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SCORE PRESENTATION

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SCORE PRESENTATION

  1. 1. Good Idea Café LLC Web Solutions Internet Communications & Publications It’s not a good idea until someone hears about it. Good Morning!
  2. 2. Overview <ul><li>Before you start … critical questions </li></ul><ul><li>DIY or hire a web guy </li></ul><ul><li>Selecting a domain name </li></ul><ul><li>Choosing a hosting service </li></ul><ul><li>Creating your site </li></ul><ul><ul><li>Layout & Content </li></ul></ul><ul><ul><li>Editors & Browsers </li></ul></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><li>Confidence & Integrity </li></ul></ul>
  3. 3. Four critical questions <ul><li>Who is your audience? </li></ul><ul><li>Where is your business? </li></ul><ul><li>Why do you need a web site? </li></ul><ul><li>What is the call to action? </li></ul>
  4. 4. Who is your audience? <ul><li>Good old fashioned marketing info </li></ul><ul><ul><li>As part of your business plan </li></ul></ul><ul><ul><li>What does this demographic want? </li></ul></ul><ul><li>Specifically for the web site: </li></ul><ul><ul><li>Focus groups, questionnaires, web site stats </li></ul></ul><ul><li>Technical analysis </li></ul><ul><ul><li>How often do they use the web? </li></ul></ul><ul><ul><li>Connection speed? </li></ul></ul>
  5. 5. Where is your business? <ul><li>Online exclusively </li></ul><ul><li>Brick & mortar, a physical structure </li></ul><ul><li>Both physical and online </li></ul><ul><li>More specifically, where do you intend to do business? </li></ul><ul><li>Is the web site intended to “do business” or to “drive business” to your store, service or office? </li></ul>
  6. 6. Why do you need a web site? <ul><li>Every business needs a web site but … </li></ul><ul><li>What kind of site is another question! </li></ul><ul><li>You must answer the question: why do I need a web site for this particular audience in this particular business? </li></ul><ul><li>How does a web site fit in with my overall marketing plan? </li></ul>
  7. 7. What is the call to action? <ul><li>After they visit your site, what do you want them to do? </li></ul><ul><li>Order online? </li></ul><ul><li>Request additional information? </li></ul><ul><li>Telephone your store or office? </li></ul><ul><li>Visit your store or office? </li></ul><ul><li>Google another site? </li></ul>
  8. 8. DIY or hire a web guy? <ul><li>It many ways, it really doesn’t matter because you still … </li></ul><ul><ul><li>Need to understand your audience </li></ul></ul><ul><ul><li>Need to create the call to action </li></ul></ul><ul><ul><li>Need to understand what your web site needs to include … and NOT include … </li></ul></ul>
  9. 9. DIY <ul><li>Are you interested in learning HTML? </li></ul><ul><li>Who’s on your team? </li></ul><ul><ul><li>SCORE mentor </li></ul></ul><ul><ul><li>Attorney </li></ul></ul><ul><ul><li>Financial advisor </li></ul></ul><ul><ul><li>Marketing person </li></ul></ul><ul><ul><li>Sales team </li></ul></ul><ul><ul><li>Banker </li></ul></ul><ul><ul><li>Web Guy (?) </li></ul></ul>
  10. 10. DIY tutorials <ul><li>Google Webmaster Central </li></ul><ul><li>About.com:Web Design/HTML </li></ul><ul><li>HTML Goodies </li></ul><ul><li>Web Developers Virtual Library </li></ul><ul><li>Web Monkey </li></ul><ul><li>W3C Getting Started with HTML </li></ul>
  11. 11. Selecting a domain name <ul><li>Consider before naming your company </li></ul><ul><li>A domain name that your customers can easily remember </li></ul><ul><li>Com, org, net, edu, gov, biz, us … </li></ul><ul><ul><li>May give you more choices </li></ul></ul><ul><ul><li>But be very careful of who has other extensions </li></ul></ul><ul><ul><li>Considering buying more than one! </li></ul></ul>
