Project TiệmTạpHóa aims to create an online marketplace similar to Groupon to help local businesses in Vietnam connect with customers online. Currently, internet usage and online shopping are growing in Vietnam, but many local businesses have not developed an online presence. The project will use digital marketing techniques like banner ads, email marketing, social media, and search engine optimization to promote deals from local retailers and drive customers to the new website. This will help businesses cut costs and reach more customers, especially younger people, while providing a convenient online shopping option.