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DEVELOPMENT DIARY
                                      DIGI-PAK


For our front cover, we took a photograph of a globe following our skeleton layout and mock up
designs. We began by altering the levels and curves of the image so that the colours and tones of the
photo would be enhanced. Since the photograph was not taken completely straight, we had to adjust
                                             the floor so that the design would align with the rest of the
                                             digi-pak. To do this, we used the Clone Stamp tool to
                                             recreate the floor and place it slightly higher; fixing the
                                             slant problem. Once the floor was straightened, we
                                             reapplied the candles using the same tool. We switched
between the original                         layer and the background layer copy and painted the
candles into place. To make the editing seem more natural, we also used the Gaussian Blur tool to
blend the candles in with the rest of the image. To reduce the flare from the flash on the
globe, we used the Eyedropper tool to select our desired colour and then used the
Paintbrush tool to paint on the colour.

           Next we added the text to the image using the Horizontal Text Type tool. We
           inserted the text and placed it onto the cover, making the two pieces of fonts
           different to each other so the overall cover varied in design. To write along the
           centre of the globe, we selected the text and clicked on the Warp Text tool.
               After we placed the writing along the slant and tried to make it go along the
               curve, however, this could have been improved.

Once we inserted the text, we wanted to create a sepia toned/vintage effect. We
downloaded an Action called “Subtle Romance” from the internet which would help us
achieve the colour scheme we wanted and this also allowed us to adapt our product to the
wants of our target market, from our questionnaire.




Before: After:




Now that we had finished the front cover of our digi-pak we began to start working on the back cover.
For this, we took a photograph of a globe – to use for the main image on the back – because we
thought it would keep the house style of the digi-pak fluent and also matched the globes design on the
front cover. My partner tried to take a photograph of an atlas so that the image on the back cover
would be flat, however, when we looked at the front cover and then the back cover, it didn’t match or
suit the design.

Front Cover:                                    Atlas photograph:                    Globe Photograph:




Even though the globe has a slight                                             curve in the photograph,
the image itself looks much better than the flat image of the atlas. To edit the image, we first reduced
the glare on the globe, from the flash by using the Eyedropper and Paintbrush tool. To begin, we used
the Eyedropper tool to select the colour close to the area of the flash. From here, we switched to the
Paintbrush tool and painted over the flash. To make sure the colours blended with the surrounding
colours, we took the opacity down and painted around the area that looked
out of place.

Before:




After:




Once                                       the glare was corrected, we then had to add the text,
                                           however, the background image of the globe had lots of
existing                                   texts in various fonts and colours so we initially thought it
would be hard to read the song listings against the background. Therefore, we used the Rectangle tool
and inserted the shape in front of the image of the globe, which
created a base that the text would go on top of. Next we used the
Horizontal
Text Type tool and wrote all of the songs onto the album. Additionally to this, we took the opacity
down on the rectangle so some of the background was visible. This blended the two images well and
looked better instead of a block, opaque colour.

Again using the Text tool, we typed in the name of
the artists’ website so that our target market would
be able to explore more about the artist and get up to
date and current news whenever they would want.
We decided to look at different existing back covers from other digi-paks to gather an insight into any
other promotional techniques and even to gain knowledge into any other typical conventions that we
                                                           were currently unaware of. After looking at a
                                                           variety of back covers, we found that most of
them had a small print somewhere on the back. We followed the typical guideline and typed up our
own copyright disclaimer at the bottom of the page. This helps add to the verisimilitude of our album,
in addition to making it look more professional. Next to the disclaimer, we added our company logo.
The next step was to flatten the image so all of the layers were compressed together. After this we
used the
Action ‘Subtle
Romance’
which added a
sepia tone to the image.
The final step was to add the barcode. We did this after changing
                                    the colour scheme because the barcode isn’t usually part of the
                                    design. Below is the final image of our back cover and I think
                                    it’s good because it matches in with the style of the front cover.




