Project report on- "A study of digital marketing services" MarketerBoard
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Project report on- "A study of digital marketing services" MarketerBoard
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Summer Internship Project Report on Digital Marketing for INTERALLAINCE WER...anonymous
Summer internship project report on Summer Internship Project Report on Digital Marketing for INTERALLAINCE WERARDT & Market Survey For New Product Launch: BONN BREAD
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
Digital marketing is new era for indian economy growth Sagnik Dasgupta
Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
Impact of Digital Marketing as a Marketing Tool in IndiaSandip P.
Summer Internship Project Submitted to University of Pune in 2012.
It is related with few companies from Different sectors where digital marketing uses is more or less.
We can use digital marketing for company penetration as well and marketing purpose.
I tried to collect data and interpret it in Project report format.
Project Report on Digital Media Marketing Asams VK
Internship Report on Digital media Marketing. This report explains the importance of digital media marketing in present era and this report will help the reader to get an idea about the Industry, Indian population and digital media, Duties and responsibility of client servicing executives in an agency, Steps involved in client servicing and Consumer buying behaviour in the digital era. After reading the whole report the reader can able to understand the reason behind growing digital media marketing
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
An analysis of Digital Marketing Impact For EntranceZone.com - Summer Interns...DANISH AZFAR
Analysis of Digital Marketing Impact for EntranceZone.com. A gurugram based examination and education information providing company. This SIP is useful for those who want to make a project on digital marketing field. This project report help to find out how much the company's digital strategy is helpful to catch online traffic and what changes the company has to make in it.
This project is clearly defined that how SEO and Digital marketing will help the information technology industry to grow their business and how they can create a brand image in mind of their customer and SEO will also help them increase their availability in the market. with the help of an SEO marketing company can rank their website at the top of the google search history. In this report, you can clearly show how its work and also some tool which can really help you to implement SEO marketing in your company. and you can create one unique brand image of your company in your customer. for students, it's really helpful thing, because this report helps you to understand digital marketing and how it is important. for any query, you can contact me at dharmikbhavsar214@gmail.com
Digital Marketing Internship PresentationSadiahAhmad
This is a Presentation Report of my Summer Internship Program on DIGITAL MARKETING that I have undertaken at LEANPORT SOFTWARE PVT LTD for the duration of one and a half months.
During my internship, I came to learn about various digital marketing techniques such as SEO, SMM, SEM, AMAZON MARKETING,WHATSAPP MARKETING etc.
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
analytical study of digital marketing for data-loggers. this report was submitted as SIP report to SPPU.
it has detailed explanation of how digital marketing can be used for marketing and advertising as well as branding.
Digital marketing is a broad term that encompasses various online marketing strategies and tactics used to promote products or services through digital channels. It involves leveraging digital technologies, such as the internet, social media, search engines, email, and mobile devices, to reach and engage with potential customers.
In the fast-paced and ever-evolving world of business, staying relevant is often the key to success. One of the most transformative forces shaping the business landscape in recent years is digital marketing. With the rapid proliferation of the internet and the emergence of new technologies, digital marketing has become an essential tool for businesses to connect with their target audience, boost their brand presence, and drive growth. In this article, we will explore the world of digital marketing, its key components, and how businesses can harness its power to thrive in the digital age.
Summer Internship Project Report on Digital Marketing for INTERALLAINCE WER...anonymous
Summer internship project report on Summer Internship Project Report on Digital Marketing for INTERALLAINCE WERARDT & Market Survey For New Product Launch: BONN BREAD
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
Digital marketing is new era for indian economy growth Sagnik Dasgupta
Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
Impact of Digital Marketing as a Marketing Tool in IndiaSandip P.
Summer Internship Project Submitted to University of Pune in 2012.
It is related with few companies from Different sectors where digital marketing uses is more or less.
We can use digital marketing for company penetration as well and marketing purpose.
I tried to collect data and interpret it in Project report format.
Project Report on Digital Media Marketing Asams VK
Internship Report on Digital media Marketing. This report explains the importance of digital media marketing in present era and this report will help the reader to get an idea about the Industry, Indian population and digital media, Duties and responsibility of client servicing executives in an agency, Steps involved in client servicing and Consumer buying behaviour in the digital era. After reading the whole report the reader can able to understand the reason behind growing digital media marketing
welingkar final year project
https://youtu.be/8x5ADQ89nYc
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
An analysis of Digital Marketing Impact For EntranceZone.com - Summer Interns...DANISH AZFAR
Analysis of Digital Marketing Impact for EntranceZone.com. A gurugram based examination and education information providing company. This SIP is useful for those who want to make a project on digital marketing field. This project report help to find out how much the company's digital strategy is helpful to catch online traffic and what changes the company has to make in it.
This project is clearly defined that how SEO and Digital marketing will help the information technology industry to grow their business and how they can create a brand image in mind of their customer and SEO will also help them increase their availability in the market. with the help of an SEO marketing company can rank their website at the top of the google search history. In this report, you can clearly show how its work and also some tool which can really help you to implement SEO marketing in your company. and you can create one unique brand image of your company in your customer. for students, it's really helpful thing, because this report helps you to understand digital marketing and how it is important. for any query, you can contact me at dharmikbhavsar214@gmail.com
Digital Marketing Internship PresentationSadiahAhmad
This is a Presentation Report of my Summer Internship Program on DIGITAL MARKETING that I have undertaken at LEANPORT SOFTWARE PVT LTD for the duration of one and a half months.
During my internship, I came to learn about various digital marketing techniques such as SEO, SMM, SEM, AMAZON MARKETING,WHATSAPP MARKETING etc.
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
analytical study of digital marketing for data-loggers. this report was submitted as SIP report to SPPU.
it has detailed explanation of how digital marketing can be used for marketing and advertising as well as branding.
Digital marketing is a broad term that encompasses various online marketing strategies and tactics used to promote products or services through digital channels. It involves leveraging digital technologies, such as the internet, social media, search engines, email, and mobile devices, to reach and engage with potential customers.
