Hybridoma Technology ( Production , Purification , and Application )
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Double page analysis
1. Layout
This Q magazine only uses one A4
image on the left hand side of the
double page spread and on the right
hand side it has two columns of text,
which consisted of a reported speech
interview. There is only one large
image, highlighting that he is the main
feature and most important aspect of
this article and double page spread.
There is two drop caps at the start of
two articles (a capital H/T) additionally
there is a large capital âJâ in the
background of the whole of the left
hand page grabbing the reader
attention portraying that they article is
mainly about Jay-Z. There is no byline
on either of the double pages,
conveying how important the article is
not the person who wrote it, it also
might suggest and the person her
wrote the article isnât one of the top
big writers. There is one pull quote,
enlarged in the bottom right hand
corner of the A4 image of Jay-Z saying
âeveryone trying to do something new
is going to come up against a Noel
Gallagher picture in their life.â this is
effective as it gives the reader a little
insight of the interesting things
featured in this article.
Mode of Address
This double page spread for Q magazine I would say is informal and comical as in the text it includes taboo language and slang, which
could connect with the younger audience as it could portray a rebellious side of the magazine and the artist which teenagers might
want to relate and associate with as they talk about his âWTF faceâ. Jay-Z; the artist is wearing informal clothes such as a plain black
T-shirt and a pair of un glasses which would add to his rebellious and cool attitude the younger audience will relate too.
Small Detail: There is page numbers on this double page
spread and they are located on the outer corners of each page
making them clear and easy to find, in addition on the right
hand page along with the page number there is a small square
with the Q masthead inside, and the date & website next to it.
Images: The only image on this page is a full bleed mid-shot, where the artist is what seems like is making direct address with the audience as he is
starring at the camera however this isnât clear as he is wearing blacked out sunglasses but his body language suggests he is looking at the camera trying to
connect with his audience, whilst also staying a little hidden. The image is in full colour and also uses a red gel colour which is strong in the top right hand
corner and fades over the left side of his face portraying the fact that this image was taken in a studio, which makes it look appealing and professional and
the use of the gels makes it fun unusual and unique. He is also the only thing featured in this image putting emphasis on how important he is.
Text:
The article on this double page spread is
presented in two columns and is an reported
speech of the artist. The article is fairly comical
as it isnât a serious interview as the opening
article is consisted of irrelevant and comical
talk about the artists âWTF faceâ making the
article more interesting and relaxed for the
audience to read. The comical vibe is
additionally emphasised by the informal slang
and taboo language inside the article, which
would connect with the younger target
audience. The whole of the text is written in
serif font which subverts the stereotypes of
magazine usually bold san serif fonts, however
it does give a professional, formal, appealing
look to the article making it look unique. The
boldest and most noticeable letter on the page
would be the large âJâ behind the text which is
printed in a red font which grabs the readers
attention when they are flicking through the
magazine, increasing the chances of the article
being read, this followed by the two drop caps
(H/T) at the start of each article..
2. Layout
This Q magazine only uses one A4
image on the right hand side of the
double page spread and on the left
hand side it has three columns of text
which upholds the stereotype of a
music magazine, which consisted of a
comical interview. There is only one
large image, highlighting that he is the
main feature and most important
aspect of this article and double page
spread. There is one drop cap at the
start of two articles (a S) additionally
there is a large capital âTâ in the
background of the whole of the left
hand page even though it has no
significance it adds colour and follows
the house style colour of Q magazine
which is red, it also grabs the reader
attention making them want to read
the article. There is a comedic pull
quote on the right page of the reaction
to Oasis splitting up, due to the use of
taboo language grabbing the
audiences eye. The layout of this page
is very structured and appealing. There
is no byline on this double page
highlighting the insignificance of the
writer/photographer, and that the
importance should be the content of
the article
Mode of Address
This double page spread for Q magazine I would say is informal and comical as in the text it includes taboo language and slang, which
could connect with the younger audience as it could portray a rebellious side of the magazine and the artist which teenagers might
want to relate and associate with. Additionally the fact the artist is wearing rather unsmart and informal clothes which you would
stereotypically wear on a normal day adds to the informality of this double page spread.
