To The People Tech-Enabled Service
  • 23. Nordstrom Personal Shoppers Text Customers The Latest Fashions @houseoffraser THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Power To The People Tech-Enabled Service
  • 24. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Connect customers with the right information, 
 right now
  • 25. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Dynamic 
 Discovery Relaying key information to shoppers’ mobile devices around product details, reviews and promotions as they shop in- store, personalizing the path to purchase.
  • 26. House of Fraser Mannequins Send Shoppers Alerts About Products They Are Wearing @houseoffraser THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Digital Real World Dynamic Discovery
  • 27. Bloomingdale’s Intelligent Fitting Rooms Allow Customers To Scan Items To Discover What’s 
 In Stock @bloomingdales THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Digital Real World Dynamic Discovery
  • 28. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Create a personal- ized shopping experience for every customer
  • 29. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Recognized Recommendations Creating opt-in experiences that let customers share information and preference in exchange for help with selecting the perfect product.
  • 30. ModiFace Photo Analysis Generates Personalized Skincare Recommendations @ModiFace THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Everyone Of A Kind Recognized Recommendations
  • 31. Selfridges In Store ‘Lab’ Offers Assessment Based Fragrance Recommendations @Selfridges THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Everyone Of A Kind Recognized Recommendations
  • 32. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Transact in culture, experiences and relationships
  • 33. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Community Cornerstone Offering complementary services and experiences that go well beyond products, reimagining stores as marketplaces for relationships.
  • 34. Club Monaco Luxury Brand Opens Bookstore and Coffee Shop In Flagship Store @ClubMonaco THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Be The Hub Community Cornerstone
  • 35. Urban Outfitters Lifestyle Brand Features High-End Coffee And Product Repair Stations 
 In-Store @UrbanOutfitters THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Be The Hub Community Cornerstone
  • 36. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Sell customers on an aspirational lifestyle
  • 37. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Lifestyle Curation Offering an expertly curated selection of products and services that connect with and complement a broader lifestyle.
  • 38. PCH x Radioshack Big Box Retailer Helps Up- And-Coming Makers Vie Alongside Big Brands @RadioShack THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Imagine The Ideal Lifestyle Curation
  • 39. Sears Experiential Shop Curates Tightly Edited Selection Of Connected Products @Sears THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Imagine The Ideal Lifestyle Curation
  • 40. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Design new ways for customers to get hands on with products
  • 41. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Product Immersion Looking beyond traditional merchandising to develop customer-centered experiences that let shoppers get hands on with products in new ways.
  • 42. GU Store Lets Customers Wear Clothes For A Day Before Paying gu-japan.com THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Experiences, Not Products Product Immersion
  • 43. T-Mobile Cell Phone Carrier Invites Customers To Test Products Out For Seven Days @TMobile THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Experiences, Not Products Product Immersion
  • 44. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Living Showrooms Designing experiential showrooms and unique events that allow customers to get fully immersed in the lifestyle surrounding product offerings.
  • 45. Airbnb + IKEA Partnership Lets People Spend The Night In Furniture Retailer’s Showrooms @airbnb THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Experiences, Not Products Living Showrooms
  • 46. eBay Live Play Allows The Audience To Shop From Their Seats @eBay THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Experiences, Not Products Living Showrooms
  • 47. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Transform your store into a digital showroom and 
 on-demand delivery hub
  • 48. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Click To Stylize Offering immersive visualization experiences that enable customers to instantly ‘see’ an entire catalog of products in a variety of settings, models 
 and styles.
  • 49. Vizera Labs Augmented Reality Layers Digitized Product Features Onto Physical Product @VizeraLabs THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail No Inventory Click To Stylize
  • 50. Lowe’s Interactive Room Allows DIYers To Virtually Visualize Home Remodeling Projects @Lowes THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail No Inventory Click To Stylize
  • 51. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Frictionless Fulfillment Offering on-demand delivery options that bring products straight to the customer within a designated time.
  • 52. Volvo Automaker Lets Drivers To Arrange Package Deliveries To Their Parked Cars @volvocarsglobal THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail No Inventory Frictionless Fulfillment
  • 53. Whole Foods + Instacart Grocery Chain And Delivery Service Bring Groceries to Consumers’ Homes @Instacart THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail No Inventory Frictionless Fulfillment
  • 54. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Treat the entire store as a place where customers can tap to pay
  • 55. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Digital 
 Payments Leveraging mobile payment solutions to allow purchases to seamlessly take place anywhere in the store.
  • 56. Apple Mobile Payment Service Allows For Contactless Purchases Via NFC apple.com/apple-pay THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Kill The Checkout Digital Payments
  • 57. Square Digital Payment Platform Enhances Existing Offering With New Order-Ahead App @square THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Kill The Checkout Digital Payments
  • 58. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Download PSFK’s fifth annual Future of Retail report: — The leading report series on the global trends changing retail — 10 actions to redefine your retail experience supported by trends — Perspectives from leading shopper experts across the globe — Retail concepts for Ikea, Sephora, Whole Foods, Selfridges, Starbucks, and more. Get your copy of the full report at: psfk.com/future-of-retail
  • 59. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
  • 60. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
  • 61. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
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  • 63.
  • 64. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
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  • 68. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
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  • 71. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
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  • 75. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
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  • 77. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
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  • 80. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
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  • 82. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail
  • 83.
  • 84.
  • 85. THE FUTURE OF RETAIL 2015 @PSFK | #FutureOfRetail Download PSFK’s fifth annual Future of Retail report: — The leading report series on the global trends changing retail — 10 actions to redefine your retail experience supported by trends — Perspectives from leading shopper experts across the globe — Retail concepts for Ikea, Sephora, Whole Foods, Selfridges, Starbucks, and more. Get your copy of the full report at: psfk.com/future-of-retail
  • 86. Vol. 5 | published November 2014 SUMMARY PRESENTATION @PSFK | #FutureOfRetail