SlideShare a Scribd company logo
1 | P a g e
A
INDUSTRIAL TRAINING REPORT
On
“DIGITAL MARKETING”
Submitted in partial fulfillment for the award of degree of
Bachelor of Technology
By
ASHISH JANGID
18EJCEC026
Department Of Electronics & Communication Engineering
Jaipur Engineering College & Research Centre
Jaipur, Rajasthan
2020-21
SUBMITTED TO: PRAVIN SHARMA SUBMITTED BY: ASHISH JANGID
( IT Coordinator, ECE ) REGISTRATION NO.18EJCEC026
2 | P a g e
ACKNOWLEDGEMENT
I am greatful to Google Digital Garage for giving me
opportunity to carry out the training cum internship program.
I would like to also thank my institute , Jaipur Engineering
College and Resarch Centre, Jaipur for giving permission and
necessary administrative support to take up the training work
at Google Digital Garage. I would also like to thank our
mentorMr. PRAVIN SHARMA for his constant guidance
,monitoring and constant encouragement .
ASHISH JANGID
18EJCEC026
3 | P a g e
CERTIFICATE
4 | P a g e
ABSTRACT
The objective of undertaking the industrial training is to provide a
work experience so that students engineering knowledge is enhanced.
Industrial training also provides an opportunity to students to select
an engineering problem and possibly an industry guide. It is essential
to bridge the gap between the classroom and industrial environment.
This will enrich their practical learning and will be better equipped to
integrate the practical experiences with the classroom learning
process. With this objective this internship program of 40 hours (24
days) has been successfully completed in Google Digital Garage. Here
we are taught the basic concepts of python programming. The
concepts were first taught in classroom and then concepts were
implemented in a program.
5 | P a g e
TABLE OF CONTENTS
 Certificate
 Acknowledgment
 Abstract
 Table of contents
 Conclusion
 Bibliography
6 | P a g e
INDEX
CHAPTER 1. Introduction
CHAPTER 2. Digital Marketing
CHAPTER 3. Digital Marketing Channels
CHAPTER 4. Impact of Digital Marketing
CHAPTER 5. Scope
7 | P a g e
CHAPTER 1.
INTRODUCTION
Digital Marketing:- Digital marketing can be defined as the
process of promoting of brands using digital distribution
channels comprising internet, mobile and other interactive
channels. The basic advantage in this form of advertising
lies in its low cost model.
Digital Marketing can be classified into Pull and Push
marketing. Pull Pull digital marketing technologies involve
the user having to seek out and directly
grab (or pull) the content via web searches. Web site/blogs
and streaming media (audio and video) are good examples of
this. In each of these examples, users have a specific link
(URL) to view the content. Push Push digital marketing
technologies involve both the marketer (creator of the
message) as well as the recipients (the user). Email, SMS,RSS
are examples of push digital marketing. In each
of these examples, the marketer has to send (push) the
messages to the users (subscribers) in order for the
message to be received.
1.2 Digital Marketing Trends:
Organizations are implementing a wide range of digital
channels so as to engage
customers in a more
personalized way. Digital marketing trends that organizations
are rapidly embracing
include
8 | P a g e
1.2.1 Mobility:
Business Insider's recent report indicates that globally, one in
every five people owns
a smart phone, and one
in every 17 owns a tablet. That's an increase of nearly 1.3
billion smartphones in last
four years. Therefore an
increased user base accessing the internet via smartphones has
prompted many
companies to optimize their
online content for mobile devices.
1.2.2 Social media:
Organizations are focusing on engaging with customers
through social media to offer
real-time interactions.
Social media helps organizations reach out to a vast pool of
potential customers by
supplying them with
medical and campaign-related information.
1.2.3 Social-Local-Mobile marketing:
The growing popularity of smart mobile devices, increasing
location based social
activities like experience
6
9 | P a g e
sharing, review reading via social media and the evolution of
Global Positioning
System (GPS) are helping
companies leverage Social-Local-Mobile marketing activities.
1.2.4 Personalized Content marketing:
Customer engagement, acquisition and retention have all
taken on a new dimension with the delivery of
unique, personalized, and relevant messages through
identified digital channels. Emailis one of the most
preferred marketing channel to broadcast targeted
organization messages and campaigns to existing and
prospective customers.
10 | P a g e
CHAPTER 2.
DIGITAL MARKETING
Digital Marketing (also Online Marketing, Internet
Marketing or Web Marketing) is a collective name for
marketing activity carried out online, as opposed to
traditional marketing through print media, live
promotions, tv and radio advertisement.
The rapid growth of Digital Marketing Industry is a direct
consequence of the global phenomenon that is the
Internet, and effectiveness of Digital Marketing
channels in generating revenue and awareness.
Compared to traditional methods of advertising, Digital
Marketing offers rather realistic costs (particularly
important for small- and medium-size businesses and
start-ups), accurate targeting and excellent reporting.
Digital marketing targets a specific segment of the
customer base and is interactive. Digital marketing is on
the rise and includes search result ads, email ads, and
promoted tweets – anything that incorporates
marketing with customer feedback or a two-way
interaction between the company and customer.
Internet marketing differs from digital marketing.
Internet marketing is advertising that is solely on the
Internet, whereas digital marketing can take place
11 | P a g e
through mobile devices, on a subway platform, in a
video game, or via a smartphone app.
In the parlance of digital marketing, advertisers are
commonly referred to as sources, while members of the
targeted ads are commonly called receivers. Sources
frequently target highly specific, well-defined receivers.
