Mother Dairy is a dairy products brand established in 1974 as part of India's National Dairy Development Board. It processes and distributes milk and dairy products across Delhi NCR and holds a 62% market share in the region. The document discusses Mother Dairy's history, operations, SWOT analysis including strengths such as brand recognition and demand for products as well as weaknesses, opportunities and threats. It also covers Mother Dairy's vision, mission and strategies for expanding into western and southern markets of India.

1. Marketing Management
SUBMITTED TO:- SUBMITTED BY:-
ANOOP R OHRI ABHISHEK
BANSAL
BHUPINDER PAL
SINGH
ARVIND ARORA
ARNAV KHARHYAL
JAIDEEP SHARMA

2. MOTHERDAIRY

3. HISTORY
 Mother dairy was set up in 1974 under
the operation food programming.
 It is know a wholly owned company
of the National Dairy Development
Board(NDDB).
 Milk markets and sells dairy products
under the mother dairy brand like liquid
milk, dahi, ice cream, cheese and butter.
 It is one of the largest liquid plant in Asia.
 Completely automate all function of the
milk processing area ensures high
quality, reliability, and safety.

6. SWOT ANALYSIS
 STRENGTHS
* The major strength of the Mother Dairy is
the different variety of Milks and a
recognized BRAND name.
• The increasing demand for these
products.
• 62% market share in Delhi NCR region.

7. WEAKNESS
 Scarce Mother Dairy Outlets
 Less Margin given to the Outlet
owners to match the existing
competitors

8. OPPORTUNITIES
 There is a scope of business as there is
a demand for dairy products.
 Dairy should open more outlets to get
the maximum advantage of the demand.
 Need to put more stress in the face-to-
face direct marketing to reach to the
customers
 The increasing demand for these
products presents a great opportunity for
the Mother Diary to increase and scale
up the production

9. Threats
 Increasing competition from the other
brands
 Strong supply chain management by
the competitors
 Strong marketing strategy by
competitors by offering the discount
coupons to consumers and providing
healthy commissions to the retailers

10. competitors
 Amul
 Britania
 Nestle
 Vita
 Verka
 Baskins Robbins
 Others

11. Vision & Mission
 Vision - Provide quality food and
beverages to consumers at affordable
prices while ensuring fair returns to the
producers.
 Mission - Mother Dairy’s heritage is
intrinsically linked to the cooperative
movement in India. With determination &
pride we will continue to serve our
farmers, rural India & our consumers.
Our values reflect who we are & what we
firmly believe in.

12. Total production of milk
 Total production of milk in India is 630
million tones.
 India shares the 15% share in the total
of worlds production of milk.
 India's milk demand is likely to
increase to 170 million tones by 2020
from the current 105 million tones.

13. Consumption
 India has reached the minimum
consumption of 250 gram per
capita consumption per day

15. QUESTION
 What strategies should mother dairy
use in it’s expansion in west and south
??

16. HOW TO PRECOURE
RESOURCES?
 RURAL MARKETS
 LOCAL MARKETS

17. HOW TO ENTER INTO NEW
MARKKET
 1. CHOOSE THE BEST WAY OUT.
 2. Know about customer needs
 3. Understand who your new
competitors
 4.Identify your potential sales
channels

18. STRATEGIES
 MARKET RESEARCH
 PROMOTION STRATEGIES
 COMPARISION
 AWARENESS

19. ◦THANK YOU