In the fast-paced and ever-evolving world of business, staying relevant is often the key to success. One of the most transformative forces shaping the business landscape in recent years is digital marketing. With the rapid proliferation of the internet and the emergence of new technologies, digital marketing has become an essential tool for businesses to connect with their target audience, boost their brand presence, and drive growth. In this article, we will explore the world of digital marketing, its key components, and how businesses can harness its power to thrive in the digital age.
The Power and Evolution of Digital Marketing
Digital marketing has emerged as a transformative force in the world of business and advertising, reshaping the way companies connect with their audiences. Its power lies in its ability to leverage the vast digital landscape to engage, inform, and convert consumers. Over the years, digital marketing has evolved significantly, adapting to changing technologies and consumer behaviors.
In the digital age, the reach of marketing campaigns knows no bounds. Through social media platforms, search engines, email marketing, and websites, companies can target specific demographics with precision. Data analytics tools provide invaluable insights, enabling businesses to tailor their strategies and deliver personalized content, thus increasing the chances of conversion. The power of digital marketing is further amplified by its cost-effectiveness compared to traditional marketing methods. It allows even small businesses to compete on a global scale, democratizing the advertising landscape.
The evolution of digital marketing has been characterized by constant innovation. Initially focused on websites and email, it has since expanded to encompass influencer marketing, video advertising, chatbots, and the integration of artificial intelligence. Mobile optimization has become paramount, considering the ubiquity of smartphones. Additionally, the rise of e-commerce has reshaped the customer journey, with digital marketing playing a pivotal role in guiding consumers from awareness to purchase.
As we move forward, the power of digital marketing will continue to grow. Advancements in AI and machine learning will enable even more sophisticated targeting and personalization. Ethical considerations and data privacy will also play an increasingly vital role in shaping digital marketing practices. In this dynamic landscape, businesses that adapt and harness the power of digital marketing will have a competitive edge, ensuring their continued growth and success in the digital era.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
"Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketings development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. This paper mainly focuses on conceptual understanding of digital marketing, how digital marketing helps today’s business and some cases in the form of examples. Dr. Mrs. Vaibhava Desai ""Digital Marketing: A Review"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23100.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23100/digital-marketing-a-review/dr-mrs-vaibhava-desai"
Navigating the Digital Landscape_ The Evolution, Strategies, and Future of Di...AK EBooks
In today’s interconnected world, digital marketing has become an indispensable tool for businesses seeking to reach and engage with their target audiences. From its early days of email campaigns and basic websites, digital marketing has evolved into a sophisticated, multi-faceted discipline that leverages a variety of online channels and strategies. This article provides a concise overview of digital marketing, highlighting its key components and the benefits it offers to modern businesses.
The Evolution of Digital Marketing
Digital marketing began with the advent of the internet and the widespread adoption of email in the late 20th century. Early digital marketing efforts focused on email campaigns and basic website development. The rise of search engines like Google in the late 1990s introduced the concept of search engine optimization (SEO), which aimed to increase a website’s visibility and drive organic traffic.
The early 2000s saw the emergence of pay-per-click (PPC) advertising, allowing businesses to place ads in search engine results and pay only when users clicked on them. Social media platforms such as Facebook, Twitter, and LinkedIn soon followed, providing new avenues for businesses to connect with their audiences and build online communities.
Key Strategies in Digital Marketing
Search Engine Optimization (SEO):
SEO involves optimizing a website’s content and structure to improve its ranking on search engine results pages (SERPs). Effective SEO strategies include keyword research, on-page optimization, and link building. The goal is to increase organic traffic by making the website more visible and appealing to search engines.
Pay-Per-Click (PPC) Advertising:
PPC advertising allows businesses to bid on keywords and display ads in search engine results. Advertisers pay a fee each time their ad is clicked. PPC campaigns offer targeted reach, measurable results, and cost control, making them a valuable tool for driving traffic and conversions.
Social Media Marketing:
Social media marketing leverages platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products and services. It involves creating engaging content, managing online communities, and running targeted ad campaigns. Social media allows businesses to build brand awareness, foster relationships, and drive engagement.
Content Marketing:
Content marketing focuses on creating and distributing valuable, relevant content to attract and retain a defined audience. This strategy includes blogging, video marketing, email newsletters, and downloadable resources like ebooks. The aim is to provide value, solve problems, and establish thought leadership.
Digital marketing boon or bane for indian businessesDhiraj Shirode
Digital marketing is the rapidly emerging trend in marketing practices; it is the drastic redesigning of marketing set of courses steady with business needs of the 21st century is required. The vision and aim of this research is to study the existing awareness of digital marketing in Indian business. And the contribution of DM trends is helping to grow all those business who adopt these trends for their business growth and branding to generate more revenue.
This paper has been developed to find out the major difference between traditional marketing and digital marketing, that can help to prove, Is DM boon or bane for Indian businesses?
Contact me- shirodedhiraj@gmail.com
Digital marketing is the technique of marketing products or services via digital media. Most of us call "Digital Marketing" via different names such as online marketing or internet marketing. To know more about click on the link below.
https://ttdigitals.com/blogdetail?digital-marketing-guide
Airbnb is a peer-to-peer online marketplace and homestay network enabling people to list or rent short-term lodging in residential properties, with the cost of such accommodation set by the property owner. In the report, Airbnb’s marketing techniques, i.e., social media, content and inbound marketing are shown with their creativity in marketing which helped them in growing and getting and reaching maximum hosts and travelers.
Digital marketing is a means of advertising and selling products through the internet, mobile devices, social media, search engines, display advertising, and other channels
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Digital Marketing Project Report
1. PROJECT REPORT
ON
DIGITAL MARKETING (REMARKETING & RETARGETING)
WITH SPECIAL REFERENCE TO AMAZON
FORMULATED BY KASHIKA JAUHARI
MBA (marketing)
2. ACKNOWLEDGEMENT
This is to inform the viewers of this project that it is a self-paced project work
done to acquire learning in the field of digital marketing and it is not authorized
from any known firm, this is for learning purpose only.
