Brandon explores his personal brand and career goals in sports marketing and media. He outlines his background, skills, education, and goals to work in sports broadcasting, marketing or media. Brandon analyzes potential job titles, target companies, and competition to build his brand and online presence in preparation for graduation and entering the field.

1. PERSONAL BRAND EXPLORATION
Brandon Major
Project & Portfolio I: Week 1
March 3rd, 2023

2. My name is Brandon Major, I’m from Louisiana and have a burning
passion for sports. I’m very enthusiastic and outgoing. I love to
travel, learn, and try new things on the daily. Everyday for me is a
learning experience one way or another. I’m a very hardworking
person that believes how you do anything, is how you do everything.
I hate to quit on a job that I am currently working and like to make
sure I see everything through that I begin. Perseverance is one of
my many great traits, along with Initiative and great Courage. I
aspire to work in the industry of Sports one way or another. Whether
it be broadcasting, marketing, or media; anywhere in the field is a
perfect position for me. Being that I am in the Sports Marketing &
Media program at Full Sail though a position in that field would be
ideal. I have no real professional experience yet in the industry but I
do plan on changing that in the near future by trying to get involved
in some volunteer work maybe or perhaps an internship or two
around town involving the sports programs at the local universities in
my home town. My main goal in life to just inspire others to be the
best version of themselves everyday, no matter what struggles they
may be going through.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Senior Marketing Specialist for ICF
Consulting Group
• NAM Talent Marketing Client/Business
Partner for Randstad US
• Project Manager, Energy Market Analysis
for ICF Consulting Group
BRAND ARCHETYPE – I like to explore and
get out in the field to really feel involved in
my work. In terms of marketing and content I
think that could work to my advantage
because I can actually get out to the people
either online through socials or in person,
and really represent whatever brand or
corporation I’m affiliated with.
Marketing Specialist for Sports/Entertainment Industry

4. Sports Affiliated Entities and/or Companies that need help with
Marketing
TARGET AUDIENCE
Barstool Sports
Outreach Plan:
• I will try to gain more experience in the field and gain
more presence online.
• I will attempt to communicate with them through email
initially.
• I would follow up with them within a month or so after
the initial attempt to communicate.
Partnership Marketing Intern
New Orleans Pelicans
Outreach Plan:
• I would probably try to expose myself to an internship
working with a local team before attempting to go for
this position.
• I would attempt communication by mailing in a letter to
the organization explaining how much it would mean to
me to be apart of it.
• I would probably follow up a month after sending the
first letter if I got no response.
Game Experience
Coordinator
Roc Nation
Outreach Plan:
• I will improve my exposure and presence online in
different social media platforms.
• I would attempt to contact them through email if not by
letter.
• I would wait no longer than a week to reach out again if
I haven’t gotten a response from the first
communication attempt.
Social Media Specialist

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Grow my brand on socials and find a nice entry-level career
starting job in my field.
‣ Being that I’m set to graduate in Fall of ‘24 then I would
say this should be obtained no later than Spring of ’25.
Mid Term: (YEAR)
• I expect to be in the groove of my new career at whatever brand I
will be working for, working my way up the corporate ladder.
‣ This goal should be reached within the next 5 to 10 years.
Long Term: (YEAR)
• In the long term I believe I should be a higher up for the company
I’m working for, traveling and enjoying the things I love most.
Possibly even having a start up company of my own and
mentoring others on how to get to where I am (will be) and what it
takes to get there.
‣ My long term goal should be achieved within the next 10 to
20 years, I would say around my mid to late 40s I should
be able to start mentoring or getting ready to do so very
soon.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert

7. I help _companies_ _expose their brand_
_broadcasting them to the public_.
PROMISE

8. CREDENTIALS
Work Experience:
• Customer Service Associate @ Race
Trac
• Customer Service Associate @ Ralph
Lauren Kids
• Customer Service Representative for
Humana
Education:
• High School Diploma, Glen Oaks Magnet
High School
• Sports Marketing & Media, B.S., Full Sail University (Exp. Fall 2024)
Awards:
• I don’t have many awards currently other
than some little league baseball trophies.

9. COMPETITION
Maria Grosso
Industry Experience:
• 14 years and 1 month
Education:
• University of California, Los Angeles (UCLA), B.A. in
Communication Studies, Italian
• General Assembly, Los Angeles, Digital Marketing
Business Course
• Marymount High School
Leadership Experience:
• Coaches children at Coaching Corps
• Mentor to current UCLA students
Skills and Proficiencies:
• Writing - 6 endorsements
• Leadership – 11 endorsements
• Adaptability - 4 endorsements
Brandon Major
Overall Online Presence:
• 500+ connections, no custom banner image,
professional headshot, profile has hashtags of her main
involvements, no published articles, no socials posted
on her LinkedIn,
https://www.linkedin.com/in/mariagrosso/
• Grade: Superior, 100 out of 100
Industry Experience:
• No Industry Experience
Education:
• Glen Oaks High School
• Full Sail University, Bachelors in Sports Marketing &
Media (Exp. Fall 2024)
Leadership Experience:
Skills and Proficiencies:
• Typing - 0 endorsements
• Adaptability - 0 endorsements
• Social Networking - 0 endorsements
Overall Online Presence:
• 0 connections, work life balance banner image, not a
professional headshot, profile is not very detailed, no
published articles, somewhat active on FaceBook and
minimal activity on Instagram, not a custom LinkedIn
URL
• Grade: Poor, 25 out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For [TARGET AUDIENCE] who [TARGET
MARKET NEED], I provide [MAIN BENEFIT
THAT DIFFERENTIATES YOUR OFFERING
FROM COMPETITORS] because [REASON
WHY TARGET AUDIENCE SHOULD BELIEVE
YOUR DIFFERENTIATION STATEMENT.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Include degree program here and/or other professional
certification programs you intend to complete w/ dates.
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. YOUR NAME
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
Picture of You
Goes Here

15. REFERENCES
Local jobs: 13-1161.00 - market research analysts and
marketing specialists. O*NET OnLine. (n.d.). Retrieved March
5, 2023, from https://www.onetonline.org/link/localjobs/13-
1161.00?zip=70812
Team, L. U. C. M. S. (2023, February 23). Sports marketing
degree online: M.S. in marketing: Liberty University. Liberty
University Online. Retrieved March 5, 2023, from
https://www.liberty.edu/online/business/masters/marketing/spor
ts-marketing-media/
Sign up. LinkedIn. (n.d.). Retrieved March 5, 2023, from
https://www.linkedin.com/search/results/all/?keywords=sports+
marketing&origin=GLOBAL_SEARCH_HEADER&sid=fub
Maria Grosso - Sports Marketing senior manager - linkedin.
(n.d.). Retrieved March 6, 2023, from
https://www.linkedin.com/in/mariagrosso