Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Digital Marketing | My Portfolio | Udacity NanodegreeSamsuzzaman Riton
This portfolio contains a summary of projects completed under Digital Marketing Nanodegree Program by Udacity. It includes, among others, projects on Digital Marketing Framework, SEO, SEM, Facebook Marketing, AdWords, Email Marketing etc.
Udacity Portfolio: Building a Marketing StrategyLeslie Richart
Please enjoy my Portfolio containing the results of the live campaigns, budget planning, and analyses developed over the course of my Digital Marketing program from Udacity.
This is a customer journey based digital marketing strategy and portfolio completed as part of my coursework for Udacity's digital marketing Nanodegree.
It includes examples of my experience with persona development, SEO/SEM, organic and paid social, content and email marketing
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Medha Dixit - Digital Marketing NanodegreeMedha Dixit
Udacity's digital marketing nanodegree is a comprehensive, 12-week long program that offers a 360 degree understanding of the digital marketing landscape. Designed in collaboration with digital industry leaders such as Google, Facebook, Moz, Hootsuite, MailChimp and HubSpot, the program provides a platform to run live campaigns on major marketing platforms. It includes a thorough coverage of Social Media Marketing, Social Media Advertising, Search Engine Optimization, Search Engine Marketing, Google Analytics, Display Advertising and Email Marketing.
Recently completed Udacity Digital Marketing Nanodegree online. The presentation covers my portfolio showcasing my projects such as content creation, Facebook Ad campaign, Google Adwords campaign, Email marketing plan.
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Digital Marketing | My Portfolio | Udacity NanodegreeSamsuzzaman Riton
This portfolio contains a summary of projects completed under Digital Marketing Nanodegree Program by Udacity. It includes, among others, projects on Digital Marketing Framework, SEO, SEM, Facebook Marketing, AdWords, Email Marketing etc.
Udacity Portfolio: Building a Marketing StrategyLeslie Richart
Please enjoy my Portfolio containing the results of the live campaigns, budget planning, and analyses developed over the course of my Digital Marketing program from Udacity.
This is a customer journey based digital marketing strategy and portfolio completed as part of my coursework for Udacity's digital marketing Nanodegree.
It includes examples of my experience with persona development, SEO/SEM, organic and paid social, content and email marketing
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
Medha Dixit - Digital Marketing NanodegreeMedha Dixit
Udacity's digital marketing nanodegree is a comprehensive, 12-week long program that offers a 360 degree understanding of the digital marketing landscape. Designed in collaboration with digital industry leaders such as Google, Facebook, Moz, Hootsuite, MailChimp and HubSpot, the program provides a platform to run live campaigns on major marketing platforms. It includes a thorough coverage of Social Media Marketing, Social Media Advertising, Search Engine Optimization, Search Engine Marketing, Google Analytics, Display Advertising and Email Marketing.
Recently completed Udacity Digital Marketing Nanodegree online. The presentation covers my portfolio showcasing my projects such as content creation, Facebook Ad campaign, Google Adwords campaign, Email marketing plan.
This is my Professional Portfolio for Digital Marketing Executive. Nowadays most of HR ask about Portfolio with CV. By watching and analyse of this portfolio, you can understand how to make a technical Portfolio and u can also create yours one easily , this slide is also available on google slides .
- Performed an on-site and off-site SEO audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
Digital Marketing Techniques PowerPoint Presentation Slides SlideTeam
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques PowerPoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need.
WhatsApp marketing is a new-fashioned way of marketing to reach, engage and convert potential prospects using WhatsApp platform. All we need is a mobile internet in our device to get or send call and messages.
In our WhatsApp Marketing Guide you will learn about various marketing techniques to implement in WhatsApp.
This is the second project for the Udacity Digital Marketing Nanodegree that composes of writing an article to promote the Udacity Digital Marketing Nanodegree program. The suggested content sites were LinkedIn, Quora and Reddit.
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
This is my Professional Portfolio for Digital Marketing Executive. Nowadays most of HR ask about Portfolio with CV. By watching and analyse of this portfolio, you can understand how to make a technical Portfolio and u can also create yours one easily , this slide is also available on google slides .
- Performed an on-site and off-site SEO audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
Digital Marketing Techniques PowerPoint Presentation Slides SlideTeam
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques PowerPoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need.