3. OBJECTIVE OF THE REPORT
1. To study broadly about digital marketing.
2. To understand how remarketing and retargeting works.
3. To analyze how firms, target the potential customers.
4. To observe the different SEO strategies used by multiple MNCs.
5. To conduct research on SEO & digital marketing for self-learning
4. TABLE OF CONTENTS
CHAPTER 1
i. What is digital marketing
ii. History
iii. Channels of digital marketing
iv. Examples of digital marketing
CHAPTER 2
i. Digital marketing in reference to Amazon.
ii. Brief of amazon
iii. Services and products of amazon
iv. Marketing campaigns of amazon.
v. Customer relation of amazon.
CHAPTER 3
i. What is remarketing and retargeting.
ii. How remarketing & retargeting is done.
iii. Case study of amazon in regards to remarketing.
iv. Outcomes of remarketing
v. Benefits of remarketing
CHAPTER 4
i. Review of case study
ii. Conclusion
iii. References
iv. Report analysis.
6. What is Digital Marketing
Digital marketing is the component of marketing that utilizes internet and online
based digital technologies such as desktop computers, mobile phones and other
digital media and platforms to promote products and services. Its development
during the 1990s and 2000s, changed the way brands and businesses use
technology for marketing. As digital platforms became increasingly incorporated
into marketing plans and everyday life, and as people increasingly use digital
devices instead of visiting physical shops, digital marketing campaigns have
become prevalent, employing combinations of search engine optimization (SEO),
search engine marketing (SEM), content marketing, influencer marketing,
content automation, campaign marketing, data-driven marketing, e-commerce
marketing, social media marketing, social media optimization, e-mail direct
marketing, display advertising, e–books, and optical disks and games have
become commonplace. Digital marketing extends to non-Internet channels that
provide digital media, such as television, mobile phones (SMS and MMS),
callback, and on-hold mobile ring tones. The extension to non-Internet channels
differentiates digital marketing from online marketing. The development of
digital marketing is inseparable from technology development.
HISTORY
One of the key points in the start of was in 1971, where Ray Tomlinson sent the
very first email and his technology set the platform to allow people to send and
receive files through different machines. However, the more recognizable period
as being the start of Digital Marketing is 1990 as this was where the Archie
search engine was created as an index for FTP sites. In the 1980s, the storage
capacity of computer was already big enough to store huge volumes of customer
information. Companies started choosing online techniques, such as database
marketing, rather than limited list broker. These kinds of databases allowed
7. companies to track customers' information more effectively, thus transforming
the relationship between buyer and seller. However, the manual process was not
as efficient.
Digital marketing became more sophisticated in the 2000s and the 2010s, when
the proliferation of devices' capable of accessing digital media led to sudden
growth. Statistics produced in 2012 and 2013 showed that digital marketing was
still growing. With the development of social media in the 2000s, such as
LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent
on digital electronics in daily lives. Therefore, they expected a seamless user
experience across different channels for searching product's information. The
change of customer behavior improved the diversification of marketing
technology. Digital marketing is also referred to as 'online marketing', 'internet
marketing' or 'web marketing'. The term digital marketing has grown in
popularity over time. In the USA online marketing is still a popular term. In Italy,
digital marketing is referred to as web marketing. Worldwide digital marketing
has become the most common term, especially after the year 2013.
Digital media growth was estimated at 4.5 trillion online ads served annually
with digital media spend at 48% growth in 2010. An increasing portion of
advertising stems from businesses employing Online Behavioral Advertising
(OBA) to tailor advertising for internet users, but OBA raises concern of
consumer privacy and data protection.
Channels of Digital Marketing
1. Website
The website is often the home to your digital marketing efforts. Brands and
organizations use websites to host content while using other mediums to
distribute it. Most of your digital marketing activities will link back to your
8. website, where an action is expected to take place, and the conversions are
tracked. For example, the download of a file, booking of a product or a service,
and so on.
2. Content Marketing
Content creation is the spine of your entire digital marketing strategy. Whether
you’ve got a documented content marketing strategy or not, you’re creating
content to inform, entertain, inspire, or persuade your buyers through other
channels. Some of the most common formats of content include text (blog posts),
videos, images, infographics, podcasts, slide decks, and eBooks.
3. Search Engine Optimization (SEO)
SEO acts as a jetpack for your content marketing efforts. SEO consists of on-
page and off-page activities to boost your website’s visibility in search engine
result pages (SERPs) for your preferred keywords. Earlier, SEO was primarily
text-based, but in recent years voice search has gained prominence as well, which
is why your SEO activities need to have a conversational approach.
4. Digital Advertising
Digital advertising is an umbrella term for various online advertising strategies.
The typical pricing/bidding strategies for digital advertising are cost-per-click
(CPC) and cost-per-mile (CPM), i.e., per thousand impressions. Common
formats of digital advertising are search engine marketing (SEM), display
advertising, native advertising, social media advertising, and programmatic
advertising.
5. Email Marketing
Email marketing is the process of maintaining a database of cold and warm
contacts and sending them email alerts about your brand, products and services.
9. It is an effective channel to communicate with your audience on an ongoing
basis. Email marketing is useful to build your subscriber base, onboard new
customers, retain existing ones, promote discounts and offers, and distribute
content.
6. Social Media Marketing
Social media marketing ensure you are present on the platforms your users are
spending the most time on. These include Facebook, Twitter, LinkedIn,
Snapchat, and Instagram, where you can distribute content through both –
organic and paid channels. Social media has also played a vital role in
propagating video marketing and the ephemeral content wave. It enables two-
way communication and your fans and followers can interact with you on your
content through likes, comments, direct messages, or by posting on your official
pages.
