SlideShare a Scribd company logo
@PSFK | #FutureofVR
TECHNOLOGY DEBRIEF
SUMMARY
VIRTUAL REALITY : STEPPING INTO THE NEW WORLD OF STORYTELLING


GET THE REPORT
The PSFK Technology Debrief investigates how
various industries are experimenting with the new
medium of Virtual Reality.
The 24-page report includes:
• Implications for Health & Fitness, Entertainment, Retail 

& Marketing and other industries
• Key Takeaways for Brands
• Experts to Follow
• Conversation With Aaron Koblin, Co-Founder of VRSE
• Q&A with VR producer Peter Martin
• Plus a 29-page full presentation deck
Download the Full Report at : 

psfk.com/vr-virtual-reality
Access all Debriefs and Reports 

as a PSFK Member: psfk.com/membership
@PSFK | #FutureofVR
Piers Fawkes
Founder & Editor-In-Chief
PSFK.com & PSFK Labs
Scott Lachut
President of Research &
Strategy, PSFK Labs
A Brief Introduction
To Virtual Reality
In some industries the answer is more
straightforward. Travel resorts and
retailers are rushing headlong into the
idea that VR can inspire travel and
provide assurances leading up to the
point of sale. The story of a 12-year-old
girl who lived in a Syrian refugee camp
for 18 months suggests that it can be a
tool for empathy. Healthcare
professionals are harnessing the mind’s
ability to help itself by using VR
experiences of snowy landscapes to
help burn victims. As developers and
storytellers alike rush for the holy grail
of digital experiences many will fail, but
it will not be because of the technology.
The excitement around VR is and always
has been embedded in possibility of
presence. If we can achieve that now,
rest assured the best and worst is still
yet to come.
To know VR today is to understand its
checkered past. A concept conceived
in the 1960s, VR was propelled
forward technologically by gamers
and researchers who pushed its limits
but also found that those limits
pushed back. For various reasons the
technology never went mainstream in
the decades that followed, but it
wasn’t for lack of trying.
Why now? Facebook’s acquisition of
Oculus in 2012 signaled a sea change
in the supporting technology around
VR as having finally caught up to the
concept’s initial vision. At once a
nauseating, disorientating experience,
unaffordable to the masses is now just
the opposite. Remove technological
limitations from the equation and
you’re left with only possibilities.
Download the Full Report at : 

psfk.com/vr-virtual-reality
Published June 2015
TECHNOLOGY DEBRIEF
01
02
03
04
05
06
07Health & Fitness
Travel & Hospitality
Gaming & Storytelling
Media & EntertainmentRetail & Marketing
Art & Architecture
Culture & Social
Innovation
Market Opportunities For Virtual Reality
@PSFK | #FutureofVR
Key Strategies
#1
#2
#3
#4
#5Try Before
You Buy
Narratives Become
Interactive
Boundaries
Disappear
Industries
Reimagined
Empathy Gets
Ignited
TECHNOLOGY DEBRIEF
@PSFK | #FutureofVR
READ THE 

FULL REPORT
The PSFK Technology Debrief investigates how
various industries are experimenting with the new
medium of Virtual Reality.
The 24-page report includes:
• Implications for Health & Fitness, Entertainment, Retail 

& Marketing and other industries
• Key Takeaways for Brands
• Experts to Follow
• Conversation With Aaron Koblin, Co-Founder of VRSE
• Q&A with VR producer Peter Martin
• Plus a 29-page full presentation deck
Download the Full Report at : 

psfk.com/vr-virtual-reality
Access all Debriefs and Reports 

as a PSFK Member: psfk.com/membership
@PSFK | #FutureofVR
ACCESS
INNOVATION
PSFK membership provides you a constantly updated
database of over 50,000 ideas for you to leverage as
you build the future.
PSFK Membership includes access to:
•360+ Innovation Stories Monthly
•Archive of over 55,000 Ideas
•All PSFK Published Debriefs And Reports
•Events and Networking Opportunities
Become A PSFK Member to access all 

PSFK Labs Reports: psfk.com/membership
PREMIUMPURPLEBASIC
ABOUT

PSFK LABS
PSFK Labs is an innovation agent. We leverage
the research skills, expert network and editorial
reach of PSFK.com to offer consulting and
thought leadership services to the world's most
future forward companies, helping them develop
new products, services, and ways to interact
with their consumers. PSFK Labs has worked
with Apple, BMW, Google, Nike, Red Bull,
Samsung, Target and many other leading brands.
If you are interested in seeing a presentation of
this report or would like to understand how
PSFK can help your team ideate new possibilities
for your brand, contact us at sales@psfk.com
@PSFK | #FutureofVR
TECHNOLOGY DEBRIEF
SUMMARY
VIRTUAL REALITY : STEPPING INTO THE NEW WORLD OF STORYTELLING

