This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published works for GSMI, a west-coast based conference organizer.
Company Profile Krona Indonesia - Digital marketing agency that helps brands, businesses and entrepreneurs increase their revenue through online media.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Company Profile Krona Indonesia - Digital marketing agency that helps brands, businesses and entrepreneurs increase their revenue through online media.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
Disclaimer:
This slide is heavily inspired by Bud Caddell’s Digital Strategy 101.
I made this to practice my slide-making skills while trying to summarize the most basic understanding about digital strategy, insights and target audience.
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
This report highlights major trends worth taking into consideration in order to understand today’s digital market and get a sense of how the industry will evolve in the future.
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
It’s no secret that marketers go to bed every night, dreaming of endless warm leads to pass to sales. We’re all email geeks at heart, but how can you turn those dreams into a reality? CommuniGator are at it again, join us for this webinar to learn our own tried and tested tricks for increasing your sales-ready leads (how nice are we)!
Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities.
In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community.
About The MO Pros
In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance.
About OpsStars
OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development.
Subjects include:
- The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand
- Branded Community Guides: Ways that you and your business can contribute to great communities
- Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community
The 8th edition of the Social Media Monitoring (SMM) Tools and Services report provides a detailed overview of the SMM tools and services market created through elaborated research and profiling of one hundred seventy three (173) social media tools and services worldwide (social media listening tools, social media monitoring tools, social media management tools, social intelligence tools, social analytics, social media marketing tools, social customer care tools, and social suites), including detailed overview of key product features, product applications, product screenshots, pricing and client information, and product comparison based on the key product features, pricing, and client information.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
Marketing Creativity 1.0 (ADC-3342-A) with Charlie Rosner
http://www.schoolofvisualarts.edu/ceCourseFinder/app?sDay=0&sTime=0&sLoc=&sDept=&sCourse=&sInstructor=rosner&sKeyword=
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicked off in 2015 with its third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix and focusing on making money in the hot mobile media landscape.
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
Disclaimer:
This slide is heavily inspired by Bud Caddell’s Digital Strategy 101.
I made this to practice my slide-making skills while trying to summarize the most basic understanding about digital strategy, insights and target audience.
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
This report highlights major trends worth taking into consideration in order to understand today’s digital market and get a sense of how the industry will evolve in the future.
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
It’s no secret that marketers go to bed every night, dreaming of endless warm leads to pass to sales. We’re all email geeks at heart, but how can you turn those dreams into a reality? CommuniGator are at it again, join us for this webinar to learn our own tried and tested tricks for increasing your sales-ready leads (how nice are we)!
Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities.
In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community.
About The MO Pros
In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance.
About OpsStars
OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development.
Subjects include:
- The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand
- Branded Community Guides: Ways that you and your business can contribute to great communities
- Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community
The 8th edition of the Social Media Monitoring (SMM) Tools and Services report provides a detailed overview of the SMM tools and services market created through elaborated research and profiling of one hundred seventy three (173) social media tools and services worldwide (social media listening tools, social media monitoring tools, social media management tools, social intelligence tools, social analytics, social media marketing tools, social customer care tools, and social suites), including detailed overview of key product features, product applications, product screenshots, pricing and client information, and product comparison based on the key product features, pricing, and client information.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
In 2009, the IAB (Internet Advertising Bureau) predicted that internet advertising – just one small part of a digital strategy - would
overtake TV advertising by the end of the year. This was inaccurate – according to the IAB’s own figures, internet ad spend
outstripped TV ad spend a good three months before the end of 2009. The UK is now the world’s first major economy to spend
more on online advertising than on TV – currently, the internet takes 23% of all advertising spend, compared with 21.9% for TV.
And, according to analysis by business consultants Price Waterhouse Coopers, over the last 12 months most digital media
categories grew by more than originally forecast, despite a challenging economic climate which frequently had a devastating
effect on other, more traditional marketing activities. Digital is clearly still the fastest growing area of marketing, customer
retention and engagement. Inevitably, digital channels and engagement through digital channels are now not only an expected
part of audience experience when connecting with a brand - they are often at the core of an audience member’s engagement
with a brand. Audience expectation has increased to such a level when considering brand engagement that:
• it is no longer acceptable for a brand to wait for the audience to visit
• brands must actively communicate to prosper
• positive engagement snowballs, arrogance creates stagnancy
Marketing Creativity 1.0 (ADC-3342-A) with Charlie Rosner
http://www.schoolofvisualarts.edu/ceCourseFinder/app?sDay=0&sTime=0&sLoc=&sDept=&sCourse=&sInstructor=rosner&sKeyword=
Marketo - The definitive guide to digital advertisingDuy, Vo Hoang
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
Apps and Ads – The mobile app economy is a maturing ecosystem, and top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that engage consumers in the mobile moment.