7. Affiliate Marketing
The concept of affiliate marketing is similar to commission-based sales.
Organizations provide custom links to their affiliates. Affiliates earn a specific
cut/commission every time someone buys through their custom link. Influence
marketing could be considered a modern and evolved spin-off of affiliate
marketing.
8. Mobile Marketing
The number of smartphone users across the world is expected to grow to 3.5
billion in 2020. To bank on this opportunity, brands connect with their users on
their smartphones through mobile apps, emails, mobile-friendly websites, and
social media. By connecting with users on the go, brands have been able to
optimize their marketing strategies and send timely messages.
10. 9. Online PR
Online Public Relations is a type of earned media. This is when a member of the
press (journalist or online publication) mentions your brand through their stories,
interviews, and so on. Product reviews by customers and bloggers and
Influencers mentioning your brand or products whether paid or organic also
contribute to your online PR.
10. Conversational AI
The rise of technologies such as artificial intelligence (AI) and machine learning
(ML) have paved the way for more evolved marketing strategies such as
conversational AI. As the adoption of voice search, chatbots, and digital
assistants becomes prevalent, conversational AI becomes vital to digital
marketing.
11. Web Analytics
Web analytics is the practice of collecting, measuring, analyzing, and reporting
data. This is commonly tracked through Google Analytics, but websites could
also build their analytical tools. The data collected could be quantitative or
qualitative. Web analytics helps marketers understand the sources of traffic,
what's working and what's not, the return on investments (ROI), and how they
can enhance their digital marketing efforts.
Examples of Digital Marketing
If you're looking for serious business growth, SEO, or search engine optimization
is the strategy for you. Why does it work? Simple! It targets the users that are
most likely to convert on your website, and takes them there. A custom SEO
campaign with WebEx targets on-page and off-page SEO, which includes things
11. like keyword research and content implementation, to help your most valuable
audience find you online.
Drive results with social media marketing services.
Almost 75 percent of people use social media when making a purchase decision.
It’s a critical touchpoint for shoppers in the business-to-consumer (B2C) and
business-to-business (B2B) industry, which is why companies invest in
professional social media services. With a client recommendation score that
exceeds the industry average by 488 percent, WebEx is a trusted choice for social
media marketing services. As your partner, we’ll help your business improve its
brand awareness, customer loyalty, revenue, and more.
PPC Management Services That Grow Businesses
PPC, or pay-per-click advertising, is one of the best ways to target your most
qualified audience. It allows you to reach them where they’re already looking,
and gain a leg up against competitors. WebEx can deliver a custom PPC
12. campaign to help you increase both conversions and revenue for your company
with our PPC management services.
13.
14. Here we can see clearly how digital marketing works, it starts advertising the
moment you search something on google, this is what also called as SEO
(search engine optimization) which helps to find and optimize the quality of a
website and through certain ways it start showing adds to that very person who
came to search.
These are my own examples as I have a keen interest in digital marketing so I
keep searching for it and keep looking for different courses and here what it is, I
just searched on google and within sometime I started getting these digital
marketing course adds on my Instagram feed.
Same goes for the college search that I did just to show how digital marketing
works and how advertisements appear at your feed.
16. Digital Marketing with Reference to Amazon
What are the steps Amazon is taking?
They are aggressively hiring. Amazon's Advertising division has a new HQ in
Manhattan as of late 2017. It leased 360,000 square feet and hired 2,000 people
for its advertising, Amazon Fashion, and AWS teams. Releasing new product
features on its advertising platforms. In January 2018 they released a long-
awaited feature to generate date-range reports on its AMS platform. While
Amazon's self-serve ad technology is still far behind the feature set of the
incumbents, it is continually releasing features to catch up and gain share.
What trends are they taking advantage of?
Amazon already captures 43% of e-commerce sales in the US and accounts for
almost 50% of all online product searches. Amazon is capitalizing on its existing
strength as a search engine & fulfilment provider by selling advertising space to
brands who want to catch consumers at the transactional end of the purchase
lifecycle.
Who does this matter to, and why?
Leaders, Marketers, and advertising professionals of consumer products brands
who currently use digital advertising to reach their target customers. Because
now there is another contender in the race. There is now another vehicle to reach
their customer and to do this profitably and directly at the time the consumer is
actually making a purchase decision - not just discovering or researching. Very
large brands with significant media budgets will find there is another option for
display advertising - their media buys can include Amazon's web properties and
devices like the Kindle. Even the Alexa voice assistant could support advertising
one day.
17. For those it matters to, what can/should they do?
Leaders, Marketers, and advertising professionals of consumer products brands
should be initiating their Amazon PPC strategies now. The more experience and
time these campaigns have, the better they perform and the more data there is to
interrogate. Advertisers should be using Amazon for end-of-funnel paid search
campaigns, but not at the expense of abandoning their Facebook and Google ad
campaigns. Those platforms are still powerful at awareness marketing and earlier
in the consumer purchase lifecycle.
Will Amazon's display advertising fit that gap eventually?
Potentially, but currently it is built for very large brands with a reported $100K
minimum spend. Amazon is disrupting the digital advertising landscape. Here's
what you need to know.
Brands want to shift ad spend to Amazon for a variety of reasons. One equity
analyst predicts Amazon will quadruple their advertising revenue by 2020. This
would take Amazon's estimated share of the digital advertising industry spend
from around 3.5 percent in 2016 to over 10 percent by 2020 based on eMarketer
estimates. Over 50% of all product searches start on Amazon, and many
consumers choose Amazon as their first website to scan for any purchase.