More Related Content

What's hot

Connected Retail
Connected RetailConnected Retail
Connected Retail
CharlesSayers.com
 
5 Takeaways from South by Southwest
5 Takeaways from South by Southwest5 Takeaways from South by Southwest
5 Takeaways from South by Southwest
Ogilvy
 
Insights2013 full
Insights2013 fullInsights2013 full
Insights2013 full
Shubham Jain
 
Tomorrow Group Credentials - August 2014
Tomorrow Group Credentials - August 2014Tomorrow Group Credentials - August 2014
Tomorrow Group Credentials - August 2014
Tom Goodwin
 
Design Trends 2017
Design Trends 2017Design Trends 2017
Design Trends 2017
Sigma Connectivity
 
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...
Hilding Anderson
 
Digital in-store - Reality vs Fantasy
Digital in-store - Reality vs FantasyDigital in-store - Reality vs Fantasy
Digital in-store - Reality vs Fantasy
Raymond Interactive
 
Sentinel Report - Q2 2015
Sentinel Report - Q2 2015Sentinel Report - Q2 2015
Sentinel Report - Q2 2015
Globant
 
Mindshare NA's Guide to SXSWi 2017
Mindshare NA's Guide to SXSWi 2017Mindshare NA's Guide to SXSWi 2017
Mindshare NA's Guide to SXSWi 2017
Mindshare North America
 
Beyond Enterprise Consumerization: The era of Digital Journeys for the employ...
Beyond Enterprise Consumerization: The era of Digital Journeys for the employ...Beyond Enterprise Consumerization: The era of Digital Journeys for the employ...
Beyond Enterprise Consumerization: The era of Digital Journeys for the employ...
Globant
 
The Never Ending Digital Journey by Martin Migoya
The Never Ending Digital Journey by Martin MigoyaThe Never Ending Digital Journey by Martin Migoya
The Never Ending Digital Journey by Martin Migoya
Globant
 
Cannes Lions 2016 Trends
Cannes Lions 2016 TrendsCannes Lions 2016 Trends
Cannes Lions 2016 Trends
Havas Media
 
Cannes 2015: Y&R Labstore's Retail Takeaways
Cannes 2015: Y&R Labstore's Retail TakeawaysCannes 2015: Y&R Labstore's Retail Takeaways
Cannes 2015: Y&R Labstore's Retail Takeaways
Young & Rubicam
 
Sentinel Report - Q3 2015
Sentinel Report  - Q3 2015Sentinel Report  - Q3 2015
Sentinel Report - Q3 2015
Globant
 
Takeaways From CES 2017
Takeaways From CES 2017Takeaways From CES 2017
Takeaways From CES 2017
Young & Rubicam
 
EIA2017Italy - Andrey Golub - The Evolution of Fashion Retail
EIA2017Italy - Andrey Golub - The Evolution of Fashion RetailEIA2017Italy - Andrey Golub - The Evolution of Fashion Retail
EIA2017Italy - Andrey Golub - The Evolution of Fashion Retail
European Innovation Academy
 
A Comprehensive Guide On Augmented Reality - Mobile App Development
A Comprehensive Guide On Augmented Reality - Mobile App DevelopmentA Comprehensive Guide On Augmented Reality - Mobile App Development
A Comprehensive Guide On Augmented Reality - Mobile App Development
ForceBolt
 
Mobile Trends Report 2014 for Travel industry
Mobile Trends Report 2014 for Travel industryMobile Trends Report 2014 for Travel industry
Mobile Trends Report 2014 for Travel industry
Collective Camp
 
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
TrendWatching
 
SXSW 2017 Schedule Shortcuts
SXSW 2017 Schedule ShortcutsSXSW 2017 Schedule Shortcuts
SXSW 2017 Schedule Shortcuts
Poke London
 

What's hot (20)

Connected Retail
Connected RetailConnected Retail
Connected Retail
 
5 Takeaways from South by Southwest
5 Takeaways from South by Southwest5 Takeaways from South by Southwest
5 Takeaways from South by Southwest
 
Insights2013 full
Insights2013 fullInsights2013 full
Insights2013 full
 
Tomorrow Group Credentials - August 2014
Tomorrow Group Credentials - August 2014Tomorrow Group Credentials - August 2014
Tomorrow Group Credentials - August 2014
 
Design Trends 2017
Design Trends 2017Design Trends 2017
Design Trends 2017
 
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...
 