                                    This was the photograph that me and my partner were going to
                                    use for the middle and insert pages in the Digipak. We could not
                                    find a place that we desired however we used my partners home
                                    since it was the closest thing compared to our mock up and
                                    original ideas. Since the image to the left was taken quite low
                                    down and only showed the bottom half of the wall, we had to try
                                    and make it look as if a photo of the whole wall
                                    was taken because our actual plan was to have
                                    people standing in the image. To make it look
                                    like a bigger wall we used the Clone Stamp tool
                                 to take out the plug sockets and changed the
                                 canvas size so that we could make the wall
                                 taller in height. Once we made the
                                 wall look like it was taken from far
away, we worked on the left and right inside pannels since they
were the ones that included most of the editing. In our mock up we
showed a door frame leading to out into a completely different location.
We used this idea still and tooke a picture of a door and put it into the
                                                               image. Once
                                                               we did this we
                                                               used the
                                                               Eraser tool to rub out the door so
                                                               that we were left with was just the
                                                               frame. We the duplicated the layer
                                                               with the door frame in and dragged it
                        over to the left pannel and placed it where it should be. The next thing
                        to add was the lanscape that would be placed inside the door frame.
                               The picture we used is one that we are going to use in our
                               magazine advertisement. Me and my partner thought this
                               would be a good idea because people would be able to
associate the advertisement with the album. After dragging the image across, we used the
Eraser tool and rubbed the rest of the image out that passed the door frame.

Next, we had to put the same landscape into the door frame based on the inside right
pannel. However since we wanted it to look like the doors were just opposite each other in
the distance, we needed to flip the image horizontally. To begin with we duplicated the layer
and then dragged it across to the other door frame and
the selected EDIT>TRANSFORM>FLIP HORIZONTAL.
Now we had done that we quickly filled in the blank
sleeves. We did this by using the Rectangle tool and
then changing the colour to one that was similar to the
wall.After this we decided to add a Drop Shadow effect


                                                         since it looked more appealing that a
                                                         simple opaque colour.

                                                        We then used the Horizontal Text Type tool
                                                        and wrote the title and artist onto one of the
sleeves. Once all of this was done, we used and Action to slightly change
the colour scheme to a ‘vintage effect’. By clicking the History button at the
top right of the page, brought up another option of Actions. We then clicked
on this button and chose the effect ‘forgotten flowers’. After finishing the
sleeves we moved on to putting the candles into the digipak. To do this we
first took pictures of a lit candle and used the different shots. In a separate
document we changed the colouring to match that of the current
digipak and added them in individually.




This is what our digipak looked like so far.
Now all of the candles were put into place, we followed the design of our mock up and put
the empty picture frames on the wall. For this we took two pictures of existing frames within
one of our households and again changed the colour scheme to match the rest of the
digipak. Using the Rectangular                                                 Marquee tool
we selected a box around the                                                   picture frames
and clicked the Select Inverse                                                 button so that
we could rub out everything but                                                the frame. Then
  we re-used the Marquee tool,                                                 this time
  selecting then rubbing out the                                               existing image
  within the frame. After this we                                              positioned the
frames on the wall and added a                                                 Drop Shadow
to each to make it look like it was                                            actually
hanging on the wall.

The next step was to make it look like                                        there was a
pocket in the digipak. Me and my                                              partner had
decided that we didn’t want our disk to sit in                          a plastic case so we
put a semi circle shape onto the top middle                             panel to show where
the insert would be. Like before we                                     changed the shapes
colour to a light brown and added a Drop                                Shadow to make it look
like something could be inserted. Once the                              slip was put in we were
almost finished.




                                                                     This was our digipak so
                                                                     far. Although the design
                                                                     was complete we needed
                                                                     to flip the top layers
                                                                     around so that if anyone
                                                                     was to print the template
                                                                     out, they would be able to
                                                                     fold it up and see the
                                                                     actual design properly. For
                                                                     this we flattened each of
                                                                     the panels layers
                                                                     seperately and then
                                                                     clicked CTRL+T to rotate
                                                                     the panels.