Amazon offers advertisers cheap, and efficient ad spend. In many instances,
consumer product brands find their Return on Advertising Spend (ROAS) to be
lower than on other paid search channels like Google and Facebook. Kiri Masters
founder and CEO of Bobsled Marketing, says that "several of our clients have
shifted significant advertising budget to Amazon due to the strong double-digit
conversion rates their products experience on Amazon when compared to the
lower single digit rates they get from AdWords, Google Shopping. "Amazon is at
the transactional end of the consumer purchase funnel. Once a customer knows
18. what they want to buy, Amazon helps consumers to validate their decision
through product detail content and user reviews. Amazon further removes
friction from the purchasing stage through their inbuilt fulfilment offer: free and
fast shipping and easy returns. By saving people effort and time and essentially
guaranteeing a good experience, Amazon's creates a fast path to purchase for
brands.
The above image shows the social media impact of amazon and how it creates its
presence on the social media.
Brief of Amazon
Amazon is known for its disruption of well-established industries through
technological innovation and mass scale. It is the world's largest online
marketplace, AI assistant provider, live-streaming platform and cloud computing
platform as measured by revenue and market capitalization. Amazon is the
largest Internet company by revenue in the world. It is the second largest private
employer in the United States and one of the world's most valuable companies.
Amazon was founded by Jeff Bezos in Bellevue, Washington, on July 5, 1994.
The company started as an online marketplace for books but expanded to sell
19. electronics, software, video games, apparel, furniture, food, toys, and jewellery.
In 2015, Amazon surpassed Walmart as the most valuable retailer in the United
States by market capitalization. In 2017, Amazon acquired Whole Foods Market
for US$13.4 billion, substantially increasing Amazon's footprint as a physical
retailer. In 2018, Bezos announced that its two-day delivery service, Amazon
Prime, had surpassed 100 million subscribers worldwide.
Amazon distributes downloads and streaming of video, music, and audiobooks
through its Prime Video, Amazon Music, Twitch, and Audible subsidiaries.
Amazon also has a publishing arm, Amazon Publishing, a film and television
studio, Amazon Studios, and a cloud computing subsidiary, Amazon Web
Services. It produces consumer electronics including Kindle e-readers, Fire
tablets, Fire TV, and Echo devices. In addition, Amazon acquisitions include
Ring, Twitch, Whole Foods Market, and IMDb. Among various controversies,
the company has been criticized for technological surveillance overreach, a
hyper-competitive and demanding work culture, tax avoidance, and anti-
competitive practices. Jeff Bezos founded Amazon in July 1994. He chose
Seattle because of technical talent as Microsoft is located there. In May 1997, the
organization went public. The company began selling music and videos in 1998,
at which time it began operations internationally by acquiring online sellers of
books in United Kingdom and Germany. The following year, the organization
also sold video games, consumer electronics, home-improvement items,
software, games, and toys in addition to other items. In 2002, the corporation
started Amazon Web Services (AWS), which provided data on Web site
popularity, Internet traffic patterns and other statistics for marketers and
developers. In 2006, the organization grew its AWS portfolio when Elastic
Compute Cloud (EC2), which rents computer processing power as well as
Simple Storage Service (S3), that rents data storage via the Internet, were made
20. available. That same year, the company started Fulfilment by Amazon which
managed the inventory of individuals and small companies selling their
belongings through the company internet site. In 2012, Amazon bought Kiva
Systems to automate its inventory-management business, purchasing Whole
Foods Market supermarket chain five years later in 2017.
Services and products
Amazon.com's product lines available at its website include several media
(books, DVDs, music CDs, videotapes and software), apparel, baby products,
consumer electronics, beauty products, gourmet food, groceries, health and
personal-care items, industrial & scientific supplies, kitchen items, jewellery,
watches, lawn and garden items, musical instruments, sporting goods, tools,
automotive items and toys & games.[citation needed] In August 2019, Amazon
applied to have a liquor store in San Francisco, CA as a means to ship beer and
alcohol within the city. Amazon has separate retail websites for some countries
and also offers international shipping of some of its products to certain other
countries. Amazon.com has a number of products and services available,
including:
Amazon Fresh
Amazon Prime
Amazon Web Services
Alexa
Appstore
Amazon Drive
Echo
22. On time delivery campaign by amazon through video display platform.
Starting new business campaigns through amazon, a video display advertisement.
23. Amazon Instagram story campaigns to keep the customer informed and aware
about the new products.
Customer relations of Amazon
Since its founding 22 years ago, Amazon has reached near mythic status for its
superior service and customer service strategy.
Says company founder and CEO Jeff Bezos: “I would define Amazon by our big
ideas, which are customer centricity, putting the customer at the centre of
everything we do, [and] invention. We like to pioneer, we like to explore, we like
to go down dark alleys and see what's on the other side.”
Now it’s time for you to leverage what Amazon has learned works – and doesn’t
– to take advantage of their top customer service and customer experience
strategies for your organization. And remember – no matter what industry or
business you’re in, you’re competing with Amazon’s customer experience in the
eyes of your customers anyhow – so you should consider adapting some these
practices for your brand.
24. Start everything with a core commitment to the customer.
Customer service strategy is in the DNA of Amazon. In fact, you could argue
that it is the DNA. Read the company’s vision/mission statement and you will
see the words: “to be earth’s most customer-centric company.” Bezos has said his
leadership decisions have many times fallen to these simple words. With a laser-
focus on customer experience and service as guiding strategic forces, it’s no
surprise that Amazon has risen to the top.
Build a corporate culture that knows how to listen.
Because CEO decisions aren’t enough, Amazon makes sure that people in the
company internalize the vision. Whether entry level or executive, many Amazon
employees have opportunities to attend two days of call-centre training. The
goal: get them to learn how to listen – not just talk – to customers. When you
listen, you understand. And through understanding, you can take the appropriate
steps to meet the needs of your customers.
Give your users the power of DIY service.
Amazon has an incredibly detailed yet easy-to-navigate help centre, which lets
you drill deep into a number of specific concerns. Under the hood, there are
thousands of articles, but the surface experience is streamlined, visually
appealing, and in sync with the website’s shopping experience where users
search by category or by specific need. With streamlined help and customer
service paths, shoppers save time and feel empowered as they find their own
solutions.
Nurture a community of fellow customer support.