Digital in-store - Reality vs Fantasy
Digital in-store - Reality vs FantasyDigital in-store - Reality vs Fantasy
Digital in-store - Reality vs Fantasy
 
Sentinel Report - Q2 2015
Sentinel Report - Q2 2015Sentinel Report - Q2 2015
Sentinel Report - Q2 2015
 
Mindshare NA's Guide to SXSWi 2017
Mindshare NA's Guide to SXSWi 2017Mindshare NA's Guide to SXSWi 2017
Mindshare NA's Guide to SXSWi 2017
 
Beyond Enterprise Consumerization: The era of Digital Journeys for the employ...
Beyond Enterprise Consumerization: The era of Digital Journeys for the employ...Beyond Enterprise Consumerization: The era of Digital Journeys for the employ...
Beyond Enterprise Consumerization: The era of Digital Journeys for the employ...
 
The Never Ending Digital Journey by Martin Migoya
The Never Ending Digital Journey by Martin MigoyaThe Never Ending Digital Journey by Martin Migoya
The Never Ending Digital Journey by Martin Migoya
 
Cannes Lions 2016 Trends
Cannes Lions 2016 TrendsCannes Lions 2016 Trends
Cannes Lions 2016 Trends
 
Cannes 2015: Y&R Labstore's Retail Takeaways
Cannes 2015: Y&R Labstore's Retail TakeawaysCannes 2015: Y&R Labstore's Retail Takeaways
Cannes 2015: Y&R Labstore's Retail Takeaways
 
Sentinel Report - Q3 2015
Sentinel Report  - Q3 2015Sentinel Report  - Q3 2015
Sentinel Report - Q3 2015
 
Takeaways From CES 2017
Takeaways From CES 2017Takeaways From CES 2017
Takeaways From CES 2017
 
EIA2017Italy - Andrey Golub - The Evolution of Fashion Retail
EIA2017Italy - Andrey Golub - The Evolution of Fashion RetailEIA2017Italy - Andrey Golub - The Evolution of Fashion Retail
EIA2017Italy - Andrey Golub - The Evolution of Fashion Retail
 
A Comprehensive Guide On Augmented Reality - Mobile App Development
A Comprehensive Guide On Augmented Reality - Mobile App DevelopmentA Comprehensive Guide On Augmented Reality - Mobile App Development
A Comprehensive Guide On Augmented Reality - Mobile App Development
 
Mobile Trends Report 2014 for Travel industry
Mobile Trends Report 2014 for Travel industryMobile Trends Report 2014 for Travel industry
Mobile Trends Report 2014 for Travel industry
 
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
 
SXSW 2017 Schedule Shortcuts
SXSW 2017 Schedule ShortcutsSXSW 2017 Schedule Shortcuts
SXSW 2017 Schedule Shortcuts
 

Similar to PSFK Technology Debrief: Virtual Reality

Final File World's 10 Most Innovative ARVR Solution Providers 2022 1.pdf
Final File World's 10 Most Innovative ARVR Solution Providers 2022 1.pdfFinal File World's 10 Most Innovative ARVR Solution Providers 2022 1.pdf
Final File World's 10 Most Innovative ARVR Solution Providers 2022 1.pdf
BusinessBerg
 
Final File World's 10 Most Innovative ARVR Solution Providers 2022 1_compress...
Final File World's 10 Most Innovative ARVR Solution Providers 2022 1_compress...Final File World's 10 Most Innovative ARVR Solution Providers 2022 1_compress...
Final File World's 10 Most Innovative ARVR Solution Providers 2022 1_compress...
BusinessBerg
 
Top 5 Companies Leading The AR VR Revolution 2022.pdf
Top 5 Companies Leading The AR VR Revolution 2022.pdfTop 5 Companies Leading The AR VR Revolution 2022.pdf
Top 5 Companies Leading The AR VR Revolution 2022.pdf
InsightsSuccess4
 
Neil Keene: mobile and digital platforms summit 2017
Neil Keene: mobile and digital platforms summit 2017Neil Keene: mobile and digital platforms summit 2017
Neil Keene: mobile and digital platforms summit 2017
Neil Keene
 