WhatsApp marketing is a new-fashioned way of marketing to reach, engage and convert potential prospects using WhatsApp platform. All we need is a mobile internet in our device to get or send call and messages.
In our WhatsApp Marketing Guide you will learn about various marketing techniques to implement in WhatsApp.
This is the second project for the Udacity Digital Marketing Nanodegree that composes of writing an article to promote the Udacity Digital Marketing Nanodegree program. The suggested content sites were LinkedIn, Quora and Reddit.
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
Rwithu Menon's Digital Marketing portfolioRwithuMenon1
Digital Marketing Projects
1. Facebook Ad campaign
Setup and ran a Facebook Ad campaign to promote Udacity’s Digital Marketing Nanodegree program, with a marketing objective of increasing conversions—tracked through downloads of a free social media guidebook.
2. SEO audits
Used Moz and SEMrush tools to improve SEO performance of Udacity’s Digital Marketing Nanodegree program website.
Conducted onsite audits—Content audit to identify keywords for potential blog posts to boost SEO, technical audit to improve metadata of the webpage, backlink audit to identify important backlinks and SEMrush to create a link building campaign.
Conducted offsite audits—performance tests using Pingler Google Indexed Pages Checker, Google Page Speed Insights and Think with Google.
3. Adwords campaign
Setup and ran a Google Adwords campaign to promote Udacity’s free Web accessibility course, with a marketing objective of increasing conversions—tracked through course signups.
4. Display ad campaign
Evaluated and documented results of a display ad campaign which promoted Udacity’s Digital Marketing Nanodegree program.
5. Email Marketing campaign
Crafted an email marketing campaign, scheduled and sent emails to leads through Mailchimp. Also analysed and documented the results of a previous email marketing campaign conducted by Udacity for its Digital Marketing Nanodegree program.
Marketing in the Internet Age: Understanding Your Options and Avoiding Common...Holony Media
The internet is the most powerful marketing tool in existence, but the options and complexity can be dizzying. This crash course will explore the online marketing ecosystem, detail common scams and missteps, and help you make better use of your marketing and advertising budget.
Digital Marketing Full Course | Shaun MentorShaun Mentor
Learn a digital marketing full course in all free. Now be an expertise just following a mentor "shaunmentor.com" instructions to imply it in practical.
Here I list all the projects , that I was worked on during my digital marketing nanodegree studies at Udacity in (Content Strategy ,Social Media Marketing ,Social Media Advertising ,Search Engine Optimization (SEO) ,Search Engine Marketing (SEM) ,Display Advertising ,Email Marketing ,Measure & Optimize with Google Analytics .
Are you serious about building and promoting your brand online? Do you want to reach out to and more important engage with your target audience? Want to build a live and engaging community around your brand? Ultimately, scale up your revenues & profits and move ahead of your competition!
If yes then this guide on building a community on Social Media (especially Facebook) will be quite relevant to you.
An impactful social media marketing guide that will help you build an impressive brand on various social media channels. The guide helps to start your social media journey.
KRV Guru is an award winning best & top digital marketing agency in hyderabad,India with skillset on social media marketing services,
content marketing, search engine optimization services. KRV Guru has delivered successful results to Global clientele on
digital marketing services & digital strategies also. Either you can outsource digital marketing services or hire a digital
marketing expert resource for your project.Be it Google PPC or Mobile app marketing we have the best inhouse team to deliver
your marketing project requirement. If you are looking for Local SEO results for your startup or SME then KRV Guru will be
the best choice for you.
For details: https://techcloudltd.com/7-steps-to-an-effective-facebook-marketing-strategy/
Social Media is a basic marketing channel for organizations all things considered. The common question a couple of years back, “for what reason should our business utilize online life?” is presently being supplanted with, “By what method can our business development with social networking digital marketing?” An effective Facebook marketing strategy will help you to gather vast knowledge on it.
Similar to Digital Marketing Portfolio Udacity (20)
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5. Option 1:
Digital Marketing Nanodegree Program
Budget: $50,000
Profit: For the purpose of this assignment, the cost of the
Nanodegree is $999, assume a profit margin of 30%, meaning that
Udacity makes $299 in profit per student that signs up.
Campaigns: We want to aggressively grow the program, but, we
want to do it without losing money.
6. Marketing Objective:
Your Company’s Product/Service
My marketing objective is to have 250 people enroll in the
program by the end of December 2018.