Sometimes, it takes a village to solve a problem. Through hosting numerous
forums, Amazon has made it easy for shoppers to tap into the wisdom of the
25. crowd to get their customer support. The benefits are numerous. When customers
help one another, Amazon’s service representatives can handle customer requests
at a faster pace. And those users who do help one another get the satisfaction that
comes with knowing they are part of a community.
Make personal interactions an easy option.
If Amazon’s self-service FAQs or community forums can’t solve the problem,
customers have the option of reaching out to a real person. Callers get 24/7
support and are almost never put on hold. Amazon has also amazed with a free
customer support service called “Mayday.” Owners of Amazon Fire phones can
tap a “Mayday” button and get instantly connected via video to a tech advisor.
The user sees the advisor live while the advisor only sees what’s on the phone
screen. It’s yet another example of how important human interaction can be to
ensure quality customer service.
Help your buyer stay connected – wherever they are, whenever they want.
The tipping point has passed for mobile commerce as more than half of
customers now use their devices to make e-commerce purchases. Amazon’s
mobile-first approach has become an industry standard, an impressive feat given
the company’s vast array of products and categories. Streamlined and easy to
navigate, Amazon’s site provides smart categorization and search functionality.
With auto-fill, 1-click ordering, and other features, the shopping experience is
one of convenience — something critical for modern-day shoppers on the go.
Follow Amazon’s lead and meet your customer anywhere they are, as you build
loyalty and appreciation by always keeping mobile in mind.
Foster relationships between customers and brands.
Amazon also wins points for advocating for the consumer when there is a
problem with a vendor’s product or delivery process. In addition to this, the
26. company builds relationships between its shoppers and hosted brands. Last year
the company launched Amazon Exclusives, an initiative for entrepreneurs who
want to promote their story. In the spirit of a crowdfunding website, the videos
help shoppers feel more personally connected to the company and its products.
Make your customer needs the driver of innovation.
It’s important to remember that in 1994 when Amazon first started, the idea of
making a purchase through “the information superhighway” was still new.
Customers had to learn to trust the method of buying something online — a
challenge Bezos met largely because he placed such strong emphasis on
customer service. But books were never the end game for Amazon. Since then,
the company has obviously expanded into other products and services to meet its
shoppers’ content needs such as streaming and digital downloads. The company
has also created its own hardware such as the Kindle e-reader. The lesson here is
to never get comfortable with your success. Customer preferences are always
evolving and always will, so let their needs drive your innovation.
28. What is remarketing & retargeting
A mere 2% of people actually convert to becoming a sale the first time they land
on your webpage. This number might seem surprisingly low, but the truth is that
you really need to win people over long before they make the decision to choose
your company over others. You might be getting a lot of new incoming web
traffic, which is great, but you may not see those numbers directly translate to
sales. Sometimes, the best people to target are either those who have visited your
site more than once or have already digitally interacted with you in the past.
Retargeting and remarketing can allow you to reach the customers that are even
more likely to purchase with you than first-time visitors, and this can be an
extremely important strategy in your marketing efforts. While remarketing and
retargeting have similar goals, there are some important differences in terms of
strategy and who you are able to reach effectively. Let’s explore each
individually so that the differences become clear.
What is Retargeting?
Retargeting can have multiple approaches, but it most often refers to online ad
placement or display ads, which target users who have interacted with your site
in specific ways. Once a visitor enters your website, clicks on a product, or takes
a certain action that you want them to take, a cookie is set in their browser and
you can use this information to “retarget” them with ads based on their
interactions once they leave your site. These ads are placed by third parties, such
as the Google Display Network; allowing your ads to occur on other sites that
your visitors use regularly. Ultimately retargeting can be placed into two
categories: “on-site” and “off-site” events. Thus, there are different strategies you
can take depending on the kind interactions you want to target. Let’s look at
these a little closer.
29. Targeting “Off-Site” Interactions. This group of individuals has not previously
interacted with your site, yet they have similarities with your previous customers
and you are looking to add them to your sales funnel and get them on your site. If
you choose to target an individual based on their “off-site” interactions, you
could be looking at targeting their searches. In other cases, you might choose to
target individuals who search or interact with the web similarly to how previous
customers have. You can also target based on interactions with distributed
content (i.e., a Facebook page or an app) or with a partner site that is similar to
your own.
Targeting “On-Site” Interactions. This is the category most often associated with
retargeting because it involves targeting individuals who have already revisited
your site and have interacted with your products, services, or have taken some
other action but may not have completed the sale. With retargeting to those who
have had “on-site interactions” you can increase conversations and retain those
who have already expressed interest in your brand. Here are some of the ways
you can target to individuals who have partaken in onsite interactions:
Target based on a product that they interacted with. Based on how they found
your site (social media, a search, or other inbound events) Those on your email
list who have expressed interest in your brand but have not yet converted to a
purchase Ultimately retargeting campaigns show higher engagement than non-
retargeting campaigns do. Again, this goes back to the fact that it is a lot easier to
market and advertise to those who have expressed interest in your brand or
industry.
What is Remarketing?
This is where it gets a little confusing and there is some overlap in the industry.
Sometimes retargeting is referred to as “remarketing” (even though it actually is
30. remarketing). An example of this is Google’s Remarketing Tools, which are
really all retargeting tools in the classic sense. While this may be a little
confusing, just remember that remarketing and retargeting do share goals, and
that the terminology is not as important as the associated strategy.
That being said, remarketing is often about email campaigns that are able to re-
engage customers in their inbox. They use tactics like emailing a customer after
they abandon their shopping cart or add an item to their wish list. I haven’t
abandoned any shopping carts lately, but Shakeology still managed to remarket
to me because they knew that my one-month Shakeology plan was almost up. It
could also be an email related to the items that the customer searched for or
added as a “favourite” in some way. This kind of approach works well because
the potential customer already expressed interest in the product they added; they
were just not able to execute at the time they were on your site. As you’ve
gathered, remarking is email campaign focused, and is intended to increase
conversions for those who have already interacted with your site in a meaningful
way.
