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Advanced SEO Class: Using PR Like A Pro

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Writer and SEO guru Clayon Wood joins SEMrush for an amazing webinar. Clayton has written for industry sites such as Search Engine Journal, Moz, and SEMrush's blog, as well as big publications like Inc Magazine. He shares some strategies to being published by a quality publication, and strips away some of the intimidating factors. Specifically, he covers: *How to develop the right contacts *Storyline creation *Personal Branding and SEO integration *Strategies for publication in major magazines and websites

Marketing
1 of 21
Clayton Wood Advanced Publishing & Media Class ClaytonWood.org @ClaytonWWood
Goals 1. Learn how to work with the media 2. Top tools for locating publications 3. How to Build a story that sells 4. How to use holistic media to attract attention 5. Leveraging famous authors
Clayton Wood It’s All About Who You Know ClaytonWood.org @ClaytonWWood
Perceptive Proactive Relationships
Advanced Publishing Principles 1. Don’t reach out with nothing. 2. They get over 300 emails a day. 3. Similar Stories. 4. Contact people in your area. 5. Format, format format.
Clayton Wood You Have To Have A Social Presence ClaytonWood.org @ClaytonWWood
Use your own social profiles. “If you were Huff Post, would you publish (or even answer an email) from this profile?”
Clayton Wood Who’s Going To Publish Me? ClaytonWood.org @ClaytonWWood
Make A List – Here’s The Best Tools Out There BuzzStream.com BuzzSumo.com Impactana.com Ahrefs.com AllTop Site:HuffingtonPost.com “Author” Klout.com Facebook Groups LinkedIn Groups Twitter Lists
Vet The Sites: Backlinks Social Reach Ahrefs Topics & Format
Clayton Wood Sitting Around The Campfire ClaytonWood.org @ClaytonWWood
Clayton Wood Being Holistic With The Media ClaytonWood.org @ClaytonWWood
Clayton Wood Co-Authoring Like A Pro ClaytonWood.org @ClaytonWWood
Advanced SEO Class: Using PR Like A Pro
Advanced SEO Class: Using PR Like A Pro

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Editor's Notes

  1. http://www.inc.com/magazine/201407/kevin-kelleher/how-small-businesses-can-mine-big-data.html
  2. http://www.inc.com/magazine/201407/kevin-kelleher/how-small-businesses-can-mine-big-data.html
  3. http://www.inc.com/magazine/201407/kevin-kelleher/how-small-businesses-can-mine-big-data.html
  4. http://www.inc.com/magazine/201407/kevin-kelleher/how-small-businesses-can-mine-big-data.html
  5. Rework abstracts into bullet points.
  6. Educate everyone weekly.