The proposal outlines a pixel platformer adventure game called Moonlight Kingdom. The objective is to save captured people by completing levels while avoiding obstacles and gaining special abilities. The audience is ages 13-18 from middle to upper class interested in pixel, adventure, and story games. While there is mild violence without gore or blood, the game allows weapon use. All characters and content are original creations to avoid copyright issues given the genre has many existing games.

1. Proposal
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Working Title: Moonlight Kingdom (game name)
What is it called? This can change if you think of something better later
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Entertainment
Genre:
What sort of product is it
Pixel platformer adventure/story game
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
The objective is to save people within the game that have been captured by the enemy, all
while avoiding obstacles and completing levels. You can gain coins through the levels and
get special abilities(running faster, being invisible for a certain amount of time etc).
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
My game can appeal to all genders aged 13-18 and up. Middle class and upper class can
access the game more easily and anyone who is interested in pixel games, adventure
games or story game will appeal to more.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
My game shouldn’t be offensive to any audience although people that are a younger age
may not be able to access it due to there being very mild violence. There will be no gore or
blood but there will be weaponsthat the player can use (Example swords, staff etc). You
can play with different characters so the player can be whoever suits them best and all the
characters used are my own creation. There are multiple pixel platformer games out there,
but they all have different styles and stories so mine shouldn’t go against any existing
products.