  12. 12. Careful of the “neighborhood” .net .edu .com .org
  13. 13. Selecting a domain name <ul><li>mikesmith.com </li></ul><ul><li>mike-smith.com </li></ul><ul><li>mikeSellsHomes.com </li></ul><ul><li>HomesByMike.com </li></ul><ul><li>YourNewHome.com </li></ul><ul><li>Be careful </li></ul><ul><ul><li>Can be confusing & hard to remember </li></ul></ul><ul><ul><li>Can spell something you’d not anticipated </li></ul></ul>
  14. 14. Selecting a domain name <ul><li>Even if you decide not to create a web site initially, it’s a good idea to register your domain name now. </li></ul><ul><li>In addition to having the name for future use, you will present a more professional image by using the email address for YOUR domain (instead of bill@yahoo.com) </li></ul>
  15. 15. Registry Services <ul><li>Is the domain name available? </li></ul><ul><li>Domainsbot.com </li></ul><ul><li>You may just register the domain name </li></ul><ul><li>Network Solutions </li></ul><ul><li>Domain Monger </li></ul><ul><li>Register.com </li></ul><ul><li>… but why? </li></ul>
  16. 16. Selecting a hosting service <ul><li>Web space / traffic </li></ul><ul><li>Site builder </li></ul><ul><li>Statistics </li></ul><ul><li>Blog </li></ul><ul><li>Photo gallery </li></ul><ul><li>Admin control panel </li></ul><ul><li>CGI, PERL, Scripting Language </li></ul><ul><li>PHP, MySQL </li></ul><ul><li>Registered domain </li></ul><ul><li>Email addresses </li></ul><ul><ul><li>Number of addresses </li></ul></ul><ul><ul><li>Email forwarding </li></ul></ul><ul><ul><li>Auto-response </li></ul></ul><ul><li>With / without “www” </li></ul><ul><li>Daily backup </li></ul><ul><li>Firewall, virus protect </li></ul>
  17. 17. Selecting a hosting service <ul><li>What do you need? </li></ul><ul><ul><li>A web presence? </li></ul></ul><ul><ul><li>Brochure site? </li></ul></ul><ul><ul><li>Flash animation? </li></ul></ul><ul><ul><li>Full blown e-commerce site? </li></ul></ul><ul><li>Start small and grow </li></ul><ul><li>Ask friends for their recommendations </li></ul>
  18. 18. Selecting a hosting service <ul><li>ISP Price & Feature Review sites: </li></ul><ul><li>Web Hosting Services </li></ul><ul><li>Web Hosting Inspector </li></ul><ul><li>Hosting Review </li></ul><ul><li>Top 10 Web Hosting </li></ul>
  19. 19. Site Architecture First! Navigation Organization Future Growth
  20. 20. Creating Content <ul><li>Content is always king. ALWAYS! </li></ul><ul><li>Match your other marketing efforts </li></ul><ul><li>Keep the design simple and effective </li></ul><ul><li>Bullet points and easily scanned copy </li></ul><ul><li>Give the viewer options </li></ul><ul><li>Use images to reinforce content </li></ul><ul><li>Keep it fresh, keep it current </li></ul>
  21. 21. Web Editors <ul><li>Microsoft ® Expression ® Studio </li></ul><ul><li>Macromedia ® Dreamweaver </li></ul><ul><li>Templates provided by hosting service </li></ul><ul><li>Purchased Templates </li></ul><ul><li>Notepad / WordPad </li></ul><ul><ul><li>* Microsoft's FrontPage ® was discontinued in late 2006 </li></ul></ul>
  22. 22. Image Editors <ul><li>Macromedia ® Photoshop ® CS3 </li></ul><ul><li>Corel ® Paintshop Pro ® </li></ul><ul><li>Macromedia ® Freehand ® MX </li></ul><ul><li>Macromedia ® Flash ® CS3 </li></ul>
  23. 23. Browsers <ul><li>Internet Explorer 7.0 </li></ul><ul><ul><li>Explorer is the most commonly used Internet browser today </li></ul></ul><ul><li>Netscape 9.0 </li></ul><ul><ul><li>Official support for all Netscape client products ended on March 1st, 2008. </li></ul></ul><ul><li>Mozilla Firefox 3.0 (open source) </li></ul><ul><li>Opera 9.5 </li></ul><ul><ul><li>Mobile Web browser – Opera Mini 4.1 </li></ul></ul><ul><li>Safari 3.1 (Mac & Windows) </li></ul><ul><li>Site should display in all major browsers </li></ul><ul><li>www.browsershots.com </li></ul>
