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Tuesday Sept 22, 2009 Rebecca Krause-Hardie   AudienceWorks.com   Blog   arts.typepad.com   Email    krause@moonroad.com
Our Plan For This Session  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is it about social media that works so well? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Like This Dance Video with 20 million views!
SO YOU THINK YOU CAN  DANCE
Old Model of Communication One to Many  Monologues My Org The same message to many recipients
Here’s the New Model of Communication
When we do, here’s what happens … Many to Many … Networked Conversations My Org
Social Media is all about building  and sustaining  relationships ,[object Object],[object Object]
Why should you invest in these networked personal relationships?   ,[object Object],[object Object],[object Object],[object Object]
What are the core attributes of relationships? Flickr attribution   Amit Gupta
trusting Flickr attribution   opxphile
sharing Flickr attribution  Andy Woo
being responsive Flickr attribution  ClickFlashPhotos
valuing each other Flickr attribution avriette
even,  OMG  … giving away control! Flickr attribution  kitchenkam The reason most organizations persist in their push marketing monologues with their patrons;  they want to stay in control . All they give up … is turning their passionate patrons into powerful viral marketing machines  …  who will happily do it for free
The Currency of Social Capital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Note: It’s never about price. It’s about delivering sustained value … over time
Conversations are happening everywhere! Your job is to listen, join them … and add value My Org
Conversations happen everywhere twitter My Org  facebook blogs twitter
 
The Listening Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Conversation Path ,[object Object]
 
Motivation & Intention ,[object Object],[object Object],[object Object],[object Object]
Listening
Having a common language - understanding ,[object Object],[object Object]
 
Having a common language - understanding ,[object Object],Chris Heuer
Being Responsible and Making it Safe:  The Magic Vest! ,[object Object],[object Object],Nina Simon
Adding Value -  Geo-caching ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Read someone's blog post and start a conversation: Before you leave a comment, ask yourself: Beth Kanter
Adding Richness ,[object Object],[object Object],[object Object],[object Object],[object Object],Beth Kanter
Organizational Conversation Philosophy ,[object Object],[object Object],[object Object],[object Object]
 
Negativity
Supplies - tools
Supplies - talking points ,[object Object],Chris Brogan
Supplies - comments are sticky That can be both good and bad.
Supplies -Humor
 
Five Words ,[object Object],[object Object]
Joining Social Media Conversations (Turning the Megaphone Around) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where & how we listen is important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture Sites:  Yelp
Culture Sites:  Upcoming
Culture Sites:  Eventful
Listening Tactics – Step by Step ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
These Listening Tools will  do much of the work for you ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google - Aggregator Central
Google Reader - Your Dashboard
Google Reader
Subscribing to blogs
Adding a Blog ‘feed’ to  Google Reader
Google Reader - Setting up Alerts
http://www.google.com/alerts
http://www.google.com/alerts
Google Alert Feeds
Google Alerts Feed
Test with Google Search
Google Dance Blog Search
Google Groups
Google Groups Search
Google Groups  City Center: Fall for Dance
Subscribe to Group Feeds
Using Google  PageRank :  Do you know who is linking to you?
Technorati - Blog Search & Ranking ,[object Object],[object Object]
Subscribing to Technorati Search Feed
Del.icio.us Search
How many others value this link
Find out who else is tracking Dance tags
Use Del.icio.us Search -  to help you identify keywords (tags)
Twitter Search
Put your learning to work - together ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fail early and often! (Remember Yoda, “No Try … Just Do”)
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object]
And remember… ,[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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