The Mobile Media Summit kicked off in 2015 with its third annual event in San Francisco. This year’s theme is “Apps and Ads” where top brands and agencies discuss how they are using apps in the marketing mix and focusing on making money in the hot mobile media landscape.
Everyone is talking about Mobile phone and mobile devices, and their impact on our businesses.
Some basics on how we need to respond to our customers' increased usage of Mobile devices.
Please feel free to share your thoughts, comments and questions.
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
Executive Programme in Digital Marketing & Social Media and Social media Anal...Harvish Varshan
Greetings!!
Executive Programme in Digital Marketing & Social Media Analytics from Indian Institute of Management Lucknow
Digital marketing and social media play a vital role in increasing marketing success by developing effective targeting, affordability, retargeting, and real time response. Firms can assess multiple attributes of the customers and make more effective strategic moves.
EPDMSMA offers learning modules in different sub-domains of the entire Digital Marketing sphere, which will provide a perfect learning platform for professionals interested in exploring and leveraging the power of digital marketing and social media.
Programme Highlights:
👉 Contextually designed 9-month
programme for working
👉 Learning-by-doing as
dominant pedagogy
👉 Campus immersion
module of 2 days
👉 IIM Lucknow Executive
Alumni status professionals
Course Duration:
👉 9 months | 114 hours online & 12 hours on-campus
Course Schedule (Online):
👉 Frequency: 3 hours per week
Sunday Sessions: 9:30 a.m. to 12:30 p.m. IST
Cane + Opium Furniture Pieces of DistinctionLinda Modica
Eclectic antique and reproduction furniture for sale by owner (private collection). Explore these individual , hand-selected pieces to create focal points to your well-appointed interiors.
A graphic design representation for the love of one wonderful and special, but naughty male iguana named Paco. Graphic design elements include a venn diagram, dimensional pie chart (info graphic), mock-advert, mock propaganda poster design, mock instagram and pinterest design.
Identity creation and graphic design for Cannabis Conferences in Denver, Colorado and New York, New York. Brochures, signage, truss coverage, sponsor passport, tote bags and post cards.
Investment Banking & Financial Corporate Brand & Identity // Linda C. ModicaLinda Modica
Select brand and identity projects for a New York City-based consulting firm that specializes in structured finance, investment banking and investment management.
BUSINESS CARDS > portfolio // Linda C. ModicaLinda Modica
This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected business cards from the financial, conference, Japanese tourism and children's book industries.
SMALL // MEDIUM BUSINESS + NON-PROFIT > portfolio // Linda C. ModicaLinda Modica
This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published work for the Graphic Artists Guild of New York, Selina Alko author & illustrator and Shinkageryu Hyoho Kenjutsu studio.
FINANCIAL & CORPORATE COLLATERAL > portfolio // Linda C. ModicaLinda Modica
This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published works for GSMI, IMN (Information Management Network) and Black Swan Consulting Group.
PHARMACEUTICAL CONFERENCES > portfolio // Linda C. ModicaLinda Modica
This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published works for ExL Pharma and GSMI, conference organizers.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Top Israeli Products and Brands - Plan it israel.pdf
SOCIAL MEDIA // DIGITAL & MOBILE MARKETING > portfolio // Linda C. Modica
1. SOCIAL MEDIA
Mob
DIGITAL // MOBILE
MarkE
SOCIAL MEDIA
STRATEGIES
MARKETING
StratEgIES
SOCIAL MEDIA
STRATEGIES
Mobile Marketing: The
February 11-13, 2014 • Marines’ Memo
Blogger’s Guide
INDUSTRY
REPORT
#SMSsummit
New For 201
Register By September 20, 2013 and Save $600!
02
Welcome Letter for New Writers
Social Media3
03
About GSMI and the SMSS Blog
Brought to you by
04
and the Social Media Strategies Summit
Why Write for GSMI?
