The document provides an outlook on digital media trends in China for 2011-2012. Some key points:
1. Mobile internet and online video usage are growing rapidly, driven by increasing smartphone penetration and upgrades to broadband infrastructure.
2. Advertisers are increasing their use of third-party platforms and cross-channel media planning to maximize reach across different digital platforms.
3. Emerging technologies like location-based services on mobile and tablets are creating new opportunities for targeted digital marketing.
4. Younger internet users in China are spending more time with digital media like online video and mobile apps compared to traditional TV and print.
Global Entertainment and Media Outlook 2014-2018Planimedia
La 15ª versión del estudio anual de PwC con las previsiones, tendencias y perspectivas globales de 13 segmentos (publicidad en televisión, televisión de pago, cine, música, videojuegos, sector editorial, publicidad online, prensa y revistas) en 54 países.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
Adstream emea ai and the future of television advertising - e bookDigital Strategist
"The television and TV advertising industries are being radically reshaped by digitisation and the emergence of video streaming technologies. We take a look at how you can utilise these emerging technologies to maximise the impact of your advertising spend."
Time for consumer goods companies to rethink digital marketingCognizant
Consumer goods companies must reinvent their digital marketing capabilities to actively engage consumers and move them along the path to purchase by consistently delivering highly personalized, authentic and valuable brand experiences across marketing channels.
Global Entertainment and Media Outlook 2014-2018Planimedia
La 15ª versión del estudio anual de PwC con las previsiones, tendencias y perspectivas globales de 13 segmentos (publicidad en televisión, televisión de pago, cine, música, videojuegos, sector editorial, publicidad online, prensa y revistas) en 54 países.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
News in the Times of Digital - Indian Media TrendsMSL
The way India consumes news is changing in this digital age. 20:20 MSL's media trends infographic assesses Print v/s Online media consumption and how communications professionals can choose the right media mix through a structured approach.
Connect with our insights experts or share your feedback with us on Twitter @2020MSL and @msl_group.
Adstream emea ai and the future of television advertising - e bookDigital Strategist
"The television and TV advertising industries are being radically reshaped by digitisation and the emergence of video streaming technologies. We take a look at how you can utilise these emerging technologies to maximise the impact of your advertising spend."
Time for consumer goods companies to rethink digital marketingCognizant
Consumer goods companies must reinvent their digital marketing capabilities to actively engage consumers and move them along the path to purchase by consistently delivering highly personalized, authentic and valuable brand experiences across marketing channels.
Car buying landscape: the road ahead by QuoraSocial Samosa
Quora, Talkwalker, and Grant Thornton Bharat collaborate to release a report highlighting the latest car buying trends on digital platforms and how the customer experience will be improved with a shift from physical to digital.
The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over 2017 states the EY FICCI Frames report 2019 ‘A billion screens of opportunity,’ launched today at the FICCI Frames in Mumbai.
[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...Social Samosa
Adobe released the second annual Adobe APAC Digital Marketing Performance Dashboard, in partnership with Adobe. A six-month in-field program comprising quantitative and qualitative surveys, the study benchmarked the levels of adoption, traction and success of digital marketing
Privacy 2.0: Building a Winning Mobile Strategy in a Privacy-first WorldTinuiti
In this webinar, our privacy experts partner with marketing analytics and attribution experts, Singular, to talk about channel diversification and building a trove of first-party data to create a winning mobile channel strategy in the age of privacy.
One of the biggest casualties of this New Normal is brand loyalty, as evidenced by the fall from grace of many well-known brands. Learn more on how to avoid this with content marketing for your business through this presentation.
Full blog here - https://digitalmarketingphilippines.com/content-marketing-trends-2021-mid-year-report-infographic/
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
A Project report on car branding / car advertising.
A summer internship project report on "An Indepth study on Perception towards the Car Branding in Ahmedabad City"
Ericsson’s perspective on the net neutrality debateEricsson
We support an internet that allows and encourages innovation, investment and customization. Every internet user is unique in terms of what they value: the content; the price they are willing to pay for the delivery of that content; and the QoS level they prefer for that delivery. Consumers should have access to the information they need to make informed choices.
