The document discusses strategies for gaining stakeholder support for mobile learning (mLearning) initiatives within organizations. It emphasizes the importance of identifying key stakeholders, establishing a strong business case, and following a structured process for implementation. The document also highlights the benefits of mLearning, such as reduced training costs and improved training efficiency.

1. Winning Over Stakeholders:
How to Sell mLearning
to Your Enterprise

2. Scott McCormick
scottm@floatlearning.com
cell: 309.838.2168
twitter: scottfloat
Free!

3. Winning Over Stakeholders
Why is this important?

4. Why is this Important?
• Get decision-makers on board
• Minimize risk
• Minimize resistance
• Improve probabilities
of success

5. Who are the stakeholders
in your organization?

6. Identify Stakeholders
• Scope • ROI
• Schedule • Metrics
• Budget
Purchasing HR
Your Team Branding
Legal Executive IT
Management

7. Change Management
• Planning and integrating change aligned with
business strategy & goals
• Transactional change (quick, short-term)
• Transformational change (long-term,
fundamental)

8. Get “Mobile Smart”
• Blogs
• Books
• Apps
• Associations
• Conferences
• Social Media

9. Set Goals & Objectives
Learning Strategy
Skill Sets
Identify Stakeholders
Testing
Focus Group
Educate Learners
Processes
Strong Business Case
Form a Team
Learning Platforms
Executive Champion
Form Factors
Evangelization
Differences in Learning
Authentication
Prototypes
Benchmarking
Milestones
Development Approach
Establish Metrics

10. Have a Process!
Do you have a process?

11. Process
• Strategy - Establish Objectives, understand your learner, create
requirements, plan the effort
• Define - Functional, technical, GUI design, script/storyboard
• Design - Creation, programming, prepare assets, testing
• Deliver - Implement solution, gather feedback, measure result

12. Key Stakeholders
• Your team
• Your immediate and executive management
• Primary stakeholders
• Your learners

13. Your Team
• Instructional and interface design
• Development skill sets and tools
• Process

14. Your Team
• Instructional and interface design

15. Your Team
• Development skill sets
- iOS: Objective C
- HTML5/CSS
- Android: Java
- Creative Suite
- Off-the Shelf Solutions: Lectora, Articulate
Storyline, Adobe Captivate

16. Build a Business Case
Build a Business Case

17. The Power of a Prototype
• Helps manage cost and risk
• Helps get stakeholder buy-in and user
acceptance/usability

18. Management
• Scope
• Schedule
• Budget
• ROI
• Impact

19. Management
• ROI

20. Benefits of Mobile Learning
• Increased speed of training
• Improved product time-to-market
• Decreased training costs
• Increased safety practices
• Better ability to train
hard-to-reach employees

21. Executive
Champion

22. Primary Stakeholders
• IT
• Marketing / Branding
• Legal

23. Primary Stakeholders: IT
• Application distribution and management
• Mobile device management
• Platforms
• Security

24. Primary Stakeholders: IT
• User and device authentication
• Secure log-in
• Configuration profile
• Remote wipe
• Encryption

25. Primary Stakeholders: Branding/Mktg.
• Guidelines
• Messaging
• Consistency

26. Primary Stakeholders: Legal
• Policies
• Content
• Security

27. Primary Stakeholders: Your Audience
• Train anywhere, anytime at their own pace
• Opportunity to collaborate
• JIT knowledge

28. Success! You’ve launched your first initiative!

29. Scott McCormick
scottm@floatlearning.com
cell: 309.838.2168
twitter: scottfloat