This document discusses the importance of professionalism for doctors. It defines professionalism as using expertise, dedication, and skills to help patients while adhering to a set of values and standards. Key professional behaviors include commitment to learning, attention to patient care, empathy, accountability, and excellence. Unprofessional behaviors that can constitute malpractice include lying about qualifications, improper patient evaluation, gifts from pharmaceutical companies, and false certificates. Professionalism is promoted through mentoring, role models, and self-reflection, and can be evaluated through incident reports, peer assessments, and patient feedback.