For example, after extending the late-night hours of
many of its locations, McDonald's needed to get the
word out. It targeted shift workers and travelers with
digital ads because the company knew that these
people made up a large segment of its late-night
business. McDonald's encouraged them to download a
new Restaurant Finder app, targeting them with ads
placed at ATMs and gas stations, as well as on websites
that it knew its customers frequented at night
12 | P a g e
CHAPTER 3.
DIGITAL MARKETING CHANNELS
1. SEO (Search Engine Optimization):
Search engine optimization (SEO) is the process of affecting
the
visibility of a website or a web page in a
search engine's "natural" or un-paid ("organic") search results.
SEO
may target different kinds of search,
including image search, local search, video search, academic
search, news search and industry-specific
vertical search engines.
2.SEM (Search Engine Marketing):
Search engine marketing (SEM) is a form of Internet
marketing that involves the promotion of websites by
increasing their visibility in search engine results pages
(SERPs) through optimization and advertising. ] SEM
may use search engine optimization (SEO), which
adjusts or
rewrites website content to achieve a higher
ranking in search engine results pages, or use pay per
click
listings .
3.SMM (Social Media Marketing):
Social media marketing is the process of gaining website
traffic
13 | P a g e
or attention through social media sites. Social media
marketing
programs usually center on efforts to create content that
attracts
attention and encourages readers to share it across their
social
networks. The resulting electronic word of mouth refers to
any
statement consumers share via the Internet (e.g., web sites,
social networks, instant messages,
news feeds) about an event, product, service, brand or
company.
4.ODA (Online Display Ads):
Display advertising is a type of advertising that is located
on
websites. It can be seen in a wide range of different
formats and
contains items such as texts, images, flash, video and
audio.
The main purpose is to deliver general advertisements and
brand messages to the plus 40 million people connected to
the
Internet each month.
14 | P a g e
CHAPTER 4.
IMPACT OF DIGITAL MARKETING
Digital marketing is a new trend in marketing, unlike
traditional marketing most of companies not use their
own marketing channels for digital marketing mostly it
can be outsourced to third parties like digital marketing
agencies like odigma consultancy ltd. Companies like
odigma generating revenue using digital marketing it
has great impact on revenue model of these companies.
Spending’s of various companies on digital marketing is
a revenue for digital marketing agencies like odigma.
Diversity of capabilities from coowned media
properties. Built-in sister agency relationships and
priority referrals. In-network efficiencies.
Today, our society is driven by digital technology. The
impact is such that there are places in the world where
the residents may not have clean water, but they own
smartphones. Another incredible influence on people’s
lives, nowadays, is digital marketing. It affects people’s
interactions, work, purchases, and habits.
Digital marketing has had a profound impact on the
traditional ways of marketing.
Digital marketing companies should have a firm grasp
on the utilization of the digital universe which will
maximize a brand’s impact and it’s brand awareness.
15 | P a g e
The digital marketing world is a gateway for potential
customers to feel like a part of the brand. It offers the
opportunity to feel connected with the business as
clients see the content from the brand regularly. This
entices potential customers to try out the products and
services that they earlier, wouldn’t have known about.
There are about 3 billion people across the globe, who
use social networking sites every day. In a study
conducted by a marketing firm, it was found that people
are more likely to follow brands than celebrities, on
social media. On the picture-sharing site, Instagram,
around 80 percent of the users follow at least one
brand.
Therefore, it’s clearly high time that digital media is
utilized to boost a brand’s image along with other
activities that are beneficial to the business.
16 | P a g e
CHAPTER 5.
SCOPE
There is a broad scope of digital marketing as promoting and
branding business through digital media is the fastest and
reliable mode of marketing to target mass audience. Digital
marketing is the key to hold an in-demand profession.
Recognizing the importance of digital marketing, brands are
getting super active to focus on digital marketing and hence
the digital marketing skills are in a serious demand widening
its scope in the market space. Higher pay and multiple career
choices are the salient advantages of having a digital
marketing career. Apart from these, there is a broad scope of
digital marketing as promoting and branding business through
digital media is the fastest and reliable mode of marketing to
target mass audience.
• Flexibility
• Higher paid profile
• Massive job opportunity
17 | P a g e
CONCLUSION
The successful completion of this internship
indicates that the future of marketing is in the
hands of digital. Digital marketing is not only
concerned with placing ads in portals, it consists of
integrated services and integrated channels.
Marketers want to use these components in an
effective way to reach target groups and to build a
brand. In this digital era marketer is not the
custodian for a brand, people who are connected
across the digital platforms are the custodians.
Brands want to build their presence over digital
platform, because customers have high affinity
towards digital media than other media’s. More
than that customers are highly information seekers
and digital media is the only platform for two way
communication between
brands and customers.
18 | P a g e
BIBLIOGRAPHY
• Google DIgital Garage
• Digital Marketing-by David Cheff
• Fundamentald of Digital Marketing -by Puneet
• Google