Keeping the net open for innovation is critical to ensuring continued investment in all parts of the internet value chain. At Ericsson, we believe broadband providers, device manufacturers, consumers, enterprises and content providers all benefit from an internet that is open to experimentation, differentiation and innovation.
With this in mind, we offer the following thoughts, backed up by real-world scenarios and technological realities. Our report aims to help guide policy makers as they grapple with the often competing demands of various players in the internet value chain.
Travel Planning 2020: The Journey Toward Market ProsperityCognizant
By harnessing Code Halo thinking, travel and hospitality companies can transform their business models by offering an automated and customized trip planning experience, ushering in a new era for the travel industry.
See above for our H1 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
Bcg cii report - one consumer, many interactions - december 2018Social Samosa
The report highlights the massive, unparalleled change the media and entertainment industry is going through, with the exponential growth of media and type of content available creating a trillion customer touch points.
the presentation shows how the world is consuming media. This report compares all categories of media advertising including audio, digital, mobile and OOH . The report also shows region wise media consumtion
Car buying landscape: the road ahead by QuoraSocial Samosa
Quora, Talkwalker, and Grant Thornton Bharat collaborate to release a report highlighting the latest car buying trends on digital platforms and how the customer experience will be improved with a shift from physical to digital.
The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over 2017 states the EY FICCI Frames report 2019 ‘A billion screens of opportunity,’ launched today at the FICCI Frames in Mumbai.
[Report] Indian Marketers are Ready to Adopt and Integrate Digital Marketing ...Social Samosa
Adobe released the second annual Adobe APAC Digital Marketing Performance Dashboard, in partnership with Adobe. A six-month in-field program comprising quantitative and qualitative surveys, the study benchmarked the levels of adoption, traction and success of digital marketing
Privacy 2.0: Building a Winning Mobile Strategy in a Privacy-first WorldTinuiti
In this webinar, our privacy experts partner with marketing analytics and attribution experts, Singular, to talk about channel diversification and building a trove of first-party data to create a winning mobile channel strategy in the age of privacy.
One of the biggest casualties of this New Normal is brand loyalty, as evidenced by the fall from grace of many well-known brands. Learn more on how to avoid this with content marketing for your business through this presentation.
Full blog here - https://digitalmarketingphilippines.com/content-marketing-trends-2021-mid-year-report-infographic/
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
A Project report on car branding / car advertising.
A summer internship project report on "An Indepth study on Perception towards the Car Branding in Ahmedabad City"
Ericsson’s perspective on the net neutrality debateEricsson
We support an internet that allows and encourages innovation, investment and customization. Every internet user is unique in terms of what they value: the content; the price they are willing to pay for the delivery of that content; and the QoS level they prefer for that delivery. Consumers should have access to the information they need to make informed choices.
Keeping the net open for innovation is critical to ensuring continued investment in all parts of the internet value chain. At Ericsson, we believe broadband providers, device manufacturers, consumers, enterprises and content providers all benefit from an internet that is open to experimentation, differentiation and innovation.
With this in mind, we offer the following thoughts, backed up by real-world scenarios and technological realities. Our report aims to help guide policy makers as they grapple with the often competing demands of various players in the internet value chain.
Travel Planning 2020: The Journey Toward Market ProsperityCognizant
By harnessing Code Halo thinking, travel and hospitality companies can transform their business models by offering an automated and customized trip planning experience, ushering in a new era for the travel industry.
See above for our H1 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
Bcg cii report - one consumer, many interactions - december 2018Social Samosa
The report highlights the massive, unparalleled change the media and entertainment industry is going through, with the exponential growth of media and type of content available creating a trillion customer touch points.
the presentation shows how the world is consuming media. This report compares all categories of media advertising including audio, digital, mobile and OOH . The report also shows region wise media consumtion
Sleeping in Internet Cafes: The Next 300 Million Chinese Users [Annotated]TechRice
"Sleeping in Internet Cafes: The Next 300 Million Chinese Users." A talk by Tricia Wang (www.triciawang.com), a sociologist, technology researcher, and ethnographer. First delivered at SXSW in March 2011.
