2. This is the mid-shot that we are going to use for our promotional
magazine poster, as we felt that the facial expressions really
intrigue the readers of the magazine. To ensure that we were
correct, we did a tick sheet for our target audience where they
chose which one they felt was best, resulting in the image on the
left (this is currently present on me blog).
However, as you can see, this image requires a lot of editing in
order for it to look and appeal to our target audience. As we
would like to create something quite supernatural that will stand
out in the double page spread and make the readers pause.
In order to intrigue the target audience, Rachel and I started to
brainstorm ideas on things that would seem to encapsulate them
and thought we could make the eyes red. When we considered
this, we felt that continuous use of red from the lipstick to the
writing wouldn’t be very effective, and thought that green would
really stand out upon the page.

3. Here, you will notice the green eye
from the previous slide that we had
retrieved from the internet, we felt
that it provided a super natural
element that would automatically
intrigue the readers as we were
automatically intrigued to the image
below. We had then placed this
image into Photo shop and changed
the opacity, making the image seem
slightly translucent, so that the
shape of my eye was clear and
visible. We then deleted the
surroundings of the image by using
the manual eraser tool, that gave us
the eye yet it still didn’t look right, so
we blurred the white areas around
the pupil, this made the eye look real
and very effective. Although, to
enhance this feature, we sharpened
the pupils making them stand out on
the screen, creating a form of depth
on the image.
Lastly, we decided to make the eye
more appealing, by creating a border
with strong eye liner, this was
achieved by using the brush tool.
Although, this also looked quite fake,
we then blurred it into the image,
making it look real and this defined
the florescent green of the pupils. As
you can see, this was very effective
when comparing this to the normal,
non edited eye.

4. We then decided to edit the lips, to make them seem more defined and to allow them to stand out on the page, similar to the
intense green eyes. In order to do this, we had used the brush tool, but we decided to change the brightness of the colour
red, we then changed the opacity of the brush to make it look real and effective. We then shaded in a certain area of the lip,
but not all of it, as the shade of red becomes uneven throughout, which looks like it has been clearly edited. After this, we
then decided to use the clone tool as it would create an even layer throughout, by clicking on the alt button and selecting the
area we wanted to copy, the brush then covered the rest of the lips, resulting in a brighter, more appealing red. But to make
this colour stand out, we used the sharpen tool, that made the creases within the lips more noticeable, making the lips in
general seem real along with the bright colour of the lipstick. Finally, we used the clone tool once again but it covered the skin,
so we could erase any of the lipstick that was out side the lip line, and it also got rid of any laugh lines, making and enhancing
this supernatural outlook. As you can see above this is the result.
However, we were not pleased by this effect when pondering over the image, this was the result of the intense green eyes in
addition to this bright red that clashed with each other. We knew that we had to change one feature and make it less dramatic
so that the image looked real and appealed to our target audience. We did this by making the lipstick darker, where the red
turned plum, this looked much more gothic and when asking the essential target audience, they felt that this looked much
more professional. In the end, we opted for this effect as it enhanced the green eyes as it then became the main feature that
the readers were drawn to. As a final touch, we blurred the lips, instead of sharpening them as it made the lips look rough and
dry, an effect that adds to this gothic, rebellious attitude prorated by the image. This effect is visible from the screen shot
above.

5. Here, we have the necklace, that I wore that had a tooth on the end, we decided to use this as it would add to this anarchist
perception belonging to the target audience. Nevertheless, this was not effective as you can see above, where the necklace is
not in the centre, but is placed aside. As this would demonstrate a flaw, we decided to edit this out as it looks very
unprofessional whilst contrasting with the over all perfect outlook that we would like to convey. In order to do this, I had mainly
used the cloning tool, as I click on alt and selected the area of skin that I wanted to copy and clicked on the necklace,
immediately the necklace was disappearing. However, this was very difficult due to the fact that the strands of hair were in the
way, instead I ended up copying that. In order to get rid of this mistake i pressed, Ctrl Z, and continued copying the area of
skin.
Eventually, I had managed to get rid of the entire necklace. Yet still, this was not finished as strands of hair were still present on
the neck line, taking away the perfect ideology that we wanted. So we continued to use the clone tool until all of the hair looked
neat. Yet still, as we had mentioned earlier, we wanted to make the artist seem unnatural by making her skin pale. In order to
do this, I had used changed the colour on the palette to a pasty cream and clicked on the brush tool, I had then changed the
opacity of the brush to around 27%, this allows all the features and effects to be seen through the paint. I had then used the
brush over all of the areas with skin and skin only. The reason for this is, when going on areas such as the hair, the saturation
depreciates, making the image look dull, instead of allowing it to stand out. Eventually, we resulted in the print screen above
(left) that looks much more professional and adds to the perfect features that we have edited on the face (the plum lips and the
green eyes).