More Related Content

What's hot

Summer Internship Project Report on Digital Marketing for INTERALLAINCE WER...
 Summer Internship Project Report on  Digital Marketing for INTERALLAINCE WER... Summer Internship Project Report on  Digital Marketing for INTERALLAINCE WER...
Summer Internship Project Report on Digital Marketing for INTERALLAINCE WER...
anonymous
 
Digital marketing project
Digital marketing projectDigital marketing project
Digital marketing project
Swapnil Ramgirwar
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
Durgeshwar Reddy
 
Project Report on Digital Marketing
Project Report on Digital MarketingProject Report on Digital Marketing
Project Report on Digital Marketing
Dipty Mishra
 
Pradeep_Chaudhari_Report
Pradeep_Chaudhari_ReportPradeep_Chaudhari_Report
Pradeep_Chaudhari_Report
Pradeep Chaudhari
 
167664071 blackbook-project-on-internet-marketing
167664071 blackbook-project-on-internet-marketing167664071 blackbook-project-on-internet-marketing
167664071 blackbook-project-on-internet-marketing
Vineet Gandhi
 
Digital marketing project at zapzhoop
Digital marketing project at zapzhoopDigital marketing project at zapzhoop
Digital marketing project at zapzhoop
Padma Ch
 
Digital Marketing - Summer Internship report 2019
Digital Marketing - Summer Internship report 2019Digital Marketing - Summer Internship report 2019
Digital Marketing - Summer Internship report 2019
SadiahAhmad
 
Digital Marketing Project, e-marketing Project, Internet Marketing Project
Digital Marketing Project, e-marketing Project, Internet Marketing ProjectDigital Marketing Project, e-marketing Project, Internet Marketing Project
Digital Marketing Project, e-marketing Project, Internet Marketing Project
Manohar Prasad, PgMP®, PMP®, PMI-ACP®, CAL®, ACC®, CSP®
 
Digital Marketing Internship Presentation
Digital Marketing Internship PresentationDigital Marketing Internship Presentation
Digital Marketing Internship Presentation
SadiahAhmad
 
Project Report on Digital Media Marketing
Project Report on Digital Media Marketing Project Report on Digital Media Marketing
Project Report on Digital Media Marketing
Asams VK
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)
mudit agrawal
 
How digital marketing creates user engagement , summer internship project rep...
How digital marketing creates user engagement , summer internship project rep...How digital marketing creates user engagement , summer internship project rep...
How digital marketing creates user engagement , summer internship project rep...
Priyansh Kesarwani
 
MBA Project on Digital marketing
MBA Project on Digital marketingMBA Project on Digital marketing
MBA Project on Digital marketing
Aishwarya Upadhya.
 
Social Media Marketing - Summer internship report
Social Media Marketing - Summer internship reportSocial Media Marketing - Summer internship report
Social Media Marketing - Summer internship report
Surojita Majumdar
 
Lead Generation mba project report in LetsEndorse development limited.
Lead Generation mba project report in LetsEndorse development limited.Lead Generation mba project report in LetsEndorse development limited.
Lead Generation mba project report in LetsEndorse development limited.
ShivSantoshSingh1
 
Internet marketing full project report
Internet marketing full project reportInternet marketing full project report
Internet marketing full project report
Gitika Kolli
 
Impact of Digital Marketing as a Marketing Tool in India
Impact of Digital Marketing as a Marketing Tool in IndiaImpact of Digital Marketing as a Marketing Tool in India
Impact of Digital Marketing as a Marketing Tool in India
Sandip P.
 
Digital marketing is new era for indian economy growth
Digital marketing is new era for indian economy growth Digital marketing is new era for indian economy growth
Digital marketing is new era for indian economy growth
Sagnik Dasgupta
 
Role of Digital Marketing in Promoting Events (SIP)
Role of Digital Marketing in Promoting Events (SIP)Role of Digital Marketing in Promoting Events (SIP)
Role of Digital Marketing in Promoting Events (SIP)
Arun Gupta
 

What's hot (20)

Summer Internship Project Report on Digital Marketing for INTERALLAINCE WER...
 Summer Internship Project Report on  Digital Marketing for INTERALLAINCE WER... Summer Internship Project Report on  Digital Marketing for INTERALLAINCE WER...
Summer Internship Project Report on Digital Marketing for INTERALLAINCE WER...
 