StrategieS SuMMit
05
conference collateral // graphic design
Targeted Topics
06
#SMSsummit
SMSS Blog Goals
07
Directions for Publishing
Full Days
of Learning
& Networking
6
Dedicated
Summit
Tracks
Pr
Int
W
08
Requirements for Posts
09
ia Marketing Skills
Master Key Social Med iness Goals
ch Your Bus
to Rea
Submitting Ideas and Finished Posts
10
Expectations for Writers
11
Resources for Writing
Media Strategies Summit
Social
Conference brochure
6 Social Media Strategies
Industry Report
Interactive PDF
portfolio
3
SMSS San Francisco 2013
Media Strategies Summit
Social
Conference brochure + signage
+ lanyard name badge
7 Social Media Strategies
Bloggers Guide
Interactive PDF
Linda C. Modica
Art Director | Brand Specialist | Graphic Designer
4 Digital Marketing
Strategies Summit
Custom vector illustration
Media Strategies Summit
Social
Bally’s Las Vegas
Hotel and Casino
5
#SMSsummit
Mobile
Marketing
Strategies Summit
Conference brochure
Case studies from leading brands:
8 SMSS Las Vegas 2014
8
12
Las Vegas, NV
8 Dedicated Tracks Including:
Content Strategy, Marketing
Sales Strategy, Building a Social
Business, Engagement Strategies
and more!
Case Studies from Top Brands
Industry Leaders
12 Interactive Pre-Summit
Workshops and Over
40 Learning Sessions
Register Today!
At
K
fro
Register by January 17th and save $200!
www.mobilemarketingstrategiessummit
+ typography driven design
www.socialmediastrategiessummit.com
Conference brochure +
Infographic
Case Studies
2014
2014
Contact Information
2 SMSS Amsterdam 2014
Strategies
from
February 4-6 Top Brands
for Wearables
14
SMSS
Vegas
You Will Learn To:
• Build a Cohesive Social Strategy to Reach Your Business Goals
• Monitor, Measure, and Report Your Company’s Analytics
• Increase Consumer Engagement Across Social Channels
• Adapt Your Organization to the New Social Customer Service
• Use Social to Generate Leads and Convert Your Customers
• Integrate Original, Engaging and Adaptive Content into Your Marketing Plan
www.socialmediastrategiessummit.com | 888.409.4418
2. Social Media Strategies Summit - Amsterdam 2014
C
onference brochure + Infographic
2
Instagram inspired colorization of historical Amsterdam.
Stock image with filter alteration.
A4, PDF for electronic distribution.
3. Social Media Strategies Summit - San Francisco - 2013
Conference brochure + Conference collateral
Abstract and circular San Francisco skyline (stock image)
3
Brochure - 8.5 x 11 PDF for electronic distribution
Name badge and lanyard design
Conference signage 33 x 78.625
4. Digital Marketing Super Summit 2014
C
onference brochure + Custom “dashboard” illustration
8.5 x 11 PDF for electronic distribution.
Vector based custom illustration.
4
5. MobIlE
Mobile Marketing StrategieS SuMMit
#MMSS
Facebook.com/gsmiweb
BLog:
http:// socialmediastrategiessummit.com/blog/
Why Mobile Marketing?
2014
91% of all U.S. citizens have their mobile
device within reach 24/7 (Source: Morgan Stanley)
91%
MarkEtIng
Mobile internet usage is projected to
overtake desktop internet usage by 2014
(Source: Microsoft tag)
75% of mobile users are using their mobile
device for shopping (Source: nielsen)
70% of all mobile searches
result in action within 1 hour
(Source: Mobile Marketer)
75%
StratEgIES SuMMIt
25% of international media and
marketing executives see mobile
as the most disruptive force in their
industry (Source: adMedia partners, 2013)
25%
9 out of 10 mobile phone searches result in a purchase or visit
Mobile Marketing: The Path to Engagement
(Source: nielsen)
Within 5 years, half of today’s smartphone users will
be using mobile wallets as their preferred payments method
2017
2016
2015
2014
2013
3 | RegisteR today!
$
$
(Source: Carlisle gallagher Consulting group, 2012)
February 11-13, 2014 • Marines’ Memorial Club Hotel • San Francisco, CA
New For 2014!
