Charlie is exploring personal branding to pursue a career in sports marketing. He aims to help underprivileged youth access opportunities in sports. Charlie's short-term goal is to find an entry-level sports marketing job by 2025. His long-term goal is to own a successful marketing firm helping clients get major endorsements. Charlie plans to network at industry events, build his LinkedIn profile, and mentor with someone experienced in sports marketing.

1. PERSONAL BRAND EXPLORATION
Charlie Mathieu
Project & Portfolio I: Week 1
September 3rd, 2023

2. My name is Charlie. Im 23 years old and I live
in Connecticut. One of my main life focuses
is bettering myself. Everyday I try to do
something better than I did the day before. I
am very deep into fashion and sneakers and I
love content creation. I also just picked up a
new hobby in boxing.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Coach
• Scouting Manager
• Marketing Manager
BRAND ARCHETYPE - As creator
brand archetype, I like to work
with goals in mind. Id prefer to
work alone but I do good with a
team.
[Marketing] for [Sports/ teams]

4. TARGET AUDIENCE
Outreach Plan:
• Grow my network on LinkedIn
• I will make contact with this person through
LinkedIn.
• 1 week
PROFILE
PICTURE
Conner Lennard
Outreach Plan:
• Grow my network on LinkedIn .
• I will make contact by calling the school to speak
with him
• 1 week
[Sports Marketing
Professional] at [Northern
Kentucky University]
Daniel Garcia Outreach Plan:
• Grow my network on LinkedIN
• Will Message on LinkedIn
• 1 Week
Project Management at
Garden Sports Corp

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• I want to find an entry level Job within sports
Marketing by the end of 2025
Mid Term: 2030
• In 5-10 years I want to be working for a major
company like Nike or Adidas
Long Term: 2040
• In 15-20 years I would like to have my own
marketing firm with all my own clients, helping
them get endorsement deals from top companies.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Graphic Design
SOFT
HARD
Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Creativity Novice / Adept / Expert
Time management Novice / Adept / Expert
Social Perceptiveness
SOFT
HARD
Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Active Listening Novice / Adept / Expert

7. I help Charlie do achieve my goals by
focusing on myself and choosing me.
PROMISE

8. CREDENTIALS
Work Experience:
Social Media Coordinator
Developed and managed the company’s
social media presence including content
creation, curation, scheduling and reporting
Education:
High School Diploma, 2018, Blue Mountain
Academy
Awards:
Received partner of the Quarter while working
at Starbucks.

9. COMPETITION
Michael Rowland
Industry Experience:
• None
Education:
• Student at Full Sail University
Leadership Experience:
• Warehouse Supervisor
• Pro Loader
Skills and Proficiencies:
• Data Analysis
• Google Sheets
• Interpersonal Skills
Charlie Mathieu
Overall Online Presence:
• Average, 76 out of 100
Industry Experience:
• None
Education:
• Student at Full Sail University
Leadership Experience:
• Banquet Captain
• Marketing Coordinator
Skills and Proficiencies:
• Graphic Design
• Loomly
• Adobe Photoshop
Overall Online Presence:
• How many connections?, banner image
customized?, professionalism of headshot?, how
detailed is the profile?, published articles?, active
on other social media?, is their LinkedIn URL
customized?
• Grade: Poor, 65 out of 100

10. COMPETITION
Steve McNelley
Noteworthy Experience:
• Optimum Sports
• Northwestern Sports Properties
HEADSHOT
Industry Experience:
• Sports Marketing & Partnerships
Education:
• B.A. Sports Management
Skills and Proficiencies:
• Revenue Generation
• Sports Industry
• Partnership Agreements
Overall Online Presence:
• Superior, 100 out of 100
Industry Experience:
• None
Education:
• Student at Full Sail University
Leadership Experience:
• Banquet Captain
• Marketing Coordinator
Skills and Proficiencies:
• Graphic Design
• Loomly
• Adobe Photoshop
Overall Online Presence:
• How many connections?, banner image
customized?, professionalism of headshot?, how
detailed is the profile?, published articles?, active
on other social media?, is their LinkedIn URL
customized?
• Grade: Poor, 65 out of 100

11. BRAND POSITION
For young black Americans who are looking to
better their future, I provide MY CLIENTS WITH
THE BEST COMPANIES SPONSORSHIPS
because I AM VERY GENUINE AND ONLY
WORK WITH THE TOP.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• New York Marketing Conference
‣ Sep 25-29 | Toronto
• ADweek Brandweek 2023
‣ Sep 11-14 | Miami, Florida
• Content Marketing World
‣ Sep 26-28 | Cleveland, Ohio
Digital Marketing
• Primary Content: Marketing Content
• Primary Tools:LinkedIN, Instagram, Tiktok
• Website: I will keep it updated with all my new and current
projects

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark
on your career path? What experience and/or
lifestyle should they have? DATE TO EST.
PARTNERSHIP
Formal Education
• B.S. in Sports Marketing and Media in 2025
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. Charlie Mathieu
You know that most kids who come from inner-city /poverty get less of a
chance to be recruited? Well, what I do is allow all people to have equal
opportunity. In fact, most intercity school have less recourses overall than all
of the suburban schools.

15. REFERENCES
11-2021.00 - marketing managers. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/11-2021.00
Creator brand archetype: Psychology brand strategy. Kaye Putnam |
Psychology Driven Brand Strategist. (2023, May 23).
https://www.kayeputnam.com/brand-archetype-creator/
Google. (n.d.). Google.
https://www.google.com/search?q=marketing%2Bindustry%2Bevents&o
q=marketing%2Bindustry%2Bevents&aqs=chrome..69i57j0i512j0i22i30l
3j0i15i22i30j0i22i30l2j0i10i22i30j0i390i650.5946j0j7&sourceid=chrome&
ie=UTF-
8&ibp=htl%3Bevents&rciv=evn&sa=X&ved=2ahUKEwjA2Pq_2I-
BAxU6k4kEHfU3AysQ5bwDegQIbxAB#fpstate=tldetail&htidocid=L2F1d
Ghvcml0eS9ob3Jpem9uL2NsdXN0ZXJlZF9ldmVudC8yMDIzLTA5LTI2f
DExODk5OTQwOTQ3MDYwNTExMTEx&htivrt=events&mid=/g/11kpnw
233_&sxsrf=AB5stBgCXkXfGgJiqMG08ateWqpudp5y1w:16937870593
08
Sign up. LinkedIn. (n.d.).
https://www.linkedin.com/search/results/people/?keywords=sports+mark
eting&origin=SWITCH_SEARCH_VERTICAL&searchId=ce8d05d6-
fdb5-4d90-91fd-735635325746&sid=qWu