The Future of Advertising: Defining the New Rules of Consumer Engagement
The Future of Advertising: Defining the New Rules of Consumer EngagementThe Future of Advertising: Defining the New Rules of Consumer Engagement
The Future of Advertising: Defining the New Rules of Consumer Engagement
National Retail Federation
 
The Most Revolutionary AR-VR Leaders to Watch in 2023.pdf
The Most Revolutionary AR-VR Leaders to Watch in 2023.pdfThe Most Revolutionary AR-VR Leaders to Watch in 2023.pdf
The Most Revolutionary AR-VR Leaders to Watch in 2023.pdf
CIO Look Magazine
 
Let's Break Tradition: Virtual Reality in Public Relations
Let's Break Tradition: Virtual Reality in Public RelationsLet's Break Tradition: Virtual Reality in Public Relations
Let's Break Tradition: Virtual Reality in Public Relations
MSL
 
Spotlight on Media & Entertainment: Virtual Reality
Spotlight on Media & Entertainment: Virtual RealitySpotlight on Media & Entertainment: Virtual Reality
Spotlight on Media & Entertainment: Virtual Reality
L.E.K. Consulting
 
Vr來了 :vr行銷應用案例分享
Vr來了 :vr行銷應用案例分享Vr來了 :vr行銷應用案例分享
Vr來了 :vr行銷應用案例分享
cori shieh
 
World's 10 Best AR/VR Solution Providers, 2020
World's 10 Best AR/VR Solution Providers, 2020World's 10 Best AR/VR Solution Providers, 2020
World's 10 Best AR/VR Solution Providers, 2020
Insights success media and technology pvt ltd
 
Brief of tavar (eng)2018
Brief of tavar (eng)2018Brief of tavar (eng)2018
Brief of tavar (eng)2018
TAVAR
 
Session by Parth Choksi on Augmented Reality and Virtual Reality
Session by Parth Choksi on Augmented Reality and Virtual RealitySession by Parth Choksi on Augmented Reality and Virtual Reality
Session by Parth Choksi on Augmented Reality and Virtual Reality
eTailing India
 
Introduction to VR ebook- Dream School.pdf
Introduction to VR ebook- Dream School.pdfIntroduction to VR ebook- Dream School.pdf
Introduction to VR ebook- Dream School.pdf
Mahadi Hasan
 
CDD Grain Feeder WP Oct16
CDD Grain Feeder WP Oct16CDD Grain Feeder WP Oct16
CDD Grain Feeder WP Oct16
Katarzyna (Kat) Terlecka
 
VR is Here. Where Are You?
VR is Here. Where Are You?VR is Here. Where Are You?
VR is Here. Where Are You?
Michelle Tripp
 
Is VR The Auto Industry’s Sleeping Giant?
Is VR The Auto Industry’s Sleeping Giant?Is VR The Auto Industry’s Sleeping Giant?
Is VR The Auto Industry’s Sleeping Giant?
Isabelle LE
 
IAB_VR_Report-Sep-2016
IAB_VR_Report-Sep-2016IAB_VR_Report-Sep-2016
IAB_VR_Report-Sep-2016
Dan Ferguson
 
Ferhan Ozkan (VR First) Democratizing VR/AR Innovation
Ferhan Ozkan (VR First) Democratizing VR/AR InnovationFerhan Ozkan (VR First) Democratizing VR/AR Innovation
Ferhan Ozkan (VR First) Democratizing VR/AR Innovation
AugmentedWorldExpo
 
Punchcut Immersive UX Experience Design
Punchcut Immersive UX Experience DesignPunchcut Immersive UX Experience Design
Punchcut Immersive UX Experience Design
Punchcut
 
OOH家外媒體行銷運用ARVR科技案例分享
OOH家外媒體行銷運用ARVR科技案例分享 OOH家外媒體行銷運用ARVR科技案例分享
OOH家外媒體行銷運用ARVR科技案例分享
cori shieh
 

Similar to PSFK Technology Debrief: Virtual Reality (20)

Final File World's 10 Most Innovative ARVR Solution Providers 2022 1.pdf
Final File World's 10 Most Innovative ARVR Solution Providers 2022 1.pdfFinal File World's 10 Most Innovative ARVR Solution Providers 2022 1.pdf
Final File World's 10 Most Innovative ARVR Solution Providers 2022 1.pdf
 
Final File World's 10 Most Innovative ARVR Solution Providers 2022 1_compress...
Final File World's 10 Most Innovative ARVR Solution Providers 2022 1_compress...Final File World's 10 Most Innovative ARVR Solution Providers 2022 1_compress...
Final File World's 10 Most Innovative ARVR Solution Providers 2022 1_compress...
 
