Project TiệmTạpHóa aims to create an online marketplace similar to Groupon to help physical stores in Vietnam expand their customer base online. Currently, many Vietnamese businesses do not have an online presence, but e-commerce is growing as internet usage increases. The project would help businesses reduce costs through bulk discounts and promotions while giving customers convenient access to deals. However, challenges include ensuring product quality and preventing the business model from being copied. The project plans to use digital marketing strategies like social media, email marketing, and search engine optimization to promote deals and drive customers to the online storefront.

1. Project TiệmTạpHóa Presenter: VÕ GIA LINH Kent International College ADP1 - Advanced Diploma of IT

2. OVERVIEW Project TiệmTạpHóa

3. Overview Project On the list of 195 countries has most people use the internet on the world, Vietnam is ranked no.21and has over 24 millions people are using the internet. (data in 2010) Percentage of population using the internet under the water. The number of business really care to develop their brand in the internet is not much

4. Overview Project When Vietnam join to WTO, we have strong economic development and have life better. So that shopping habits (shopping at supermarkets, trade centers, shops dedicated ...) of Vietnam increased from 9% (2005) to 24% in 2010. Besides that, Vietnamese people often use the internet at work for personal. According to the survey showed that shopping online growth of 12%, online Banking is becoming popular with the growth rate from 7% to 11% and the number of buyers buy on the bit website, shopping website has increased more than 40%

6. SWOT ANALYTICS Project GROUPON

7. SWOT Analytics Chart

9. Buyers are difficult to check the quality of products which they want to buy

10. Same model with another website

11. Reduce cost of sales, marketing and product prices will be cheaper.

12. Through the Internet to help customers save time and transportation costs. Closer to office workers and busy people.

13. Help customers easily search for products and easy contact.

14. Model easily stolen

15. Not enough products to provide

16. Increasing the number of customers, especially young people and people aged between 15-40 years old.

17. Easy access to customer

18. Changing the way traditional business

20. DIGITAL MARKETING Project GROUPON

21. Overview Online Marketing Online advertising in the website include put banner and popup ads in famous website. Post articles on famous website

22. E-mail marketing with our customer and the other about our special event and product has low price Social marketing( Facebook, Zing me, Twitter) attracted much comment

23. Search engine marketing on top Google

24. ONLINE+OFFLINE MARKETING

25. CONCLUSION