This is our final product. Compared to the mock up of the digipak, everything is the same
except for the fact that no models were used. This was not a negative thing as people of our
target market may have looked at the models and expected to ‘fit in’ or look the way that they
did. This version of the digipak is more ambigious and makes it seem as if the buyer is
actually there and makes the album more personal to them.

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Development diary digi pak

  • 1. DEVELOPMENT DIARY DIGI-PAK For our front cover, we took a photograph of a globe following our skeleton layout and mock up designs. We began by altering the levels and curves of the image so that the colours and tones of the photo would be enhanced. Since the photograph was not taken completely straight, we had to adjust the floor so that the design would align with the rest of the digi-pak. To do this, we used the Clone Stamp tool to recreate the floor and place it slightly higher; fixing the slant problem. Once the floor was straightened, we reapplied the candles using the same tool. We switched between the original layer and the background layer copy and painted the candles into place. To make the editing seem more natural, we also used the Gaussian Blur tool to blend the candles in with the rest of the image. To reduce the flare from the flash on the globe, we used the Eyedropper tool to select our desired colour and then used the Paintbrush tool to paint on the colour. Next we added the text to the image using the Horizontal Text Type tool. We inserted the text and placed it onto the cover, making the two pieces of fonts different to each other so the overall cover varied in design. To write along the centre of the globe, we selected the text and clicked on the Warp Text tool. After we placed the writing along the slant and tried to make it go along the curve, however, this could have been improved. Once we inserted the text, we wanted to create a sepia toned/vintage effect. We downloaded an Action called “Subtle Romance” from the internet which would help us achieve the colour scheme we wanted and this also allowed us to adapt our product to the wants of our target market, from our questionnaire. Before: After: Now that we had finished the front cover of our digi-pak we began to start working on the back cover. For this, we took a photograph of a globe – to use for the main image on the back – because we
  • 2. thought it would keep the house style of the digi-pak fluent and also matched the globes design on the front cover. My partner tried to take a photograph of an atlas so that the image on the back cover would be flat, however, when we looked at the front cover and then the back cover, it didn’t match or suit the design. Front Cover: Atlas photograph: Globe Photograph: Even though the globe has a slight curve in the photograph, the image itself looks much better than the flat image of the atlas. To edit the image, we first reduced the glare on the globe, from the flash by using the Eyedropper and Paintbrush tool. To begin, we used the Eyedropper tool to select the colour close to the area of the flash. From here, we switched to the Paintbrush tool and painted over the flash. To make sure the colours blended with the surrounding colours, we took the opacity down and painted around the area that looked out of place. Before: After: Once the glare was corrected, we then had to add the text, however, the background image of the globe had lots of existing texts in various fonts and colours so we initially thought it would be hard to read the song listings against the background. Therefore, we used the Rectangle tool and inserted the shape in front of the image of the globe, which created a base that the text would go on top of. Next we used the Horizontal
  • 3. Text Type tool and wrote all of the songs onto the album. Additionally to this, we took the opacity down on the rectangle so some of the background was visible. This blended the two images well and looked better instead of a block, opaque colour. Again using the Text tool, we typed in the name of the artists’ website so that our target market would be able to explore more about the artist and get up to date and current news whenever they would want. We decided to look at different existing back covers from other digi-paks to gather an insight into any other promotional techniques and even to gain knowledge into any other typical conventions that we were currently unaware of. After looking at a variety of back covers, we found that most of them had a small print somewhere on the back. We followed the typical guideline and typed up our own copyright disclaimer at the bottom of the page. This helps add to the verisimilitude of our album, in addition to making it look more professional. Next to the disclaimer, we added our company logo. The next step was to flatten the image so all of the layers were compressed together. After this we used the Action ‘Subtle Romance’ which added a sepia tone to the image.