6. As you can see, the image has
As you can see, we have then edited around the image of the improved drastically compared to
artist by using the eraser tools. The fact that we had a white the original, this demonstrates the
screen in the back was very beneficial as it allowed me to edit the effective use of editing.
image easily by simply using the magic eraser tool where I just
clicked on the background. Nevertheless, there were certain
areas that weren’t erased including bits around the actual image
of the artist. In order to delete them I used, the manual eraser tool
where I had changed the brush to 19 as it makes sure that all of
the sections that you select are deleted without any translucent
pixels in the back. I changed the size of the brush to 5, as it is
small, allowing me to reach every little pixel that is not necessary.
After editing the edges and background of the image, I selected
the brush size and changed it to a size of 24 and selected the
surroundings of the image, ensuring that all of the background is
deleted, as you can see, this is the result.

7. It is clear in stating that the
image has improved just
from this small change in the
hair.
As I have mentioned previously, we wanted the outlook of the image to be perfect to convey the fact that the artist
is different in comparison to any other person, this will therefore, generate a strong form of dominance. You will
notice from the original image above that the hair was slightly untidy due to constant movement. We knew that
this was one aspect that we wanted to change in order to exhibit the perfect over view. In order to do this, we
used the clone tool where I pressed alt and an area of hair. After this, I clicked on the messy region on the fringe
resulting in a very neat hair do. Yet still, the image did look as though it had been editing.
To make the image look real and effective, I had then used the blur tool but changed the brush sixe to make it
smaller, and selected the sections that looked like they had clearly been imitated. Finally, we were given the result
above, that looks both professional and unique. Yet still, the image doesn’t look as though it has too much editing,
making it seem realistic and serious, which is a good connotation to the depressing, realistic narrative from our
music video.

8. As you can see, Rachel and I were experimenting with many different ideas regarding the image, and whether we could add
effects to make the image stand out even more. We had considered having the black and white effect on the image, whilst the
main features (the eyes and the lips) remained in colour, making them stand out on the page. In order to do this, I first selected
the eyes by using the wand tool, I then copied this on to another layer, I had then done the same with the lips, keeping them
separate from the image. I then changed the saturation of the main image, until it became black and white, this gave us the
effect that you can see from the print screen above. However, when we asked our target audience and peers, they felt that the
image seemed dull as it would blend into the background, where as the original seems to be more gothic and more appealing.
For this reason, I had decided to stick with the less edited version (top right). When pondering over this, we had realised that
the target audience were correct as black and white usually represents the past, therefore, it may confuse the readers of the
magazine.
We were now persuaded that our final design was effective as the overall colours create a gothic effect, whilst the contrasting
green lures in the readers of the magazine.

9. This is the final edited image of
Finally, after editing the main image, Rachel and I the artist that looks very
decided to make the hair darker as it looked quite professional through our eyes.
shiny, as we wanted the image of the artist to show Yet still, we made sure that we
a rough edge along side the professional outlook. asked our target audience to
We achieved this by using the burn tool, which make sure that we were heading
burns and makes the image seem darker then it in the right direction when
originally is, we applied this effect all throughout the concerning our promotional
hair making it seem neat but rough and hard, poster. Overall, they felt that this
conveying the themes presented within our music image was successful in
video. When using this effect, a lot of the shine portraying their social tribes, yet
from the hair disappeared, making the image look they felt that the image alone
more gothic in general. This is the final effect as would not determine whether the
you can see above in the print screen. poster is successful…

10. Whilst I was editing the main image
of the artist, Rachel decided to look
at a range of different backgrounds
as we wanted to complement the
image. She managed to result in four
main backgrounds as you see on the
left. However, when thinking about
which one to use, we decided to
copy the image on top to see if the
artist fit into the given background.
When choosing the backgrounds,
Rachel was aware that we had to
include the house colours of red,
black and white, and no other
colours, as you can see all of the
backgrounds consist of black and
white only.
As we have a rose present on our
CD cover, we considered adding this
element on to our background as it
will then carry the house style
throughout the CD cover, music
video and poster. Eventually, we
found two suitable backgrounds as
you can see at the top. As you will
We then looked at the white rose background which contrasts well with the image of the notice, the black background clashes
artist, but it looked as though the picture didn’t belong there, for this reason, we didn’t use with the image, so we decided to put
it. We then proceeded onwards with the third background of the wind effect that we thought a glow on it and yet it makes the
would stand out in the magazine. Although, Rachel felt that the effect was overpowering, image look like there is too much
and the fact that we were going to have text on top of the background wasn’t good, as we editing so we decided to terminate
were fearful that the writing wasn’t going to be eligible. Finally, we looked at the black and this background. However, we really
white swirly background that really appealed to us as we incorporated swirls within our CD liked the rose and we were confident
cover, therefore, this effect would carry the house style. As a result we decided to use this that this presence would guarantee
background as the image fit in well against the white area. in a successful poster.