How it is done?
It’s not difficult to set up a retargeting campaign for your website. When you
create a campaign with a particular ad network, the network will provide you
with a small piece of code (called a pixel tag) to add to your website. Every time
a new user visits your site, the code will drop an anonymous browser cookie and
the user will be added to your retargeting list. When the same user visits another
site that hosts display or native ads from your ad network provider, the system
will serve your ad to this particular user. This will occur as long as you have an
active campaign running.
31. Now, here I searched for earplugs in the google search bar and then I opened this
site link here you see a dialogue box appears where it says accept our privacy
terms these are called cookies which collects the user data. In some websites they
do not ask for any permission there they just inform you that we are using
cookies in this website.
What are remarketing pixel tags?
Pixel tags are those small pieces of code on a webpage that enable websites to
place cookies. Cookies are ‘crumbs’ left by website visitors. Every visitor has a
unique yet anonymous ID, so their website activity can be tracked by their trail of
cookies. In remarketing, the ad server can access the visitor’s ID and save it to
the relevant remarketing lists.
What is a remarketing list?
A remarketing list is a list of website visitors who perform a certain action or on
your site. For example, a “Homepage” remarketing list comprises all the visitors
to your homepage over a specified period. As the visitor lands on your
32. homepage, their cookie is added to the remarketing list. Then, you can remarket
only to the list of people who visited your homepage. You can create all sorts of
remarketing lists, and tailor your ad messages to each list.
What are the Benefits of Remarketing?
Capitalize on lost website traffic
Target people who have already visited your site and shown interest in your
offering
Target audiences who are more likely to convert
Keep your brand at top of mind by strategically showing ads to interested
audiences
Affordable marketing tactic available on a range of platforms and channels
Suitable for every industry and vertical
Your website may be attracting lots of traffic, but the fact is, the average
conversion rate for first-time visitors is low. According to research on
ecommerce sites, the conversion rate is just 1.6 percent. What does this mean?
Although you’re getting the traffic, you’re not getting the sales. Remarketing is
your best option to capitalize on all that lost traffic.
Targeting people who have already shown an interest in your business is one of
the most effective ways to remind them to come back to your site. Retargeting
can be used in all verticals and industries, though it is obviously an important
tactic in ecommerce. Check out this success story of a European fashion retail
and ecommerce chain that saw a 66% increase in conversion rate by retargeting
their customers on the Outbrain network.
Where Can I Retarget My Customers?
33. There are a number of different platforms and channels that you can use for
remarketing. And here they are:
Simple display remarketing – The most simple and popular type of
remarketing. Just display an ad to people on other sites after they have
visited yours, on display ad networks like Google, Yahoo and Bing.
Native remarketing – Marketers can re-engage their website visitors with
valuable content, recommended across premium publishers in native ad
placements.
Search remarketing – Remarketing lists for search ads (RLSA) is a feature
that lets you customize your search ads campaign for people who have
previously visited your site.
Social media remarketing – Show your retargeting ads to people on social
media platforms like Facebook, Twitter and LinkedIn after they’ve visited
your website.
Remarketing is a great way to increase ROI on your ad spend. If your budget is
limited, or if you already feel you’ve paid enough for that first click, you can
experiment and finetune your approach for retargeting purposes.
Pro tip: Dig into your data and find out which devices, OS and even geo
locations bring you the highest conversion rate. Create remarketing campaigns
according to these segments, and see how they perform. You may well be able to
reduce your costs and increase your conversion rate, at the same time.
The reason why visitors to your website didn’t convert is something you can
never really know for sure. Maybe they became distracted and simply left.
Maybe they didn’t like the offer. Maybe the offer was outside of their budget
range. Maybe they are just browsing now, but plan to purchase in a few months.
34. Whatever the reason, retargeting/remarketing is a great way to keep your
business or brand at the front of their minds. Keep giving them reminders and
reasons to come back. Eventually, they might! Then you’ll be on your way to
generating more leads, conversions and sales for your business.
CASE STUDY
We can learn from their approach to digital marketing since they use digital
marketing efficiently across all customer communications touchpoints through
RACE marketing planning framework.
Reach- amazon’s initial business growth based on detail approach to SEO
and AdWords targeting millions of keywords.
Act- creating clear and simple experiences through testing and learning.
Convert- using personalization to make relevant recommendations and a
clear checkout process that many now imitate.
Engage- amazon’s customer centric culture delights customers and keeps
them coming back for more.
website doesn’t exist just to get views. But the vast majority of people who visit
your website leave without doing anything more than looking at your page. On
average, about 98% of website visitors leave without converting.
Some of them might come back on their own. But most of them are gone for
good—unless you leave with them. Retargeting is an advertising technique that
lets you advertise to past website visitors, after they’ve left your website.
Here’s how it works:
1. Someone looks at a bestselling product on your website.
2. They leave without buying anything.
35. 3. They visit other sites, where they see an ad for the product they saw on
your site.
If a person physically followed you out of a store to tell you more about their
products, it’d be super creepy. But retargeting is subtle enough that it feels more
coincidental—like when you see a commercial for a car and then start noticing
more of that particular model on the road.
People are constantly bombarded with ads they have no interest in. And nobody
likes that. Retargeting allows you to create more relevant ads, which is better for
you and the people who see them.
Even with an amazing website and an incredible product or service, most people
aren’t ready to pull the trigger after their first encounter with your brand.
Retargeting ensures that their first encounter won’t also be the last, allowing you
to:
Grow an email list
Increase traffic to your website
Sell more of your product
Secure more free trials, demos, or sales calls
Get more users for your software or app
Savvy digital advertisers know that the biggest return on investment comes from
the most relevant audience. Retargeting is one of the best ways for advertisers to
focus their efforts on the right people. If your audience has already engaged with
your website, it’s usually easier to invite them back than to win the interest of a
brand-new group of people.