Digital marketing project
Digital marketing projectDigital marketing project
Digital marketing project
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Project Report on Digital Marketing
Project Report on Digital MarketingProject Report on Digital Marketing
Project Report on Digital Marketing
 
Pradeep_Chaudhari_Report
Pradeep_Chaudhari_ReportPradeep_Chaudhari_Report
Pradeep_Chaudhari_Report
 
167664071 blackbook-project-on-internet-marketing
167664071 blackbook-project-on-internet-marketing167664071 blackbook-project-on-internet-marketing
167664071 blackbook-project-on-internet-marketing
 
Digital marketing project at zapzhoop
Digital marketing project at zapzhoopDigital marketing project at zapzhoop
Digital marketing project at zapzhoop
 
Digital Marketing - Summer Internship report 2019
Digital Marketing - Summer Internship report 2019Digital Marketing - Summer Internship report 2019
Digital Marketing - Summer Internship report 2019
 
Digital Marketing Project, e-marketing Project, Internet Marketing Project
Digital Marketing Project, e-marketing Project, Internet Marketing ProjectDigital Marketing Project, e-marketing Project, Internet Marketing Project
Digital Marketing Project, e-marketing Project, Internet Marketing Project
 
Digital Marketing Internship Presentation
Digital Marketing Internship PresentationDigital Marketing Internship Presentation
Digital Marketing Internship Presentation
 
Project Report on Digital Media Marketing
Project Report on Digital Media Marketing Project Report on Digital Media Marketing
Project Report on Digital Media Marketing
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)
 
How digital marketing creates user engagement , summer internship project rep...
How digital marketing creates user engagement , summer internship project rep...How digital marketing creates user engagement , summer internship project rep...
How digital marketing creates user engagement , summer internship project rep...
 
MBA Project on Digital marketing
MBA Project on Digital marketingMBA Project on Digital marketing
MBA Project on Digital marketing
 
Social Media Marketing - Summer internship report
Social Media Marketing - Summer internship reportSocial Media Marketing - Summer internship report
Social Media Marketing - Summer internship report
 
Lead Generation mba project report in LetsEndorse development limited.
Lead Generation mba project report in LetsEndorse development limited.Lead Generation mba project report in LetsEndorse development limited.
Lead Generation mba project report in LetsEndorse development limited.
 
Internet marketing full project report
Internet marketing full project reportInternet marketing full project report
Internet marketing full project report
 
Impact of Digital Marketing as a Marketing Tool in India
Impact of Digital Marketing as a Marketing Tool in IndiaImpact of Digital Marketing as a Marketing Tool in India
Impact of Digital Marketing as a Marketing Tool in India
 
Digital marketing is new era for indian economy growth
Digital marketing is new era for indian economy growth Digital marketing is new era for indian economy growth
Digital marketing is new era for indian economy growth
 
Role of Digital Marketing in Promoting Events (SIP)
Role of Digital Marketing in Promoting Events (SIP)Role of Digital Marketing in Promoting Events (SIP)
Role of Digital Marketing in Promoting Events (SIP)
 

Similar to DIGITAL MARKETING REPORT

Digital marketing report arham bothra (mba)
Digital marketing report  arham bothra (mba)Digital marketing report  arham bothra (mba)
Digital marketing report arham bothra (mba)
Arham Bothra
 
Digital marketing:a changing landscape
Digital marketing:a changing landscapeDigital marketing:a changing landscape
Digital marketing:a changing landscape
Nidhi Sreeram
 
Executive Programme in Digital Marketing & Social Media and Social media Anal...
Executive Programme in Digital Marketing & Social Media and Social media Anal...Executive Programme in Digital Marketing & Social Media and Social media Anal...
Executive Programme in Digital Marketing & Social Media and Social media Anal...
Harvish Varshan
 
The Digital Compass: Navigating Marketing's New Terrain
The Digital Compass: Navigating Marketing's New TerrainThe Digital Compass: Navigating Marketing's New Terrain
The Digital Compass: Navigating Marketing's New Terrain
shethalboutique
 
What is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and DisadvantagesWhat is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and Disadvantages
newshariqueraza2
 
Paper on digital marketing trends
Paper on digital marketing trendsPaper on digital marketing trends
Paper on digital marketing trends
Manjunath.P
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
Falak Naaz
 
Presentation on digital marketing
Presentation on digital marketingPresentation on digital marketing
Presentation on digital marketing
Falak Naaz
 
A study an awareness on digital marketing
A study an awareness on digital marketingA study an awareness on digital marketing
A study an awareness on digital marketing
Bhavik Parmar
 
Explore- Digital -Marketing- course- in- Thrissur.pdf
Explore- Digital -Marketing- course- in- Thrissur.pdfExplore- Digital -Marketing- course- in- Thrissur.pdf
Explore- Digital -Marketing- course- in- Thrissur.pdf
RahnaTs
 
