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Building a Business Case
for Content Initiatives
by
@JackMolisani
Do you think it’s obvious that investing in
content strategy/content management now
will save your company money in the long
run? Are you frustrated when Management
doesn’t instantly agree?
Building a business case for resources can
be challenging, especially if you have few (if
any) credible industry metrics to quote.
This session includes case studies, metrics,
and hard-won lessons learned about how to
build a business case to fund content
initiatives.
Session type: Breakout
In this session, attendees will learn:
• How organizational positioning
affects your ability to get
management buy-in and funding
• How to build a business case for
needed resources
• How to get metrics to use in your
business case
About the Speaker
President
ProSpring Technical Staffing
Executive Director
The LavaCon Conference
Author
Be the Captain of Your Career

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Proposal LavaCon 2015: Building a Business Case

  • 1. Building a Business Case for Content Initiatives by @JackMolisani
  • 2. Do you think it’s obvious that investing in content strategy/content management now will save your company money in the long run? Are you frustrated when Management doesn’t instantly agree? Building a business case for resources can be challenging, especially if you have few (if any) credible industry metrics to quote. This session includes case studies, metrics, and hard-won lessons learned about how to build a business case to fund content initiatives.
  • 3. Session type: Breakout In this session, attendees will learn: • How organizational positioning affects your ability to get management buy-in and funding • How to build a business case for needed resources • How to get metrics to use in your business case
  • 4. About the Speaker President ProSpring Technical Staffing Executive Director The LavaCon Conference Author Be the Captain of Your Career