@gsmionline
$
888.409.4418 www.mobilemarketingstrategiessummit.com or www.gsmiweb.com
Craft
of Learning
Networking
6
Dedicated
Summit
Tracks
6
Pre-Summit
Interactive
Workshops
Mobile Marketing Strategies Summit 2014
MaXIMIZE
Conference brochure + Infographic
DEtErMInE
3
Full Days
a Strategic Approach
to Mobile
Type driven cover concept that utilizes all negative spacing.
Subtle color palette draws focus on the important content.
8.5 x 11 PDF for electronic distribution.
Mobile Marketing for
Your Organization
Measures, Metrics,
Analytics for Mobile ROI
Strategies
for Wearables
Case Studies
from Top Brands
Keynotes
from Thought
Leaders
apply
Strategies Tactics
from Top Brands
Register by January 17th and save $200!
www.mobilemarketingstrategiessummit.com | 888.409.4418
#MMSS
| www.gsmiweb.com
Mobile Marketing StrategieS SuMMit
#MMSS
@gsmionline
Facebook.com/gsmiweb
BLog:
http:// socialmediastrategiessummit.com/blog/
#MMSS
ANALYTICS
ENgAgEMENT
Scores of companies have already
developed a mobile strategy. The
good news is: you can learn from
their mistakes at MMSS. Hear tips,
tricks, and lessons learned from
mobile pioneers that will help you:
Many organizations make the mistake
of implementing mobile strategies
and campaigns, but never measure
the ROI from them. At MMSS, learn
how to:
Designing and implementing a strategy
is just half of the mobile marketing
battle. Brands need to create engaging
experiences that make customers want
to stick around for the long haul. MMSS
will explore how to:
• xplore the differences between
E
mobile websites and mobile apps,
and which route your company
should take
• eparate the hype from reality of
S
how the next generation of cuttingedge mobile tools can enhance
your mobile strategy
• arness analytics to attract and
H
target the right audience for your
brand
• onvert browsers into buyers and
C
gain competitive advantage by
using data as your differentiator
• rive brand awareness and
D
implement best practices for
consumer engagement
• reate enjoyable mobile
C
campaigns, websites, and
apps that build and maintain
customer loyalty
• ead your customers down the
L
mobile path to purchase in a
meaningful way
PAYMENTS
RETAIL
Mobile-savvy consumers expect
a seamless experience from their
favorite brands. At MMSS, mobile
marketers from leading organizations
will discuss how to:
Capitalize on mobile advertising best
practices with case studies from
advertising thought leaders that will
help you:
• avigate the mobile wallets landscape
N
• djust your shopping experience
A
for the unique mobile consumer
• etermine the best route for your
D
campaigns – banners, posters,
and SMS
• everage SoLoMo for your brand
L
target your customers by geofencing your campaigns
• reate and influence brand
C
awareness and target the right
audience
• ead your customers effectively
L
down the mobile path to purchase
• Maximize your mobile ad spending
keeping up with your Mobile-Savvy
Consumers
Presented by:
Tomer Cohen, Product Lead, Mobile,
LinkedIn
It’s abundantly clear that the mobile space
is evolving at a rapid pace with no signs of
slowing down. We know that consumers are
addicted to their mobile devices and mobile
Internet usage is projected to trump desktop
usage this year, so why isn’t your marketing
plan focusing on your mobile consumers?
Join Tomer Cohen from LinkedIn as he
discusses how to keep up and capitalize
your marketing efforts with the on-the-go,
mobile-savvy consumer.
Attendees will learn how to:
• Set and exceed mobile engagement goals
• Anticipate the wants needs of your
audience
• Leverage mobile marketing to delight your
audience and grow your revenue
ADVERTISINg
From banking, to ordering food,
to booking a flight, the mobile
payments arena presents endless
opportunities. At MMSS, jumpstart
your knowledge and:
• reate a user-centric, omniC
channel approach to payments that
combines loyalty, coupons, and
rewards
• iscuss the ever-growing concern
D
of mobile security, and what factors
are necessary to create a safe
mobile payment solution
7 | RegisteR today!
