Amul was established in 1946 as a cooperative in Anand, Gujarat in response to farmers' economic struggles. Led by Dr. Verghese Kurien, Amul pioneered the cooperative model for milk production and processing in India. It is now owned by 3.6 million milk producers and is the largest food brand in India. Amul collects over 10 million liters of milk per day and has a three-tier structure that protects farmers' interests while allowing for economic independence at each level.

2. INTRODUCTIONAmul – The Taste of India

3. AMUL means “priceless”

4. Today amul is a symbol of many thingsMulti-dimensional impact on rural economy and society

5. HISTORICAL BACKGROUND OF AMULAmul’s birth is indelibly linked to the freedom movement in India.

6. The first Amul cooperative was the result of a farmers.

7. SardarVallabhbhai Patel vision to organise farmers.

8. Dr. VergheseKurien, who founded Amul.Established in 1946 - two societies collected 250 lures of milk. Competed with Polson’s to supply milk to Bombay. 1952 - Bombay Government terminated Polson’s contract and signed with AMUL.

9. 1955 - Dairy and milk powder plant was established with aid from the United Nations Children's Fund (UNICEF). FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE MILK PRODUCER’S UNION (AMUL)

10. 1960 - AMUL pioneered production of milk powder and baby food from buffalo milk.

11. AMUL - meets producer demand for critical inputs, veterinary services, artificial insemination and feed. Today AMUL members supply more than 1 million lures of milk per day. AMUL sells 400 tonnes of cattle feed every CONTD…

12. THE GUJARAT COOPERATIVE MILK MARKETING FEDERATION Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organization.

13. Amul initiated the dairy co-operative movement.

14. Today, this movement is being replicated in 70,000 villages in over 200 districts in India. THE GROWTH ERAAmul Dairy has organized over 10,000 village cooperatives.

15. Rise in export of Amul products.

16. Every day Amul collects 4,47,000 litres of milk.

17. Today, 173 milk producers cooperative unions and 22 federations play a major roleHISTORY OF AMULDairy cooperativeLargest food brand in India Situation of farmers GCMMF contribution to Amul

18. INTRODUCTION AND CONTRIBUTION OF DR.VERGHESE kURIEN (CHAIRMEN)Milk ProcurementSales Distribution Cooperative Development

19. PRODUCTS OFFERED BY AMUL