Top 5 Companies Leading The AR VR Revolution 2022.pdf
Top 5 Companies Leading The AR VR Revolution 2022.pdfTop 5 Companies Leading The AR VR Revolution 2022.pdf
Top 5 Companies Leading The AR VR Revolution 2022.pdf
 
Neil Keene: mobile and digital platforms summit 2017
Neil Keene: mobile and digital platforms summit 2017Neil Keene: mobile and digital platforms summit 2017
Neil Keene: mobile and digital platforms summit 2017
 
The Future of Advertising: Defining the New Rules of Consumer Engagement
The Future of Advertising: Defining the New Rules of Consumer EngagementThe Future of Advertising: Defining the New Rules of Consumer Engagement
The Future of Advertising: Defining the New Rules of Consumer Engagement
 
The Most Revolutionary AR-VR Leaders to Watch in 2023.pdf
The Most Revolutionary AR-VR Leaders to Watch in 2023.pdfThe Most Revolutionary AR-VR Leaders to Watch in 2023.pdf
The Most Revolutionary AR-VR Leaders to Watch in 2023.pdf
 
Let's Break Tradition: Virtual Reality in Public Relations
Let's Break Tradition: Virtual Reality in Public RelationsLet's Break Tradition: Virtual Reality in Public Relations
Let's Break Tradition: Virtual Reality in Public Relations
 
Spotlight on Media & Entertainment: Virtual Reality
Spotlight on Media & Entertainment: Virtual RealitySpotlight on Media & Entertainment: Virtual Reality
Spotlight on Media & Entertainment: Virtual Reality
 
Vr來了 :vr行銷應用案例分享
Vr來了 :vr行銷應用案例分享Vr來了 :vr行銷應用案例分享
Vr來了 :vr行銷應用案例分享
 
World's 10 Best AR/VR Solution Providers, 2020
World's 10 Best AR/VR Solution Providers, 2020World's 10 Best AR/VR Solution Providers, 2020
World's 10 Best AR/VR Solution Providers, 2020
 
Brief of tavar (eng)2018
Brief of tavar (eng)2018Brief of tavar (eng)2018
Brief of tavar (eng)2018
 
Session by Parth Choksi on Augmented Reality and Virtual Reality
Session by Parth Choksi on Augmented Reality and Virtual RealitySession by Parth Choksi on Augmented Reality and Virtual Reality
Session by Parth Choksi on Augmented Reality and Virtual Reality
 
Introduction to VR ebook- Dream School.pdf
Introduction to VR ebook- Dream School.pdfIntroduction to VR ebook- Dream School.pdf
Introduction to VR ebook- Dream School.pdf
 
CDD Grain Feeder WP Oct16
CDD Grain Feeder WP Oct16CDD Grain Feeder WP Oct16
CDD Grain Feeder WP Oct16
 
VR is Here. Where Are You?
VR is Here. Where Are You?VR is Here. Where Are You?
VR is Here. Where Are You?
 
Is VR The Auto Industry’s Sleeping Giant?
Is VR The Auto Industry’s Sleeping Giant?Is VR The Auto Industry’s Sleeping Giant?
Is VR The Auto Industry’s Sleeping Giant?
 
IAB_VR_Report-Sep-2016
IAB_VR_Report-Sep-2016IAB_VR_Report-Sep-2016
IAB_VR_Report-Sep-2016
 
Ferhan Ozkan (VR First) Democratizing VR/AR Innovation
Ferhan Ozkan (VR First) Democratizing VR/AR InnovationFerhan Ozkan (VR First) Democratizing VR/AR Innovation
Ferhan Ozkan (VR First) Democratizing VR/AR Innovation
 
Punchcut Immersive UX Experience Design
Punchcut Immersive UX Experience DesignPunchcut Immersive UX Experience Design
Punchcut Immersive UX Experience Design
 
OOH家外媒體行銷運用ARVR科技案例分享
OOH家外媒體行銷運用ARVR科技案例分享 OOH家外媒體行銷運用ARVR科技案例分享
OOH家外媒體行銷運用ARVR科技案例分享
 

More from PSFK

PSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary Presentation
PSFK
 
Food Service Debrief
Food Service DebriefFood Service Debrief
Food Service Debrief
PSFK
 
