The document discusses the state of social networks in Vietnam based on data from comScore. It finds that:
1) Social network usage has grown rapidly in Vietnam, with Zing Me reaching over half of social network users.
2) Social media users in Vietnam tend to be younger (15-24 years old) and are more "aspirational" in their online activities.
3) While non-Vietnamese social networks still have a presence, Vietnamese-based social networks like Zing Me are becoming increasingly popular among the country's youth.
This is part 1 of a long presentation about social media and marketing relationship.This presentation includes social media user reviews and advertising on social networks
This is part 1 of a long presentation about social media and marketing relationship.This presentation includes social media user reviews and advertising on social networks
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
Social Media for Customer Service Report 2013Liam Dowd
A 15-page intelligence report that delves into the area of social media for customer service. It contains analysis, insight and case studies including:
• Are you listening?
• Social CRM
• Making connections
• Future social care
• Practical tips
Isobar Belgium research: brands on Snapchat in BelgiumIsobar Belgium
This what brands do on Snapchat in Belgium:
The amount of Snapchat users in Belgium is estimated at 1 million and continues to grow. The application isn't more popular anywhere else than in our country (60% of 16-24yo's are using Snapchat).
It was about time to better understand how brands are using Snapchat in Belgium. In collaboration with Digimedia we setup a research in order gather more insights on brands first experiences on Snapchat. Beside experiences of brands that are active on Snapchat, we also researched brands that aren't present (yet) and their reasons why. Engagement and awareness are Snapchat main assets, while content creation & analytics are the main challenges.
Modern communication methods provide the education sector with the potential for unprecedented reach. But ... the school yard is a minefield of reputational threats, not the least those fuelled by unchecked social media. Here's how to win.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
Healthcare New Media Marketing Conference KeynoteShahid Shah
Keynote presentation by Shahid Shah and Joel Selzer delivered at the Healthcare New Media Conference in Chicago, June 14th 2010. This deck looks back on the impact social media has made across the patient and provider landscape, examining specific examples over the past year, and offers a vision of what the future may hold.
We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.
The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
Social Media for Customer Service Report 2013Liam Dowd
A 15-page intelligence report that delves into the area of social media for customer service. It contains analysis, insight and case studies including:
• Are you listening?
• Social CRM
• Making connections
• Future social care
• Practical tips
Isobar Belgium research: brands on Snapchat in BelgiumIsobar Belgium
This what brands do on Snapchat in Belgium:
The amount of Snapchat users in Belgium is estimated at 1 million and continues to grow. The application isn't more popular anywhere else than in our country (60% of 16-24yo's are using Snapchat).
It was about time to better understand how brands are using Snapchat in Belgium. In collaboration with Digimedia we setup a research in order gather more insights on brands first experiences on Snapchat. Beside experiences of brands that are active on Snapchat, we also researched brands that aren't present (yet) and their reasons why. Engagement and awareness are Snapchat main assets, while content creation & analytics are the main challenges.
Modern communication methods provide the education sector with the potential for unprecedented reach. But ... the school yard is a minefield of reputational threats, not the least those fuelled by unchecked social media. Here's how to win.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
Healthcare New Media Marketing Conference KeynoteShahid Shah
Keynote presentation by Shahid Shah and Joel Selzer delivered at the Healthcare New Media Conference in Chicago, June 14th 2010. This deck looks back on the impact social media has made across the patient and provider landscape, examining specific examples over the past year, and offers a vision of what the future may hold.
We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.
The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.
Vietnamese spend more on fashion, as their income increases. Let us take a look what brand Vietnamese recognize, as well as where they spend, how they get the information about fashion
It is always mentioned that the lifestyle between the south and north of Vietnam is different. This report illustrates the media consumption behavior and creative impression differences between south and north
Facebook & OrangeValley | People-based marketing in elke fase van de consumer...OrangeValley
Met ruim 1,5 miljard dagelijks actieve gebruikers wereldwijd is Facebook nog steeds een van de machtigste platformen. Ivo vertelt tijdens zijn sessie op het Digitale Transformatie event van OrangeValley hoe Facebook people based marketing faciliteert in elke fase van de consumer journey. Ook neemt hij ons mee in de rol van mobiel en video adoptie, Facebook’s full funnel, branding & performance KPI’s en de wereld ‘beyond’s Facebook’s feed’!
