Get going with LinkedIn

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A presentation on why and how to use LinkedIn, some tips to make it less painful, and some basics that everyone should do. Was delivered March 14 to staff at Neil Squire Society. Goal is to remove the fear and empower people to use social networking to further the organization's mission.

Lots of screenshots to show examples, so many people are included without their direct consent (but they use LinkedIn, so they chose their information to be available this way).

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Get going with LinkedIn

  1. 1. LINKEDIN 10 ways to use LinkedIn at Neil Squire Society
  2. 2. Agenda  Top 10 reasons for Neil Squire Society staff to use LinkedIn BONUS TIPS:  Stop LinkedIn from driving you crazy  Simple steps to +1 your LinkedIn Game
  3. 3. So…. Why LinkedIn?  It is the social network to make business connections and maintain relationships.  *exceptions apply. 
  4. 4. 10. This is your new resume  “97.3% of recruiters used LinkedIn as a recruiting tool in 2012.” Source: http://www.forbes.com/sites/susanadams/2013/02/05/new-survey-linked-in-more-dominant-than-ever-among-job- seekers-and-recruiters-but-facebook-poised-to-gain/ Published Feb 5, 2013. Accessed March 13, 2014.  Some LinkedIn Headings  Summary / Profile  Work History  Education  Volunteerism  Projects  Skills and Endorsements  Publications  Recommendations
  5. 5. 9. Post networking follow-up  Beware of mobile app for connecting  Beware of list – do it from the profile page
  6. 6. 8. Network. Jobs. Interests.  LinkedIn menu items sound a lot like pieces of our Employ-Ability and Working Together program, eh?
  7. 7. Example: Jobs
  8. 8. 7. Sharing is Caring  You are a Neil Squire Society brand ambassador
  9. 9. 6. LinkedIn updates are seen more
  10. 10. 6. LinkedIn updates are seen more  *exceptions apply. 
  11. 11. 5. Join Specific Groups… maybe  Can find your “tribe” of like minded individuals  Can also find a bunch of spam and marketers  Can also find abandoned, neglected groups
  12. 12. 4. Import Your Contacts
  13. 13. When you add an address book…
  14. 14. 3. Check out your potential hires  … they are checking you out. Stalk back!  Search a candidate you are interested in, to the following search engines, before interview:  LinkedIn  Google  Google with “<name> twitter”  Facebook  FYI, we can run criminal background checks at NSS for $27 w/ 48 hour turnaround.
  15. 15. 2. Give some love / recommendations
  16. 16. 1. Find your “in.” You = Kevin Bacon  LinkedIn Search is very powerful!
  17. 17. Find a contact at a company…
  18. 18. …learn of networks’ job opportunities…
  19. 19. … or a possible funder connection…
  20. 20. … or leverage your network.
  21. 21. Stop LinkedIn from driving you crazy
  22. 22. Limit Email Notifications
  23. 23. Endorsements on a profile  “Socially Validated” skills portfolio
  24. 24. Endorsements pop-up
  25. 25. Endorsements – make them stop! Endorsement - Equivalent of “Liking” or “+1” a skill Source: http://cogdogblog.com/2013/07/29/endorse-is-the-new-like/
  26. 26. Recommendations > Endorsements  Equivalent to a Letter of Reference
  27. 27. One-up your LinkedIn Game
  28. 28. Nail the basics  Get a decent picture  Put the basics of your resume (model good behaviour for your clients)  Connect with people you meet – it bridges you to their communities, and them to yours.  You know, the “Social” part of networking. 
  29. 29. Customize your URL  http://ca.linkedin.com/in/YourName
  30. 30. Share your passion

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