Images: The only image on this page is a full body shot, where the artist is looking away from the camera with his head held high, not making direct
address with the audience conveying he doesnât want to connect with them, but in fact might suggest he think the audience are inferior to him. The image
is in full colour and even though it uses fairly dull colours it still stands out a lot against the white background, which leads to the fact that this image was
taken in a studio, which makes it look appealing and professional. He is also the only thing featured in this image putting emphasis on how important he is.
Small Detail: There is page numbers on this double page
spread and they are located on the outer corners of each page
making them clear and easy to find, in addition on the left
hand page along with the page number there is a small square
with the Q masthead inside, and the date & website next to it.
Text:
The article on this double page spread is
presented in three columns and is an interview
of an artist. The article is fairly comical as it
isnât a serious interview as the opening article
is consisted of irrelevant talk about the artist
ânew sausage dog called Rubyâ making the
article more interesting and relaxed. The
comical vibe is additionally emphasised by the
informal slang and taboo language inside the
article, which would connect with the younger
target audience. Throughout the article direct
and reported speech is used which makes the
article more interesting and personal to the
artist. The whole of the text is written in serif
font which subverts the stereotypes of
magazine usually bold san serif fonts, however
it does give a professional, formal, appealing
look to the article making it look unique. The
boldest and most noticeable letter on the page
would be the large âTâ behind the text which is
printed in a red font which grabs the readers
attention when they are flicking through the
magazine, increasing the chances of the article
being read.
3. Layout
This Q magazine only uses one full bleed
A3 image which is spread across the
double page, with the artist mainly on
the left page and the boxed article on
the right which consisted of a comical
interview. There is only one large image,
highlighting that the artist is the main
feature and most important aspect of
this article and double page spread.
There is one drop cap at the start of the
first article which is inside a red box
which follows the house colour red
which is consistent throughout the
magazine, it also grabs the reader
attention making them want to read the
article. There is a comedic pull quote
which is also the headline with the sub
title below which is away from the other
text making it stand out, and more likely
to grab peoples attention. It is located
on the left page underneath a picture of
Ed Sheeran stating âI'm bringing ginger
backâ which grabs the audiences eye,
especially as âgingerâ is printed in the
same bold bright red colour. The layout
of this page is very structured and
appealing. There is a small byline on this
double page highlighting his little
importance of the writer compared to
the artist.
Small Detail: There is page numbers on this double page
spread and they are located on the outer corners of each page
making them clear and easy to find, in addition on both pages
of this DPS along with the page number there is a small square
with the Q masthead inside, and the date & website next to it.
Mode of Address
This double page spread for Q magazine I would say is informal and comical as in the text it consists of a light hearted story of the
artists day to day life and the head line is a comical play on. Additionally the fact the artist is wearing rather unsmart and informal
clothes such as a hoodie and jeans which you would stereotypically wear on a normal day adds to the causal, relaxed and informal
tone of this double page spread, which would make the audience feel comfortable and relaxed whilst reading.
Images: The only image on this page is a long shot, where the artist is looking away from the camera not making direct address with the audience
creating a shy mysterious tone to the artist. The image is in full colour which is bright and eye catching. In addition this photo is a location shot as it was
taken outside the studio of Ed Sheeran standing on a bridge in front of Big Ben and the Houses of Parliament. This photograph is effective as it has a
personal link to Ed Sheeran as London is where he is from making the article interesting and gives a warm homely feel about the article which is unique. He
is also the only main aspect featured in this image putting emphasis on how important he is and that he is the biggest link to the article.
Text:
The article on this double page
spread is presented in two columns
and is an interview of the artist and
his recent success. The article is fairly
comical as it isnât a serious interview.
In the article there is a lot of mention
on Ed Sheeran's success and how it
hasnât gone to his head. The interview
is a mixture of both reported and said
speech giving the article variation
meaning it could appeal to more than
one fixed audience. Taboo language
and slang is used in this article but
not noticeably in comparison to the
two other articles. The whole of the
text is written in serif font which
subverts the stereotypes of magazine
usually bold san serif fonts, however
it does give a professional, formal,
appealing look to the article making it
look unique.