The 2013 Southeast Asia Digital Future in Focus, its report highlighting prevailing trends in web usage, online video, search, social media and e-commerce. Plus, a special country spotlight covers detailed digital media trends from Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
Key insights from the 2013 Southeast Asia Digital Future in Focus report include:
- More than 40 percent of global internet users are now based in Asia Pacific with an audience of 644 million. Southeast Asian markets account for approximately 10 percent of the Asia Pacific internet population.
- With 16.1 million monthly internet users, Vietnam now has the largest online population in Southeast Asia.
- Internet users in Vietnam and Thailand, driven in part by their younger skewing populations, spend the greatest amount of time online in the region.
- Multi-platform device usage in Southeast Asia varies significantly by time of day. Desktop internet usage dominates during work hours, while mobile phones and tablets are relatively more popular during the evening hours.
- Facebook continues to be the number one social network across markets in Southeast Asia. The region boasts 3 of Facebook’s top 15 markets ranked by market penetration.
- Twitter, LinkedIn and Tumblr are also gaining popularity in the region as the Social Networking category captures the largest percentage of consumers’ time in the region.
- YouTube ranked as the top Entertainment website in each of the Southeast Asian markets.
Source: Comscore
Time Universal xin được giới thiệu đến các bạn báo cáo Asia Digital Future in Focus 2013 từ ComScore. Đây là một bản báo cáo bổ ích cho các marketers đặc biệt là các bạn đang làm việc trong lĩnh vực Digital Marketing.
Dưới đây là một số keynote về Việt Nam:
- Nam giới dành nhiều thời gian cho Internet hơn nữ giới.
- Thời gian online trên smartphone chủ yếu từ 6AM - 8AM, trên tablets từ 10PM - 1AM, còn lại là PC thống trị.
- 88% web users tại Việt Nam vào các trang Social Networkings và dànhh ra 15 phút để xem hình ảnh.
- Facebook reach hơn 75mil trong khi đó Zing Me là 32.9 mil và KenhSinhVien là 10.2 mil => Việt Nam là nước duy nhất tại khu vực ĐNA có các local SNs vẫn phát triển tốt.
- Trung bình, người Việt Nam dành ra 194 phút để đọc tin tức. VNexpress vẫn dẫn đầu với hơn 8 mil unique visitors.
- Blog vẫn phát triển tốt tại Việt Nam và trung bình một web user dành ra 15.6 phút để đọc blog.
- Youtube tại Việt Nam đã có hơn 11.1 mil unique visitors. Lượt xem các thông tin giải trí trên TV là thấp nhất trong danh mục phân loại.
- 15.3 mil unique search tại Việt Nam.
Như vậy có thể nói, người Việt Nam thích vào web để giải trí, tìm kiếm thông tin, đọc báo và truy cập mạng xã hội.
Southeast Asia Digital Future in Focus 2013 - ComScoreTrần Ngọc Chính
Báo cáo từ ComScore - Southeast Asia Digital Future in Focus 2013. Báo cáo hữu ích cho người làm Digital Marketing.
Dưới đây là một số keynote về Việt Nam:
- Nam giới dành nhiều thời gian cho Internet hơn nữ giới.
- Thời gian online trên smartphone chủ yếu từ 6AM - 8AM, trên tablets từ 10PM - 1AM, còn lại là PC thống trị.
- 88% web users tại Việt Nam vào các trang Social Networkings và dànhh ra 15 phút để xem hình ảnh.
- Facebook reach hơn 75mil trong khi đó Zing Me là 32.9 mil và KenhSinhVien là 10.2 mil => Việt Nam là nước duy nhất tại khu vực ĐNA có các local SNs vẫn phát triển tốt.
- Trung bình, người Việt Nam dành ra 194 phút để đọc tin tức. VNexpress vẫn dẫn đầu với hơn 8 mil unique visitors.