CCW332-DIGITAL MARKETING-1233372698-DM NOTES 3UNITS UPDATED (2).pdf
CCW332-DIGITAL MARKETING-1233372698-DM NOTES 3UNITS UPDATED (2).pdfCCW332-DIGITAL MARKETING-1233372698-DM NOTES 3UNITS UPDATED (2).pdf
CCW332-DIGITAL MARKETING-1233372698-DM NOTES 3UNITS UPDATED (2).pdf
pavicsbs
 
rushikesh gawande SIP.doc
rushikesh gawande SIP.docrushikesh gawande SIP.doc
rushikesh gawande SIP.doc
KiranHadole
 
Digital Marketing Training In Chandigarh.pdf
Digital Marketing Training In  Chandigarh.pdfDigital Marketing Training In  Chandigarh.pdf
Digital Marketing Training In Chandigarh.pdf
excellence academy
 
Digital Marketing training in chandigarh
Digital Marketing training in chandigarhDigital Marketing training in chandigarh
Digital Marketing training in chandigarh
Excellence Acadmey
 
DIGITAL MARKETING.how to earn money from digital marketing
DIGITAL MARKETING.how to earn money from digital marketingDIGITAL MARKETING.how to earn money from digital marketing
DIGITAL MARKETING.how to earn money from digital marketing
sharminafroz777
 
Marketing game theory
Marketing game theoryMarketing game theory
Marketing game theory
Sherane
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
Er.Alank Shah
 
CCW332-DIGITAL MARKETING QUESTION BANK WITH ANSWERS
CCW332-DIGITAL MARKETING QUESTION BANK WITH ANSWERSCCW332-DIGITAL MARKETING QUESTION BANK WITH ANSWERS
CCW332-DIGITAL MARKETING QUESTION BANK WITH ANSWERS
Tamil949112
 
DIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdf
DIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdfDIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdf
DIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdf
PrinceVerma938105
 
Benefits of digital marketing
Benefits of digital marketingBenefits of digital marketing
Benefits of digital marketing
arafatsakib796
 

Similar to DIGITAL MARKETING REPORT (20)

Digital marketing report arham bothra (mba)
Digital marketing report  arham bothra (mba)Digital marketing report  arham bothra (mba)
Digital marketing report arham bothra (mba)
 
Digital marketing:a changing landscape
Digital marketing:a changing landscapeDigital marketing:a changing landscape
Digital marketing:a changing landscape
 
Executive Programme in Digital Marketing & Social Media and Social media Anal...
Executive Programme in Digital Marketing & Social Media and Social media Anal...Executive Programme in Digital Marketing & Social Media and Social media Anal...
Executive Programme in Digital Marketing & Social Media and Social media Anal...
 
The Digital Compass: Navigating Marketing's New Terrain
The Digital Compass: Navigating Marketing's New TerrainThe Digital Compass: Navigating Marketing's New Terrain
The Digital Compass: Navigating Marketing's New Terrain
 
What is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and DisadvantagesWhat is Digital Marketing? Advantages and Disadvantages
What is Digital Marketing? Advantages and Disadvantages
 
Paper on digital marketing trends
Paper on digital marketing trendsPaper on digital marketing trends
Paper on digital marketing trends
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Presentation on digital marketing
Presentation on digital marketingPresentation on digital marketing
Presentation on digital marketing
 
A study an awareness on digital marketing
A study an awareness on digital marketingA study an awareness on digital marketing
A study an awareness on digital marketing
 
Explore- Digital -Marketing- course- in- Thrissur.pdf
Explore- Digital -Marketing- course- in- Thrissur.pdfExplore- Digital -Marketing- course- in- Thrissur.pdf
Explore- Digital -Marketing- course- in- Thrissur.pdf
 
CCW332-DIGITAL MARKETING-1233372698-DM NOTES 3UNITS UPDATED (2).pdf
CCW332-DIGITAL MARKETING-1233372698-DM NOTES 3UNITS UPDATED (2).pdfCCW332-DIGITAL MARKETING-1233372698-DM NOTES 3UNITS UPDATED (2).pdf
CCW332-DIGITAL MARKETING-1233372698-DM NOTES 3UNITS UPDATED (2).pdf
 
rushikesh gawande SIP.doc
rushikesh gawande SIP.docrushikesh gawande SIP.doc
rushikesh gawande SIP.doc
 
Digital Marketing Training In Chandigarh.pdf
Digital Marketing Training In  Chandigarh.pdfDigital Marketing Training In  Chandigarh.pdf
Digital Marketing Training In Chandigarh.pdf
 
Digital Marketing training in chandigarh
Digital Marketing training in chandigarhDigital Marketing training in chandigarh
Digital Marketing training in chandigarh
 
