The PSFK Loyalty Debrief report examines how brands and retailers are transforming loyalty programs into integrated experiences that prioritize emotional connections over monetary rewards. It outlines consumer expectations, highlights six key trends for enhancing loyalty, and provides five innovative guidelines for creating more valuable loyalty programs. The report emphasizes the need for a personalized and reciprocal approach to foster deeper customer engagement.

1. Lo
PSFK THE LOYALTY
DEBRIEF
FROM POINTS TO PASSPORTS
OVERVIEW

2. The Loyalty Debrief by PSFK explores how brands and retailers are
reimagining their loyalty programs as passports to a broader
ecosystem of services and experiences in order to foster customer
relationships that are reciprocal rather than transactional.
The 20+ page report includes:
• Key insights surrounding consumers’ desire for a loyalty program
that offers personalized engagement and emotional connection
beyond monetary rewards
• 6 trends-based levers that represent key opportunities to drive
deeper loyalty, supported by 18 exemplary case studies
• 5 guidelines for innovating loyalty programs to offer holistic value
• Applications and strategies for retailers in specific categories to
leverage
Become A Member To Get The Full Report
Access the full report at: psfk.com/loyalty-debrief

3. Shifting Loyalties: New Consumer Desires
1. Are not loyal just because they’re loyalty program members
2. Expect loyalty to be seamlessness integrated into the
shopping experience
3. Want perks beyond points — and are willing to pay for them
4. Are driven by emotional connection, not just monetary
rewards
5. View loyalty as a mutual value exchange
Today’s Consumers…

4. Retailers Are Failing To Unlock Value
Of Loyalty
1. Not offering a fully integrated loyalty experience
2. Still taking a one-size-fits-all approach
3. Focused on transactional loyalty, not emotional loyalty
Retailers Are…

5. 6 Levers For Deeper Loyalty
1. Personal Gateways
2. Agile Incentives
3. Members Only
4. Tailored Rewards
5. Deeper Engagement
6. Pay-For-Premium

6. The Loyalty Debrief by PSFK explores how brands and retailers are
reimagining their loyalty programs as passports to a broader
ecosystem of services and experiences in order to foster customer
relationships that are reciprocal rather than transactional.
The 20+ page report includes:
• Key insights surrounding consumers’ desire for a loyalty program
that offers personalized engagement and emotional connection
beyond monetary rewards
• 6 trends-based levers that represent key opportunities to drive
deeper loyalty, supported by 18 exemplary case studies
• 5 guidelines for innovating loyalty programs to offer holistic value
• Applications and strategies for retailers in specific categories to
leverage
Become A Member To Get The Full Report
Access the full report at: psfk.com/loyalty-debrief

7. Lo
PSFK THE LOYALTY
DEBRIEF
FROM POINTS TO PASSPORTS
OVERVIEW