Study of Online Performance Marketing in China 2012: the Year in Review and l...GLG (Gerson Lehrman Group)
In 2012, the biggest buzz word in China’s digital marketing is undoubtedly “RTB” (Real-time Bidding). Since Google launched the DoubleClick Ad Exchange Platform in China in early 2012, it has brought drastic changes to the market in adopting real-time media transaction. In a recent research paper, IDC estimated that total RTB spending in China will increase significantly from USD21 million in 2012 to USD627 million in 2016 at a 145% CAGR.
iClick Interactive has conducted a study on China’s performance marketing landscape by analyzing the growth of the 4 main digital channels: search, display, video and mobile in recent years, and how each channel is evolving to become more performance-driven to suit marketers’ growing demand on ROI. The study has also shed light on how the China’s digital marketing landscape will evolve in 2013.
Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting which forms the basis of flux and service charge. It profits from commercial patterns such as content distribution, content provision and advertisement.
2014 Digital Marketing Midyear Review - Mobile is the keywordConcur
The rise of mobile brings drastic changes on China’s internet, and becomes the new opportunity and inspiration for marketers to get in touch with the target audience. iClick reviewed some significant changes and concluded with a few practical recommendations for marketers to ride on the emerging digital trends in China.
Overview of media sector of 'OOH sector'SAGAR JAISWAL
The project report contain all the information related to outdoor advertising. It contains key trends, challenges and opportunities, competition. How digital ooh has power to change the dynamics of media sectors in coming times. All the data is taken from relevant source.
China Mobile Advertising Landscape Report (Thomvest Ventures)Thomvest Ventures
This report examines China's digital advertising industry, with a specific focus on mobile. Our goal with this research is to grasp the many nuances of advertising technology in China – what role does programmatic play, who are the key vendors in the space, what challenges do these vendors face, and how do we expect the market to evolve over the next several years?
As of 2022, over 78% of people in China aged 16-64 are using WeChat - the most popular app in the country. Mini-programs, the sub-applications built within the WeChat ecosystem, are one of the most popularly used methods to convert customers which annual transactions totaling over 1.5 trillion RMB. Extremely versatile, quick, and affordable to develop, Mini-programs allow brands to engage and convert consumers. Following our first release on this topic in 2019, we are excited to give readers the opportunity to learn from our experience in WeChat Mini-Program development and analytics which is why we are proud to release an all-in-one guide for WeChat mini-program analytics 2022 version.
This report is a research about the Mobile / App Market in China. In this report you will find the major UCC (User Created Content) Video Sites, Major blogs / Sites & media, Large publishers and large app markets in China to submit and promote your android apps.
Transcend is OMD’s point of view of the key media trends to watch out for in the next 12 months. Transcend goes beyond the surface, diving deep into what is really happening in media in China and the implications for advertisers. This year we will see TV channels evolve even more as TV channels claim back their audiences, the sophistication in how we buy on digital will be taken up a notch and social will drive data. Transcend will give you a clearer picture of what issues need to be considered when advertising to your customers.
Watch the full webinar recording here: http://goo.gl/eDCSQd
Tomorrow’s digital marketing requires the next generation of automation and technology.
Join Melissa Webster, VP of Content and Digital Marketing Technologies at IDC, to learn about:
• Findings of new research to help you take charge of digital initiatives
• Tips to avoid locking yourself into technologies designed for a simpler times
• Insights on new web content management functionality required to support the shift towards connected, customer-centric digital experiences
Digital marketing
The practice of promoting goods and services through digital channels to communicate with customers in a timely, relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: Television, radio, SMS, and so forth., or through online channels like: web-based entertainment, electronic publicizing, standard promoting, and so forth [2] Brief broadcast Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible.
