This is my first Slideshare item. It shows a comparison of costs and benefits for blogging based on LinkedIn profile-generated data.

1. MINI COST-BENEFIT
ANALYSIS OF MY
BLOGGING JOURNEY
(Based on MyTwoWeeks of Blogs’ LinkedIn Data)

2. On doing more with less, Jeff said the
following today.

3. • Capital
• Other resources
• Ideas
• Time
Above inputs are…
• Planning
• Research
• Writing
• Editing
• Publishing
• Marketing
• Finance and admin
…processed as part
of the following… • Tangible benefits
• Intangible benefits
…to produce
above outputs.
What goes on with blogging?

4. As toTANGIBLE BENEFITS, blogging…
Is a cost-
effective way of
communicating
Leads to
reconnections
Generates new
connections and
followers
Opens up other
opportunities

5. Compared to printed media, blogging is
cost-less if not cost-free.

6. Blogging can lead to more meaningful
connection interactions
in less time, effort and resources.

7. As to INTANGIBLE BENEFITS, blogging
leads to…
Learning
Information
exchange
Inspiration
Making a
difference

8. Even intangibles could be measured by
looking at LinkedIn profile stats….

9. …or by looking at photo viewers’ details…

10. …or looking at the total number of posts’
views…

11. …or knowing how many liked the posts…

12. …or knowing how many commented…

13. …or knowing who shared the posts.

14. Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Daily
Average
HR Lessons I Learned from my Mum 21 60 27 18 10 5 1 5 2 2 1 13.82
My Supposed First Blog and A Life's
Journey in a Nutshell
62 25 13 7 1 3 8 11 0 1 13.10
Finding What's Lost and the Struggle of a
Blogger Wannabe
27 53 8 3 3 6 1 0 0 11.22
Brainstorming my Life's Purview in a Race
Against Time
18 28 7 1 5 4 1 1 8.13
Measuring up Against Friday the 13th
Odds Through LinkedIn
37 30 7 5 3 2 2 12.29
Today's Highlights, Dam Im, Her
Eurovision Feat and HR Realm
Transcending Different Worlds
17 58 4 2 20.25
10 Reasons We Love About Adelaide 14 64 5 8 22.75
HR Lessons I Learned from Basketball 14 38 4 18.67
The "Thank You" Email I Should Have Sent 10 21 15.50
Averages 24.4444 41.8889 9.375 6.28571 4.4 4 2.6 4.25 0.66667 1.5 1 15.0798
NUMBER OF VIEWS DAILY
Out of the LinkedIn data,
there are more insights like the trend that the
greatest # of views occur a day after posting...

15. …that “ping backs” or including links to
articles relevant to the blog really works...

16. Number
of words
(x 100)
Number of
likes
Number
of Shares
Number
of unique
comment
s
Average
daily
views
Number
of views
(x10)
Nr of
days
Nr of
Viewer
Responses
% of
positive
responses
from
viewers
HR Lessons I Learned from my Mum Article 1 39.83 8 1 1 13.50 16.2 11 10 6.73
My Supposed First Blog and A Life's
Journey in a Nutshell
Article 2 29.54 7 0 7 12.18 13.4 10 14 11.49
Finding What's Lost and the Struggle of a
Blogger Wannabe
Article 3 30.50 3 0 1 10.30 10.3 9 4 4.31
Brainstorming my Life's Purview in a Race
Against Time
Article 4 14.53 5 0 0 7.44 6.7 8 5 8.40
Measuring up Against Friday the 13th
Odds Through LinkedIn
Article 5 17.95 9 0 2 12.25 9.8 7 11 12.83
Today's Highlights, Dam Im, Her
Eurovision Feat and HR Realm
Transcending Different Worlds
Article 6 29.87 3 0 0 16.60 8.3 5 3 3.61
10 Reasons We Love About Adelaide Article 7 21.81 2 0 0 22.75 9.1 4 2 2.20
HR Lessons I Learned from Basketball Article 8 19.42 2 18.67 5.7 3 2 3.57
The "Thank You" Email I Should Have Sent Article 9 15.61 0 1 0 15.50 3.1 2 1 3.23
24.34 4.33 0.25 1.38 14.35 9.18 6.56 5.78 6.26
CORRELATION BETWEEN NUMBER OF WORDS AND READER ACTIVITY
…and that there is no significant correlation
between blog length and # of viewer
activities.

17. 75-300 words
• best for
generating
discussion
300-600
words
• standard
blogging length
750-1000
words
• for professional
journalism
1000-1500
words
• for more shares
on social media
2,450 words
• to rank well on
search engines
Experts say that blog length should vary
depending on intended results.
(Source: http://thewritepractice.com/blog-post-length/)

