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THE FUTURE OF
AUTOMOTIVE 
Scenarios Driving The Digital
Transformation Of An Industry
•  5 future-‐forward scenarios
•  Key trends driving the automotive industry 
•  4 industry disruptors shaping new mobility
•  Expert insights and leading case studies
•  Actionable takeaways for manufacturers,
OEMs and dealers

Download The Full Future of
Automotive Report
Featuring:
Download at: bit.ly/2crBpoc
Let’s Imagine The
Future Of In-‐Vehicle
Productivity
BY 2020
The Opportunity
TODAY 
1/3 of drivers have interest in a fully self-‐driving vehicle. 
J.D. Power 2016 U.S. Tech Choice Study, March 2016
90% of new car sales will be connected vehicles.
Microsoft Book of Dreams, 2015
Sales of connected cars will equal $2.3 trillion.
Business Insider, February 2015
71% of drivers consciously share their data in exchange
for tangible benefits.
McKinsey, March 2016
“Imagine a world where your car is intelligent enough to deliver
productivity services, virtual assistance, predictive maintenance and
autonomous driving all on a pay-‐as-‐you-‐drive basis. Enter the
Connected Car powered by the Microsoft Intelligent Cloud.”
Kevin Dallas, Corporate Vice President, IoT Business Development, Microsoft
x
1.  Connected Driving Experiences
2.  New Models of Access and Ownership
3.  Enhanced Dealer – Customer Relationships
4.  Seamless, Secure Communication with Smart Ecosystems 
Four Fundamental Shifts
x
What’s Next: Fully
Automated Safety
And Security
What This Means
For Manufacturers & OEMS:
•  Improve in-‐vehicle experience with UX
•  Share data seamlessly between systems
•  Design smarter systems 
•  Inform automated driving assistance
For Dealers:
•  Deliver personalized experiences from anywhere   
•  Increase market relevance based on insights 
Cortana Intelligence
Allow car dealers to access cloud-‐based analytics to
predict driver trends and behavior
Powering Transformation
With Microsoft
x
What’s Next:
Flexible Mobility
Services
Azure App Services and IoT Suite
Help developers dynamically build a customer-‐
facing app and scale performance as app users
grow exponentially
Powering Transformation
With Microsoft
What This Means
For Manufacturers & OEMS:
•  Offer flexible mobility services 
•  Gain insights into potential customers 
•  Design engaging and adaptive content
For Dealers:
•  Create value using analytics related to trips 
•  Gather context around customers and behaviors 
•  Deliver experiences for on-‐demand lifestyles
•  Engage customer at every stage of brand journey
x
What’s Next:
Digital Vehicle
Shopping Experience
Cortana Intelligence
Help dealers create more meaningful customer
experiences at a reduced cost 
For Manufacturers & OEMS:
•  Increase market relevance 
•  Improve agility and reduce costs responding to new business 
•  Build stronger manufacturing pipeline 
•  Use connected insights to drive new value 
For Dealers:
•  Understand how products are being used 
•  Develop dynamic training tools
•  Customize offers and sales opportunities 
Powering Transformation
With Microsoft
What This Means
x
What’s Next:
Connected Service
Operations
Microsoft Power BI
Enable technical support teams to detect issues, track
usage and diagnose crashes on mobile and web apps 
Powering Transformation
With Microsoft
What This Means
For Manufacturers & OEMS:
•  Extend longevity of products 
•  Design smarter products and telematics service 
•  Increase lean production and decrease operation costs 
•  Develop flexible technical service for teams
For Dealers:
•  Make more cost effective decisions
•  Provide remote technical service and avoid malfunction
•  Offer customer support through vehicles 
•  Provide faster access to travel-‐related support
x
Volvo Group uses HoloLens
technology to create mixed
reality showroom experience
The Future Now:
IAV explores how cloud connected
vehicle systems can increase road safety
and driver productivity
The Future Now:
BMW launches digital
mobility experience based
on the Open Mobility Cloud
using Microsoft Azure
The Future Now:
1. Advanced Driver Assistance Systems 
2. Cloud Connectivity 
3. Vehicular Communication Systems 
4. Machine Learning 
5. In-‐Vehicle Assistance
Five Technologies 

Kickstarting Transformation
x
•  5 future-‐forward scenarios
•  Key trends driving the automotive industry 
•  4 industry disruptors shaping new mobility
•  Expert insights and leading case studies
•  Actionable takeaways for manufacturers,
OEMs and dealers