  24. 24. Search Engine Optimization Results 1 – 10 of about 35,500,000  Sponsored links 
  25. 25. DIY Search Tips <ul><li>Have realistic expectations! </li></ul><ul><li>Consider your overall marketing plan </li></ul><ul><li>Everywhere your phone number goes </li></ul><ul><li>Is hiring a professional SEO company a good thing? </li></ul><ul><li>Should you pay for increased search ranking? </li></ul>
  26. 26. DIY Search Tips <ul><li>Write good content </li></ul><ul><li>Choose the right keywords </li></ul><ul><ul><li>Web page title </li></ul></ul><ul><ul><li>Meta tag keywords </li></ul></ul><ul><ul><li>Meta tag description </li></ul></ul><ul><ul><li>Use keywords in body of page </li></ul></ul><ul><li>Quality in-bound links </li></ul><ul><li>Register with search engines </li></ul>
  27. 27. Register with Search Engines <ul><li>Be sure to register your new web site with the major search engines: </li></ul><ul><li>Google </li></ul><ul><li>Yahoo! </li></ul><ul><li>MSN Live Search </li></ul><ul><li>AOL Search </li></ul><ul><li>(Open Directory & Google) </li></ul><ul><li>Ask </li></ul><ul><li>SearchEngineWatch.com </li></ul><ul><li>Search Engine Marketing 101 </li></ul>
  28. 28. Confidence & Integrity <ul><li>What image does your site project? </li></ul><ul><li>Professionalism vs. amateur hour </li></ul><ul><li>Timely, correct, up-to-date information </li></ul><ul><li>Delivers what it promises </li></ul><ul><li>Well organized, intuitive navigation </li></ul><ul><li>No broken links or broken images </li></ul><ul><li>Is your web site as good as your business? </li></ul>
  29. 29. Confidence & Integrity <ul><li>Respect and safeguard personal information </li></ul><ul><li>Explain why you’re asking for information and how you’ll use it </li></ul><ul><li>Keep ALL collected data – especially financial and eCommerce data – absolutely secure! </li></ul><ul><li>Include contact information and respond promptly to inquiries and complaints </li></ul>
  30. 30. Confidence & Integrity <ul><li>Honor copyrights </li></ul><ul><li>Ask for permission to use content </li></ul><ul><li>It’s OK to link to another’s site </li></ul><ul><ul><li>Can’t disguise as your own </li></ul></ul><ul><ul><li>Ask for a link back to your site! </li></ul></ul><ul><li>Be willing to share your good work! </li></ul>
  31. 31. Confidence & Integrity <ul><li>Two areas for special concern: </li></ul><ul><li>E-commerce, shopping carts, financial transactions </li></ul><ul><li>Selling to or gathering information from children </li></ul><ul><li>Contact an attorney specializing in Internet law </li></ul>
  32. 32. Oops? Popular Mechanics 1954
  33. 33. Well, not really… <ul><li>According to an article on the Popular Mechanics web site, the picture is a hoax. The picture was actually created by a man named Troels Eklund Andersen, a Danish tech support technician. He started with a picture of a mock submarine maneuvering room, added an old TV handing from the wall, a 1970's teletype, and threw in a picture of a hardware store owner from Ohio. He entered the picture in a photo manipulation contest. He never intended for it to be treated as a real picture. </li></ul>
  34. 34. Thank you! Good Idea Café, LLC Internet Communications and Publications 2711 Buford Road #360 – Richmond, VA 23235 [email_address] VOICE: 804 212-3146 | FAX: 866-823-4569 Skype: bill.flowers “ It’s not a good idea until someone hears about it.”

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