9. Target Persona
Background and Demographics Target Persona Name Needs
1. Male, 23 years old
2. Recent Graduate in
Business
3. Single
4. Lives in Raleigh
5. Has a part-time job
Chuck Morris 1. Budget
2. Guidance while
learning
3. Feedback from
business people
4. Flexibility while
learning
5. Real life projects
Hobbies Goals Barriers
1. Sports
2. Social Media
3. Advertising
4. Read
1. Find a job related to
business
2. Expand CV by gaining
new skills
3. Find specialty to work
on a specific field
4. Build network
1. Find a job related to
business
2. Expand CV by gaining
new skills in the
marketing field
3. Find specialty to work
on a specific field
4. Build network
12. n+How+Where = Marketing Ta
Awareness Intent Desire Acti
e program
hat it can offer to the
na
- I will explain the benefits
of enrolling in this
program
- Give the potential
customers more
information about it
- Give away
promotions
- Incentivize
people with
great offers
to make
them enroll
now
- Make s
is easy
the pro
smooth
- Show t
of the p
and pro
assista
needed
e a blog to market the
link to the landing page
ormation
ocial media and display
- Ads on social media
- Use search engine to
advertise
- Display and video ads
- Video and
display ads
- Organic and
paid ads
- email
- Use em
social m
15. Awareness: Budget Allocation for Media
Channels
Planned
Spend
Cost Per
Click
Number
of Site
Visits
Average
Conversion
Rate
Total Sales
Facebook $6,000 $1.25 4,800 0.05% 2.40
AdWords
Search
$3,000 $1.40 2,142.85
0.05%
1.07
Display $1,000 $5.00 200
0.05%
0.10
Video $1,000 $3.50 258.72
0.05%
0.13
Total
Spend
$11,000
Total #
Visitors
7401.57
Number of
new
Students
3.70
16. Interest: Budget Allocation for Media
Channels
Planned
Spend
Cost Per
Click
Number
of Site
Visits
Average
Conversio
n Rate
Total Sales
Facebook $8,000 $0.50 16,000 0.1% 16
AdWords
Search
$2,000 $1.50 1,333.33
0.1%
1.34
Display $1,000 $3.00 333.34
0.1%
0.34
Video $1,000 $2.75 363.64
0.1%
0.37
Total
Spend
$12,000
Total #
Visitors
18,030.31
Number
of new
Students
18.05
17. Desire: Budget Allocation for Media
Channels
Planned
Spend
Cost Per
Click
Number of
Site Visits
Average
Conversio
n Rate
Total Sales
Facebook $15,000 $0.30 50,000 0.3% 150
AdWords
Search
$8,000
$1.50
5,333.33
0.3%
15.99
Display $2,000 $3.00 666.66
0.3%
1.99
Video $2,000 $2.75 727.27
0.3%
2.18
Total
Spend
$27,000
Total #
Visitors
56,727.26
Number
of new
Students
170.16
18. ROI: Budget Allocation for Media
Phase
Total
Spend
Total
Number
of Site
Visits
Total
Number
of Sales
Profit
Per
Sale
Total
Profit
ROI
Aware-
ness
$11,000 7401.57 3.70 $299 1,106.3 -9,893.7
Interest $12,000 18,030.31 18.05 $299 5,396.95 -6,603.05
Desire $27,000 56,727.26 170.16 $299 50877.84 23,877.84
Total $50,000 82,159.14 191.91 57,381.09 7,381.09
19. Additional Channels or
Recommendations:
- In my opinion, it is very important to have a clear marketing
objective following the SMART model. It is also very
important to see the whole journey but once we have done
that we need a strategy for each of the customer journey
phases.
- Adding interesting and meaningful content is also very
important to attract customers and we have to fit it to each
of the phases in order to get the most out of it. It would be
good to have students talk about their own experience and
approach the subject more personally.
- Having clear KPIS is also very important in order to start
towards the right goals. Running A/B testing will help us see
if we are going through the right path and we will be able to
make specific and impactful changes.
23. The KPI for my marketing objective would be the number of
views that my blog has had in August.