Loyalty Debrief
Loyalty DebriefLoyalty Debrief
Loyalty Debrief
PSFK
 
Shopper Data Debrief
Shopper Data DebriefShopper Data Debrief
Shopper Data Debrief
PSFK
 
Store Experience Design Debrief
Store Experience Design DebriefStore Experience Design Debrief
Store Experience Design Debrief
PSFK
 
Occasion-Based Marketing Debrief
Occasion-Based Marketing DebriefOccasion-Based Marketing Debrief
Occasion-Based Marketing Debrief
PSFK
 
Travel Debrief
Travel DebriefTravel Debrief
Travel Debrief
PSFK
 
Digital Banking Playbook
Digital Banking Playbook Digital Banking Playbook
Digital Banking Playbook
PSFK
 
AI Retail Playbook
AI Retail PlaybookAI Retail Playbook
AI Retail Playbook
PSFK
 
Forecast Z
Forecast Z Forecast Z
Forecast Z
PSFK
 
Future of Manufacturing
Future of Manufacturing Future of Manufacturing
Future of Manufacturing
PSFK
 
PSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand GrowthPSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand Growth
PSFK
 
Future of Automotive Report
Future of Automotive ReportFuture of Automotive Report
Future of Automotive Report
PSFK
 
PSFK Future of Work Report
PSFK Future of Work ReportPSFK Future of Work Report
PSFK Future of Work Report
PSFK
 
PSFK CES Guide 2016
PSFK CES Guide 2016PSFK CES Guide 2016
PSFK CES Guide 2016
PSFK
 
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary ReportPSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary Report
PSFK
 
PSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & SecurityPSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & Security
PSFK
 
PSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building TomorrowPSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building Tomorrow
PSFK
 
SXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDCSXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDC
PSFK
 
PSFK Presents The Future of Research
PSFK Presents The Future of ResearchPSFK Presents The Future of Research
PSFK Presents The Future of Research
PSFK
 

More from PSFK (20)

PSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary PresentationPSFK's Future of Retail 2020 Report - Summary Presentation
PSFK's Future of Retail 2020 Report - Summary Presentation
 
Food Service Debrief
Food Service DebriefFood Service Debrief
Food Service Debrief
 
Loyalty Debrief
Loyalty DebriefLoyalty Debrief
Loyalty Debrief
 
Shopper Data Debrief
Shopper Data DebriefShopper Data Debrief
Shopper Data Debrief
 
Store Experience Design Debrief
Store Experience Design DebriefStore Experience Design Debrief
Store Experience Design Debrief
 
Occasion-Based Marketing Debrief
Occasion-Based Marketing DebriefOccasion-Based Marketing Debrief
Occasion-Based Marketing Debrief
 
Travel Debrief
Travel DebriefTravel Debrief
Travel Debrief
 
Digital Banking Playbook
Digital Banking Playbook Digital Banking Playbook
Digital Banking Playbook
 
AI Retail Playbook
AI Retail PlaybookAI Retail Playbook
AI Retail Playbook
 
Forecast Z
Forecast Z Forecast Z
Forecast Z
 
Future of Manufacturing
Future of Manufacturing Future of Manufacturing
Future of Manufacturing
 
PSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand GrowthPSFK Impact Debrief: Brand Growth
PSFK Impact Debrief: Brand Growth
 
Future of Automotive Report
Future of Automotive ReportFuture of Automotive Report
Future of Automotive Report
 
PSFK Future of Work Report
PSFK Future of Work ReportPSFK Future of Work Report
PSFK Future of Work Report
 
PSFK CES Guide 2016
PSFK CES Guide 2016PSFK CES Guide 2016
PSFK CES Guide 2016
 
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary ReportPSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary Report
 
PSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & SecurityPSFK Presents the Future of Digital Safety & Security
PSFK Presents the Future of Digital Safety & Security
 
PSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building TomorrowPSFK + Architizer: Building Tomorrow
PSFK + Architizer: Building Tomorrow
 
SXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDCSXSW Guide 2015 by PSFK + MDC
SXSW Guide 2015 by PSFK + MDC
 
PSFK Presents The Future of Research
PSFK Presents The Future of ResearchPSFK Presents The Future of Research
PSFK Presents The Future of Research
 

Recently uploaded

Acumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdf
Acumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdfAcumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdf
Acumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdf
BrainSell Technologies
 
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
sunilverma7884
 
CiscoIconsLibrary cours de réseau VLAN.ppt
CiscoIconsLibrary cours de réseau VLAN.pptCiscoIconsLibrary cours de réseau VLAN.ppt
CiscoIconsLibrary cours de réseau VLAN.ppt
moinahousna
 
