Colling Media specializes in connecting clients with effective media strategies across various platforms including television, radio, outdoor, display ads, search, social media and more to help increase revenue. Their services include paid search management, re-marketing, mobile and video advertising, conversion rate optimization, and reputation management. The document provides details on their approach and capabilities for each of these media channels and digital marketing solutions.

1. Advertising Solutions
PRESENTED BY

2. About Us
Colling Media specializes in connecting our clients
with the most effective media strategies.
OUR MISSION
Our mission is to increase client revenue
through custom marketing solutions.

3. Television
Television and Cable networks represent an enormous potential in advertising if you can
properly navigate the variety of programming. At Colling Media, we maximize the value
of your advertising campaign by identifying the niche markets that will help you thrive.

4. Radio
Radio Broadcasting sources continue to change and evolve but its versatility
remains constant. The ability to advertise to large, specific audiences can be
great for building product and service recognition.

5. Outdoor
Outdoor advertising has always been a great method for establishing your brand.
There are a variety of outdoor advertising options such as static billboards,
electronic billboards, vehicles, and even projections onto buildings.

6. Driving New Traffic With Display Ads
Display Advertising offers track able, interactive, rich media ads that can be delivered at scale to
highly targeted audiences. Colling Media uses some of the world’s best designers, most effective
targeting solutions, and the most advanced media buying platforms to deliver our clients’ value
propositions to their ideal customers across all of their online devices.
Find the right person, at the right time
and the right place
Your Value
Proposition
Your Ad
Reminder
Notification

7. Pay Per Click Advertising (PPC)
Colling Media helps increase client revenue through PPC by finding and managing 5 to 10
certified optimizers who compete to develop the best possible campaigns for our clients.
Colling Media’s process of “Optimizer Matching” utilizes technology that ensures
only the most qualified paid search experts are working on your campaign.
Optimizers are paid only for
performance to ensure that their
goals are aligned with the clients
CPC CPA
Target $2.00 $15.00
Achieved $1.90 $14.00
Difference $0.10 $1.00 Save time and money while your
team of Google Certified Optimizers
Optimizer $0.075 $0.75 find the best strategies for driving
new business to your company
Colling Media $0.025 $0.25

8. Display Network Reach
Using virtually every ad network, various demand side platforms, and many
publisher partnerships, Colling Media enables our clients to deliver their ads
across 98% of the internet with unparalleled precision and efficiency.

9. Site Re-Marketing
Most websites’ visitors will leave without making a purchase or even making it past the
homepage. Colling Media’s clients can increase sales and conversion rates through Site
Re-Marketing. Site Re-Marketing gives Colling Media’s clients the ability to deliver their
ads directly to the people who have already expressed interest by visiting their site.
“Bring Them Back”
Your
• Awareness ad
• Credibility
Your
• Interest ad
• Engagement
• Conversions
• Loyalty Your ad

10. Search Re-Marketing
Deliver your ads to the people who have expressed interest in your product or service at the keyword
level of intent with Search Re-Marketing. Leave your competitors behind on the Google Search page
and deliver your messages and offers to your potential customers on the sites they like to visit.
It’s Like Adwords…
but with Branding
• Cheaper Cost Per Clicks
• Interactive Ads
• Competitor Keyword Bidding
• Extensive Reach
• Keyword level targeting

11. Content Re-Marketing
Content Re-Marketing allows advertisers to place their ads on sites that have content
related to your product or services. Targeting content online at the keyword level, not just
broad categories, ensures that your ads are showing up in the right places while your
audiences are actively engaged in the discovery/buying process.
Related Content Your Ads
Sometimes
people skip Google,
and maybe they don’t know
about your company yet…
But they don’t need to find you
when you can find them!

12. Consumer Household re-Marketing
Talk to your current leads and customer database through online display ads in the same
way you communicate with them through email and direct mail. Send your messaging to
specific households, city blocks, zip codes, cities, states, or nation wide and make sure
your audience sees your messages whether they’re offline or online.
Find your customers
Thank
You
online and keep your
messaging strategy
Your
consistent across Message
multiple channels
Update
Renew
while reducing steps
in the sales process.