KPI
24. Target Persona
Background &
Demographics
1. Male, 23 years old
2. Recent Graduate in
Business
3. Single
4. Lives in Raleigh
5. Has a part-time job
Chuck Morris Needs
1. Budget
2. Guidance while learning
3. Feedback from business
people
4. Real life projects
Hobbies
1. Sports
2. Hang out with friends
3. Read
Goals
1. Find a job related to
business
2. Expand CV by gaining new
skills
3. Find specialty to work on a
specific field
4. Build network
Barriers
1. Big competition
2. Lack of experience
3. Insecurity in the
interview
26. Blog Post
My blog post is about discrimination of women and I
have chosen Vodafone’s campaign called “Raising
Voices”; which involves children interpreting different
roles that women could have in society and mentioning
the obstacles that women have to go through everyday
due to discrimination.
Here is the link to my blog post:
http://bit.ly/2t6Ryob
28. Summary
● Pinterest: I am going to post on this platform since I think
that a picture is worth more than a 1000 words and it can
easily express a thought without the need of giving further
explanations.
● Twitter: I want to share a meaningful sentence summarizing
the need for action regarding this issue and I will be
attached to a meaningful image.
● Linkedin: In this platform, there is a huge amount of workers
that can relate to this matter and it can be very interesting to
share my thoughts here.
29. Pinterest
Fight, cause if you don’t do it; nobody else
will! #wecandoit #stopjudging #equalrights
Get more information about this issue in my
blog: http://bit.ly/2t6Ryob
30. Twitter
“Start by respecting yourself and show the world that inequality
is just a word that does not separate souls but only people that
stop believing!” #weareequal #callforunion
#togetherwecandobetter Read more about this in my blog:
http://bit.ly/2t6Ryob
31. Linkedin
We should start to team up and disregarding meaningless
differences that are tearing us apart. Respect should be the base
of every relationship and discrimination does not fit in this world
full of great people. We are working together for a better future.
#unityisthekey Read more about this issue in my blog:
http://bit.ly/2t6Ryob
43. Page Speed
It is important to evaluate the page speed of a website because people like to see things
fast and websites have to be user friendly and one of the requirements would be that the
information loads fast. Some people would switch websites if the speed is slow. Also, if we
look into it from an SEO perspective, speed is a key metric that is analized by the search
engine ranking algorithms. If the speed is low then it would rank poorly on the Search
Engine Results Page.
44. Mobile-Friendly Evaluation
It is very important to have a mobile-optimized website because
most people that enter a website on their phones do not have
enough time to wait for that specific website to pop up. People
that use their mobiles to search for things are usually people
that need answers quickly and if a website is not
mobile-optimized it is less likely that the person looking it up will
later on go to your website on a desktop. Furthermore, most
searches are done in mobile devices and even if your website is
well ranked in the Search Engine Results Page on desktop; that
does not mean that it will have the same ranking spot in a
mobile device since the mobile- friendliness may be low. In the
case of dmnd.udacity.com they lose a 24% of visitors due to
their speed.
45. Recommendations
The first recommendation I would make for this website is to
increase the indexed pages so that way people that use google
would more likely find their website, and it will increase the
growth of it. Although, it is important that they keep focusing on
the relevance and impressions of the page before trying to reach
the first goal. Indexed pages in Google do not have a meaning if
they do not meet some requirement such as the ones that I
mentioned earlier.
On the other hand, I believe that it is important that the website
has some higher influence and gets published into the
newspapers and that way people are more likely to click in the
link since it is advertising from a source that has nothing to do
with the website. It is a recommendation from a reliable source.
The page should have more backlink connections to acquire
higher traffic.
46.
47. Keyword List:
wireframe web, mobile wireframe, ui mockup free, rapid prototyping companies, create
wireframes online, rapid prototyping examples, iphone wireframe, sla 3d printer, rapid
prototyping website, create website mockup, wireframe template, 3d printing service
product design prototype rapid prototyping technology, Visio wireframe, rapid
prototyping machine, wireframe drawing, web prototyping tool, free website wireframe
tool, ux design tools
Ad Group #1:
Ads & Keyword Lists
48. Ad Group #2:
Ads & Keyword List
Keyword List:
wireframe web, mobile wireframe, ui mockup free, rapid prototyping companies,
create wireframes online, rapid prototyping examples, iphone wireframe, sla 3d
printer, rapid prototyping website, create website mockup, wireframe template, 3d
printing service, product design prototype, rapid prototyping technology, visio
wireframe, rapid prototyping machine, wireframe drawing, web prototyping tool,
free website wireframe tool, ux design tools
49. Recommendations for future
campaigns
- If my budget was higher, I would focus on top rated keyword while mixing them
with long tail keywords to achieve better results and gain in conversions.