Feature sql server terbaru performance.pptx
Feature sql server terbaru performance.pptxFeature sql server terbaru performance.pptx
Feature sql server terbaru performance.pptx
ssuser1915fe1
 
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
bhumivarma35300
 
Dublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptx
Dublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptxDublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptx
Dublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptx
Kunal Gupta
 
The importance of Quality Assurance for ICT Standardization
The importance of Quality Assurance for ICT StandardizationThe importance of Quality Assurance for ICT Standardization
The importance of Quality Assurance for ICT Standardization
Axel Rennoch
 
Using LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and MilvusUsing LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and Milvus
Zilliz
 
How to Build a Profitable IoT Product.pptx
How to Build a Profitable IoT Product.pptxHow to Build a Profitable IoT Product.pptx
How to Build a Profitable IoT Product.pptx
Adam Dunkels
 
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python CodebaseEuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
Jimmy Lai
 
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Torry Harris
 
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
digitalxplive
 
Pigging Unit Lubricant Oil Blending Plant
Pigging Unit Lubricant Oil Blending PlantPigging Unit Lubricant Oil Blending Plant
Pigging Unit Lubricant Oil Blending Plant
LINUS PROJECTS (INDIA)
 
Best Practices for Effectively Running dbt in Airflow.pdf
Best Practices for Effectively Running dbt in Airflow.pdfBest Practices for Effectively Running dbt in Airflow.pdf
Best Practices for Effectively Running dbt in Airflow.pdf
Tatiana Al-Chueyr
 
Data Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining DataData Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining Data
Safe Software
 
Google I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged SlidesGoogle I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged Slides
Google Developer Group - Harare
 
How Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdfHow Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdf
HackersList
 
Choose our Linux Web Hosting for a seamless and successful online presence
Choose our Linux Web Hosting for a seamless and successful online presenceChoose our Linux Web Hosting for a seamless and successful online presence
Choose our Linux Web Hosting for a seamless and successful online presence
rajancomputerfbd
 
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxUse Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
SynapseIndia
 
Types of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technologyTypes of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technology
ldtexsolbl
 

Recently uploaded (20)

Acumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdf
Acumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdfAcumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdf
Acumatica vs. Sage Intacct vs. NetSuite _ NOW CFO.pdf
 
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
 
CiscoIconsLibrary cours de réseau VLAN.ppt
CiscoIconsLibrary cours de réseau VLAN.pptCiscoIconsLibrary cours de réseau VLAN.ppt
CiscoIconsLibrary cours de réseau VLAN.ppt
 
Feature sql server terbaru performance.pptx
Feature sql server terbaru performance.pptxFeature sql server terbaru performance.pptx
Feature sql server terbaru performance.pptx
 
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
 
Dublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptx
Dublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptxDublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptx
Dublin_mulesoft_meetup_Mulesoft_Salesforce_Integration (1).pptx
 
The importance of Quality Assurance for ICT Standardization
The importance of Quality Assurance for ICT StandardizationThe importance of Quality Assurance for ICT Standardization
The importance of Quality Assurance for ICT Standardization
 
Using LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and MilvusUsing LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and Milvus
 
How to Build a Profitable IoT Product.pptx
How to Build a Profitable IoT Product.pptxHow to Build a Profitable IoT Product.pptx
How to Build a Profitable IoT Product.pptx
 
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python CodebaseEuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
 
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
 
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
The Rise of AI in Cybersecurity How Machine Learning Will Shape Threat Detect...
 
Pigging Unit Lubricant Oil Blending Plant
Pigging Unit Lubricant Oil Blending PlantPigging Unit Lubricant Oil Blending Plant
Pigging Unit Lubricant Oil Blending Plant
 
Best Practices for Effectively Running dbt in Airflow.pdf
Best Practices for Effectively Running dbt in Airflow.pdfBest Practices for Effectively Running dbt in Airflow.pdf
Best Practices for Effectively Running dbt in Airflow.pdf
 
Data Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining DataData Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining Data
 
Google I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged SlidesGoogle I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged Slides
 
How Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdfHow Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdf
 
Choose our Linux Web Hosting for a seamless and successful online presence
Choose our Linux Web Hosting for a seamless and successful online presenceChoose our Linux Web Hosting for a seamless and successful online presence
Choose our Linux Web Hosting for a seamless and successful online presence
 
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxUse Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
 
