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Uploaded byXavier Casanova
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eBags Video Commerce by Peter Cobb
The document discusses eBags' use of video marketing on its website. It began with one video producer creating 210 videos, 85% self-produced and 15% from suppliers. Since launching video capabilities in 2008, eBags has seen a 50.1% increase in conversion rates for customers who did not view videos, and a 138.9% increase for those who did view videos. It has also experienced increased traffic, views, and engagement across various online channels through its video content.
