Project TiệmTạpHóa aims to create an online marketplace similar to Groupon to help local businesses in Vietnam connect with customers online. While 24 million people in Vietnam use the internet, online shopping is still growing and many local businesses do not have an online presence. The project would help businesses reduce costs through online marketing and promotions while giving customers a convenient way to find deals. Challenges include getting people and businesses who are not used to online shopping to participate. The project would use digital marketing techniques like websites, email, social media and search engine optimization to promote deals and drive customers to local businesses.

1. Project TiệmTạpHóaPresenter: VÕ GIA LINHKent International CollegeADP1 - Advanced Diploma of IT

2. OVERVIEW Project TiệmTạpHóa

3. Overview ProjectOn the list of 195 countries has most people use the internet on the world, Vietnam is ranked no.21and has over 24 millions people are using the internet. (data in 2010) Percentage of population using the internet under the water. The number of business really care to develop their brand in the internet is not much

4. Overview ProjectWhen Vietnam join to WTO, we have strong economic development and have life better. So that shopping habits (shopping at supermarkets, trade centers, shops dedicated ...) of Vietnam increased from 9% (2005) to 24% in 2010.Besides that, Vietnamese people often use the internet at work for personal.According to the survey showed that shopping online growth of 12%, online Banking is becoming popular with the growth rate from 7% to 11% and the number of buyers buy on the bit website, shopping website has increased more than 40%

6. SWOT ANALYTICSProject GROUPON

7. SWOT Analytics Chart

8. SWOT Analytics ChartNot all people would use the internet especially housewives

9. Buyers are difficult to check the quality of products which they want to buy

10. Same model with another website

11. Reduce cost of sales, marketing and product prices will be cheaper.

12. Through the Internet to help customers save time and transportation costs. Closer to office workers and busy people.

13. Help customers easily search for products and easy contact.

14. Model easily stolen

15. Not enough products to provide