The document discusses promotion and a company's promotion mix. It defines promotion as communicating information between a seller and potential buyer to influence attitudes and behavior. A promotion mix is the specific blend of advertising, public relations, personal selling, sales promotion, and direct marketing that a company uses to communicate value to customers. The promotion mix seeks to inform, persuade, and remind potential buyers in order to influence opinions, elicit responses, and shift demand curves. An effective promotion mix is important as it can increase sales, market share, brand loyalty, and product differentiation for a company.

1. PROMOTION MIX
Vijyata
Assistant professor
Ranchi women’s college
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2. Product Promotio
Place Price
MARKETINGMIX

3. Promotion
Promotion is communication by marketers that
informs, persuades, and reminds potential buyers of
a product in order to influence an opinion or elicit a
response.
Promotion is communicating information
between seller and potential buyer or others in the
channel to influence attitudes and behavior.
Promotion seeks to shift the demand curve

4. Promotion mix
A company's total marketing communications mix
is called its promotion mix •
Promotion Mix is the specific blend of advertising,
public relations, personal selling, sales promotion,
and direct-marketing tools that the company uses to
persuasively communicate customer value and
build customer relationships.

5. Any paid form of nonpersonal presentation and
promotion of ideas, goods, or services by an
identified sponsor.
Advertisement
Short-term incentives to encourage the
purchase or sale of a product or service.
Sales Promotion
Personal presentation by the
firm’s sales force for the purpose
of making sales and building
customer relationships
Personal Selling
Building good relations with the company’s
various publics by obtaining favorable publicity,
building up a good corporate image, and
handling or heading off unfavorable rumors,
stories, and events.
Public Relations
Direct connections with carefully
targeted individual consumers to
both obtain an immediate response
and cultivate lasting customer
relationships.
Direct Marketing

6. Features of Promotion
•
INFORMATION
PERSUADE
REMINDER
BEHAVIOURCHANGE

7. Importance of Promotion Mix
To increase Sales
To increase market share
To increase brand loyalty
To create product differentiation

8. THANK YOU!!!
For any sawaal or sujhaw..Write to me at
vijyata.rwc@gmail.com or comment in the comment box.