SlideShare a Scribd company logo
Influencer Relations
Through Content
Where to find me
SparkMediaSolutions.com
Blog: SparkMinute.com
Podcast: TearDownShow.com
David@SparkMediaSolutions.com
Twitter: @dspark
Questions?
Strategy

Strategy
Idea

Idea
“How To” Tip

“How To” Tip
Why the
Influencer
Obsession?

Idea
Pull back on
“Pay attention to
me” PR strategy

Strategy
Pull a PR 180°

“How To” Tip
Influencers
Are not morons

Idea
Start creating true
Relationships But how?

Idea
Show interest
In others

“How To” Tip
Build influencer
Relations
Through content

Strategy
What’s the value
Of influencer
Relations?

Idea
The value of an
Editorial or
Content brand

Strategy
Evolving model
Of editorial
Brands

Strategy
How does a
Media company
Build brand?

“How To” Tip
The value of a
Strong editorial
brand

Idea
Every brand
“can be” a media
company

Strategy
Influencers have
Audience and
Brand

Idea
Build brand by
Association

Strategy
Know your
Influencers
First

“How To” Tip
Interview your
Influencers

“How To” Tip
Interview as
Many as you can

“How To” Tip
Be professional
In engagement
And production

“How To” Tip
Are you truly
Providing value
To the industry?

Idea
Be a trusted and
Consistent
Source

Strategy
Maintain
Relationships

Strategy
You don’t even
Need a product
To start

Idea
Success here
Is an indicator of
Future success

Strategy
Let’s look at
Some examples

“How To” Tip
Where to find me
http://sparkmediasolutions.com
Blog: http://sparkminute.com
david@sparkmediasolutions.com
Twitter: @dspark

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