Project TiệmTạpHóa aims to develop an online grocery store for Vietnam. Vietnam has over 24 million internet users, ranking 21st globally. While some businesses have an online presence, most shopping is still done in physical stores. The project aims to capitalize on Vietnam's growing internet usage and shift to online shopping by developing an e-commerce grocery website. This will allow customers to shop conveniently online while reducing business costs. The website will utilize digital marketing techniques like banner ads, email marketing, social media, and search engine optimization to attract customers.

1. Project TiệmTạpHóa Presenter: VÕ GIA LINH Kent International College ADP1 - Advanced Diploma of IT

2. OVERVIEW Project TiệmTạpHóa

3. Overview Project On the list of 195 countries has most people use the internet on the world, Vietnam is ranked no.21 and has over 24 millions people are using the internet. (data in 2010) Percentage of population using the internet of each contry The number of business really care to develop their brand in the internet is not much

4. Overview Project When Vietnam join to WTO, we have strong economic development and have life better. So that shopping habits (shopping at supermarkets, trade centers, shops dedicated ...) of Vietnam increased from 9% (2005) to 24% in 2010. According to the survey showed that shopping online growth of 12%, online Banking is becoming popular with the growth rate from 7% to 11% and the number of buyers buy on the bit website, shopping website has increased more than 40% Besides that, Vietnamese people often use the internet at work for their personal

6. SWOT ANALYTICS Project TiệmTạpHóa

8. Buyers are difficult to check the quality of products which they want to buy

9. Same model with another website

10. Reduce cost of sales, marketing and product prices will be cheaper.

11. Through the Internet to help customers save time and transportation costs. Closer to office workers and busy people.

12. Help customers easily search for products and easy contact.

13. Model easily stolen

14. Not enough products to provide

15. Increasing the number of customers, especially young people and people have age between 15-40.

16. Easy access to customer

17. Changing the way traditional business

19. DIGITAL MARKETING Project TiệmTạpHóa

20. Overview Online Marketing Online advertising in the website include put banner ads , popup ads and post articles in famous website

21. E-mail marketing with our customer and the other about our special event and product has low price Social marketing( Face book, Zing me, Twitter) attracted much comment

22. Search engine marketing on top Google

23. ONLINE+OFFLINE MARKETING

24. Thank For Listening