- Blog vẫn phát triển tốt tại Việt Nam và trung bình một web user dành ra 15.6 phút để đọc blog.
- Youtube tại Việt Nam đã có hơn 11.1 mil unique visitors. Lượt xem các thông tin giải trí trên TV là thấp nhất trong danh mục phân loại.
- 15.3 mil unique search tại Việt Nam.
Như vậy có thể nói, người Việt Nam thích vào web để giải trí, tìm kiếm thông tin, đọc báo và truy cập mạng xã hội.
Mary Meeker Internet Trends Report for 2019Eric Johnson
Mary Meeker Internet Trends Report for 2019 - Mary Meeker has been a leading analyst and guru for all things internet business for many years. This report outline's Ms Meeker's review of trends for the year 2019. Topics include:
1) Users
2) E-Commerce + Advertising
3) Usage...
4) Freemium Business Models
5) Data Growth
6) ...Usage
7) Work
8) Education
9) Immigration + USA Inc.
10) Healthcare
11) China (Provided by Hillhouse Capital)
A indústria digital no Brasil em 2011 teve um ano de destaque inspirado por inovação e novas tecnologias, acompanhado pela rápida evolução dos hábitos de consumo. Nesse panorama de evolução contínua, as estratégias digitais eficientes requerem não somente análise do ambiente atual, mas também tendências que moldam o futuro dos consumidores.
Participe do webinar para entender os princiais insights do mercado digital brasileiro para 2012 e como as tendências nas redes sociais, buscas, video online, publicidade digital, compras online e celulares / tablets estão definindo o mercado atual e o que essas tendências significam para este ano.
Similar to Bao cao-tong-quan-internet-vietnam-2011 (20)
Khóa học Facebook ads - Quảng cáo Facebook marketing - Xem nội dung chi tiếtVinalink Media JSC
Xem nội dung chi tiết và giá của Khóa học Facebook ads - Quảng cáo Facebook marketing - Xem nội dung chi tiết của Khóa học facebook marketing tại Vinalink Academy
Đây là khóa học chuyên sâu về FB và là khóa học trứ danh đầu tiên tại Việt nam. Vinalink là đơn vị sáng tạo ra khóa học này tại VN
Khóa học Copywrite - Content Marketing - Sáng tạo nội dung 3CVinalink Media JSC
Khóa học Copywrite - Content Marketing - Sáng tạo nội dung 3C
Creative - Copywriting - Content marketing của Vinalink trứ danh nơi sáng tạo đầu tiên ra khóa học là nền tảng cho mọi hoạt động về marketing hiện nay.
Khóa học do Vinalink khai giảng từ tháng 3/2014 tại Hanoi và HCM
Đào tạo Inhouse Marketing - By Vinalink Academy - Đào tạo Digital marketing, Facebook marketing, SEO, Content Marketing cho các Doanh nghiệp www.vinalink.edu.vn
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
1. The State of Social Networks in Vietnam Social Network: The Open Platform Conference New World Hotel, Ho Chi Minh City, 27 August 2011 Joe Nguyen Vice President, SEA & India | comScore, Inc. ( NASDAQ:SCOR) hp+65 9478 2100 | emailjnguyen@comscore.com
2. comScore is a Global Leader in Measuring the Digital World V0910
3. 3 Major Media Publications Turn to comScore Every Day comScore experts/information cited over 70 times a day!
4. comScore Digital Business Analytics Audience Measurement Web Analytics Vertical Market Solutions Social Analytics User Analytics Copy Testing Campaign Verification Ad Effectiveness Cross Media Advertising Analytics Unified Digital Measurement™ Mobile Audience Measurement Network Analytics & Optimization Customer Experience & Retention Management Mobile Analytics V0411
5. comScore’s Innovative Approach Revolutionizes Measurement PERSON-Centric Panel with SITE-Census Measurement 2 Million Person Panel 360°View of Person Behavior PAGE TAGS PANEL Unified Digital Measurement™ (UDM) Patent-Pending Methodology V0910
7. The State of the Internet In South East Asia & Vietnam
8. Asia Continues Audience Growth Dec 2009 Dec 2010 Worldwide Online Population (Millions) Growth is flat in North America, European growth mostly driven by Russia 30 million new Internet users were added in the Asia Pacific Region over the past year High percentage growth continues in MidEast/Africa and Latin America +8% December 2009 December 2010 +6% +8% +3% +32% +15% Internet Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix, December 2009 and December 2010
9.