Furthermore, I would use the A/B testing method for my ads which I think it is a great
technique to make improvements to your ads.
- I would probably change my keywords and due a little more research on those
while running my ads during a longer period of time.
- As I mentioned earlier, I would most likely set up an A/B test and I would focus
on one thing at a time to see where my errors are. For example, I think that the
headlines are key to attract people to click and maybe convert on your AD; so I would
probably start with that and change it up a little bit.
- I would most likely change the landing page and make it more appealing with
better images for example. I would also add an introductory video explaining a little
bit more about the course while giving some ideas of how to use these skills in the
future.
50.
51. Results: Calculate the ROI
Creative Clicks Impressions CTR Avg CPC
Campaign Results 1,973 282,066 0.70% $0.44
Cost Conversion Rate # New Students CPA ROI +/-
$872.51 0.2% 4 $218.13 $323.49
The ROI for this campaign is positive.
52. Which Ad Group Performed Better?
Creative Clicks
Impres
sions
CTR
Avg
CPC
Cost
Conver
sion
Rate
# New
Studen
t
CPA ROI +/-
Campaign
A
453 54,312 0.83% $0.64 $290.21
.2%
1 290.21 8.79
Campaign
B
1,439 103,205 1.39% $0.37 $535.40
.2%
3 178.47 361.60
Campaign B performed better than A since it had the highest clicks and also the highest
rate of conversions while having the highest ROI.
54. Key Campaign Results (Keywords)
1. - Ad advertisement
- Online marketing video
- Digital learning courses
- Business training course
- Course digital marketing
2. The best performing keyword is “ad advertisement” since it has
the highest number of clicks, and it has the second lowest CPC
which is $0.17 and CTR (2.11%).
56. How would you optimize this campaign?
Suggestion 1: I would pause the keywords that lack efficiency for
my campaign.
Suggestion 2: I would run an A/B testing to see what is more
efficient for my ad and make necessary changes.
Suggestion 3: I would also see which keywords provide the best
results and create another list of keywords to add some more.
57.
58. Email Content:
Email Content Plan
Email Topic
Marketing
Objective
KPI
Email #1
Thank you for your
interest!
Engagement
Number of
downloads
Email #2
Enhance your digital
marketing career!
Engagement
Number of clicks on
Call to action
Email #3
20% discount on
DMND course
Conversion
Number of sign-ups
59. Email #1
Email Content Plan
Subject
Line
Body Summary Visual CTA Link
Thank you
for your
interest!
Learn how to use social
media to attract new
customers
Run live campaigns while
gaining real world
experience
Create your own portfolio to
unveil your projects to
employers
Small clip of
a group of
marketers
showcasing
their new
campaign
Get a free
ebook here
The user will
be directed
to the DMND
free ebook
60. Email #2
Email Content Plan
Marketing Objective Subject Line CTA
Engagement
Enhance your marketing
career!
Learn More
61. Email #3
Email Content Plan
Marketing Objective Subject Line CTA
Conversion
Big discount on the DMND
course TODAY!!
Sign up now
62. Email Copy: Email #1
Subject Line: Thank you for your interest!
Body: The nanodegree program will offer you a great learning
experience where you can master specific skills while enrolling in
real life projects. This skills are top rated amongst high-level
employers and it will allow you to join big companies, small or you
could even start your own business as a digital marketer.
CTA: Get a free ebook here
Link for CTA:
https://blog.udacity.com/2017/07/social-media-advertising-guide.ht
ml
64. A/B Testing Email
Testing is an important component of any part of digital
marketing. By A/B Testing various components of your email you
can optimize open rates, and conversion rates on your call to
action.
A/B Testing
Subject Line CTA
Email #1 Become an expert in digital marketing! Check out this free ebook!
65. Final Recommendations
Based on the work you did throughout this project, what would
you do for Emails #2 & 3.
I would keep running the A/B testing to see what changes could
be made, and create interesting and easy to understand content
with nice and engaging images. I also think that it is very
important to choose the right spot to put the call to action since if
the email is too long and the call to action is at the end, people
might skip it.
