1) The document discusses electronic commerce (e-commerce) in Morocco, including definitions of e-commerce, the different domains of e-commerce, advantages, and the current state of e-commerce in Morocco. 2) E-commerce in Morocco is still embryonic, with most companies not practicing e-commerce despite being computerized and using the internet. The top constraints to e-commerce development in Morocco are lack of security in internet transactions, lack of customer trust, and lack of legislation regulating e-commerce. 3) For e-commerce to develop in Morocco, the document suggests raising awareness, establishing legislation, and facilitating administrative procedures to give consumers and entrepreneurs more confidence in e-commerce

1. Khelloufi
Hajar
E-Commerce
(reality and perspective)

2. 2
Summary
1. Definition
2. E-commerce domains
3. Advantages of e-commerce
4. Marketing on the Internet
5. The efficiency of the electrical
trade
6. Electronic Commerce in Morocco
1. development of e-commerce in
Morocco
2. e- ecommerce reality and prospects.

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1.definition
Electronic commerce covers everything that can perform
operations
Commercial online. in its most obvious form, it sells the
product online
consumer but, in fact, any type of business carried out by
means
E-commerce is simply to create, control and
develop online trade relations.
Electronic commerce is the acquisition, development,
design
products, production, sales, marketing, services,
cooperation between enterprises,
distribution, research, information, forums, education,
entertainment, and
probably other kinds of activities .In here are just a few
examples:
Consumer learning about products online before buying a
home
Traditional dealer;
Consumers ordering products online and receiving them by
means of
traditional transport directly or via the Internet;

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Students participating in online education programs for
training
professional;
Individuals performing administrative declarations online;
Companies selling products and services to consumers and
other
businesses;
following companies online projects or transferring files
e (pictures, database records data or text files) by
via the Internet;
Businesses providing technical customer service or 24
hours / 24.7 days / 7;
Event Promotion or even create online event;
dealing Administrations of requests for documents via the
Internet;
training centers and schools offering courses.
2. E-commerce Domains
The term "electronic commerce" includes the combined and
optimal use
the communication technologies that ensure and develop
business transactions. It performs particularlythrough the
Web e-mail,

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information magazines in electronic form, electronic
transfers of funds,
the exchange of computerized data.
It is customary to distinguish four areas of e-commerce:
A and B (Business to Government): Electronic Transaction
between a company and
administration, for example for the transmission of a
statement;
B to B (Business to Business) electronic transaction
between two or more
businesses. This is the area's premier e-commerce, 98% of
trade
dematerialized are between enterprises;
B to C (Business to Consumer): Electronic Transaction
between a company and a
private person, for example, a consumer. It is This type of
trading talked
more in the press. In fact, the utilization rate is very low,
even though potentials
growth are very low. The brakes are still many, particularly
vis-à-vis
remote payment means;
A to C (Government to Consumer): Electronic Transaction
between a

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administration and a private person. This area remains to
be explored.
3. Advantages of Electronic Commerce:
For any type of trading, the Internet is especially attractive
because it
provides advanced marketing tools and develops interaction
between a company and its
customers. The specific marketing term network range from
information about
produces up signing contracts and after-sales service.
In addition, the Internet allows two types of sale:
Passive sales: customers visit a site after a search on the
Internet and
buy the product they coveted after could compare prices
(50% of buyers
Web);
The active sale: potential customers are approached by
email, click on
links or banner ads (32% of web buyers).
Removal of national barriers, new business approaches and
marketing, customer relationships overhaul providers, e-
commerce will result in

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radical change in consumer habits, companies and
authorities
public.
This virtual space, This "global village" that ignores the
concept of territorialityallows
increase competition to a planetary level or international
actors, as
Professional and private, provide products and services
regardless of the
distance.
Commercial competition and the behavior of people
overlooked tools
Media will get companies to replenish their market under
the new
opportunities offered by the Internet.
To prepare the future, all companies must now consider
integrating
Internet and e-commerce applications in their overall
strategy.
4. Marketing on the Internet
The first reason why companies selling on the Internet is
that they

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see it as the way to profit from mass media. Indeed, the
brand already presented
see the opportunity to expand their business opportunities
and reduce costs
promotion and marketing.
Regarding SMEs, they see the Internet as a way to compete
with
international organizationswithout significantlyincreasing
their investments.
They can experiment with new marketing techniques, offer
services
original and launch new products without running too big
financial risks. In addition,
they can respond to more specific needs and cater to small
segments of
market.
5. The efficiency of the electrical trade
The effectiveness of e-commerce fully matured when more
of
the following are combined:
• L'information flows from sales to purchasing department
and production.

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• L'information about sales is shared instantaneously with
wholesalers,
shippers, manufacturers, designers, and even material
suppliers
first.
• La security of online payments is ensured by the use of a
payment server
secure.
6.Electronic Commerce in Morocco
1. Development of e-commerce in
Morocco
Morocco'sdevelopment is based on promotingexports
and conquest
new markets other than thosebelonging to the
EuropeanUnion.
All actorsinvolved,statecompanies, banks shall
promoteand
develop foreign tradethat the WTO and UNCTAD
consider the pivot
economicdevelopment.

