2. An ident is a short video that is created by a
production or distribution company to
promote there brand in a way that easily
identifies them as a company. Within the film
industry these are placed at the beginning of a
movie to generate initial interest with a
company. Often the focus in an ident is a clear
brand name, with a motion or short clip that
relates to the company itself.
Some of the key areas we need to focus on when creating our own idents are:
• Timing
• Will it give information or entertainment
• What reaction do you want from your audience
• Image (moving? Still image?)
• Sound effects and music
I also felt that we needed to concentrate on forming a relation between are film and the
idents. We wanted to create two of our own idents to go at the beginning of our film
opening and we need to focus on there appropriateness to our film genre, we needed to
consider a brand, title, and a moving image that we would develop for our final ident n

3. 1.
The first company we considered as part
of our film Idents was named four
productions and we chose this to relate to
our own group because throughout the
production there was four of us working
on planning and construction. We felt that
this was a way that we could relate
ourselves to the overall production. For a
moving image within this ident we wanted
to include a picture of a projector
displaying a four on a white background.
We wanted to film someone drawing this
picture out and we felt that we could time
lapse effect so that the whole image didn’t
last too long. Over the top we wanted to
put some light and happy music that could
relate to the positive nature of the
production. The logo would be displayed
through the full ident.
2.
We considered the idea of a company
called unity picture to relate with this
chosen title we felt we needed a moving
image that related our distribution
company, to those around them. What we
considered was creating the image of two
people coming together, possibly through a
hand shake We believe this will represent
the way distribution companies work for
the public and the focus is on them coming
together with people to create a positive
environment. The aim is to suggest that the
aim of the distribution companies is to
work with the public too give them what
they want. I feel this ident will last around 3
seconds and although short it will clearly
display the company logo and brand.

4. Today (04/03/14) we constructed the two ident that we want to use at the beginning of our
production. The first ident we chose to work on as a group was the one for 4 Productions.
With this one we chose to use a completely white table where we could sellotape a piece of
paper to. We had the original drawn out faintly before the filming took place to be used as a
guide when drawing out to help remove the chance of going wrong whilst the camera was
running. At the edge of the shot we chose to put a pencil and sharpener in place as we felt
this could connote the creativity of the production company and therefore the overall
production itself. The paper was put into place on a table with a camera behind on a high up
tripod, angled downwards so that the full image could be seen. In post production we
decided to speed the majority of the ident up to speed X20 however we cut a part of the
clip off at the end when the drawing had been completed fully. This was to allow the
audience to see the production logo itself without any other distractions. We also created
the logo for Unity Pictures today and we focused on the idea of a handshake between two
people. We chose a male and a female actor to shake hands as we felt it could be
representative of a diversity within the company and portraying the inclusive nature of the
film industry. We chose a pink background when filming as we felt that it could be
suggestive of a bright and happy atmosphere and therefore related to the Rom-Com genre.
We also felt that the pink background also defined the two characters shaking hands as the
dark background contrasted with there pale arms well. In post production we included a
title that will appear halfway through the filming in the bottom middle of the screen as well
as a ‘whoosh’ sound effect that appears at a similar time to the company title.