BLog:
http:// socialmediastrategiessummit.com/blog/
Plenary Sessions
STRATEgY
• dentify your company’s KPIs in
I
order to attain relevant, important
data
Facebook.com/gsmiweb
@gsmionline
Summit Tracks
• repare a case for mobile at your
P
organization by outlining your goals,
budget, and strategy roadmap
5
Mobile Marketing StrategieS SuMMit
888.409.4418 www.mobilemarketingstrategiessummit.com or www.gsmiweb.com
Creating a Complete Shopping
Experience: bringing together
Social Mobile
More than Visits likes:
Converting Interactions
into transactions
Presented by:
Sarah Rose, Vice President, Product,
ModCloth
Presented by:
Parag Vaish, Director of Mobile Product
Management, StubHub
Mobile devices are increasingly driving
social engagement and commerce, allowing
consumers to engage with businesses while
on-the-go. ModCloth, a social shopping
retailer of women’s fashion and decor,
provides an engaging shopping experience
on mobile layered with social features
that keep the community coming back. In
this session, ModCloth SVP of Product
Growth, Sarah Rose, will discuss how to
bring mobile and social together to create a
deeply engaged and loyal community among
the mobile savvy consumers of today.
Attendees will learn how to:
• Be authentic and remain true to who you
are as a brand
• Have a cross-platform plan in order to
think about how your customers move
across all of their devices
• Use mobile to unlock the power of social
opportunities
As the mobile marketing space continues
to evolve at a rapid pace, reducing friction
has become paramount in creating user
experiences that are creative, practical and
win over fickle consumers who constantly
have dozens of options at their fingertips.
At StubHub, we are constantly thinking of
ways to enhance and simplify the mobile
flow – delivering an experience that not
only works perfectly but also adds a level of
value beyond the purchasing transaction. By
closely listening to customers and developing
mobile marketing strategies that enhance
the overall user experience, Parag Vaish will
share more on how StubHub has continued
to maintain its market leader position while
also innovating outside the digital box.
The key takeaways from this session will be:
• Identify all pain points in the existing user
experience and innovate around how to
make that process more seamless, intuitive
and fun
• Leverage big data to understand how to
reduce friction for your specific consumer,
who often has different needs and
preferences from a broader e-commerce
audience
• Create a user experience that takes into
account how consumers are evolving their
behaviors and changing their expectations
around the mobile experience
the Mobile lifecycle: planning for
Success
boost your Mobile Customer
Service reduce Customer Churn
Session details coming soon!
Session details coming soon!
Highly informative and worthwhile educational investment.
- Bafana Sibiya, global Brand Manager at Yookos
14 | RegisteR today!
888.409.4418 www.mobilemarketingstrategiessummit.com or www.gsmiweb.com
6. SOCIAL MEDIA
STRATEGIES INDUSTRY
REPORT
Brought to you by
and the Social Media Strategies Summit
#SMSsummit
SOCIAL MEDIA
STRATEGIES
#SMSsummit
INDUSTRY
REPORT
Table of Contents
03
Creating a Bond With your Fans Using Instagram: How Ben Jerry’s Celebrates
Its Community
Presented by Jay Curley, Senior Global Marketing Manager, Ben Jerry’s, Homemade, Inc.
04
SOCIAL MEDIA
STRATEGIES
How McDonald’s Successfully Created Shareable Global Content
Presented by Lizzie Roscoe, Social Media Manager, McDonald’s Corp
05
#SMSsummit
INDUSTRY
REPORT
Using Social Media to Recharge Your Brand: The Better Homes and Gardens
Case Study
Creating a Bond With your Fans Using Instagram:
How Ben Jerry’s Celebrates Its Community
Presented by Kaelin Zawilinski, Digital Editorial Manager, Better Homes and Gardens
06
The TAO of Twitter (Twitter Account Optimization)
Presented by Jay Curley, Senior Global Marketing Manager, Ben Jerry’s, Homemade, Inc.
Presented by Travis Wright, Global Social Media Awesomeizer, Norton | Symantec
07
Calendar of Upcoming SMSS Events
Case studies from leading brands:
Overview
Instagram, now owned by Facebook, has 100 million monthly active users, and 40 million photos posted per day. Additionally, 59%
of the top 100 brands are on Instagram. Is Instagram right for your brand and your brand’s business objectives? To use Instagram
effectively, it becomes essential to recognize the platform for what it’s made for: sharing and celebrating photography. This case
study by Jay Curley of Ben Jerry’s reviews how Ben Jerry’s celebrated its community on Instagram by exploring one of their
Instagram campaigns. (Sources: Instagram, Simply Measured)
Key social
Interested in learning more aboutLearnings media strategies to
1) Respect and celebrate
help your organization reach business on community the community. Ben Jerry’sgrowth. defined theirtheir campaign aboutinbuilding real relationships and
goals? engagement, not community clearly They made company objective running this campaign: they
focused
learning about their community versus focusing as:
The Social Media Strategies Summit features presentations from leading brands suchon the numbers. Listen to your community and give them what they want.
