Social media is very popular, especially among young adults. The author will create a magazine targeting young adults who are familiar with social media platforms like Facebook, Instagram, Twitter, and Snapchat. To engage this audience, the author will create accounts on these major platforms to share magazine content and interact directly with readers. Twitter will be a key account since it is free and widely used, allowing the author to share gossip, music news, and competitions. Instagram will showcase pictures of artists and fashion while engaging readers. A Facebook page will provide behind-the-scenes content and unused material. Snapchat will give short video clips and questions. In addition to the social media presence, an online version of the magazine will offer expanded content through paid

1. New Media
Social media is one of the most popular things in the world with all ages and is constantly
developing as time goes on. Whilst creating my magazine, I'm going to consider my target
audience who are young adults within the social class of ABC1 therefore they will already
have a clear knowledge of all modern social networking sites along with the latest gadgets
such as iPhones and iPads. For my magazine, I'm planning on having an account on all of the
modern social networking sites so that my audience can follow my accounts and keep
updated with the latest information. Moreover, I shall have a website so they are able to
have constant updates on music information and gossip whenever they're online.
When I was analysing my survey results, I saw that the most popular social media sites are
twitter, instagram, snapchat and facebook. Seeing as these were voted as the top social
networking sites by my target audience, it's important that I include somewhere in my
magazine information on each of the social media accounts for the magazine as it allows my
audience to interact more with the magazine.
I believe the most vital social media account for me to create is twitter as it's free, easy to
access and very popular (as proven by my survey results.) As twitter accounts are free,
creating one won't take any money and will not be time consuming. The account will include
information all about the magazine with regularly posted tweets about gossip, music and
upcoming artists. People won't miss out on anything to do with my magazine if they choose
to follow the account in fact, they'll most likely find out more information than the
magazine readers as I'll host some competitions on there in order for some lucky members
of my target audience to win albums, concert tickets and merchandise. I believe that one of
the most important things for a magazine creator is to feel connected with the audience and
to make them feel at a more personal level with the magazine.
An instagram account will be used to post pictures of the artists featuring in my magazine,
selfies of the team and the makeup/fashion choices of different artists. Also, I will be using
this site to become even more interactive with my target audience as I will be able to post
sneak preview pictures/clues as to what artist will be included in the monthly issue of my
magazine allowing the audience/followers to guess the celebrity and win prizes.
I will be creating a facebook page which will include similar content to my magazine along
with behind the scenes images of the interviews/team editing the magazine. Moreover,
some never seen before content that didn't make it into the months issue will be featured.
Finally, the snapchat account will include some short clips from interviews with different
artists, behind the scene updates and random question with some of the artists.

2. Alongside social networking sites, I'mgoing to include an online version of my magazine that
will be available to download to those who are subscribed to it. Although subscriptions cost,
it gives the reader access to more content and online access in order to read the magazine
whenever it pleases them if they're unable to purchase a printed copy/take a copy with
them when they go out.
I have chosen to create all of these social media accounts so that I can feel more interacted
with my target audience and so they can access anything they want and feel really engaged
with the artists.