Digital marketing
The practice of promoting goods and services through digital channels to communicate with customers in a timely, relevant, customized, and cost-effective manner is known as digital marketing. 1] Many of the strategies and practices of network marketing (Internet marketing) are included in digital marketing. Digital marketing encompasses a wider range of communication methods that do not necessitate the use of the Internet, such as non-internet channels like: Television, radio, SMS, and so forth., or through online channels like: web-based entertainment, electronic publicizing, standard promoting, and so forth [2] Brief broadcast Digital marketing is a marketing strategy that achieves marketing objectives by utilizing the Internet, computer communication technology, and digital interactive media. Digital marketing will make extensive use of cutting-edge computer network technology to find new markets and customers in the most efficient and cost-effective way possible.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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2012 China Digital Media Scene
1. Brought to you by AdChina January 2012 Sina Microblog: @AdChina 易传媒 www.adchina.com/en/us MEDIA SCENE 2012 CHINA DIGITAL
2. Dear Partners, We start off the year 2012 with great excitement. In the past five years, the category of technology-driven internet advertising has grown from 0% to 8% of the total internet advertising spending in China. We estimate this number to double in 2012. Our confidence is based on the daily work we do for our clients, who are the largest 1,000 advertisers on the China market. Last year we upgraded several of our products, such as the cross-media planning system eTV2.0, and our clients’ satisfaction has risen dramatically. They have responded by increasing their project requests exponentially. An important agenda of AdChina in the past two years has been to expand our advertising operating platform both to the supply-side (media) as well as to the demand-side (agency and advertisers) of the value chain in China. Today, 200 online and mobile internet publishers are using our supply-side platform ASP, and 4 of the 6 largest international 4A media agencies in China are using our demand-side platform ADP to manage their advertising operations. We’re launching this 2012 Digital Media Scene Report with the aim to provide a practical digital outlook for the coming year for our clients: what are the new digital media trends in China and around the globe? What are the investment opportunities that no one should miss? During the process of preparing this report, we referenced a lot of domestic and overseas research reports, interviewed our clients and overseas collaborators. We also sponsored a Harvard Business School project on “the Future of China’s Technology-driven Advertising” in Q4, 2011. All in all, we hope you’ll find this report useful. Last but not least, we wish you and your loved ones a happy Lunar New Year and prosperous Year of the Dragon. May you find great health, happiness and success! Yours, AdChina Team Introduction Jing Pan VP of Marketing, AdChina Sina Microblog: @Jing 潘静
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5. [ PART 1 ] 2011-2012 Digital Media Outlook [ 1.1 ] General: Winning on internet = winning the current & future consumers [ 1.2 ] Display Advertising [ 1.3 ] Mobile internet [ 1.4 ] Video [ 1.5 ] Social Media [ PART 2 ] 2012 New Digital Technology Outlook SoLoMo, HTML5 , Augmented Reality, NFC, QRcode, Open Platform, Interest Graph
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8. Winning on internet = winning current & future consumers China’s netizens spend almost as much time on internet as on TV Newspaper avg. time spent hours/day Magazine CMMS Summer 2007 – Summer 2011 TV Internet Broadcast CNNIC 29th China Internet Statistics Report Jan 2012 StarcomMediaVest Group “China Yangtze Study: Oct. 2011 avg. time spent hours/day (age:13-45) TV Internet Younger users (age: 13-45) spend more time on internet than on TV, especially in Tier 3 & 4 cities 28% of internet users are below 20 years; 30% are 20-30
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10. [ PART 1 ] 2011-2012 Digital Media Outlook [ 1.1 ] General [ 1.2 ] Display Advertising : Ad placement through 3 rd party platforms to become mainstream [ 1.3 ] Mobile internet [ 1.4 ] Video [ 1.5 ] Social Media [ PART 2 ] 2012 New Digital Technology Outlook SoLoMo, HTML5 , Augmented Reality, NFC, QRcode, Open Platform, Interest Graph
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15. [ PART 1 ] 2011-2012 Digital Media Outlook [ 1.1 ] General [ 1.2 ] Display Advertising [ 1.3 ] Mobile internet : It’s a war. And it’s starting now. [ 1.4 ] Video [ 1.5 ] Social Media [ PART 2 ] 2012 New Digital Technology Outlook SoLoMo, HTML5 , Augmented Reality, NFC, QRcode, Open Platform, Interest Graph