DIGITAL MARKETING.how to earn money from digital marketing
DIGITAL MARKETING.how to earn money from digital marketingDIGITAL MARKETING.how to earn money from digital marketing
DIGITAL MARKETING.how to earn money from digital marketing
 
Marketing game theory
Marketing game theoryMarketing game theory
Marketing game theory
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
CCW332-DIGITAL MARKETING QUESTION BANK WITH ANSWERS
CCW332-DIGITAL MARKETING QUESTION BANK WITH ANSWERSCCW332-DIGITAL MARKETING QUESTION BANK WITH ANSWERS
CCW332-DIGITAL MARKETING QUESTION BANK WITH ANSWERS
 
DIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdf
DIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdfDIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdf
DIGITAL MEDIA MARKETING IN INDIA Ajay 27-05-23 (1).pdf
 
Benefits of digital marketing
Benefits of digital marketingBenefits of digital marketing
Benefits of digital marketing
 

Recently uploaded

Integrated Marketing: A Strategic Approach for Modern Marketers
Integrated Marketing: A Strategic Approach for Modern MarketersIntegrated Marketing: A Strategic Approach for Modern Marketers
Integrated Marketing: A Strategic Approach for Modern Marketers
dmprachigupta
 
Demapro: Your Partner in Strategic Market Insights
Demapro: Your Partner in Strategic Market InsightsDemapro: Your Partner in Strategic Market Insights
Demapro: Your Partner in Strategic Market Insights
arun mishra
 
How To Turn Your Competitors Into GTM Assets - Pere Codina
How To Turn Your Competitors Into GTM Assets - Pere CodinaHow To Turn Your Competitors Into GTM Assets - Pere Codina
How To Turn Your Competitors Into GTM Assets - Pere Codina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
mapleclicksca
 
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Marketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analyticsMarketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analytics
MohamedAttia483812
 
AIDA Concept in Marketing & How it works
AIDA Concept in Marketing & How it worksAIDA Concept in Marketing & How it works
AIDA Concept in Marketing & How it works
DrRajeshkumarSatpath
 
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Search Engine Journal
 
SMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel Services
SMM OWL
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
Ariya
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Presentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptxPresentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptx
utkarshkhera98
 
How ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptxHow ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptx
Rakesh Jalan
 
Cut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More ConversionsCut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More Conversions
VWO
 
samsung frametv campaign .pdf by pooja patni ( ppt )
samsung frametv campaign .pdf by pooja patni ( ppt )samsung frametv campaign .pdf by pooja patni ( ppt )
samsung frametv campaign .pdf by pooja patni ( ppt )
piapatni26
 
8 Tips on Creating Compelling Content for Your Moment Marketing
8 Tips  on Creating Compelling Content for Your Moment Marketing8 Tips  on Creating Compelling Content for Your Moment Marketing
8 Tips on Creating Compelling Content for Your Moment Marketing
Maxsemo
 
10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know
Orly Ballesteros
 

Recently uploaded (20)

Integrated Marketing: A Strategic Approach for Modern Marketers
Integrated Marketing: A Strategic Approach for Modern MarketersIntegrated Marketing: A Strategic Approach for Modern Marketers
Integrated Marketing: A Strategic Approach for Modern Marketers
 
Demapro: Your Partner in Strategic Market Insights
Demapro: Your Partner in Strategic Market InsightsDemapro: Your Partner in Strategic Market Insights
Demapro: Your Partner in Strategic Market Insights
 
How To Turn Your Competitors Into GTM Assets - Pere Codina
How To Turn Your Competitors Into GTM Assets - Pere CodinaHow To Turn Your Competitors Into GTM Assets - Pere Codina
How To Turn Your Competitors Into GTM Assets - Pere Codina
 
497 Page 1 Rankings in 7 Weeks - Ryan Brock
497 Page 1 Rankings in 7 Weeks - Ryan Brock497 Page 1 Rankings in 7 Weeks - Ryan Brock
497 Page 1 Rankings in 7 Weeks - Ryan Brock
 
Power of Brand Narrative in the Age of AI - Natalie Black
Power of Brand Narrative in the Age of AI - Natalie BlackPower of Brand Narrative in the Age of AI - Natalie Black
Power of Brand Narrative in the Age of AI - Natalie Black
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
 
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
 
Marketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analyticsMarketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analytics
 
AIDA Concept in Marketing & How it works
AIDA Concept in Marketing & How it worksAIDA Concept in Marketing & How it works
AIDA Concept in Marketing & How it works
 
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
 
SMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL Presentation- Best SMM Panel Services
SMM OWL Presentation- Best SMM Panel Services
 
Mapping The Buyer’s Mind, Crafting Personas For Targeted Marketing Success - ...
Mapping The Buyer’s Mind, Crafting Personas For Targeted Marketing Success - ...Mapping The Buyer’s Mind, Crafting Personas For Targeted Marketing Success - ...
Mapping The Buyer’s Mind, Crafting Personas For Targeted Marketing Success - ...
 
How AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in PharmaHow AI Enables Modular Content Strategy in Pharma
How AI Enables Modular Content Strategy in Pharma
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
 
Presentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptxPresentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptx
 
How ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptxHow ActiveCampaign Can Grow Your Business.pptx
How ActiveCampaign Can Grow Your Business.pptx
 
Cut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More ConversionsCut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More Conversions
 
samsung frametv campaign .pdf by pooja patni ( ppt )
samsung frametv campaign .pdf by pooja patni ( ppt )samsung frametv campaign .pdf by pooja patni ( ppt )
samsung frametv campaign .pdf by pooja patni ( ppt )
 
8 Tips on Creating Compelling Content for Your Moment Marketing
8 Tips  on Creating Compelling Content for Your Moment Marketing8 Tips  on Creating Compelling Content for Your Moment Marketing
8 Tips on Creating Compelling Content for Your Moment Marketing
 
10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know
 

DIGITAL MARKETING REPORT

  • 1. 1 | P a g e A INDUSTRIAL TRAINING REPORT On “DIGITAL MARKETING” Submitted in partial fulfillment for the award of degree of Bachelor of Technology By ASHISH JANGID 18EJCEC026 Department Of Electronics & Communication Engineering Jaipur Engineering College & Research Centre Jaipur, Rajasthan 2020-21 SUBMITTED TO: PRAVIN SHARMA SUBMITTED BY: ASHISH JANGID ( IT Coordinator, ECE ) REGISTRATION NO.18EJCEC026
  • 2. 2 | P a g e ACKNOWLEDGEMENT I am greatful to Google Digital Garage for giving me opportunity to carry out the training cum internship program. I would like to also thank my institute , Jaipur Engineering College and Resarch Centre, Jaipur for giving permission and necessary administrative support to take up the training work at Google Digital Garage. I would also like to thank our mentorMr. PRAVIN SHARMA for his constant guidance ,monitoring and constant encouragement . ASHISH JANGID 18EJCEC026
  • 3. 3 | P a g e CERTIFICATE
  • 4. 4 | P a g e ABSTRACT The objective of undertaking the industrial training is to provide a work experience so that students engineering knowledge is enhanced. Industrial training also provides an opportunity to students to select an engineering problem and possibly an industry guide. It is essential to bridge the gap between the classroom and industrial environment. This will enrich their practical learning and will be better equipped to integrate the practical experiences with the classroom learning process. With this objective this internship program of 40 hours (24 days) has been successfully completed in Google Digital Garage. Here we are taught the basic concepts of python programming. The concepts were first taught in classroom and then concepts were implemented in a program.
  • 5. 5 | P a g e TABLE OF CONTENTS  Certificate  Acknowledgment  Abstract  Table of contents  Conclusion  Bibliography
  • 6. 6 | P a g e INDEX CHAPTER 1. Introduction CHAPTER 2. Digital Marketing CHAPTER 3. Digital Marketing Channels CHAPTER 4. Impact of Digital Marketing CHAPTER 5. Scope
  • 7. 7 | P a g e CHAPTER 1. INTRODUCTION Digital Marketing:- Digital marketing can be defined as the process of promoting of brands using digital distribution channels comprising internet, mobile and other interactive channels. The basic advantage in this form of advertising lies in its low cost model. Digital Marketing can be classified into Pull and Push marketing. Pull Pull digital marketing technologies involve the user having to seek out and directly grab (or pull) the content via web searches. Web site/blogs and streaming media (audio and video) are good examples of this. In each of these examples, users have a specific link (URL) to view the content. Push Push digital marketing technologies involve both the marketer (creator of the message) as well as the recipients (the user). Email, SMS,RSS are examples of push digital marketing. In each of these examples, the marketer has to send (push) the messages to the users (subscribers) in order for the message to be received. 1.2 Digital Marketing Trends: Organizations are implementing a wide range of digital channels so as to engage customers in a more personalized way. Digital marketing trends that organizations are rapidly embracing include
  • 8. 8 | P a g e 1.2.1 Mobility: Business Insider's recent report indicates that globally, one in every five people owns a smart phone, and one in every 17 owns a tablet. That's an increase of nearly 1.3 billion smartphones in last four years. Therefore an increased user base accessing the internet via smartphones has prompted many companies to optimize their online content for mobile devices. 1.2.2 Social media: Organizations are focusing on engaging with customers through social media to offer real-time interactions. Social media helps organizations reach out to a vast pool of potential customers by supplying them with medical and campaign-related information. 1.2.3 Social-Local-Mobile marketing: The growing popularity of smart mobile devices, increasing location based social activities like experience 6
  • 9. 9 | P a g e sharing, review reading via social media and the evolution of Global Positioning System (GPS) are helping companies leverage Social-Local-Mobile marketing activities. 1.2.4 Personalized Content marketing: Customer engagement, acquisition and retention have all taken on a new dimension with the delivery of unique, personalized, and relevant messages through identified digital channels. Emailis one of the most preferred marketing channel to broadcast targeted organization messages and campaigns to existing and prospective customers.