13. E-mail Re-Marketing
Increase sales and conversion rates by delivering ads to the people who open
your email messages. Colling Media’s clients can also place their messages
and offers within other publishers’ email campaigns for increased exposure.
Your
ad
1. E-mail your subscribers 2. Serve your Display ads 3. Increase Sales

14. Mobile Websites
Companies that do not have a mobile site are simply losing business to
their competitors who are more accessible and easier to buy from.
1. Over 50% of your customers
will search for you on a mobile device
2. Increase Calls to your business
3. Increase Content Sharing
4. Make it easy for your customers to
locate your store and get direction
5. Increase Reservations
and other types of conversion rates

15. Mobile Search Re-Marketing
In addition to leveraging Google and Publisher data, our partners power 70%
of search technology and data across all mobile platforms. This allows us to
hyper-target your core audience on the apps and devices that they like to use
at the exact time and location that your messages are most relevant to them.
95% of mobile users look
up local businesses
As a result of the mobile search:
61% Called the business
59% Visited the business
36% Made a purchase in store
22% Made a purchase online

16. Mobile Network Reach
Using Demand Side Platforms, Ad Networks, and Publishing partners, Colling Media can deliver
targeted search and display ads across any device. Use over 30 consumer data points and search
data to profile your ideal customer and deliver rich media, location-based, contextually relevant
ads directly to them on the mobile websites and apps they like to use.
150 Million use Mobile Web
80 Million US consumers use apps
79% use mobile devices to shop
49% locate retailers after a search

17. Digital Radio
Digital Radio combines the power of traditional media, such as radio and TV advertising, with
the tracking, targeting, and interactive capabilities of digital media. Unlike conventional radio
advertising, you can ensure your messages reach your target audience while they are listening.
I Want To Target:
• 80% Males
• 20% Females
• Age 18-34
• in Phoenix
• Country Music
• Mon – Fri
• 6am – 8pm

18. Online Video Advertising
Online advertising is no longer limited to static or animated banners. Colling Media enables
its clients to deliver video commercials at scale to their ideal customers on the sites they visit.
84% of internet users
watch videos online
• Powerful Messaging
• Premium Inventory
• Engage Your Audience
• Extensive Reach
• Scalable Targeting
• Transparent Reporting

19. Social Media
Social media is essential in today’s Marketing. We optimize and fully manage
your social media channels to maximize your fan and brand engagement.
ENGAGE with YOUR AUDIENCE
Across all of your social channels
• Full-time Account Manager
• Increase Customer Service
• Build Trust and Loyalty
• Build Your Community
• Viral Content Distribution

20. Reputation Management
Proactively monitor the entire web for any positive or negative
mentions of your company and respond immediately.
Bad Reviews
Can Be Good…
Instantly Create:
• Trust
• Appreciation
• Credibility
• Engagement
• Approval

21. Conversion Rate Optimization
One of the most critical and overlooked ways to increase bottom line revenue is through conversion
rate optimization. Colling Media’s MECLABS certified optimizers can help businesses increase sales
by implementing scientific “A/B Split” and “Multivariate” online testing procedures that identify and
eliminate friction and anxiety throughout the entire online marketing-sales process.
“There are no expert marketers.
There are only experienced marketers and expert testers.”
- Dr. Flint McGlaughlin MECLABS.com
1. Define
Goals
7. Learn and 2. Build 1st
Adapt Page
! Increase traffic
! Increase customer engagement
! Reduce customer anxiety and bounce rates
6. Test 3. Drive ! Shorten the sales cycle
Hypothesis Traffic
! Drive higher quality leads and conversions
! Maximize potential revenue
5. Create 4. Get ! Lower your CPA across all marketing channels
Hypothesis Feedback

22. Contact Us
www.collingmedia.com
Service@CollingMedia.com
480-889-8944