11. As you can see on the right, this is the original background that we are going to use, and we felt that it would be very effective
as it incorporates both black and white to reflect the different perceptions and ideologies associated with the artist. The fact
that the artist will be placed in the white area, suggests her true angelic nature as the white contrasts well with the black outfit
worn by her.
As you can see above, we have decided to incorporate the same swirly
designs as the CD cover. In order to do this, I selected black on the colour
palette so that the swirls that I make will stand out on the white area. I had
then selected the custom shape tool, where I had found and used the same
flowery designs and swirls, eventually, after arranging them in different
ways, I had managed to get a border like effect as you can see above.
In order for the background in general to stand out, we created an inner
glow, making the poster seem 3D, creating a form of depth. To create a
similar effect on the image of the artist, we created a soft shadow with an
opacity of 32% as we didn’t want it too dark so that it would blend into the
dark, black hair. Yet this was successful as you can see from the print
screen on the right.

12. After this, I had then added the main mast head of the name of the artist, ‘Evanescence’, that we did in white to stay in
touch with the house colours. We made sure that the font style was Edwardian Script as it is a strong connotation of
love, whilst keeping the house style constant as this font was used in both the music video (on the love letter) and on the
CD cover (masthead). We then did the same with the name of the single, ‘My Immortal’, however, this was written in red,
yet another house colour.
Nevertheless, we wanted the name of the artist to be slightly larger and above the name of the song as it is much more
significant. This was realised during my analysis of posters (look at the page called Research and Analysis). As you can
see the basis of our promotional magazine poster is starting to build up, as both the mastheads and the centre image
are of the up most importance. However, the CD cover itself is very important as it represents the song that needs
advertising, therefore, this will be a key, essential image that will be placed below the mastheads. As you can see above,
this is our final CD cover that will be present within the promotional magazine poster.

13. As you have noticed I have included the CD cover. The way in which I had done this was by clicking on File, Place and
selecting the image, placing it as a different layer on photo shop. After this, I had placed it next to the image, as the target
audience will then see the CD cover. However, to make it more noticeable, I decided to create border around the cover using
red (a house colour) swirls. First of all, I had to click on the custom shape tool once again, and clicked on a spiral design and
made the shape upon another layer. I had then copied this numerous times to create a straight line or else, each swirl that I
make will be a different shape, whilst I wanted everything to be perfect as though it is a continuous pattern. I then highlighted
all of the layers with the swirls and copied them three times. I then put each line around each side of the CD cover, creating the
very effect above. This made not only the CD cover stand out but the entire poster.
As you can see on the right I had then added in a puff to engage the target
audience, as it exaggerates the intense horror experienced via the gothic music
video. The fact that it questions the target audience whether they are brave
enough, encourages them to watch it as the target audience are associated as
being anarchists and rebellions. The use of ellipsis also encourages them as it
acts as yet another connotation of the music video. This is written in the same
font as some of the text on the CD back, which is ‘Brush Script’ which is easier
to read in comparison to ,’Edwardian Script’, which is why we decided to use it.
This is what it looks like on the poster.

14. Finally, as a last touch, I had then included the page numbers. Although, I did not want to waste the work that I
had done during my AS, therefore, I decided to use the skull that reflected my house style through out my
magazine. I then used this as the page number again as it added to the overall hardness of the poster, that
reiterates the message within our music video. This was also popular among the target audience previously,
whom were also goths, rockers and emos so we have decided to manipulate this once more. (To find out the
construction of this Skull, look at this blog address ‘www.amarpreet-media.blogspot.com’) If you look closely, I
have added a shadow to the skull, making it look three dimensional upon the page, this contrasted well with the
red page numbers.
Lastly, I had added the website which is classified as a can, a form of interaction with the target audience as it
allows them to access the media that we are trying to promote. We decided to put this in red, as a lot of the poster
is occupied by mainly black and white, making this website stand out really well. I considered putting this at the
bottom of the page, however, this isn’t eligible due to the busy back ground, so I decided to put it against the plain
white area, making it look more domineering on the promotional magazine poster.
This is the can.