18. LinkedIn profile data confirmed that
longer blogs generate more views.

19. There is no significant indication
of direct correlation between
blog length and positive viewer responses yet.

20. The same LinkedIn section provides data
on further viewer demographics
such as top industries…

21. Higher
Educatio
n/
Training
Human
Resources
ICT Retail/
F&B /
Entertain
ment
Eng'g
related
Military/
Security
Accounti
ng
Managem
ent
Civic/
Social
Writing/
Editing
Others
HR Lessons I Learned from my Mum Article 1 67% 10% 3% 2% 2% 16%
My Supposed First Blog and A Life's
Journey in a Nutshell
Article 2 68% 5% 4% 3% 11% 9%
Finding What's Lost and the Struggle of a
Blogger Wannabe
Article 3 70% 9% 8% 1% 7% 3% 4%
Brainstorming my Life's Purview in a Race
Against Time
Article 4 78% 4% 4% 6% 2% 4% 2%
Measuring up Against Friday the 13th
Odds Through LinkedIn
Article 5 71% 10% 2% 8% 2% 5% 2%
Today's Highlights, Dam Im, Her
Eurovision Feat and HR Realm
Transcending Different Worlds
Article 6 75% 9% 3% 7% 2% 4%
10 Reasons We Love About Adelaide Article 7 68% 15% 4% 2% 11%
HR Lessons I Learned from Basketball Article 8 74% 5% 2% 4% 15%
The "Thank You" Email I Should Have Sent Article 9 84% 10% 6%
73% 9% 3% 4% 6% 3% 5% 5% 2% 2% 8%
INDUSTRIES OF VIEWERS
…along which blog theme could be tailor-
made to suit the intended audience …

22. Top job titles data are also available…

23. Volunteer HR/
Recruitme
nt
CEO/
Executive
Director/
Board
Member
Trainer Customer
Service
Writer/
Publisher
Safety/
Security/
Military
Social
Worker
Student Manager Others
HR Lessons I Learned from my Mum Article 1 66% 16% 2% 1% 3% 12%
My Supposed First Blog and A Life's
Journey in a Nutshell
Article 2 71% 6% 4% 19%
Finding What's Lost and the Struggle of a
Blogger Wannabe
Article 3 74% 9% 4% 1% 12%
Brainstorming my Life's Purview in a Race
Against Time
Article 4 79% 2% 4% 2% 13%
Measuring up Against Friday the 13th
Odds Through LinkedIn
Article 5 70% 8% 2% 3% 3% 14%
Today's Highlights, Dam Im, Her
Eurovision Feat and HR Realm
Transcending Different Worlds
Article 6 70% 17% 2% 3% 2% 3% 3%
10 Reasons We Love About Adelaide Article 7 58% 13% 2% 12% 2% 13%
HR Lessons I Learned from Basketball Article 8 71% 12% 4% 13%
The "Thank You" Email I Should Have Sent Article 9 93% 4% 4%
72% 10% 3% 5% 3% 4% 3% 2% 3% 3% 12%
ROLE TITLES OF VIEWERS
…to know which articles would be more
relevant to viewers…

24. Top locations are indicated as well…

25. Adelaide Melbourne Sydney Brisbane Canberra Philippin
es
Others
HR Lessons I Learned from my Mum Article 1 77% 1% 1% 1% 8% 12%
My Supposed First Blog and A Life's
Journey in a Nutshell
Article 2 79% 2% 1% 15% 4%
Finding What's Lost and the Struggle of a
Blogger Wannabe
Article 3 82% 10% 8%
Brainstorming my Life's Purview in a Race
Against Time
Article 4 88% 10% 2%
Measuring up Against Friday the 13th
Odds Through LinkedIn
Article 5 83% 13% 4%
Today's Highlights, Dam Im, Her
Eurovision Feat and HR Realm
Transcending Different Worlds
Article 6 81% 2% 17%
10 Reasons We Love About Adelaide Article 7 85% 3% 9% 3%
HR Lessons I Learned from Basketball Article 8 86% 2% 9% 3%
The "Thank You" Email I Should Have Sent Article 9 97% 3%
84% 2% 2% 1% 1% 11% 5%
LOCATIONS OF VIEWERS
…that could be used as guide on further
blogging content customisation…

26. Many viewers will land on the posts
through LinkedIn…

27. LinkedIn.
com
Homepage LinkedIn
Pulse
Google
Search
Facebook
HR Lessons I Learned from my Mum Article 1 98% 2%
My Supposed First Blog and A Life's
Journey in a Nutshell
Article 2 95% 2% 2% 1% 1%
Finding What's Lost and the Struggle of a
Blogger Wannabe
Article 3 72% 2% 25%
Brainstorming my Life's Purview in a Race
Against Time
Article 4 74% 2% 2% 23%
Measuring up Against Friday the 13th
Odds Through LinkedIn
Article 5 66% 34%
Today's Highlights, Dam Im, Her
Eurovision Feat and HR Realm
Transcending Different Worlds
Article 6 78% 22%
10 Reasons We Love About Adelaide Article 7 68% 1% 31%
HR Lessons I Learned from Basketball Article 8 83% 17%
The "Thank You" Email I Should Have Sent Article 9 96% 4%
81% 2% 2% 1% 18%
TRAFFIC SOURCE
…and traffic could also be generated by
posting links in other social media sites.

28. • Number of views, likes, comments, and
shares
• Viewer industry, role title, location, and
traffic sources.
• Length of articles (use a word
processor)
• Comparison with amount of
capital/resources used
…looking at above
available data…
• LinkedIn “Who’sViewedYour Profile”
facility
• Spreadsheet
…which were
processed through
the following…
• Significant number of views, likes,
comments, and shares.
• Views and viewer activity are from
intended reader industry, role title and
location.
• More learning and opportunities to
make a difference.
• Increased connections, interactions, and
other opportunities.
…showed above good
blogging results.
In a nutshell…

29. The benefits of blogging far outweigh the
costs.Thus, blogging will continue.

30. I’D LIKETO KNOWYOUR
THOUGHTS.
LET’S CONNECT.
Invite me through LinkedIn or email me via Esperanza.Pretila@yahoo.com.au.
You could also visit my blog site: “Words of Hope and Optimism” at
www.wordpress.com
Thank you.