10. 15-34 Year Olds Spend More Time Online; Difference Varies by Country In each country, 15-34 year olds spend more time online on average Young people in Hong Kong and Singapore spend proportionally much more time online than older web users there; young web users in Indonesia spend almost the same amount of time online as their elders Average Hours Spent Online Internet Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix, December 2010
11.
12. Philippines, Malaysia, and Indonesia have highest reach, driven almost exclusively by FacebookGrowth in Reach: Social Networks Internet Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix (Panel Only), December 2009 and December 2010
13. Social Networking spurs Photos Category Growth in Vietnam, Malaysia, Philippines Sharing photos is becoming a key component of the Social Networking experience. The high growth in this category in almost every country is being driven by Facebook Photos Ubiquity of digital cameras and cell phone cameras, coupled with large youth populations, also contribute to growth in this category Growth in Reach: Photo Sites Internet Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix (Panel Only), December 2009 and December 2010
14. A Clear Appetite for Multimedia in Southeast Asia With the exception of Indonesia, visiting to Multimedia sites from these countries outpace the global average Even in countries where high-bandwidth connections are less common, e.g. the Philippines and Vietnam, there is clearly high demand for multimedia content Growth in Reach: Multimedia Sites Internet Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix (Panel Only), December 2009 and December 2010
15. Instant Messengers, News are Key Categories in Vietnam Key Categories Reach in Vietnam vs WW Average Index: 128 Index: 107 100 149 Index: 129 143 124 103 136 206 154 109 108 108 89 97 117 83 100 85 81 105 91 91 94 93 88 112 91 102 Internet Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix (Panel Only), December 2010
16. Top Web Properties in Vietnam Internet Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix Key Measures Vietnam, July 2011 102
18. Philippines is the Top Facebook Market In the World Facebook.com Top 15 Markets by % Reach The Philippines, Malaysia and Indonesia are among the top 15 countries with the highest Facebook penetration Though Photo and IM usage is also above average in the Philippines, FB is the most common touchpoint for web users there: FB is the #1 site there, and average usage is 7 hours per user Internet Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix, January 2011
19.
20. So What Does Vietnam’s Social Scene Look Like Today?
21. Social Networking Sites Continue to Grow in Vietnam Internet Audience 15+ accessing Internet from Home or Work Source: comScoreSegment Metrix Vietnam, July 2011
22. Top Categories Visited by Vietnamese Internet Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix Key Measures Vietnam, July 2011 102
23. Social Networking Sites Continue to Grow in Vietnam Internet Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix Key Measures Vietnam, July 2011
24. Non-Vietnamese Social Networks are still hanging on Internet Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix Media Trend Vietnam, July 2011
25. Social Media Users Tend to be Young Internet Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix Demographic Vietnam, July 2011
26. Zing Me’s Users Tend to be Young Internet Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix Demographic Vietnam, July 2011
27. Facebook’s Users Tend to be Young Internet Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix Demographic Vietnam, July 2011
28. What Do These Young Social Networks Tend To Do Online? Internet Audience 15+ accessing Internet from Home or Work Source: comScoreMedia Metrix Cross Visiting Vietnam, July 2011
29. In Summary… 1) Internet users continues to grow in Vietnam, and News/Information, Search, Instant Messenger, and Social Networks usage are higher than the WW average 2) Social Media has been growing rapidly in Vietnam with Zing Me reaching over half of the SN users 3) Social Media Users in Vietnam tend to be younger 15-24 year olds, and they are “aspirational”. Thank You!