What are the main retargeting platforms?
36. Obviously, for retargeting to work, your ads have to be where people actually
are. The Google Display Network lets your ads retarget people across more than
two million websites, reaching 90% of people on the Internet. It can also tap into
mobile apps. There are also over one billion people on Facebook, which
makes Facebook’s retargeting pixel another potent tool. These two companies are
advertising giants, but other platforms offer a wealth of inventory as
well. AdRoll boasts that the locations they advertise are the cream of the crop, so
you get the most from your ad spend. Each platform gives you different data
points to work with and unique ways to segment your audiences. But the
underlying principle is the same: people leave your website, and your ads leave
with them.
So here I tried to see my self what retargeting looks like and how amazon did this
as amazon is a platform where different companies put up their products, so I
searched for a lip crayon for myself and let’s see what happened next.
37. This is when I searched for the lip crayons for myself on amazon and I just saved
some in the cart but didn’t buy.
This is my Instagram story which shows me the lip crayons shade and features of
it with price. Instagram retargeting is the easiest way as compared to Facebook
and YouTube. Today people mostly use Instagram and that is why people are
starting their start-ups and business on Instagram. Adding Instagram to your
event marketing mix can help you reach more people, get more people to visit
your booth and increase engagement with your audience. By following the
hashtag of the conference, attendees are drawn to your Instagram shot and able to
locate your booth quicker. Brands on Instagram with over 100K followers have
grown by 163% in two years. 54% of brands promote their Instagram accounts
through custom tabs on Facebook. Engagement with brand posts on Instagram
are growing at a greater rate than brands are adopting the network.
38.
39. Review of The Case Study
Introduction
The case study shows how amazon and all the third party sell products to the
existing as well as the potential customers and I tried to show how they retarget a
customer and follow them till they make a purchase. This case study helps us to
understand that customer retaining is not easy and what all strategies can be
implemented by the company to maintain the name and loyalty of a brand.
Therefore, I feel my case analysis shows how various brands including amazon
try to retain the existing and gain the potential customers through retargeting or
remarketing.
Background
The relevancy of the analysis lies within the facts that I have described with
proofs of my own experience and of course these facts shows how retargeting
takes place and how it can affect the decision of an individual.
I have myself researched thoroughly for this case study and have worked on
searching products and then waited for the right time for the advertisements to
appear on my social media handles, so that I can use that as proofs for my case
analysis.
Evaluation of the case
I have majorly focused on the concept of retargeting and how does this happen
for anything we see on SERPs.
And I have myself witnessed the advertisements for the products I searched for in
the search bar. The thing I feel that there can be several more ways to make a
purchase rather than only advertising.
40. Proposed solution and changes
Well I feel that advertisement is not itself enough for the purchase, brands
should try to connect through the potential customer through emails,
through surveys, through providing offers and discounts on that particular
product.
I think this solution is needed because in my opinion the advertisement
which I see won’t make any difference to me because even though I see
them I am not enough persuaded to buy that product.
My personal experience has been very different for this concept as I do not
get persuaded easily to buy that very product unless and until the brand
make me feel special about the purchasing and what else they can offer to
me accept the product itself.
Recommendations
As I said above, I will recommend the brands to expand their advertising
strategy to make every purchase unique.
I have tried to give my reviews of the product I ordered from amazon but
they denied me to under some criteria and I don’t understand that.
Why there has to be some sort of eligibility criteria, I want this feature to be
changed by amazon.
41. CONCLUSION
I had a great experience building up this project for my own understanding and
learning and I feel I can work on such projects for more different topics. Well the
conclusion always states what have I learnt and what have I acknowledged from
this project so I will jot down the different points from my learning.
First, this whole project was based on retargeting/ remarketing and this
concept states the importance of customer retainment.
I learned the various ways through which retargeting is done and how can
we effect and attract the customers in different ways.
One thing I observed while making this, was some of the features that
amazon has and it can improvise that. I have stated that feature above and I
feel this thing can be changed.
There can be several different ways through which you can attract the
existing as well as potential customers, advertising is not the only way.
Emails, surveys, offers and discounts and various other tactics can help
retain the loyal customer.
I learned how SEO and cookies on different websites work and what are
their importance to gather customer information.
I feel social media influencing is the new way to retain a customer and
build brand loyalty, more and more people are on the internet today, and
they will like to see more on their feeds rather to visit the site in person.
This project helped me to learn and dive deeper into the concept of Digital
Marketing and SEO, they themselves are very wide concepts and need to be
understood in complete concentration and some practical guidance. I would love
to make more projects like this and learn the concepts of marketing in more
detail so that I can work on them when required.
42. REFERENCES
Chapter 1- what is digital marketing
https://en.wikipedia.org/wiki/Digital_marketing
Examples of digital marketing
https://www.webfx.com/blog/marketing/7-digital-marketing-examples-to-
inspire-your-campaigns/
Channels of digital marketing
https://www.greengeeks.com/blog/2019/05/30/11-digital-marketing-channels-
you-need-to-focus-on-today/
Chapter 2- Brief of Amazon, products & services of amazon
https://en.wikipedia.org/wiki/Amazon_(company)
Marketing campaigns of Amazon- https://www.youtube.com/
Chapter 3- what is remarketing & retargeting-
https://www.searchenginejournal.com/whats-difference-remarketing-
retargeting/186455/
How retargeting is done? Outbrain.com
Outcomes of remarketing- https://www.ironpaper.com/webintel/articles/benefits-
of-remarketing/
For case study research I used https://www.google.com/
https://www.amazon.in/ https://www.instagram.com/?hl=en
43. Report Analysis
I hereby acknowledge that this project work has been completed with my own
veracity and I have taken help from none. This project work took me 1 whole
week to complete and this was all supported from the real examples I quoted in
my project work.
The screenshots have been taken from my Instagram account and all the other
facts of the case were taken from YouTube, google and amazon.in.