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20. [ PART 1 ] 2011-2012 Digital Media Outlook [ 1.1 ] General [ 1.2 ] Display Advertising [ 1.3 ] Mobile internet [ 1.4 ] Video : Cross-screen is the gold mine for digital marketing [ 1.5 ] Social Media [ PART 2 ] 2012 New Digital Technology Outlook SoLoMo, HTML5 , Augmented Reality, NFC, QRcode, Open Platform, Interest Graph
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22. Cross-screen usage increases year by year TV and internet complement each other well in terms of reach Internet complements TV reach during day time TV complements internet reach during the night time CMMS2009A~CMMS2010A China National Resident Survey, 2008-2010 60 top Chinese cities, sample age: 15-60 TV & internet user overlap is above 50% TV only users decreased year on year TV & internet overlap reached 63% in tier 1 cities CC11SUAC Mar. 2011
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24. [ PART 1 ] 2011-2012Digital Media Outlook [ 1.1 ] General [ 1.2 ] Display Advertising [ 1.3 ] Mobile internet [ 1.4 ] Video [ 1.5 ] Social Media : The market is looking for a practical social media marketing book [ PART 2 ] 2012 New Digital Technology Outlook SoLoMo, HTML5 , Augmented Reality, NFC, QRcode, Open Platform, Interest Graph
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28. [ PART 1 ] 2011-2012Digital Media Outlook [ 1.1 ] General [ 1.2 ] Display Advertising [ 1.3 ] Mobile internet [ 1.4 ] Video [ 1.5 ] Social Media [ PART 2 ] 2012 New Digital Technology Outlook SoLoMo, HTML5 , Augmented Reality, NFC, QRcode, Open Platform, Interest Graph
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30. So-Mo: Connecting with the consumers at real time Mo-Lo: driving consumers to the stores Lo-So: creating word-of-mouth LBS to direct consumers to the nearby stores and outdoor. More and more consumers are using mobile devices accessing social media, checking out micro-blogs and checking in to share their thoughts and activities with friends. Consumers today are eager to express themselves. Social media is their stage. Posting pictures and checking-in to share shopping experiences are common activities. O2O SoLoMo: connecting the digital and real world Mobile Connecting online with offline Social Where word-of-mouth and viral content fly Local Generating sales and shopping experiences
31. Two-dimensional code/quick response code: scan it, and you’ll know Consumers are scanning every code they can access Newspapers Product packaging Webpages Fliers Outdoor TV Postcards QR code scan enables Mobile payment Accessing product information Online/Mobile Shopping Sharing on social media Check-in Please try and scan the QR code above : ) APP download Coupon download
32. Augmented reality: adding new possibilities to marketing ideas Combining with QR codes: bringing life to the creative Combining QR scanning with LBS - Through scanning the QR codes on magazines, packages or other media, the users will be presented with animated content. - Through scanning the QR code at the store front or outdoor ads, users can see virtual content added to the environment they are in. - There are limited mobile applications in China with augmented reality functions. - The market is expecting the big fanfare event. AdChina targets to be the clients’ technology enabler. Augmented reality marketing is not widely adopted yet in China
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34. HTML5: an upgrade to user experiences HTML5 will dramatically enhance mobile experiences: faster, bringing more powerful functions, and better compatibility - According to AT&T, 85% of all smart phones being sold in 2016 will support HTML5 - HTML5 can help marketers to deploy the same creative or campaign easily on mobile devices with different operating systems
35. Open platform: integration & fragmentation Integration - Through open platform, the user can utilize multiple services through one single platform, i.e. sharing video content to social media, and doing shopping on social media. Fragmentation - Open platform decreased the entry barrier for developing applications, services, and websites. A lot of new players will come into the market and provide more choices to the users.
36. Interest graph: the next hot thing Vertical social networking: based on interest - Through interest graph, users can get to know people beyond “6 degrees of separation” Augmented social networking: stronger media influence - Media based on interest graph push content to users according to their interest. Such content could be highly valuable and attract loyal users. - Fashion industry could be the first one to adopt this technology for marketing.