30. The State of Social Networks in Vietnam Social Network: The Open Platform Conference New World Hotel, Ho Chi Minh City, 27 August 2011 Joe Nguyen Vice President, SEA & India | comScore, Inc. ( NASDAQ:SCOR) hp+65 9478 2100 | emailjnguyen@comscore.com
Editor's Notes
Updated for Dec 2010Growth of internet users in North America with just over 5million additional users in 2010. Europe adds 25 million users mostly in Russia.Asia Pacific adds 30 millions users The highest growth rate comes from Latin America and Middle East which combined adds 42 millions users to a relatively low base.
Unsurprisingly, when we look at the demographic composition of the Internet audiences in these markets, emerging markets definitely tend to skew much younger than the global average. In Indonesia, web users 15-35 make up 72% of the audience, compared to 53% of the global average. Vietnam and Phillipines with between 60%-70% of the general population below 30 years of age reflects the composition of internet users shown. In contrast, Hong Kong and Singapore, where Internet penetration is high and the population is more balanced, the same age group comprises only 41 and 45 percent, respectively.
When we break the time consumption down by the younger (below 35) and older (35 and above) populations, we see how each market differs.Young people in Hong Kong and Singapore and Vietnam spend proportionally much more time online than older web users there; young web users in Indonesia, Philippines and Malaysia spend almost the same amount of time online as their elders. For these latter markets, this statistic speaks to the share computer usage at home where everyone must be fighting for their timeslot.
Social Network has grown very well in these markets. This led by Facebook, but also includes linkedin, friendster (yes they are still around), wretch.cc, and Zing.Vietnam shows the highest year over year growth in reach, but penetration there is still much lower than in other countries in the region. It looks like facebook is no longer blocked in this market as it had been up to the early part of 2010.Hong Kong and Malaysia both record decent growth, and hongkong looks like there is still more room to grow.
Sharing photos is big on Social Networks. Twitter apps and foursquares apps now allow you to take a picture along with your tweet or checkin. Of course your tweets and checkin are automatically posted on… where else.. Facebook. Hence Facebook photos gets a lot of traffic in terms of people and page views.Digital cameras are now dropping below US$100 and almost all cell phones come with a decent camera so that you really can take a picture any time of the day or night. We have also seen that young people are more willing to share and post pictures up without caring or any concern about privacy.
Ok so stepping back from the money and transaction side of things, we now look at the fun side of the web.The Entertainment – Multimedia category has seen increases in these markets above the global average.This category contains Sites that contain video clips, audio clips or some other kind of interactive media such as shockwave/ flash etc. Examples: Youtube.com, WindowsMedia, Veoh.comWith the exception of Indonesia, more people in south east asia have been tuning into youtube and similar sites. This includes vietnam and indonesia where broadband connections are less prevalent.Interestingly, the china-based sites tudou and youku have both seen increases in Hong Kong, Malaysia and Singapore where the chinese speaking population is relatively high.
In Vietnam, News sites indexes very high. Community also indexes high because this category is loaded with many local sites offering content from Family and Parenting to Fashion and Style. Instant Messenger is still the one of the primary modes of online communication and thrives in Vietnam unlike other markets around the world.
Now let’s dive into the content categories consumed by internet users in South East Asia
In South East Asia, everybody loves facebook. Facebook easily ranks in the top 5 web properties in all these markets.In the Malaysia and Indonesia, facebook is the number 2 web property visited by web users. In the Philippines, Facebook has dethroned Google Sites to the number 1 spot. In December, Facebook accounts for 41% of all pages consumed by Philippinos and 39% of the online time spent!After Facebook, next property is Google Properties, and even including YouTube minutes, Google average usage is only about 2 hours/visitorThere’s been various reports that Indonesia has the largest number of facebook users in the world next to the US. This may be possible if you take into account usage from internet cafes and mobile, but actual statistics on these devices are very hard to come by.
But let’s take a look at the other fast growing social network – twitter.Indonesia is the number 4 market for twitter in term of reach of the market’s internet population. While our reports here shows usage on home and work PCs, we know that most users Tweet from their mobiles. So indonesia beats out Philippines and Singapore in South East Asia in terms of reach and of absolute users of Twitter.
Now let’s dive into the content categories consumed by internet users in South East Asia
Nhacuatui.com is in Entertainment Category
Aspirational because they are looking at career sites, luxury,travel, automotive, telecoms, etc.