Types of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technologyTypes of Weaving loom machine & it's technology
Types of Weaving loom machine & it's technology
 

PSFK Technology Debrief: Virtual Reality

  • 1. @PSFK | #FutureofVR TECHNOLOGY DEBRIEF SUMMARY VIRTUAL REALITY : STEPPING INTO THE NEW WORLD OF STORYTELLING
  • 2. 
 GET THE REPORT The PSFK Technology Debrief investigates how various industries are experimenting with the new medium of Virtual Reality. The 24-page report includes: • Implications for Health & Fitness, Entertainment, Retail 
 & Marketing and other industries • Key Takeaways for Brands • Experts to Follow • Conversation With Aaron Koblin, Co-Founder of VRSE • Q&A with VR producer Peter Martin • Plus a 29-page full presentation deck Download the Full Report at : 
 psfk.com/vr-virtual-reality Access all Debriefs and Reports 
 as a PSFK Member: psfk.com/membership @PSFK | #FutureofVR
  • 3. Piers Fawkes Founder & Editor-In-Chief PSFK.com & PSFK Labs Scott Lachut President of Research & Strategy, PSFK Labs A Brief Introduction To Virtual Reality In some industries the answer is more straightforward. Travel resorts and retailers are rushing headlong into the idea that VR can inspire travel and provide assurances leading up to the point of sale. The story of a 12-year-old girl who lived in a Syrian refugee camp for 18 months suggests that it can be a tool for empathy. Healthcare professionals are harnessing the mind’s ability to help itself by using VR experiences of snowy landscapes to help burn victims. As developers and storytellers alike rush for the holy grail of digital experiences many will fail, but it will not be because of the technology. The excitement around VR is and always has been embedded in possibility of presence. If we can achieve that now, rest assured the best and worst is still yet to come. To know VR today is to understand its checkered past. A concept conceived in the 1960s, VR was propelled forward technologically by gamers and researchers who pushed its limits but also found that those limits pushed back. For various reasons the technology never went mainstream in the decades that followed, but it wasn’t for lack of trying. Why now? Facebook’s acquisition of Oculus in 2012 signaled a sea change in the supporting technology around VR as having finally caught up to the concept’s initial vision. At once a nauseating, disorientating experience, unaffordable to the masses is now just the opposite. Remove technological limitations from the equation and you’re left with only possibilities. Download the Full Report at : 
 psfk.com/vr-virtual-reality Published June 2015
  • 4. TECHNOLOGY DEBRIEF 01 02 03 04 05 06 07Health & Fitness Travel & Hospitality Gaming & Storytelling Media & EntertainmentRetail & Marketing Art & Architecture Culture & Social Innovation Market Opportunities For Virtual Reality @PSFK | #FutureofVR
  • 5. Key Strategies #1 #2 #3 #4 #5Try Before You Buy Narratives Become Interactive Boundaries Disappear Industries Reimagined Empathy Gets Ignited TECHNOLOGY DEBRIEF @PSFK | #FutureofVR
  • 6. READ THE 
 FULL REPORT The PSFK Technology Debrief investigates how various industries are experimenting with the new medium of Virtual Reality. The 24-page report includes: • Implications for Health & Fitness, Entertainment, Retail 
 & Marketing and other industries • Key Takeaways for Brands • Experts to Follow • Conversation With Aaron Koblin, Co-Founder of VRSE • Q&A with VR producer Peter Martin • Plus a 29-page full presentation deck Download the Full Report at : 
 psfk.com/vr-virtual-reality Access all Debriefs and Reports 
 as a PSFK Member: psfk.com/membership @PSFK | #FutureofVR
  • 7. ACCESS INNOVATION PSFK membership provides you a constantly updated database of over 50,000 ideas for you to leverage as you build the future. PSFK Membership includes access to: •360+ Innovation Stories Monthly •Archive of over 55,000 Ideas •All PSFK Published Debriefs And Reports •Events and Networking Opportunities Become A PSFK Member to access all 
 PSFK Labs Reports: psfk.com/membership PREMIUMPURPLEBASIC
  • 8. ABOUT
 PSFK LABS PSFK Labs is an innovation agent. We leverage the research skills, expert network and editorial reach of PSFK.com to offer consulting and thought leadership services to the world's most future forward companies, helping them develop new products, services, and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands. If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
  • 9. @PSFK | #FutureofVR TECHNOLOGY DEBRIEF SUMMARY VIRTUAL REALITY : STEPPING INTO THE NEW WORLD OF STORYTELLING