Slides from LawLytics law firm website marketing webinar which originally broadcast on Thursday, March 31, 2016.

1. Can My Law Firm’s
Underperforming Website
Be Saved?

2. Presented by:
›
Attorney & LawLytics CEO LawLytics Community Manager
Dan Jaffe Victoria Blute

3. Our Goals For This Webinar
● To give you the information and
tools needed to identify problems
and fix your firm’s website.
● Or to help you avoid the sunk
cost fallacy if your site is a sinking
ship.

4. I’ve Been There Too
● Attorney since 1998
● Licensed in WA and AZ
● Private practice 1999 - 2009
● Legal marketing technology
2009 - present
Attorney & LawLytics CEO

5. Ways Attorney Websites Underperform
● Bad User Experience
● Bad Content
● Bad SEO
Three potential problems

6. Problem 1: Bad User Experience
● Not mobile compatible
● Not fast enough
● Not visually interesting
● Too graphics intensive
● Confusing navigation
● Calls to actions not clear

7. Bad User Experience
Not mobile compatible
● Easily fixed
● Responsive design
recommended

8. Bad User Experience
Not fast enough
● Easily fixed
● 4 seconds or fewer

9. Bad User Experience
Not visually interesting
● Easily fixed
● Classy but not overwhelming
● Design adds to consumption
of information and does not
get in the way

10. Bad User Experience
Too graphics intensive
● Some “bells and whistles” are
counterproductive
● Remove distracting objects
● Limit motion on site

11. Bad User Experience
Confusing navigation
● Fixed with effort, prevented
with planning
● Don’t rely on search
● Don’t rely on HTML sitemaps
● Give visitors clear path to goals

12. Bad User Experience
Unclear calls to actions
● Easily fixed
● Clear contact us button and page
● Phone number on every page
● Click to call on mobile
● Contact us form in sidebar
● Blog built into website

13. Problem 2: Bad Content
● Doesn’t educate
● Spammy
● Thin
● Repetitive
● Copycat
● Generic writers

14. Bad Content
Content doesn’t educate
● Fixed with thought and effort
● Answer real world questions, not
vanity SEO phrases
● Explain in a way that sets you
apart

15. Bad Content
Spammy content
● Very common problem that
requires shift in mindset
● STOP WRITING FOR SEARCH
ENGINES!
● Avoid repetitive calls to action
within your content

16. Bad Content
Avoid thin content
● Takes effort, great opportunity
here
● Deep rich content that educates
is the foundation of all
successful organic (aka cost
effective) online marketing

17. Bad Content
Avoid repetitive content
● Remove copy/paste/find/replace
marketing
● Even when you’re saying the
same thing, find ways to word
each instance differently

18. Bad Content
Don’t be a copycat
● Don’t buy or rent content that is
also sold to others
● Don’t copy a competitor’s
content, and police your vendors
for same
● Find original ways to be yourself!

19. Bad Content
Avoid generic writers
● Legal content is both art and
technical science
● A writer who doesn’t know law
can repel clients and ruin your
reputation
● Avoid writers who wear many
hats in different industries

20. Problem 3: Bad “SEO”
● Bad domain name
● Bad links
● Legacy bad practices
● Dependent on PPC

21. Bad SEO
Tainted domain names
● Some domains are not worth the
cost of rescuing
● Some domains make a bad
impression

22. Bad SEO
Bad inbound links
● When you’ve made the mistake of
letting a “SEO” provider procure
inbound links
● Does disavowal work? Is it fast
enough?

23. Bad SEO
Bad outbound links
● Remove badges
● Refuse “guest posts”
● Don’t trade or sell links

24. Bad SEO
Legacy bad practices
● Previous use of domain for
nefarious purposes by former
owner
● Previous bad behavior by
webmasters on your behalf
● Previous bad content

25. Bad SEO
Dependent on PPC $$$$
● Diminishing ROI from increased
bidding competition
● Zero-sum game

26. Can Your Site Be Rescued?
Most sites can, given time
● At what cost?
○ Real world expenses.
○ Opportunity costs of waiting.
● At what risk?

27. Should You Start Over?
Some options
● Switch to new domain
● Scrap old domain or site
● Forward old domain
● Build new site on new domain
concurrently

28. Moving Forward Positively
Build something enduring
● Create an appreciating asset
● Follow webmaster guidelines
● Don’t take shortcuts
● Achieve the best ROI over time

29. Schedule Your Free
Website Review & Marketing Consultation
Call:
1-800-713-016
(M-F 8am - 5pm AZ Time)
Or access our calendar at:
LawLytics.com/consultation/