  • 10. 10 | P a g e CHAPTER 2. DIGITAL MARKETING Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, tv and radio advertisement. The rapid growth of Digital Marketing Industry is a direct consequence of the global phenomenon that is the Internet, and effectiveness of Digital Marketing channels in generating revenue and awareness. Compared to traditional methods of advertising, Digital Marketing offers rather realistic costs (particularly important for small- and medium-size businesses and start-ups), accurate targeting and excellent reporting. Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer. Internet marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place
  • 11. 11 | P a g e through mobile devices, on a subway platform, in a video game, or via a smartphone app. In the parlance of digital marketing, advertisers are commonly referred to as sources, while members of the targeted ads are commonly called receivers. Sources frequently target highly specific, well-defined receivers. For example, after extending the late-night hours of many of its locations, McDonald's needed to get the word out. It targeted shift workers and travelers with digital ads because the company knew that these people made up a large segment of its late-night business. McDonald's encouraged them to download a new Restaurant Finder app, targeting them with ads placed at ATMs and gas stations, as well as on websites that it knew its customers frequented at night
  • 12. 12 | P a g e CHAPTER 3. DIGITAL MARKETING CHANNELS 1. SEO (Search Engine Optimization): Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. 2.SEM (Search Engine Marketing): Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. ] SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click listings . 3.SMM (Social Media Marketing): Social media marketing is the process of gaining website traffic
  • 13. 13 | P a g e or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. 4.ODA (Online Display Ads): Display advertising is a type of advertising that is located on websites. It can be seen in a wide range of different formats and contains items such as texts, images, flash, video and audio. The main purpose is to deliver general advertisements and brand messages to the plus 40 million people connected to the Internet each month.
  • 14. 14 | P a g e CHAPTER 4. IMPACT OF DIGITAL MARKETING Digital marketing is a new trend in marketing, unlike traditional marketing most of companies not use their own marketing channels for digital marketing mostly it can be outsourced to third parties like digital marketing agencies like odigma consultancy ltd. Companies like odigma generating revenue using digital marketing it has great impact on revenue model of these companies. Spending’s of various companies on digital marketing is a revenue for digital marketing agencies like odigma. Diversity of capabilities from coowned media properties. Built-in sister agency relationships and priority referrals. In-network efficiencies. Today, our society is driven by digital technology. The impact is such that there are places in the world where the residents may not have clean water, but they own smartphones. Another incredible influence on people’s lives, nowadays, is digital marketing. It affects people’s interactions, work, purchases, and habits. Digital marketing has had a profound impact on the traditional ways of marketing. Digital marketing companies should have a firm grasp on the utilization of the digital universe which will maximize a brand’s impact and it’s brand awareness.
  • 15. 15 | P a g e The digital marketing world is a gateway for potential customers to feel like a part of the brand. It offers the opportunity to feel connected with the business as clients see the content from the brand regularly. This entices potential customers to try out the products and services that they earlier, wouldn’t have known about. There are about 3 billion people across the globe, who use social networking sites every day. In a study conducted by a marketing firm, it was found that people are more likely to follow brands than celebrities, on social media. On the picture-sharing site, Instagram, around 80 percent of the users follow at least one brand. Therefore, it’s clearly high time that digital media is utilized to boost a brand’s image along with other activities that are beneficial to the business.
  • 16. 16 | P a g e CHAPTER 5. SCOPE There is a broad scope of digital marketing as promoting and branding business through digital media is the fastest and reliable mode of marketing to target mass audience. Digital marketing is the key to hold an in-demand profession. Recognizing the importance of digital marketing, brands are getting super active to focus on digital marketing and hence the digital marketing skills are in a serious demand widening its scope in the market space. Higher pay and multiple career choices are the salient advantages of having a digital marketing career. Apart from these, there is a broad scope of digital marketing as promoting and branding business through digital media is the fastest and reliable mode of marketing to target mass audience. • Flexibility • Higher paid profile • Massive job opportunity
  • 17. 17 | P a g e CONCLUSION The successful completion of this internship indicates that the future of marketing is in the hands of digital. Digital marketing is not only concerned with placing ads in portals, it consists of integrated services and integrated channels. Marketers want to use these components in an effective way to reach target groups and to build a brand. In this digital era marketer is not the custodian for a brand, people who are connected across the digital platforms are the custodians. Brands want to build their presence over digital platform, because customers have high affinity towards digital media than other media’s. More than that customers are highly information seekers and digital media is the only platform for two way communication between brands and customers.
  • 18. 18 | P a g e BIBLIOGRAPHY • Google DIgital Garage • Digital Marketing-by David Cheff • Fundamentald of Digital Marketing -by Puneet • Google