  • 4. The final step was to add the barcode. We did this after changing the colour scheme because the barcode isn’t usually part of the design. Below is the final image of our back cover and I think it’s good because it matches in with the style of the front cover. This was the photograph that me and my partner were going to use for the middle and insert pages in the Digipak. We could not find a place that we desired however we used my partners home since it was the closest thing compared to our mock up and original ideas. Since the image to the left was taken quite low down and only showed the bottom half of the wall, we had to try and make it look as if a photo of the whole wall was taken because our actual plan was to have people standing in the image. To make it look like a bigger wall we used the Clone Stamp tool to take out the plug sockets and changed the canvas size so that we could make the wall taller in height. Once we made the wall look like it was taken from far away, we worked on the left and right inside pannels since they were the ones that included most of the editing. In our mock up we showed a door frame leading to out into a completely different location. We used this idea still and tooke a picture of a door and put it into the image. Once we did this we used the Eraser tool to rub out the door so that we were left with was just the frame. We the duplicated the layer with the door frame in and dragged it over to the left pannel and placed it where it should be. The next thing to add was the lanscape that would be placed inside the door frame. The picture we used is one that we are going to use in our magazine advertisement. Me and my partner thought this would be a good idea because people would be able to
  • 5. associate the advertisement with the album. After dragging the image across, we used the Eraser tool and rubbed the rest of the image out that passed the door frame. Next, we had to put the same landscape into the door frame based on the inside right pannel. However since we wanted it to look like the doors were just opposite each other in the distance, we needed to flip the image horizontally. To begin with we duplicated the layer and then dragged it across to the other door frame and the selected EDIT>TRANSFORM>FLIP HORIZONTAL. Now we had done that we quickly filled in the blank sleeves. We did this by using the Rectangle tool and then changing the colour to one that was similar to the wall.After this we decided to add a Drop Shadow effect since it looked more appealing that a simple opaque colour. We then used the Horizontal Text Type tool and wrote the title and artist onto one of the sleeves. Once all of this was done, we used and Action to slightly change the colour scheme to a ‘vintage effect’. By clicking the History button at the top right of the page, brought up another option of Actions. We then clicked on this button and chose the effect ‘forgotten flowers’. After finishing the sleeves we moved on to putting the candles into the digipak. To do this we first took pictures of a lit candle and used the different shots. In a separate document we changed the colouring to match that of the current digipak and added them in individually. This is what our digipak looked like so far.
  • 6. Now all of the candles were put into place, we followed the design of our mock up and put the empty picture frames on the wall. For this we took two pictures of existing frames within one of our households and again changed the colour scheme to match the rest of the digipak. Using the Rectangular Marquee tool we selected a box around the picture frames and clicked the Select Inverse button so that we could rub out everything but the frame. Then we re-used the Marquee tool, this time selecting then rubbing out the existing image within the frame. After this we positioned the frames on the wall and added a Drop Shadow to each to make it look like it was actually hanging on the wall. The next step was to make it look like there was a pocket in the digipak. Me and my partner had decided that we didn’t want our disk to sit in a plastic case so we put a semi circle shape onto the top middle panel to show where the insert would be. Like before we changed the shapes colour to a light brown and added a Drop Shadow to make it look like something could be inserted. Once the slip was put in we were almost finished. This was our digipak so far. Although the design was complete we needed to flip the top layers around so that if anyone was to print the template out, they would be able to fold it up and see the actual design properly. For this we flattened each of the panels layers seperately and then clicked CTRL+T to rotate the panels. This is our final product. Compared to the mock up of the digipak, everything is the same except for the fact that no models were used. This was not a negative thing as people of our
  • 7. target market may have looked at the models and expected to ‘fit in’ or look the way that they did. This version of the digipak is more ambigious and makes it seem as if the buyer is actually there and makes the album more personal to them.