The document discusses what should be included in a mission statement. It provides examples from Amazon's mission statement which aims to be "earth's most customer-centric company" and builds "a place where people can come to find and discover anything they might want to buy online." It also discusses how mission statements should convey an organization's passion for what they do and their values so employees can align with them.

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What’s in a Mission Statement?
Christopher Ward, Webworks

2. © 2014 – Quadralay Corporation© 2013 – Quadralay Corporation© 2013 – Quadralay Corporation
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So, why listen to this guy?
Christopher Ward
– Director of Sales, Webworks
 Webworks – A company dedicated to helping our clients maximize the potential of documentation
through custom outputs which promote customer loyalty and product value.
– Analytical Training and Business Experience
 Military Intelligence
– Taught to separate procedure from strategy and to look at both differently
 Dell Computers
– Taught how consumers think and how businesses can express value to them.
– Spent the last 7 years consulting on generating revenue through
documentation
 Developing tools to help maximize revenue
 Solutions have been accepted by businesses Globally

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Content Creation
becomes the most
pivotal department
for a company’s
continued success.

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Automation vs. Jobs
Viktor Shvets, the global strategist of the investment bank Macquarie Group

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Amazon Mission
Jeff Bezos – “On motivation: "I strongly believe that
missionaries make better products. They care more. For a
missionary, it's not just about the business. There has to be a
business, and the business has to make sense, but that's not
why you do it. You do it because you have something
meaningful that motivates you.“
Amazons Mission Statement - “Our vision is to be earth's most
customer-centric company; to build a place where people can
come to find and discover anything they might want to buy
online.”

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Values - Guess Who ?
 Dedication to every clients success
 Innovation that matters - for our company and
for the world
 Trust and personal responsibility in all
relationships

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What you will find in a mission statment
 Passion for what you do and who you are
working for
 A guide to help you understand the values of the
organization so you can align with them.