Thomas Root is exploring his personal brand and career goals in marketing and management. He has experience as a poker dealer and shift manager. His short term goals are to advance in his current company and earn $100k annually by 2024. Long term, he aims to be financially stable in an enjoyable career by 2026. He will develop skills in areas like coding, management, and communication to reach these goals.

1. PERSONAL
BRAND
EXPLORATION
Thomas Root
Project & Portfolio I: Week 1
June 9th, 2023

2. IDENTITY
Picture of You
Goes Here
Hi, I’m Thomas, as I’m sure you’re already aware.
I am a fun loving, semi serious, and highly
devoted individual. Most of the time you can
find me working or spending time with family
and friends. I was born and raised here in Florida
and at 18 years old got my first job at a poker
room where I quickly moved up to become a
Poker Dealer. Then quickly moved on to seek out
new endeavors. This life hasn’t always been an
easy ride, but it truly hasn’t been for any of us.
My Goals are to be the best me I can be, that
includes being financially stable, thoughtful,
generous, and hopefully a pillar that can
withstand a storm. I have a passion for life, from
the creative aspects of art and music, to the
logistical side of numbers and analysis.

3. PROFESSION
Potential Job Titles:
• Creative Director
• Marketing Manager
• Artist’s Manager
BRAND ARCHETYPE – Girl/Guy
Next door.
Being humble, hard working and a
quite mover means that I don’t have
to flash or show off to get solid work
done. Building a connection with
everyone involved and making sure
every team member has a place to
eat will insure a strong team with no
weak links.
Variations of Managerial Roles for Entertainment

4. TARGET AUDIENCE
Ramon Alvarez-Smikle
Outreach Plan:
• I will complete my certificate in Business Management
in Music.
• To which I will send an email explaining that I am a
student reaching out for some further information in this
career.
• Further I will make contact in the next week, and if there
is no response, I will wait until after completing these
courses.
Head of Urban Digital
Marketing at Interscope
Records
Alex Bodman
Outreach Plan:
• I will complete my certificate in Business Management
in Music.
• To which I will send an email explaining that I am a
student reaching out for some further information in this
career.
• Further I will make contact in the next week, and if there
is no response, I will wait until after completing these
courses.
Global Executive Creative
Director at Spotify
Alessandro Filippo Ficarelli
Outreach Plan:
• I will complete my certificate in Business Management
in Music.
• To which I will send an email explaining that I am a
student reaching out for some further information in this
career.
• Further I will make contact in the next week, and if there
is no response, I will wait until after completing these
courses.
SVP & CREATIVE DIRECTOR
AT PANDORA

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Move up in the company. From current Lead
Technician.
‣Work up to Head Technician and Head of
Marketing at WBP. With graduating with this
certificate I will be qualified to take over the
marketing for the company in a few months
time.
Mid Term: (2024)
• Achieve 100k annual pay.
Work two jobs diligently and achieve a 100k annual pay.
Long Term: (2026)
• Be Financially stable
• Through Hard work and education by 2026,
Financially I will be set and in a career I enjoy.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Experience in Advertising
SOFT
HARD
Expert
Learning in general Expert
Communication Expert
Team Development Expert
Development environment
software
SOFT
HARD
Novice
Web page creation and editing
software
Novice
Delegation Adept
Moral building Adept

7. PROMISE
I Promise, to give you my all, day in and day out.
It may not be perfect at first, but in time, everything grows.

8. CREDENTIALS
Work Experience:
Shift Manager positions.
Dealing Poker.
Lead Technician
Education: Certification in
Business Management in Music.
(2023)
Leadership Roles:
Responsible for work
environment, and Team work.

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For Managers who are tired of their employees
leaving at the first chance, I provide dedicated
effort that will not cease until the job is completed
because you deserve what is right!
“ALL NIGHTERY"

12. NETWORKING &
MARKETING
Industry Events & Organizations
The Convention, Sports & Entertainment Facilities Conference 2023
‣ July 17-18, 2023 USA
Gaming Environments and Utility Tools - Networking Session
July 14, 2023 (Live Online) France
AI Enabled Sales: Separating the Steak from the Sizzle
June 14, 2023 USA
Digital Marketing
• Primary Content: Thinking general help advise, as in sharing
experiences of our life that people tend to think they are alone
in and how we got out of them and build a solid social fabric.
• Primary Tools: YouTube shorts and maybe even snapchat
shorts, about 2-3 times a week we could post a story.
Website: Build a brand based on the solid social fabric and
open our selves up to managing people who may need it.

13. PROFESSIONAL DEVELOPMENT
Mentor: Business Owner who has seen
all the ups and downs who is generous
while the same time very serious.
Formal Education
• Bachelors in Business Management in Music by 2025.
Technical Skills:
Coding Camp Courses to be able to help
build a branding website August of 2023
Management seminars – November 2023
Soft Skills
• Management Seminars – November 2023
• Communication Courses – August 2023

14. Thomas Root
You know that problem of never fitting in? Well, you will always fit in when
we mold ourselves to you. In fact, we will do anything required to do so.

15. REFERENCES
Girl/Guy Next door Archetype
(2023) (https://www.kayeputnam.com/brand-archetype-
everyman/)
Ramon Alvarez-Smikle (linked In) (2023)
(https://www.linkedin.com/in/ramonsmikle/)
Alessandro Filippo Ficarelli (linked in) (2023)
(https://www.linkedin.com/in/alessandro-filippo-ficarelli-
b5826a132/?originalSubdomain=it)
AI Enabled Sales: Separating the Steak from the Sizzle 2023
June 14, 2023 (Entertainment) (https://entertainment.report/live-
webinars/ai-enabled-sales-separating-the-steak-from-the-
sizzle)
Gaming Environments and Utility Tools - Networking Session
2023
July 14, 2023 (Entertainment) (https://entertainment.report/live-
webinars/gaming-environments-and-utility-tools-networking-
session)
The Convention, Sports & Entertainment Facilities Conference
2023
(Entertainment) (https://entertainment.report/upcoming-
conferences/the-convention-sports-and-entertainment-facilities-
conference-2023)
(Advertising and Promotional Managers) (ONET)
(2023) (https://www.onetonline.org/link/summary/11-2011.00)
(Marketing Managers) (ONET)
(2023) (https://www.onetonline.org/link/summary/11-2021.00)
(Media Technical Directors/Managers) (ONET)
(2023) (https://www.onetonline.org/link/summary/27-2012.05)