This document provides an overview of tools for analyzing a company's marketing environment, including SWOT analysis and Porter's Five Forces model. SWOT analysis involves examining a company's strengths, weaknesses, opportunities, and threats. Porter's Five Forces model analyzes the bargaining power of buyers and suppliers, threat of substitutes, threat of new entrants, and rivalry among existing competitors. The document was created by an assistant professor to provide guidance on marketing environment analysis.

1. Marketing
Environment Analysis
VIJYATA
ASSISTANT PROFESSOR
RANCHI WOMEN’S COLLEGE

2. SWOT
Strength
( Potential resources
strenght and
competitive
capabilities)
Weakness
( Potential resources
weaknesses and
competitive
deficiencies)
Opportunities
(potential company's'
opportunities )
Threats
( Potential external
threats to company's
well-being )

3. Porter’s 5 forces model
Five
Force
Model
Bargaining
power of
Buyers
Bargaining
power of
Suppliers
Threat of
Substitute
Threat of
New
entrants
Rivalry
among
Competitors

4. THANKS!!
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write to me at vijyata.Rwc@gmail.com
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