Ben Jerry’s was able to give their community what they wanted via Instagram: acknowledging and sharing their unique photography. Find out what makes your community tick, and plan your campaigns accordingly.
2) Be true to who you are as a company. Ben Jerry’s incorporates their value of corporate social responsibility into their Instagram activity including posts about social justice and environmental sustainability. Companies should take advantage of using
their influence as a brand to create positive change.
3) Make participation simple and fun. For this particular campaign, all users had to do was upload a photo to Instagram and use
Visit the Social Media Strategies Summit website here the hashtag #captureeuphoria. Several added steps only serves to convolute the process and lose participation. This campaign
http://www.socialmediastrategiessummit.com
received 18,000 entries vs. ~1,000 they would have gotten if they had demanded Likes, follows, email addresses, etc.
2 | Social Media Strategies Industry Report | Brought to you by
www.socialmediastrategiessummit.com
4) Strategies Summit | www.socialmediastrategiessummit.com
C
and the Social Media onnecttheonandofflineworlds. Ben Jerry’s
took the time to feature the photography of their campaign winners offline
in meaningful ways - which resulted in very happy customers.
5) Don’t always make it about your product. Participants in this campaign were particularly responsive because Ben Jerry’s
made it about their followers, not their product. Ads that featured the winners about the campaign included their photography
and their Twitter handle as the main focus, not the ice cream product.
Interactive
Presentation
Watch the full presentation here:
Social Media Strategies Industry Report
Interactive PDF
Table of contents, website URL’s, email addresses were all hyperlinked.
8.5 x 11 PDF for electronic distribution.
6
http://socialmediastrategiessummit.com/learningcenter/
jaycurley/jaycurleysmssnewyork.html
3 | Social Media Strategies Industry Report | Brought to you by
and the Social Media Strategies Summit | www.socialmediastrategiessummit.com
7. SOCIAL MEDIA
STRATEGIES
#SMSsummit
02
SOCIAL MEDIA
STRATEGIES
#SMSsummit
02
Blogger’s Guide
Welcome Letter for New Writers
03
04
The Global Strategic Management Institute is a leader in the industry of
executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity
to network with today’s most relevant thought-leaders, speakers and
practitioners.
Hello new blogger!
I have made you an author on the Social Media Strategies Summit blog site so that you can post
articles at your convenience, 24 hours a day. Please save articles as DRAFT while you are working
on them and then save as PENDING REVIEW when you are ready for the GSMI content team to
review and publish. The SMSS blog is built on a WordPress blog platform, which is pretty easy to
navigate. Details on setting up your account and posting blogs are provided in the following pages.
Below is a link to help you get started, but feel free to email me with any questions that are not
answered in this guidebook.
05
Targeted Topics
06
SMSS Blog Goals
DRAFT
Directions for Publishing
Breanna Jacobs Director of Conference Production SMSS Blog Editor
09
Submitting Ideas and Finished Posts
10
To get started, go to:
Expectations for Writers
11
http://socialmediastrategiessummit.com/blog/wp-admin
Who is Our
Audience?
As a provider of educational conferences and trainings, our
goal is for customers and readers to consider GSMI a source
of useful and up-to-date information and learning resources.
We want to increase our reach and focus on user acquisition,
while also maintaining a solid and repeat reader base and creating an interactive and user-friendly experience for visitors.
PUBLISH
Requirements for Posts
GSMI’s vision revolves around not only providing educational experiences
at our conferences and trainings, but by also providing resources on the
importance of higher education, best practices in business and networking,
tools for business growth and achieving corporate goals. We aim to cover
topics that today’s leaders find most challenging and inspiring.
About the
Blog
Sincerely,
08
For more background, you can
review a list of GSMI’s upcoming
events here. gsmiweb.com
PENDING
REVIEW
Congratulations! Our team looks forward to working with you.