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If globaltradeand the expansionlever of our economy,
other
exchangeinstrumentsand sales have emerged and
could contributestronglyto the
consolidationof the national economicstructure, ie
commercialtransactions
digital or dematerialized.
Undoubtedly,the emergence of this new mode of trade
causes
renewal businesspractices,market conquests strategies,
relationshipsbetween customersand suppliersand
industrial organization modes. "Just like
India, Ireland, Thailand, who foundedthe development
of their countries on
informationtechnologyand telecommunications, and
whose growth is largely
drivenby thesetrades, Morocco has strengths to be a
significant and competitiveplayer
the world from the phone,Internet or computer. And
when we talk
Internetand IT: This includes,of course, next to the
classicfunctionsof these

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informationprocessingtools,all businesstransactions
that take place via
the web.
In terms of electroniccommerce, it may be noted that
"our countrypresents
differencescomparedto developed countries .these
differencescan be bridged since
the Kingdomhas a richpotentialskills,principal factor
of development
of these technologies and the physicaland financial
investmentthat requires
development of e-commerce are stillrelativelylow
capital. "
The major innovationin the government structureis the
establishment of a
specialized institutionfor the management of the
telecommunicationssector, the key vector
development of electroniccommerce, in thiscase the
Secretaryof State for the Post and
to informationtechnologies.
The privatizationof the telecommunicationsector
contributesto the transferof

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technologies and developmentof new centers of
economicactivitiesrelatedto
informationand communicationtechnology.
The primaryuses of electroniccommerce are realizedin
the field of
crafts and tourismwhere some companies have started
to publishtheirproducts, prices
and order forms on the Internet(electroniccatalogs)
and the sector
insuranceand banking,which were motivatedby the
need for a showcase
institutionalopen internationally,the requirement for
practicalinformationand
possibilityof exchange.
Nevertheless, the government has soughtto promotean
awareness strategy
privateoperatorswith multiplebenefitsof electronic
commerce, which allow
potentiallyany small business in Morocco to be level
front
customers, its largercounterparts.
Ecommerce is called, now, to be one of the engines

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the nationaleconomy. It is a positiveforce that can
changepeople'sinvolvementin
society, be it as citizens, consumers,workers or
contractors. ByFurthermore, the private-sector is
characterized in largeand medium-sizedcompanies- is
stronglyaskedto play the role of locomotivein the
development of thisnew kind of trading
e- ecommerce reality and prospects
Electronic commerce in Morocco is embryonic although
most Moroccan companies are computerized and Internet
use know a remarkable progress, the majority of business
does not practice e-commerce or do not see the point
practice.
a-e-commerce a new concept in Morocco:
From the results obtained in said search we found that the
majority of surveyed companies do not practice the same e-
commerce they are connected to the Internet or over had a
website but they use for other function the e-commerce
b-the constraints of e-commerce development in Morocco
The result of website usage by 19 survey companies relating
to constraints hindering the development of e-commerce in
Morocco are presented in the table below:

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Constraints /
large scale
scale Very
important
unimportant Not at all
important
trust 38% 54% 8% 0%
Significant
investment
15% 0% 38% 47%
Lack of
legislation
16% 61% 15% 8%
Security of
transactions
38% 47% 15% 0%
High cost
controls products
distribution
36% 36% 10% 18%
Unprofitable
operation
21% 43% 7% 21%
The key constraints to the development of electronic
commerce in Morocco according to their degree of
importance, are:
* Insecurity of Internet transactions is in first place with
61% of respondents, this is due to the problem of sharing

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that strikes the majority of companies, not only in Morocco
but even in European countries and Etas- States.
* The lack of customer confidence in online transactions
gets 2 position by a rate of 54% of responses.
First business, and consumers are afraid to enter the virtual
market and still cling to the traditional market.
As a result the banking rate is still low and this hinders the
development of e-commerce by a rate of 40% of responses.
* The absence of legislation regulating electronic commerce
with a rate of 47% of the réponses.Donc trader and the
company does not protect against abuse and fraud the
absence of a law that governed this area prevents consumers
to engage in the electronic marketplace.
* The high cost of distribution of the products ordered with a
rate of 36%, which results in the non-participation of society
and citizens in the électronique.Par trade elsewhere online
sales operations are managed unprofitable, and that by a
rate of 43%.
All these factors impede the development of electronic
commerce and are Morocco among the laggards in this area.
In concluding our investigation, we will give some
suggestions and views taking into account the suggestion
given by the companies surveyed.
Most companies insist on raising awareness of Moroccans
about the usefulness of the Internet and its importance.

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However most companies are unanimous on several points
including the role of the State to promote e-commerce by
establishing a law that regulates this area and facilitating
administrative procedures in the installation of teletrade to
give more confidence to consumers that entrepreneurs in e-
commerce.
In our opinion the main axes of e-commerce is the buying
power and confidence ..
So the rapid development of technology opens new prospects
every day. Indeed, currently there are applications for
performing business transactions through mobile and virtual
payment methods, and Morocco is not disconnected from
what is happening internationally. As such, any new
payment method will contribute to the development and
enrichment of the e-commerce market in Morocco, it is
sufficient that it meets the criteria of security and
confidentiality guaranteed by Moroccan legislation and
actually responds to the need of the consumer.