1. Creating the Poster
As a group we decided we had to create a Digipak. Unfortunately we didn’t
have much time left when it came to creating the Digipak however myself
and Siobhan managed to get round and do it.
We mainly followed my poster design that I had originally created however I
think we worked equally as a team
Here in this PowerPoint you will see the process of how we created the
poster together.
Amelia O’Callaghan

2. The first stage was to research
some existing Posters, I have
already done some more in depth
research on my blog, which you
can see further down but I made
another moodboard to help
refresh what important features
were needed.

3. Here is my Poster design, we each created one and chose ideas
from all of them, our final poster consisted mainly of my design.
Amelia O’Callaghan

4. By incorporating iTunes into the cover we
felt it fitted with the conventions of a
poster and makes the poster look more We decided to put a banner
professional across with the title ‘New
The group name is in Album’ this makes it obvious
a very large in order that the poster is advertising
to make it the main a new CD. The writing is large
focus so the and we used a different font
audience know who in order to make it stand out
the CD belongs to. more.
We used the Bevel
and Emboss feature When it came to the picture
to make the writing we used the Quick
more distinct Selection Tool. This allowed
me to remove the pictures
background and just have
the picture of the group. We
Although not all CD Posters do, I decided did the majority with the
to use direct address pictures as I fee Quick Selection Tool yet
they connect with the audience more. used the magic Wand Tool
The long shot of the group also shows to get rid of particular
them off more and the angle makes he colours.
photo more interesting.
We wanted the poster to be fun and To make the photos look a
colourful to highlight the bands aspects. better quality we fiddled with the
The background was made up of varies lighting settings in order to
pinks that I designed using the gradient make the picture more
tool. (Pinks fit our target audience) luminated. We also got rid of
any blemishes to the skin that
From the research I did on posters I were really obvious as these
knew it was important to include an would not normally be seen on
image of the Digipak. We therefore celebrities.
chose to put it in the corner so it could
be seen but would not obscure the
image of the group.
We have used reviews from magazines that we thought matched with our target
audience of 11-16 year old girls. The reviews also help to advertise the CD as something
you would want to buy. The colours used also appeal to the audience and fit our genre

5. I am very pleased with
our final Poster design.
I feel that it conforms to
the traditional Pop
genre conventions and
will be successful in
appealing to my target
audience.
Amelia O’Callaghan

6. I am very pleased with
our final Poster design.
I feel that it conforms to
the traditional Pop
genre conventions and
will be successful in
appealing to my target
audience.
Amelia O’Callaghan