07
#SMSsummit
About GSMI
This guidebook is intended to provide writers with information regarding style, usage and
expectations on publishing with GSMI’s Social Media Strategies Summit blog.
Why Write for GSMI?
Blogger’s Guide
03
Welcome to the Social Media
Strategies Summit Blog
Welcome to the SMSS blog writing team! We pride ourselves on choosing high-quality writing
talent with the goal of providing useful, educational and shareable content to our reader base.
About GSMI and the SMSS Blog
SOCIAL MEDIA
STRATEGIES
Blogger’s Guide
Content created needs to include high-level strategies, tools
and insights geared towards and applicable to executives
involved in their company’s social and digital marketing. Targeted topics are included in this guide.
The Social Media Strategies Summit blog aims to provide
readers with resources to help them address relevant challenges and trends in social media, along with best practices,
case studies and tools they find directly applicable to their
social planning and strategy.
GSMI’s annual events have reached 80% of the Fortune 500
companies in over 30 countries. The Social Media Strategies
Summit draws key decision makers in the industry, including CEOs, CMOs, Marketing Directors, VPs and Community
Managers of Fortune 500 and 1000 companies.
For more information on our customers,
click here. http://gsmiweb.com/our-customers.html
Resources for Writing
14
Contact Information
2 | Social Media Strategies Summit Blogger’s Guide |
SOCIAL MEDIA
STRATEGIES
04
SOCIAL MEDIA
STRATEGIES
Blogger’s Guide
#SMSsummit
Writing for GSMI is a great opportunity to build and expand your
writing portfolio, while working
on your self-branding efforts as a
freelance writer.
Take advantage
SMSS Blog
traffic.
Reach a rapidly growing audience of
over 5,000 visitors each month and
have your posts promoted via GSMI
social channels including Facebook,
Twitter and LinkedIn groups.
Flexibility.
Although we do have a minimum
required number of posts per week,
we give our writers the freedom to
write as much as they want.
Ability to apply
for press
credentials for
industry events.
Blogger’s Guide
#SMSsummit
05
Why Write for GSMI?
Build your
portfolio.
| www.socialmediastrategiessummit.com
Targeted Topics for the SMSS Blog
Opportunities to
attend an SMSS
event.
Writers who contribute at least 3
articles per week have the opportunity to attend and cover one of
our SMSS events. This includes the
opportunity to meet with some of
social media’s top industry leaders
and brands.
(Please note: GSMI does not cover
airfare or accommodations. Bloggers
that meet the writing minimum stated
above will be eligible for a complimentary all access pass to all summit
sessions and pre-summit workshops.)
Targeted Topics Include:
Social Channels
This includes coverage of any of the social networks, with a
primary focus on Facebook,Twitter, Instagram, Pinterest and
LinkedIn. This can include news about these social channels, new
channel features and tips tricks for optimized channel strategy.
Keywords: social networks, social networking sites
Social Tools
This category can feature any tools social strategists use to
help them with their social strategy. This can include monitoring or listening tools/software, analytics software, management software, etc. This category is ideal for highlighting tool
features, “how to use” posts, top lists of tools that can help
marketers meet specific social strategy goals, etc.
Keywords: social media tools, social media marketing tools,
social media how to
This category is for posts related to content strategy, content
creation, content quality, content management, content marketing, content distribution, content strategy integrated with
social media. Please make sure all posts are tied back to social
media marketing.
Keywords: Content strategy, content management, content
management tools, enterprise content management
| www.socialmediastrategiessummit.com
5 | Social Media Strategies Summit Blogger’s Guide |
SOCIAL MEDIA
STRATEGIES
| www.socialmediastrategiessummit.com
Blogger’s Guide
#SMSsummit
05/06
Targeted Topics Include:
Social Business
This category focuses on creating an internal structure supportive of a social media initiative, and learning to turn employees into
brand advocates.This category is not focused on businesses with
a social responsibility initiative, but businesses that embrace social
media from and internal and external standpoint. Articles can
include platforms, strategies, and tactics that help build a social
business and foster an advocating environment, and case studies.
Keywords: employee engagement, social media for
business, reputation management, social media for
companies, social software
Social Management
Social management articles can include platforms that help
with tactical execution, and strategies for building and maintaining a social business and team. Since social media is a function of a business requiring attention and dedication, it must
be managed effectively.