Download The Full Future of
Automotive Report
Featuring:
Download at: bit.ly/2crBpoc
THE FUTURE OF
AUTOMOTIVE 
Scenarios Driving The Digital
Transformation Of An Industry

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Future of Automotive Report

  • 1. THE FUTURE OF AUTOMOTIVE Scenarios Driving The Digital Transformation Of An Industry
  • 2. •  5 future-‐forward scenarios •  Key trends driving the automotive industry •  4 industry disruptors shaping new mobility •  Expert insights and leading case studies •  Actionable takeaways for manufacturers, OEMs and dealers Download The Full Future of Automotive Report Featuring: Download at: bit.ly/2crBpoc
  • 3. Let’s Imagine The Future Of In-‐Vehicle Productivity
  • 4. BY 2020 The Opportunity TODAY 1/3 of drivers have interest in a fully self-‐driving vehicle. J.D. Power 2016 U.S. Tech Choice Study, March 2016 90% of new car sales will be connected vehicles. Microsoft Book of Dreams, 2015 Sales of connected cars will equal $2.3 trillion. Business Insider, February 2015 71% of drivers consciously share their data in exchange for tangible benefits. McKinsey, March 2016 “Imagine a world where your car is intelligent enough to deliver productivity services, virtual assistance, predictive maintenance and autonomous driving all on a pay-‐as-‐you-‐drive basis. Enter the Connected Car powered by the Microsoft Intelligent Cloud.” Kevin Dallas, Corporate Vice President, IoT Business Development, Microsoft x
  • 5. 1.  Connected Driving Experiences 2.  New Models of Access and Ownership 3.  Enhanced Dealer – Customer Relationships 4.  Seamless, Secure Communication with Smart Ecosystems Four Fundamental Shifts x
  • 6. What’s Next: Fully Automated Safety And Security
  • 7. What This Means For Manufacturers & OEMS: •  Improve in-‐vehicle experience with UX •  Share data seamlessly between systems •  Design smarter systems •  Inform automated driving assistance For Dealers: •  Deliver personalized experiences from anywhere    •  Increase market relevance based on insights Cortana Intelligence Allow car dealers to access cloud-‐based analytics to predict driver trends and behavior Powering Transformation With Microsoft x
  • 9. Azure App Services and IoT Suite Help developers dynamically build a customer-‐ facing app and scale performance as app users grow exponentially Powering Transformation With Microsoft What This Means For Manufacturers & OEMS: •  Offer flexible mobility services •  Gain insights into potential customers •  Design engaging and adaptive content For Dealers: •  Create value using analytics related to trips •  Gather context around customers and behaviors •  Deliver experiences for on-‐demand lifestyles •  Engage customer at every stage of brand journey x
  • 11. Cortana Intelligence Help dealers create more meaningful customer experiences at a reduced cost For Manufacturers & OEMS: •  Increase market relevance •  Improve agility and reduce costs responding to new business •  Build stronger manufacturing pipeline •  Use connected insights to drive new value For Dealers: •  Understand how products are being used •  Develop dynamic training tools •  Customize offers and sales opportunities Powering Transformation With Microsoft What This Means x
  • 13. Microsoft Power BI Enable technical support teams to detect issues, track usage and diagnose crashes on mobile and web apps Powering Transformation With Microsoft What This Means For Manufacturers & OEMS: •  Extend longevity of products •  Design smarter products and telematics service •  Increase lean production and decrease operation costs •  Develop flexible technical service for teams For Dealers: •  Make more cost effective decisions •  Provide remote technical service and avoid malfunction •  Offer customer support through vehicles •  Provide faster access to travel-‐related support x
  • 14. Volvo Group uses HoloLens technology to create mixed reality showroom experience The Future Now:
  • 15. IAV explores how cloud connected vehicle systems can increase road safety and driver productivity The Future Now:
  • 16. BMW launches digital mobility experience based on the Open Mobility Cloud using Microsoft Azure The Future Now:
  • 17. 1. Advanced Driver Assistance Systems 2. Cloud Connectivity 3. Vehicular Communication Systems 4. Machine Learning 5. In-‐Vehicle Assistance Five Technologies 
 Kickstarting Transformation x
  • 18. •  5 future-‐forward scenarios •  Key trends driving the automotive industry •  4 industry disruptors shaping new mobility •  Expert insights and leading case studies •  Actionable takeaways for manufacturers, OEMs and dealers Download The Full Future of Automotive Report Featuring: Download at: bit.ly/2crBpoc
  • 19. THE FUTURE OF AUTOMOTIVE Scenarios Driving The Digital Transformation Of An Industry