Indian dairy industry is the world's largest milk producer and consumer. Amul is a leading Indian dairy cooperative based in Gujarat that is jointly owned by 3.6 million milk producers. It spurred India's white revolution and is now the largest food brand in India. Amul aims to satisfy customers through quality products that provide best value. It has a robust supply chain coordinated through a unique federation role. This involves supplier enhancement, technology use, and a network of procurement, processing, storage, and distribution channels. Amul achieves transparency, efficiency and sales of over $3.4 billion through its IT systems and large logistics operations.

1. presented by:-Abhisheik chand
Aditya Dubey
Anupam patel
Garima purwar
Pronoy Deb

2. • World largest Producer = Volume
13% of world total milk
Largest consumer = Dairy product
7%^ annual growing rate
INDIAN DAIRY INDUSTRY

3. Distribution
• Lack of Superior Cold-Storage transport
• Distribution wastage due to improper storage
• No enforcement of HACCP principles
Lack of supporting information System
• Database maintained by milk producers
• Organization in developed Countries

4. Dairy Industry
• Procurement (collection)
The three-tier System of milk collection
• Advent of organized retail channels
Increased availability of branded , Packaged milk
Reduced role of middlemen, mainly the milk vendors

5. INTRODUCTION
• Amul is an Indian dairy cooperative, based at Anand in the state of
Gujarat, India.
• Formed in 1946, it is a brand managed by a cooperative body, the
Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF),
which today is jointly owned by 3.6 million milk producers in
Gujarat.
• Amul spurred India's White Revolution, which made the country the
world's largest producer of milk and milk products. In the process
Amul became the largest food brand in India and has ventured into
markets overseas.
• Dr Verghese Kurien, founder-chairman of the GCMMF for more
than 30 years (1973–2006), is credited with the success of Amul

6. • MISSION STATEMENT
GCMMF Endeavour to satisfy the taste and nutrition requirements of
the customers, of the world through excellence in marketing by their
committed team. Through co-operative networking, they are
committed to offer quality products that provide best value for
money.
VISION STATEMENT
“Amul’s vision is to provide more and more satisfaction to the
farmers, their customers, employees and distributors

7. Global Presence

8. Objective of the case study
To understand the strategy, design and practices in
AMUL’s distribution network

9. Strategical pillars of Amul
• Quality
• Value For Money
• AVAILABILITY
• Service

10. Operation and Supply Chain Management (Data Analysis)
Key elements
• Coordination of the diverse elements of the network
• Technology <->Products
• BUT HOW ?
“Robust Supply Chain Coordination”

11. The Mechanism
• Inter-locking control
• Co-ordination Agency: Unique Role of Federation
• Supplier Enhancement and network Servicing
• Amul yatra Programme

12. Logistics
Logistics in collection
• 6 million ltr.
• 10,600
• 2.8 million
member
Logistics in
coordination of
• Storing the milk
• Processing the
milk
• Distributing the
milk
Supplier Logistics
• Weighing the
milk
• Determining the
fat content
• Calculation of
the purchase
price

13. Information Technology
• Automation at VCS
• Data Analysis Software
• VATS network (VIRGINIA
ASSISTIVE TECHNOLOGY SYSTEM)
BENEFITS
• 10 million Daily Payment
• Eliminating middle men
• Transparency
• 6 million ltr.
• Reduction in processing time
• 5000 trucks => 200 dairy
• Just in time
• Online order placement
• Distributor => Order => Website
• Exports US$ 25 million

14. Distribution Process
• COMPANY
• WHOLE SELLER
• RETAILER
• CONSUMER
Dealer Franchisee

16. Channel Network
• Procurement Channel – Upstream Flow
• Distribution Channel – Downstream Flow
• Cold storage Network
• Reverse Logistics

17. Revenue
• 3.4 billion USD
• world's 13th largest dairy, posts 67%
revenue growth in FY16
• cooperative says it has grown by
187% during the past six years, which
is a CAGR of 19.2% during the period
• Product sold => Rs 33,000cr
under amul brand

18. Issues and recommendation for amul supply chain

19. Amul market share

20. THANK YOU