Customer Service
SMSS Event News
Keywords: Customer engagement, customer engagement
strategies, customer experience, customer loyalty, customer
relationship management
Please find below the list of targeted and permitted topics for the SMSS blog. Each of your blog
posts should fit within one of these categories. If your content does not fit into one of the below
listed categories, please don’t write about it.
Content Marketing
4 | Social Media Strategies Summit Blogger’s Guide |
3 | Social Media Strategies Summit Blogger’s Guide |
Infographics
This category includes topics on customer engagement strategies, customer service, customer loyalty strategies, building
relationships with customers, consumer behavior, etc.
Case Studies
Case studies from all types of companies are encouraged –
not just big brands. This category can include success stories
from start-ups, nonprofits, B2B, B2C, SMB and enterprise
companies in social media. Case studies should be in relation
to one other category.
This includes any event related news: new speaker announcements, new sponsor announcements, new agenda content
(new sessions, new tracks), speaker interviews, etc.
Infographics can be original or taken from another source
with proper attribution. Infographic posts must still include at
least 300 words of text to accompany the image describing
key findings of the infographic.
Keywords: Successful social media campaigns, best social
media campaigns
SMSS Blog Goals
Current
Reach
16.4k
19.3k
unique visitors
over the past three
months (4.1 - 7.9.13)
visits over
same three
month period
1.64
pages/visit for
new visitors
average visit
duration for
new visitors
Social Analytics
Every business is searching for the “ROI” in social media, but
what they really want to know is what type of data to collect,
and how to process to create analytical information that can
be executed for actionable change. Social analytics articles
can focus on key metrics, KPIs, and numbers that matter to a
social-media audience.
| www.socialmediastrategiessummit.com
3 Month
Goal
Acquisition:
Reach 20k unique visitors by 10.1.2013
(44% increase)
6 | Social Media Strategies Summit Blogger’s Guide |
2+
pages/visit for new visitors
(27% increase)
| www.socialmediastrategiessummit.com
Blogger’s Guide (for Social Media Strategies Summit)
7
2:03
Interactive PDF
Table of contents, URL’s, email addresses were all hyperlinked. 8.5 x 11 PDF for electronic distribution.
8. 52%
36%
WHY
Social Media Strategies Summit - Las Vegas 2014
social media marketing
for your organization?
These latest 2013 social media marketing
statistics speak for themselves:
27%
C
onference brochure + Infographic
In 2013, 52% of all marketers have found a customer via Facebook, distribution.
Brochure (bottom): 8.5 x 11 PDF for electronic
and 36% have found a customer via Twitter
Infographic (left): 8.5 x 25, custom//simple illustrations.
46%
of total U.S. internet time is
spent on social networking sites
13%
Social Media
Approximately 46% of online users
count on social media when making a
StrategieS SuMMit
lead conversion rates
Social media
are 13% higher than the average lead conversion rate
52%
Register By September 20, 2013 and Save $600!
purchase decision
36%
Marketing Skills
Master Key Social Media ess Goals
to Reach Your Busin
In 2013, 52% of all marketers have found a customer via Facebook,
and 36% have found a customer via Twitter
46%
Bally’s Las Vegas
Hotel and Casino
Las Vegas, NV
#SMSsummit
Approximately 46% of online users
count on social media when making a
2014
2014
February 4-6
purchase decision
85% of customers expect
businesses to be active on social media
85% of customers expect
businesses to be active on social media
55%
8
8
85%
67%
55% more web visitors and 67% more leads for businesses
55%
that blog
Sources: Experian, Hubspot, Nielsen, Moderate Research Technologies, EConsultancy
85%
8 Dedicated Tracks Including:
Content Strategy, Marketing
Sales Strategy, Building a Social
Business, Engagement Strategies
and more!
67%
12
Case Studies from Top Brands
Industry Leaders
12 Interactive Pre-Summit
Workshops and Over
40 Learning Sessions
Register Today!
At
SMSS
Vegas
You Will Learn To:
• Build a Cohesive Social Strategy to Reach Your Business Goals
• Monitor, Measure, and Report Your Company’s Analytics
• Increase Consumer Engagement Across Social Channels
• Adapt Your Organization to the New Social Customer Service
• Use Social to Generate Leads and Convert Your Customers
• Integrate Original, Engaging and Adaptive Content into Your Marketing Plan
www.socialmediastrategiessummit.com | 888.409.4418