This document provides a strategic analysis of Start-up X using McKinsey's 7S model. It identifies the company's strategic objectives of consolidating its business model, growing faster, and becoming the European leader in "delegate innovation." An analysis of the company's strengths and weaknesses is presented. The 7S model is then used to analyze the company's shared values, strategy, structure, systems, skills, staff, and style. Recommendations are provided for improving the company's structure, systems, culture/style, staff skills, and products to address weaknesses and leverage strengths. The biggest challenge to effective strategy is the CEO letting go of power to implement needed changes.