Practo is a digital healthcare platform that connects patients with doctors and healthcare services. It allows users to assess health issues, find and book appointments with doctors, order diagnostic tests and medicines, share health records with doctors, and learn ways to live healthier. For doctors, Practo helps them grow their practice, manage their schedule digitally, and engage with patients. The platform is present in 15 countries and was founded in India in 2008 by Abhinav Lal and Shashank ND to help people make more informed healthcare decisions.

1. Mayuresh Sawant
Purva Sawant

2. CONSUMERS PROVIDER
PRACTO
DARK BLUE
PRACTO
SAFFRON
PRACTO
LIGHT BLUE

3. For millions of people, We are the trusted and
familiar home where they know they’ll find a
healing touch. We connect them with everything
they need to take good care of - Themselves and
their Family.
Who are we? What we do?

4. Benefits for consumers/patients
● Assessing health issues
● Finding the right doctor
● Booking diagnostic tests
● Obtaining medicines
● Sharing health records
● Learning new ways to live healthier

5. Benefits for practitioners/doctors
● Helps them grow their presence
● Grow establishment
● Helps them manage their schedule on the go
● Engage patients
● Sharing reports with other doctors

6. Target
Audience

7. Age group:- 18 to 45
Gender:- All
Location:- Metropolitan & Urban Tier 1
Type:- Sales
Psychographic Survey
Demographic Survey
Looking for healthcare solutions.

8. Buyer Persona

9. Name:- Divyansh Singh
Age:- 25
Views:- Modern & Practical
Work Profile:- Mechanical Engineer
Income:- 12 lakhs and above
Marital status:- Single
Lifestyle:- Active, loves to watch movies, loves to chill
with friends on the weekend, loves to wear clothes that
are trendy, likes to stand against something that is
wrong in the society. Loves eating healthy and living
a healthier life. Active on social media platforms
such as Facebook, Instagram, LinkedIn.

10. Our Presence

11. We are present in 15 countries.
● India
● Indonesia
● Canada
● Australia
● Chile
● Mexico
● Vietnam
● Ireland
● UAE
● Qatar
● England
● USA
● Malaysia
● Brazil
● Philippines

12. History

13. • The founders Abhinav Lal and Shashank ND launched in the year 2010.
• Shashank ND was frantically getting together his father’s medical record and scanning
them.
• He wanted to get a second from the American physician, for an operation that his
father was about to undertake.
• If that does not bad enough, he was also unable to access enough information about
the doctor.
• To make an informed decision before putting his father’s life in his doctor’s hands.
• This incident urged Shashank and his classmate, Abhinav Lal, to set up Practo
Technologies Pvt. Ltd.
• The Duo founded the company in Bengaluru, in 2008, when they were still college
students in their final year of engineering (B. Tech, computer engineering) at National
Institute of Technology, Karnataka.

15. Unique Selling Point
(USP)

16. ● No third party data.
● Direct verified feedback by various
doctors.
● One stop healthcare solution.

17. Platforms &
Audit

18. Platforms & Audit
Website

20. Mobile
Website

23. Platforms & Audit
 Website
SEO Audit

27. Platforms & Audit
 Website
 SEO Audit
SEM Audit

30. Platforms & Audit
 Website
 SEO Audit
 SEM Audit
ASO Audit

31. Application

36. Platforms & Audit
 Website
 SEO Audit
 SEM Audit
 ASO Audit
SMM Audit

37. Platforms & Audit
 Website
 SEO Audit
 SEM Audit
 ASO Audit
SMM Audit
a. Instagram

38. Instagra
m

40. Platforms & Audit
 Website
 SEO Audit
 SEM Audit
 ASO Audit
SMM Audit
a. Instagram
b. Facebook

43. Platforms & Audit
 Website
 SEO Audit
 SEM Audit
 ASO Audit
SMM Audit
a. Instagram
b. Facebook
c. Twitter

46. Platforms & Audit
 Website
 SEO Audit
 SEM Audit
 ASO Audit
SMM Audit
a. Instagram
b. Facebook
c. Twitter
d. YouTube

48. Total Social
Audience

49. Total Social
Visits

50. Platforms & Audit
 Website
 SEO Audit
 SEM Audit
 ASO Audit
 SMM Audit
a. Instagram
b. Facebook
c. Twitter
d. YouTube
 ORM

52. Marketing Campaigns

57. Moment Marketing

61. Competitor Analysis

63. Features Practo Pharmeas
y
Docprime
Medicine orders
Diagnostic Tests
Monthly medicine refills
Online Consultation
Book Doctors Appointment
Doctors near you
Store medical records
Healthcare products

64. 3,67,011
likes
73,398 likes 1,265
likes
378
Followers
2,343
Followers
20.7k
Followers
5,691
Followers
6,549 Followers 379 Followers
3.81k
Subscribers
72.4k
Subscribers
277
Subscribers

65. Website

67. Keywords Practo Pharmeasy Docprime
Book doctor appointment 2 113 12
Find doctors nearby 3 156 44
Online healthcare 14 3 57
Online doctor consultation 5 77 16
Chat with doctor online 11 91 27
Buy medicine online 11 1 Not ranking
Medicine home delivery 20 1 Not ranking
ASO Rankings

68. ● A monthly medicine refill system like
Pharmeasy should be provided.
● Regular updates about doctor’s availability
should be done.
● Online consultation should be faster and
free of cost.
● Medicine delivery should be on time.
● ORM should be managed across all
platforms like Facebook, Twitter, Youtube,
Instagram etc. and not only on playstore.
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