This document compares Amazon and Flipkart, two major online retailers in India. It provides an introduction to each company and their founding dates. It then gives a SWOT analysis for both Amazon and Flipkart based on their strengths, weaknesses, opportunities, and threats from 2014. Some of Amazon's strengths included their cost leadership strategy and efficient distribution. Some of Flipkart's strengths were their strong brand value and own logistics and payment systems. The document also lists the missions and values of each company.

2.  Subject- Economic.
 College- symbiosis
 Topic - Flipkart vs Amazon
 Name- Aditya Adhane.
 Roll no. 5131

5. Owner of Amazon: Jeff Bezos.

6.  Introduction
 Amazon Inc. is an American online retailer that
primarily sells products over its online
marketplace and offers many other products and
services through its subsidiaries. Amazon.com
sells in 11 countries and ships internationally. It
is one of the biggest retailers and is steadily
growing every year.

7.  Amazon SWOT analysis 2014
Strengths
 Cost leadership strategy.
 Superior quality services and products.
 Strategic acquisitions.
 Efficient distribution chain and logistics.
 Economies of scope.

8. Weaknesses
 Only online presence.
 Selling at zero margins.
 Negative publicity.

9. Opportunities
 Online payment system.
 Release more its own brand products and
services.
 Increase services and product portfolio through
acquisitions.
 Open more online stores in other countries.
 Physical presence.

10. Threats
 Online security.
 Lawsuits.
 Strategic alliances.
 Legislation against tax avoidance.
 Regional low cost online retailers.

12. Owner of flipkart: Sachin & Binny Bansal.

13.  Introduction
 Flipkart is a company founded in the year 2007
by Sachin Bansal and Binny Bansal. It is an e-
commerce company that made online
shopping popular in India. It offers various
products on online like books, mobile phones,
digital cameras, laptops, watches etc. Initially, it
has started selling books online and later it has
spread to offer many products.

14.  Flipkart SWOT analysis 2014
Strengths:
 Strong Brand value.
 Own Logistics Arm e kart.
 Own Online payment gateway solution
Payzippy.
 Own Marketplace model.

15. Weaknesses:
 Investor driven organization Or lack of
Independent board.
 Secretive and Political Culture.
 Excessive focus on expanding customer
base rather than pulling profits.

16. Opportunities
 Online fashion and apparel business.
 Providing logistics services to its
competitors.
 Growth in online retail sector in India.

17. Threats
 From competitors like Amazon,
Snapdeal, Infibeam, Indiaplaza,
Homeshop18 etc.

19. Mission
 The mission of Flipkart is to
“provide their customers a
memorable online shopping
experience”.
Value
 The Vision of Flipkart is to
become “Amazon of India”.
Mission
 “we seek to be earths most
customer centric company for
four primary customer sets:
consumer, seller, enterprises and
content creators”
Value
 To be best in prices, hardware,
customer services.

20.  Process of order:

21.  Logo of mobile app.

22.  Storage of products

23. Thank you